start the conversation -...

I WITNESSEDBULLYING

I AMA BULLY I WAS

BULLIED

Start the ConversationMarketing Packet

www.itdoesmatterwv.com/marketing

It Does Matter WV | Marketing Packet

1Start the Conversation

Radio Ad ...........................................................................................................................3

School’s Morning Announcments/Social Media Posts ......................................................4

Edline (or similar service) Statement ................................................................................5

T-Shirts .............................................................................................................................6

Stickers .............................................................................................................................7

Logo & Website Button .....................................................................................................8

Web Banner Ad ................................................................................................................9

Newspaper Ad/Flyer ....................................................................................................... 10

Billboard .......................................................................................................................... 11

Transparent Clings & Posters .........................................................................................12

We need your help getting the word out about IT DOES MATTER. The It Does Matter project is being offered to schools across the state to START THE CONVERSATION about anti-bullying efforts. Our goal is to involve students, teachers, parents and the entire community in the It Does Matter project because it does matter what each of us says and does. In the subsequent pages you will be introduced to several outreach tactics featuring It Does Matter. We have taken an integrated approach in the tactics featured include some traditional earned public relations to social media outreach.

Creating buzz among a target audience is vital for the success of any project. Please use these materials as they fit into your schools current anti-bullying initiatives. In advance, thank you for your assistance with It Does Matter (www.itdoesmatterwv.com)

IT DOES MATTER

In this Packet...

2 It Does Matter WV | Marketing Packet


IT DOES MATTER RADIO AD HELPFUL HINTS• Identify several students to record the radio spot• Contact your local country radio station to secure slots• WVDE research shows that more West Virginians tune into county radio stations

than any other format• Ideally, the radio station will agree to rotate the spots for free as a public service

announcement • You also may want to tap into your community/business partners and ask that

they sponsor the radio advertisements • For guidance on specifications and expected pricing, contact Liza Cordeiro,

executive director, WVDE Communication Office ([email protected]/304-558-2699)

Script (:30 seconds)Hi I’m ___________________, a student at ___________________ school in ______________ county. Bullying is aggressive behavior which happens over and over again to the same person. We all have a role in stopping bullying. It Does Matter what you say and do. So start the conversation by visiting www.itdoesmatterwv.com.That’s www.itdoesmatterwv.com. A message brought to you by ________________ County Schools and the West Virginia Department of Education.


MORNING ANNOUNCEMENTS/EVENT ANNOUNCEMENTS/SOCIAL MEDIA POSTS

HELPFUL HINTS• Top-of-mind awareness about anti-bullying efforts will prove powerful• Ensure that the It Does Matter morning statements are read over the speaker

systems each morning• The provided statements are just examples• Feel free to develop your own or have students develop daily statements• Always include the It Does Matter tagline and logo on social media posts• If you use the statements from West Virginia University athletes, be sure to use

the tag line: “It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com”

Announcements1. Stop and think before you say or do something that could hurt someone. It Does Matter what

you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

2. If you feel like being mean to someone, find something else to do.\: Play a game, watch TV, or talk to a friend. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

3. Talk to adults you trust. They can help you find ways to be nicer to others. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

4. Keep in mind that everyone is different; not better or worse. Just different. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

5. If you think you have bullied someone in the past, apologize. Everyone feels better. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

6. Be kind to the kid being bullied. Show them that you care by trying to include them. Sit with them at lunch or on the bus, talk to them at school, or invite them to do something. Just hanging out with them will help them know they aren’t alone. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

7. Always think about what you post online, through text messages or emails. You never know what someone will forward. Being kind to others online will help to keep you safe. Do not share anything that could hurt or embarrass anyone. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

8. You can be a leader in preventing bullying in your community. It Does Matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com

Audio AnnouncementsSeries of anti-bullying audio clips from student athletes at WVU


EDLINE (OR SIMILAR SERVICE) STATEMENTHELPFUL HINTS: • Ask that this statement be placed prominently on the front page of edline or

other similar service• Each time parents log into the service, they will be reminded of the It Does

Matter initiative and their role in prevention• Include the It Does Matter logo with the statement

StatementIt does matter what you do and say. Please start the conversation about anti-bullying. Visit www.itdoesmatterwv.com.


T-SHIRTSHELPFUL HINTS• If student groups are interested in taking the It Does Matter initiative a step

further, the attached designed can be used on t-shirts or other items• For guidance on specifications and expected pricing, contact Liza Cordeiro,


front

back

What you sayWhat you doHow you act

Start the Conversationitdoesmatterwv.com

WV T-Shirt Layout(Send this PDF proof and the .EPS file to the Screen Printer)

#itdoesmatter


STICKERSHELPFUL HINTS• The attached design can be used to produce a small token to distribute at school

assemblies, athletic games and other events• Design is meant to be placed on round stickers with a diameter of 2 inches. • The WVDE uses Avery 22807 Round Labels

Star

t the

Conversation | #itdoesm

atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterw

v.co

m

Star

t the


atter

ww

w.itdoesmatterwv.

com


LOGO & BUTTON FOR WEBSITEHELPFUL HINTS• Top-of-mind awareness about anti-bullying efforts will prove powerful. Ensure

that students, teachers and parents are aware of It Does Matter by placing the logo and website button on all electronic media sponsored by the school

• The logo and website button should not be altered in any way

• Button (140 pixels x 58 pixels) to be placed on school/county website

• It Does Matter logo

It DOES mATTer

WHAT YOU SAY AND DOwww.itdoesmatterwv.com

#itdoesmatter


• Web banner ad (800 pixels x 100 pixels) that can be used on local business, community, public service websites

BANNER ADHELPFUL HINTS• In addition to placing the website button on your school’s page, you also may

wish to place a banner advertisement at the top of the school’s site• This banner ad also can be shared and placed on local business, community,

public service, etc. websites• You also may want to tap into your community/business partners and ask that

they sponsor a banner advertisement to be placed on news media websites/social media websites, etc

• For guidance on specifications and expected pricing, contact Liza Cordeiro, executive director, WVDE Communication Office ([email protected]/304-558-2699)


NEWSPAPER AD/FLYERHELPFUL HINTS• A strategically placed newspaper advertisement creates a touch point with an

entire community• You may want to tap into your community/business partners and ask that they

sponsor an ad in the sports section of your local paper• Wvde research shows that a large portion of west virginians read the sports

section• This design is meant to be reproduced in full color with 4 inch x 2.25 inch

measurments• For guidance on specifications and expected pricing, contact Liza Cordeiro,

executive director, WVDE Communication Office ([email protected]/ 304-558-2699)

I WITNESSEDBULLYING

I AMA BULLY I WAS

BULLIED

#itdoesmatterStart the Conversation | itdoesmatterwv.com

It DOES mATTer


BILLBOARDHELPFUL HINTS• Strategically placed billboards create a touch point with an entire community at

an affordable cost• You may want to tap into your community/business partners and ask that they

sponsor a billboard advertisement• For guidance on specifications and expected pricing, contact Liza Cordeiro,



BATHROOM CLINGS/POSTERS/BACKWARDS POSTERS

HELPFUL HINTS• Clings are to be placed on bathroom mirrors or any other mirror in the school• Posters are to be placed in alignment with the mirrors• Two versions of the posters have been developed (elementary posters will

resonate with a younger audience)• If your school is interested in promoting It Does Matter, you are encouraged

to request up to 10 additional clings/posters from the regional school wellness specialist prior to Nov. 1

• After Nov. 1, additional clings/posters may be available• Leave white background behind QR Code

• It Does Matter transparent cling for mirrors


• It Does Matter backwards poster • It Does Matter elementary school poster

What you say...

What you do...

How you act.

What you say. . .

What you do. . .

How you act.

Jorea M. Marple, Ed.D.State Superintendent of Schools

start the conversation -...

Documents