start garden conversion optimization for statups
DESCRIPTION
Why is it that only 5% of your email list clicks? Or why is it that only 8% of your website traffic buys or signs up? In this class Paul Kortman a local digital marketing consultant will walk you through the best practices for increasing conversion rates as well as strategies & tools to test for improved conversion rates. Do you know is Yellow or Red a better "Buy Now" button? The end of this class will include a review of attendees' websites and email campaigns to suggest changes to improve conversions.TRANSCRIPT
Start Garden Conversion Optimization
Paul Kortman @namtrok #StartGarden
connexsocial.com/presentations
Digital Marketing Agency● Organic Search● Online Ads● Copywriting● Content Generation● Social Media● Data Analysis
● Email Marketing● Conversion
Optimization● Inbound Marketing● Retargeting● Lead Generation
@namtrok #StartGarden [email protected]
Class Overview
● Definitions and Terms in CO● Tests● Tools● Live Drive
@namtrok #StartGarden [email protected]
Conversion Optimization Defined
● Conversion: move one step deeper● Rate: Measure who convert● Optimize: Increase Rate
@namtrok #StartGarden [email protected]
Conversion Optimization Is Not:
● Increasing/Filling the top of the funnel● Changing Source of Traffic
@namtrok #StartGarden [email protected]
Terms used in CO
● Call to Action (CTA)● Landing Page● Micro conversion● Macro conversion● Lead Generation● A/B or Multivariate Testing● Above the Fold● Heatmap
@namtrok #StartGarden [email protected]
Don’t forget
Landing PageInformative Page
More InfoApplication/Form Submit
Contact Made
Purchase/Sale@namtrok #StartGarden [email protected]
Goal of Conversion Optimization
Increase Bottom Line through increased● quantity of leads ● quality of leads
@namtrok #StartGarden [email protected]
Class Overview
● Definitions and Terms in CO● Tests● Tools● Live Drive
@namtrok #StartGarden [email protected]
Tests Versus Opinions
● What’s the better motivating CTA?○ Donate Now!○ Join the Cause!
● There are basics/standards/best practices● The rest (even best practices) need to be
tested
@namtrok #StartGarden [email protected]
Aspects/Elements To Test
● CTA○ Text Variations○ Button Size○ Color○ Location
@namtrok #StartGarden [email protected]
Aspects/Elements To Test
● Headline Text
Sign Up Now!Join Now for Early Benefits.Sign up for your chance to win a trip to HawaiiSubscribe to discover the benefits we offer!
@namtrok #StartGarden [email protected]
Aspects/Elements To Test
● Subheadline Text
Your contribution to Best Friends goes straight to work helping tens of thousands of animals — both at the Sanctuary and, through outreach and rescue programs, all across the country. Your gift today helps to Save Them All.
The ability to Save Them All can only be achieved when like-minded organizations and individuals come together.
@namtrok #StartGarden [email protected]
Aspects/Elements To Test
● Hero Image○ Variations○ Size○ Formatting
@namtrok #StartGarden [email protected]
Class Overview
● Definitions and Terms in CO● Tests● Tools● Live Drive
@namtrok #StartGarden [email protected]
Tools: Unbounce
● Subdomain● Easy Testing/Weighting● Build without your CMS
@namtrok #StartGarden [email protected]
Tools: Optimizely
● Javascript● Can optimize any page● Easy Testing/Weighting
@namtrok #StartGarden [email protected]
Class Overview
● Definitions and Terms in CO● Tests● Tools● Live Drive
@namtrok #StartGarden [email protected]
