start with why webinar jan 2014
DESCRIPTION
Jane Adams Desktop Education for Parks and Recreation California Park and Recreation Society Hosted by Jodi RudickTRANSCRIPT
START 2014 WITH YOUR AGENCY’S WHY
PRESENTED BYJANE ADAMS, EXECUTIVE DIRECTOR, CALIFORNIA PARK & RECREATION SOCIETY
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Welcome and Sign-In
• Please sign in with:– Your Agency Name and the number of people
watching/attending the webinar from your agency today
– What is the name of the person who will be inputting answers into the webinar application
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About our Presenter
Jane Adams, Executive DirectorCalifornia Park & Recreation Society
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Jane H. Adams,CPRS Executive Director
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Discuss and Share a few answers in your chat box (the box at the bottom of your left hand column)
1. WHY did you start doing WHAT you are doing in the first place
2. HOW can you go home feeling fulfilled [more fulfilled] by your work?
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Your Agency Wears a Lot of Coats• Aquatics • Golf Course Management• Facility Management• Leisure Classes• Maintenance &
Operations• Park & Facility Design• Senior Services • Special Events• Landscape Architecture
• Sports: classes / leagues• Therapeutic Recreation• Teens / Youth
Development• Nature / Interpretation • Outdoor Recreation• Camps (Resident / Day /
Specialized)• Pre-school• Urban Forestry
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Park & Recreation Mission
• Promote Health & Wellness• Support Economic Development• Strengthen Community Image & Sense of Place• Strengthen Safety & Security• Increase Cultural Unity• Foster Human Development• Protect Environmental Resources• Facilitate Community Problem Solving• Provide Recreational Experiences
Source: Creating Community in the 21st Century: An Action Plan for Parks & Recreation
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A Possible Mission Statement
To enrich our community by (1) designing and maintaining parks and facilities that meet current and future needs; (2) offering recreational programs that promote health, fun and lifelong learning; and (3) providing exceptional service to our customers.
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a. EVERYONE can recite and explain our agency’s mission statement.
b. Most people in our group can recite and explain our mission statement. Those who can’t have promised to learn it before the next webinar.
c. Everyone in our group can explain our agency’s mission, but not necessarily recite the mission statement word-for-word.
d. None of the above describes our group. Type a response that DOES describe your group’s knowledge of your mission statement.
In your Feedback Box… (the
box in the MIDDLE of the left hand column)
Choose the response that best fits your group’s knowledge of your agency’s
Mission Statement…
In your Feedback Box… (the
box in the MIDDLE of the left hand column)
Choose the response that best fits your group’s knowledge of your agency’s
Mission Statement…
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Discuss and Share a few answers in your chat box…
1. When it comes to resources, who do you compete with?
2. When it comes to customers who do you compete with?
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WHY
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Discuss and Share in your chat box.
What would be the benefits if all of your internal “competitors” focused on the why?
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The Power of Knowing
Why
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Physiological Needs
Safety and Security Needs
Social or Belonging
Esteem/Status/Ego
Self ActualizationMaslow’s
Hierarchy of Needs
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The Golden Circle
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Why: Your purpose Or belief
In your chat box… Think for a moment WHY you took your job in parks and recreation. If you had other choices of where to work, WHY did you choose to work at your current agency.
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2 Marketing Messages from Apple We make great
computers. They’re beautifully designed, simple to use, user-friendly.
Wanna buy one???
Everything we do, we believe in challenging the status quo. We believe in thinking differently.
The way we challenge the status quo is by making our products beautifully designed, simple to use & user friendly.
Wanna buy one? 23
“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
Everything we do, we believe in challenging the status quo. We believe in thinking differently.
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Simon Sinek’s Why
To help build a world in which the vast majority of people go home everyday feeling fulfilled by their work.
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Regarding your Pre-Webinar Assignment,In your FEEDBACK BOX, click on the answer that best describes your group.
a. ALL or most of us completed our pre-webinar assignment
b. Some of us completed our pre-webinar assignment.
c. None of us completed our pre-webinar assignment. Sorry.
d. We didn’t know there was a pre-webinar assignment. We better read our emails more carefully next time.
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Let’s Review Your Pre-Webinar Assignment:1.Think of 5 experiences at work when you felt the
agency was at its best – write them down 2. Describe the emotions you felt during those times:
happy, confident, powerful, engaged3.Think of 5 experiences at your agency when you felt
you failed or dramatically underperformed or didn’t meet anyone’s expectations – write them down
4.Describe the emotions you felt during those times: unsure, bewildered, confused, shaky, overwhelmed, beaten down
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Make and Take HandoutReview
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Why: Your purpose Or belief
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Make and Take Part One - WHY
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How: Values, Guiding Principles Used to Realize the Why
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The "how's" of the P&R profession• Inclusivity• Diversity of experience• Service to community• Healthy lifestyles• Life long learning • Accessibility• Personal development• Professional growth• Accessibility• Spirituality• Environmental stewardship• Fun & celebration
• We treat everyone equally• We serve the community• We create fun• We celebrate life• We teach • We promote your spirit• We focus on green and
clean• We support health
Source: Creating Community in the 21st Century: An Action Plan for Parks & Recreation
What values guide your agency’s direction? 32
Make and Take Part Two - HOW
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What: Tangible Proof;The Results 34
The "what's"• Aquatics • Golf Course Management• Facility Management• Leisure Classes• Maintenance &
Operations• Park & Facility Design• Senior Services • Special Events• Landscape Architecture• Arts
• Sports: classes / leagues• Therapeutic Recreation• Teens / Youth
Development• Nature / Interpretation • Outdoor Recreation• Camps (Resident / Day /
Specialized)• Pre-school• Urban Forestry
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Make and Take Part Three - WHAT
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Why: Your purpose Or belief
How: Values, Guiding Principles Used to Realize the Why
What: Tangible Proof;Results 37
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In your feedback box…Where Would You Prefer to Work? A or B
A. Plan, develop, & operate recreation programs for school age youth; develop budgets, track revenues & expenses; hire, train, supervise & evaluate full and part time staff; maintain relationship with schools & write reports.
B. We believe developing youth is important to the quality of the Town of Adams. We assist youth expand their horizons & learn life skills. Bring your expertise and passion for youth to the Town of Adams.
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WHY examples~City of Orinda: We work to make lives and communities better now
and in the future.~Cosumnes CSD: Creating Experiences – Connecting Community~CPRS Aquatics Section: We believe water changes lives.~CPRS District 12: We share a passion for our profession and together
is better.40
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Want More???
• Website: http://www.startwithwhy.com/ • University:
http://www.startwithwhy.com/WhyUniversity.aspx• TED:
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
• Facebook: https://www.facebook.com/SimonSineksWhyMovement
• Search the Internet!!!
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Call to Action – Your feedback is critical! Please type in the chat box the most valuable thing learned
today.
What ideas do you have to make the most of what Jane shared today?
You will get a recorded version of today’s webinar in your follow-up email. You can forward this recording to others in
your organization. Who might you suggest review the recording in order to benefit from ideas presented?
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I know my WHY
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New Month’s Webinar
• Make and Take Sponsorship• Presented by Jodi Rudick• Secrets and strategies from both sides of the
sponsorship desk• Former Sponsorship Coordinator for City of
San Diego and Consultant to Motorola’s Worldwide Marketing Division
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