cOGnIT : “Adds value to Oil and Gas in Asia Pacific through Digital IT connections”

Contact Us: Pierre Elias, 6 Laruma Street 4060 Ashgrove, Queensland, Australia. pierre@cognit.com.au +61-400402723

Investing in a Business: Entrepreneurship = “Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled” Search Memorandum/Executive Summary/Statement of Purpose:

Search Memorandum/Executive Summary/Statement of Purpose: Purpose, Mission: “Adding value to Oil and Gas in Asia Pacific through Digital IT connections” Location ownership: Australian owned and operated out of Brisbane, Queensland. Current sole

owner Pierre Elias whose primary aspiration is to initially invest in an existing IT SME Prime prospects: Asia Pacific region, IT, SME, OIL & Gas with existing/ambition to play a leadership role Vision, Strategy: Revisioning (Outstanding holistic return on investment HROI, product not profit is the

motivation, long or short term interest…favours long), focus on “grow the core and add more” (operation excellence, full scale of existing capabilities, business building innovation and incubation), field the best team, “think big, start small, controlled growth and expansion”.

Values & Character: Character (Pierre move AU age 36, starts SME 38)/risk management/proactive, passion, duties, care (social exchange with community), awareness (Pierre limited experience: CEO, CIO, SME, BDM, perfection/recognition)

Culture: Proactive and focused Director: Pierre Elias. Global Business Services Executive with proven success throughout a

fifteen year career in Information Technology. Held a succession of leadership positions in a mix of multinational assignments (Australia, Western Europe, Eastern Europe, Asia and South Pacific), industries (Oil and Gas, Government, Fast Moving Consumer Goods), competencies (People management, coach/mentor/sponsor/network, PMO/governance, project management, service operations), technologies (ERP-SAP, 3D visual, handheld).

How: Interim contracting (ideal 2-3 days/week), annual trip to Europe via Asia? Other: Successful business = Strategy + Process + People. Strategy (People,

Stakeholder, Capabilities). Capability (People, Process, System) . Vision: Letter to

read to team in 10 years. Company shirt

Business options/checklist:

Domain Prime Prospect/Passion (10 points each)

Adjacencies/some interest (5 points)

Limited/no interest in (0 points)

1. Geography Asia Pacific International Domestic not scalable

2. IT Servicing my own Software (Intellectual Assets)

Software (integrator), Web, network & Telecom

Hardware, Professional services

3. Industry & Customers

Oil & Gas Other mining Consumer goods, education, banking tourism, alcohol, health. No: defence, tobacco

4. Size, Maturity (SME)

SME (Small Medium Enterprise) 20-60 Staff Operating for over 3 years

61-500 Staff Start-up, 501+ Staff, Creating from scratch

5. My role Small Enterprise: CEO/Owner AND retain previous Owner on board with minority shares for ideally two years

Medium Enterprise: General Manager with shareholder pact starting with minority ownership interest

100% ownership with no retained heritage senior leaders.

6. People, Culture

Identify, retain and develop top performers

. .

7. Community Social entrepreneurship (% revenue to community)

Corporate citizen, involved (e.g. sponsorship)

Not part of the culture

8. $ Cash & Westpac support . .

9. Competitors

Leading shares versus perfectly clearly defined competitor base

Second or third position against partially clear competitor base

No share data available, 4th or lower in share versus competitors

10. Attractiveness, Risk

Exceeds all the above 9 Average on the above 9 Fail on a majority of the above 9

Perfect score: 100, Ideal score: 80. People, Stakeholder, Capabilities

cOGnIT : “Adds value to Oil and Gas in Asia Pacific through Digital IT connections”

Contact Us: Pierre Elias, 6 Laruma Street 4060 Ashgrove, Queensland, Australia. pierre@cognit.com.au +61-400402723

★Why you? I am extending my holiday trip to Europe to meet passionate people like you whom I worked with for years. You then might be keen to engage in my journey so we can leverage each other’s' service needs and offering (e.g. Intellectual Assets/Property)

★What is Pierre selling? I have not yet made a final investment decision. My goal is to invest in an existing IT SME (Small Medium Enterprise) by end of April 2012. I feel fortunate having been invited to do so by four Australian SMEs and being in due diligence with two of them. I established cOGnIT a month ago and started considering shifting my career from large corporations to the SME world less than three months ago.

★Why Australia? Why Asia, Pacific? Why Oil & Gas? Australia is often referred to as “the lucky country”. Investments adding up to $300billions have been committed in the Oil & Gas sector with 40% in Queensland alone (overall London Olympics investment is worth $15billion). Having been in an O&G company for two years, I have seen how the IT portion of such multi billions dollars projects is managed and thus I feel aware of the potential. This said, I am not limiting my investment interest to O&G. I am keen to represent our interests in other industries, services you may have to sell, needs you may choose to raise. Find attached what I refer as my investment "compass" to guide my decisions.

★More on cOGnIT. cOGnIT invests in existing Queensland based IT SMEs. cOGnIT’s purpose is “Adds value to Oil and Gas in Asia Pacific through Digital IT Connections”. Queensland based, Asia Pacific reach, IT Servicing its own software (Intellectual assets), SME of 40 to 60 employees operating for over 3 years, customers in Oil & Gas, talented employees, social citizen (e.g. % of revenue invested back into community)