Stars and fans

Whitepaper

v.2.3

OlyseumStars rewarding your passion

A Blockchain-powered sports social platform that rewards collaboration and engagement

Carlos Grenoir, Kevin Mitnick, Carles Puyol, Andrés Iniesta, Iván de la Peña

Olyseum-2.3

July 1, 2019

Abstract

Olyseum is an ecosystem designed by sport stars to create a closer and more meaningful relationship with their fans. In Olyseum, stars will monetize their social influence and reward their fan’s loyalty. Olyseum will allow stars to monetize audiences, and fans to monetize engagement; everything through a blockchain-based reward system and an ERC-20 utility token.

For fans, Olyseum is proposing a collaborative platform that allows them to earn tokens for their activity around stars in several social networks. These tokens can then be redeemed through an exclusive experience exchange created by Olyseum and the stars, as a means to be closer to them.

For stars, Olyseum helps them create a global community through which they can be closer to their fans and reward their support. Stars will also earn a direct percentage of the overall advertising income of the network, allow them to monetize all of their fans and their activity. On the other side, they are entitled to receive additional value by making available exclusive experiences for their fans and sharing them in their current social networks, in exchange for tokens and other benefits.

Launched by former FC Barcelona players Carles Puyol, Andrés Iniesta and Iván de la Peña and in partnership with computer engineer and neuroscientist Carlos Grenoir and super hacker Kevin Mitnick in 2016, Olyseum aims to bring fans and their sporting stars closer with blockchain-based token as the backbone of a new, innovative interaction model between fans, their stars and brands.

Table of contents

Part I:

1. Introduction

1.1. Overview1.2. Motivation

1.2.1. How it all Started1.3. The Opportunity: Trends of a Broken Industry

1.3.1. A Huge, Broken Traditional Sports Media Industry1.3.2. The Unsocial Social Network1.3.3. The Rise of Social Commerce and Influencer Marketing

2. Solution Overview

2.1. The Proposed Platform2.1.1. Actors of the Platform and their Roles2.1.2. Flow of the Rewards Distribution

2.2. Why Blockchain Technology2.3. Main Token Uses2.4. Some Growth Strategies

Part II:

3. Current State and Short Term Plans

3.1. Our Live Platform3.2. Current Product

4. Executive Team Behind Olyseum

4.1. Founders4.2. Key Collaborative Companies

5. Legal Considerations

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1.1. Overview

Keywords: description, product, technology, tokens, staking

This document describes a proposed upgrade of Olyseum’s initial product that leverages blockchain technology to help fulfill the founder’s long term vision of recognizing users for their loyalty and engagement, and providing them with value that can be used towards access to exclusivity from their beloved stars, solving the common problem for very popular people of providing value to a large number of users.

At the same time, Olyseum involves the stars and the content generators in the finantial ecosystem around social value from a global perspective at a platform-level.

The OLY token shall be earned by fans by actively interacting with content and other social activity, and shall be then utilized to access exclusive merchandise offered in a newly launched exchange of curated experiences, products and services, built in the star communities. Given the exclusivity and uniqueness of the marketplace offers, acquiring them will require users to use tokens to access them.

Once launched, the new Olyseum platform shall combine the latest technologies with an ERC20 token, with the purpose of creating a new way of engagement between stars and their followers.

1.2. MotivationKeywords: genesis, stars for fans

Olyseum was born from the initiative of a group of globally-recognized sport stars who, frustrated with the available technology to interact with their fan base, decided to take on the challenge of launching a platform created by stars, for fans.

Throughout their careers, Olyseum co-founders Carles Puyol, Andrés Iniesta and Iván de la Peña, as well as many other sport stars, built a massive and loyal fan base. And while the last decade brought new technologies like social networks, which allowed them to enhance their global reach, these networks did not fulfill their desire to establish closer ties with each fan. In a way, they were able to increase reach, but lacked engagement. More importantly, there was a common feeling that social networks were unfair to the fan base (and to them), keeping most of the value generated by them in the hands of a few market participants: brands, clubs, advertisers and the networks themselves.

In 2016, Puyol, Iniesta and de la Peña met Carlos Grenoir and Kevin Mitnick (the world-renowned security expert), who were exploring ways to solve the drop of engagement in social networks using reward systems, Artificial Intelligence and other technologies, including Blockchain.

That meeting turned out to be the genesis of the first Olyseum version, soft-launched in 2016 by some of the biggest names in the sports industry in partnership with entrepreneurs with a very strong background in security and IT. In its first iteration, the Olyseum platform consisted of a mobile app that helped connect fans with their sporting stars, providing exclusive content and offering several engaging features, much like a specialized social network for fans. From February 2017 to February 2018, Andrés

Part I

1. Introduction

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Iniesta personally used this beta version of Olyseum. He spent time getting to know the members in the Comunidad Iniesta and personally published 397 posts inside Olyseum. During that period, he received 16,291 likes from community members, 713 shares within the Olyseum platform, and created conversations that generated over 2,300 comments. The first feedback test of Olyseum and Comunidad Iniesta on Facebook received almost 1 million likes in over eleven publications, with over half a million likes and more that 6,600 shares coming from a single Olyseum video. During this period, Iniesta also launched contests and gave away the soccer boots he used during his 400th match for F.C. Barcelona. All of this on a private first beta version.

Olyseum has experimented with this platform, testing, reaching out to the fan base and other sport stars and looking at upcoming new technologies. As a result of this experimental phase, the Olyseum team has identified clear pain points on what we consider a thriving but broken industry, and is with this in mind that is now presenting the addition of blockchain as the next evolution of the product, focused on making fans feel closer to their stars through a unique, aspirational social commerce experience.

1.2.1. How it all Started

Inspiration from Carles Puyol

All my career I have strived to reach what I envision for my team and to be the best example for others, something indispensable for a captain. The goal most professional players aim for is to win.

First, placing values before results; second, trying to perpetuate the behaviors of success, and for this you have to cultivate a method and train hard for it. One of the things you learn is that success, in a team sport, requires you to study the game, the tactics, and to motivate the players on your side. This is the type of discipline I want to share with my fans, especially the youngest ones who are starting their sporting life. For a long time now I have wanted to create a platform where I can share my knowledge through lessons, challenge my followers through contests, plan activities, and help the people that have supported me all these years... a place where we can concentrate on what we truly passionate about: sport”.

Inspiration from Andrés Iniesta

“I would love to have a place where the users who really feel my football, those closest to me, those I can call my friends, can communicate with me and share my experiences, as friends. I have always wanted to reward my fans, for their support all of these years, with some cool stuff from my professional life, also a part of my economic success. But on other social networks it’s impossible, there’s no way to do it. That’s why I created my community on Olyseum: Comunidad Iniesta”.

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such as ESPN (US) continues to drop year on year. ESPN has seen its subscriber base reduced by 12% in the last six years, while Sky (UK) faced a decline in average viewing of live Premier League matches of 14% over the past season. Ratings for primetime coverage of Rio 2016 compared to London 2012 also declined for NBC (US) by 17%, with a steep decline of 25% among the all-important adults aged 18-49 segment. According to the Advertising Association and WARC, UK ad spending on mobile was higher than TV spend for the first time. Total ad market growth was recorded at £5.4 billion demonstrating a 3.5% year-on-year growth, the 17th consecutive quarter of market expansion. Spending on TV saw a slight decline, but 30.7% increase to £1.3 billion spent is an impressive gain for mobile.

Online social media is the main source of news for different age segments, especially for those within the 18 to 44 years old segment, leaping fast from TV to social media and other sources.

1.3. The Opportunity: Trends of a Broken IndustryIn the last 2 years we learned a lot about the relationship between fans and their sport stars. We also spent a lot of time evaluating industry trends and testing hypothesis of what could be improved in the market. The following 3 key trends were key to inspire our next product evolution:

1.3.1. A Huge, Broken Traditional Sport Media IndustryKeywords: state of the art, on demand, mobile, social networks

The global sport market revenue in 2017 was around 90.9 billion U.S. dollars, 15 billion more than in 2013 and almost double 2005 revenue. According to a sport survey published by PwC in September 2017, the expected average annual growth rate by segments over the next 3-5 years is led by Broadcasting (8%), Sponsorship (7.1%), Participation fees (6.6%), Ticketing (6.1%) and Licensing and Merchandising (5.9%). Sports in the digital world touches different audiences and formats, such as the remarkable digital games industry, in which, for example, the game FIFA 18 has reached outstanding new sales records of over 300,000 copies sold in one week, bringing the total retail sales to over ten million USD.

As many industries, the sports industry is transitioning into the digital space, and facing many challenges during this process. One of the biggest challenges is the shift in consumer behavior especially among the younger generation. This is determined by how media is mostly being consumed nowadays, with consumers preferring mobile devices and on-demand services over broadcasted TV.

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While all this data shows a shift in the traditional behavior of sport fans towards online platforms, stars who have built online audiences of phenomenal sizes are still lacking the right tools to help them maximize their brand value and let the fans interact with them in a meaningful way. Existing social media companies do not see the stars, who are the true owners of these communities, as their partners, and those who do manage to extract value from their audiences (the so called “influencers”) do so despite the networks they work with, rather than because of them.

1.3.2. The Unsocial Social NetworkKeywords: growth, unsharing, unspecialized

Industry-specific social networks tend to be very active and engaging. Reddit, for example, has achieved a high level of meaningful conversations within the Information Technology space and has developed a huge community of contributors. Other more generic networks, like Twitter or Facebook, had to find ways to break down their huge communities around shared interests as a way to keep them engaged (like groups in Facebook). Yet, they are so generic that they are not appealing to stars that carry large audiences. Conversations in these networks tend to be short-lived and they usually get lost in the depth of never ending feeds that receive very little attention. More importantly, these channels are only able to share some small talk or chat, but they lack tools for efficiently building and nurturing a solid fan base.

The fans, in turn, feel disengaged. The passion they show for their stars in the sports field does not translate to the online world and is turned into apathy, becoming just “readers” or passive participants of whatever their “feeds” show them.

The resulting communication system is isolated in a misplaced loop. It becomes difficult for the stars

to truly understand what their fans want or what moves them, leading to the voice of their followers and supporters to get lost due to unidirectional and dysfunctional communication channels. Impersonal and non-specialized social networks see their level of community engagement fall, and young users feel increasingly unmotivated to actively participate in these communities, hopping from one social network to another as they get disengaged.

Another problem identified by our founders is the way stars (and clubs) correspond and share their success with the fans who support and encourage them throughout their careers. Facebook, Twitter, and other social platforms benefit tremendously from the engagement, content creation and participation of their users, yet this benefit is rarely shared in any meaningful way with their rightful owners. At Olyseum, in contrast, we are proposing to reward fans and sport stars for their activity and engagement around the content we create or publish. This is even more relevant because fans are not looking for monetary value. In fact, what they crave the most can’t be measured with a monetary reward: How much is an experience with your star worth? What level of effort would a fan put in, in order to be able to get a signed shirt, a video, or to share a dinner with a star? What fans crave for is feeling closer to their stars.

We believe the existing system is not fair and does not properly reflect the true potential of the fan-star relationship. This is why we created Olyseum: we want to apply the latest available technology to help fans and stars improve their relationship on and offline and do so in a way that it is mutually beneficial. After almost two years of experimenting with our app and our founders’ communities, we concluded that adding blockchain and smart contracts technologies can help fix this broken system.

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a way of knowing them better. A fan of Carles Puyol knows that football is at the center of his life, but he may not know that he likes to cook, or that he enjoys skiing with the family or reading a specific book. Learning about his tastes and activities, or just receiving recommendations of activities that he likes, can be a unique way of feeling closer to the star. At the same time, statistics show that having a massive follower base does not automatically translate in engagement. In fact, some influencer marketers assure that the larger the follower base, the less engaged they tend to be. As a result, marketers are less inclined to spend marketing budget on big stars and instead go with the smaller influencers to achieve a better ROI. While this might be good for the up-and-coming influencers, it is not so good for the sport stars, who have seen it harder and harder to monetize the enormous number of followers they have.

1.3.3. The Rise of Social Commerce and Influencer Marketing

It is no secret that people (and fans!) use social media networks to, among other things, discover things to buy. Social networks like Instagram, Pinterest and the like have become sources of inspiration that drive sales. According to a GlobalWebIndex survey, the percent of Internet users who use social media to research or find products to buy increased by 20% between 2015 and 2017, and time spent on these social channels is now over 2 hours per day:

Just in Instagram, over 1.5 million posts were tagged with #ad, and influencer marketing grew by an estimated 200%. Fitness & wellness were trending and made it to the top 10 industries. Another research firm, Technavio, estimates that annual social commerce revenues will exceed $165 billion by 20211 .

Sport fans are particularly prone to this type of social influence. The reason is that knowing their stars tastes in products, services and activities is

1 https://www.adweek.com/digital/harald-merckel-guest-post-5-best-tools-for-social-commerce-in-2018/

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2. Solution Overview

2.1. The Proposed Platform

Vision:To be the main hub between celebrities and their fans.

Mission:Bringing celebrities closer to their communities, allowing them to monetize audiences and activity.

Value Proposition: A unique social buying experience with an embedded blockchain-based rewards and loyalty program thought for sport fans.

At its core, the proposed Olyseum platform is a tool that allows fans and stars to connect through content visualization plus social-commerce with three major components:

A. Content feed, where fans can access content from their preferred stars, interact with these contents and obtain points; B. Loyalty/reward program, which consists of a set of rule-based off-chain point allocations, combined with a set of on-chain smart contracts that allocate and distribute OLY tokens and;C. Products and experiences marketplace, which is the place where tokens can be used or staked in exchange of exclusive access to unique and limited products and experiences, such as collectibles, VIP access tickets and other experiences involving stars (meet & greets, exclusive digital content, masterclasses, etc.).

The goal is to build a platform that makes it very easy and fun for fans to identify and interact with as much content as possible available online related to their sporting stars. At the same time, their engagement will be rewarded by a blockchain-based reward system that uses an ERC20 token to allow participants to reap part of the economic

value created by their social interactions within and outside the platform, allowing for powerful marketing and engagement features to be programed and tracked transparently.

2.1.1. Actors of the Platform and their Roles

At launch, the proposed Olyseum platform will rely on a simple, yet powerful loyalty and reward.

Wants Value they can give

Fans Feel closer to their stars. Learn about them, know their tastes, and be rewarded by their stars.

Social engagement. For the proper items, willingness to pay.

Stars Monetize their social channels in a meaningful way without alienating their followers.

Find scalable ways to engage more with their fan base. Reward their real fans.

Create unique experiences for their fans.

Select curated products and services.

Advertisers A way to achieve their marketing goals with transparency and accountability of how their marketing budgets are spent.

Willingness to promote certain behaviours in the application through the use of Olyseum as an engagement-based ad network.

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2.1.2. Flow of the Rewards DistributionKeywords: income from ads, Olyseum fee, token conversions, budgets, tokens distribution

The following chart represents the expected flow of the OLY tokens through the system once the platform is completed:

General flow:

A. Rewards are allocated through a transparent “Point” system (using the public blockchain as a way to ensure this transparency) to fans. These points can later on be converted to ERC-20 tokens within the system (the OLY tokens). The source of the OLY tokens will depend on how the fans earned their points (a pool of tokens that is funded by advertisers/promoters that want to reward certain behaviours within the platform, and a “native” token pool from the platform itself, funded by the fees the platform collects from the marketplace sales).

B. Fans can use their OLY tokens in the Marketplace in exchange of products and experiences created, curated and promoted by stars and brands. These tokens are then distributed (as revenue share) between the promoters (advertisers), endorsers/owners (stars) and the platform.

C. Fans can also decide to stake tokens instead of spending them. In that case, the staked tokens are locked in a contract for a certain period of time and then released for the original owners to recover them. In return, fans are granted special discounts (in fiat or tokens), and/or access to exclusive deals within the marketplace.

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Description of a proposed flow2 from the different actors perspectives:

User (Fan) flow:1. User finds about Olyseum (through a tweet or other social media from a star that is part of Olyseum’s network, or through other marketing means).2. User creates an Olyseum account, sets up app, and selects initial stars to follow.3. The app automatically creates an OLY token wallet and a content feed based on user’s preferences.4. As a user interacts with content or performs certain actions within Olyseum, the platform awards her with points. These points may be part of the native reward system and/or from specific campaigns that the platform and/or advertisers may launch from time to time (see the other flows).5. After a minimum threshold of points is achieved, the user can convert those points to OLY tokens. 6. OLY tokens can then be stored, withdrawn or used in the Olyseum marketplace.7. As fans become more active and get more system points, their status on the network increases and they unlock new offers and/or access additional rewards and discounts available only to the most active users.

Star flow:1. Star signs up into the Olyseum platform and sets up his community, which includes curating marketplace products for his fans. 2. Items offered in the star marketplace may be priced with a combination of fiat and tokens.

Stars receives a percentage of the overall advertising income related to their fans and of the marketplace proceeds related to their experiences. Another percentage goes to the

platform (which is used to pay the experiences, cover costs and gain a profit). 3. Star may use his outside social networks to promote / recommend specific experiences and/or to encourage their fans to sign up into the platform. These promotional activities are rewarded by the Olyseum platform with OLY tokens. 4. Star may decide to use some of those tokens to incentivize certain activity within their Olyseum community using the native blockchain-based rewards mechanism.

Brand (advertiser) flow:1. A brand defines a budget for a specific campaign, and sets up the rewards mechanics in the Olyseum platform.2. Olyseum platform creates the campaign and hashes the rewards rules into the blockchain. 3. The Olyseum platform allocates points to the users that perform the activities that the brand wants to reward, always following the rules established by the brand in the rewards mechanics.4. At the end of the campaign, the reward mechanics are made public, and anyone can validate them, contrasting it with the hashed document in the blockchain. 5. This gives absolute transparency to the brand, as well as to the users, who can verify that they actually got the rewards they were entitled to.6. Points that are allocated to the user can be exchanged for OLY tokens at any time, as long as the user achieved a minimum user-category and the amount of points reach a minimum threshold that makes it economically viable.

2 This flow is indicative of the current state of our approach and is for illustrative purposes only. Final flow may differ from this design due to regulatory or commercial constraints.

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2.2. Why Blockchain Technology?Keywords: smart contracts, new advertising models, transparency

The OLY token will be the centerpiece of a reward system for fans, as well as a flexible mechanism to manage unique and innovative marketing and engagement engines.

At launch, Olyseum will publish and maintain a set of smart contracts that will manage the loyalty and reward system within the platform. These smart contracts, in combination with some additional off-chain technology, shall allow certain platform participants (fans, stars, brands and the platform operators) to set up and see transparent rules for how to receive and use OLY tokens within the platform.

One of the key benefits of using blockchain technology for the reward system is that it can bring a lot of transparency to it. This should be very relevant when, in the future, brands and communities decide to reward fans for specific actions within the platform. For example, a brand might want to reward those fans that engage with a specific content within the platform. Yet, if this is publicly disclosed, there is a risk of cheating (fans would start liking content not because they actually like it but because they know that a particular brand will reward them disproportionately to do so). This would be detrimental, as advertisers would feel they are not getting real attention or engagement, but rather just paid clicks. It is well known that the advertising industry is prone to this kind of manipulation, especially in performance-based models like Pay-Per-Click (PPC) or Pay-per-Action (PPA) schemes.

Olyseum proposes to use the public blockchain to solve this problem, while at the same time ensuring that the rules of reward allocations are

transparent and immutable. The way this works is the following:

First, the advertiser might enter the campaign parameters in a private form within the Olyseum platform (total budget, amount of tokens paid for each action within the platform, duration, etc.).Once completed, the Olyseum system encrypts these parameters and hash it into the Ethereum blockchain, creating an immutable prove of the existence of these parameters, but without revealing the parameters themselves yet.The Advertiser (or the platform, if the adveritser paid in FIAT) would then fund the smart contract running the campaign with the equivalent OLY tokens to their planned budget, causing the campaign to start. Olyseum, as operator of the platform, would then allocate points to each market participant that is entitled to them based on the parameters set up in the first step. These points would eventually be exchanged for OLY by their rightful owners. To do so, the system would recognize that these tokens were earned from the advertising campaign.The smart contract distributes the rewards following the original campaign parameters. Finally, the hash is revealed and the specific information of the parameters would be open for anyone that wants to audit the right distribution of the rewards.

In this way, everyone can verify that they have actually been rewarded according to the rules of the campaign. Yet, by revealing this after the campaign is over, we make sure that no users are inclined to game the system and modify behavior just to earn tokens.

This is, just one application of blockchain technology, and as the Olyseum ecosystem grows, we may test / propose new use cases.

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2.3. Main Token UsesKeywords: ERC20, utilities, brands, stars, fans

Behind all the flows described so far, the Olyseum platform will have a native token called OLY that will aim to recreate the dynamics of a “circular economy”. In a circular economy, the resources within it are exchanged back and forth among participants, with minimum “waste” outside the system. As the economy adds more participants to it, and as participants increase their interactions / exchanges, there’s a natural increase of demand for the means of exchange, which in this case is the OLY token.

Additionally, we are also adding the possibility of staking tokens instead of using them. We believe this is important, as we expect long-term users of the platform to value the OLY token over time, especially as the network of stars expand

Fans Get rewarded with tokens when they engage with the content within their feeds and the communities they belong to, and performing different activities within the platform.

Acquire tokens from other market participants, given that OLYs are ERC20 and compatible with many different wallets.

Use as access rights and means of payment for purchases made in the marketplace.

Additional potential uses include bidding for exclusive auctioned products or experiences with their sport stars.

For those that do not want to fully spend their OLYs, the system will provide a series of token discounts in exchange of locking a certain amount of tokens into a staking smart contract that will hold the tokens for a certain period and then release them back to the original owner.

In addition, as users accumulate points in the system, they may gain access to exclusive rewards (similar to airlines frequent flyer programs tiers).

Stars (endorsers)

Receive tokens as partial compensation for the sale of products/experiences offered or endorsed in the marketplace.

Receive tokens for promoting the platform and bringing new users and stars on-board.

Reward community members (fans) for active participation within their communities.

Stars may also use their tokens to endow charity causes they want to support.

While not contemplated at launch, once the platform opens up to lesser-known influencers, staking may be a way for them to gain visibility into the platform.

Advertisers (Promoters)

May acquire tokens paid in FIAT to activate a specific campaign. Tokens shall be acquired from the platform and/or third party exchanges when/if available.

Fund specific ad campaigns using the tokens to reward certain engagement behaviors. This can be done directly by them or transparently through Olyseum.

Platform Olyseum will endow the platform with a large number of tokens to help kickstart its use.

In addition, the platform may collect a small transaction fee each time there is a transaction in the marketplace.

Fund a “native” reward system, which will promote engagement across the platform, or within specific communities that require promotion.

3 Holding or Staking means locking the tokens for a certain period, in which the tokens cannot be accessed by the user. Once that set time has passed, tokens are freed up and can be re-used to get another discount or consumed.

and there are more opportunities to access deals that are more appealing to their fans. The staking smart contract will receive tokens, take them out of circulation for a while, and then return them back to the original owners. In a way, it is similar to a time-deposit. In exchange, the staking action shall grant the owner with a specific benefit (a temporary discount, increased market visibility, etc.), and it may serve as a way to ensure delivery and quality of service in the future (as stakes can potentially be reduced by the system when a market participant misbehaves).

The goal is to have in place a system that allows the OLY token to be used at least as a means of value exchange and storage across this circular economy. The following chart summarizes some of the ways each market participant may acquire, spend or stake tokens:

Acquisition Expenditure Holding3

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2.4. Some Growth Strategies

At Olyseum, we believe we have a great working beta version for the platform, and a clear vision of what needs to be built to deliver a functioning blockchain-based social network focused on bringing stars and fans closer to each other. Our immediate goal is to increase the number of stars and fans in our platform, as we work behind the scenes to release the new version and incorporate all the benefits provided by blockchain technology and smart contracts described in the previous section of this document. While we do not plan to release or disclose a specific roadmap or marketing plan, we do have a few growth strategies that we can share, like fostering a healthy competition across star communities through contests and other gamification techniques. The idea behind these contests will be to establish engaging and fun ways to distribute a portion of the OLY tokens that Olyseum holds to the different stars and their followers, incentivizing some competition and gamification.

The reward system is the blood of the Olyseum platform. In essence, we are combining on and off-chain technology to create a two-tiered reward and loyalty system that will allow users (fans) to participate in a model that has clear and verifiable rules for earning, storing and spending the native tokens.

We believe that a good loyalty/rewards program should have the following characteristics:

1. Clear, transparent rules for earning points / rewards.

2. An easy way to redeem points / rewards.

3. Transferability to other participants when user

no longer wants to use their points.

4. Long-term value for the most loyal participantsWith this in mind, we’ve set up a series of design principles that, we believe, will position Olyseum in a great place:

We will leverage established communities of fans through partnerships with sport stars that want to offer rewards to their followers (and to monetize them). At Olyseum, our plan is to leverage already established communities of fans and their sport stars in all their social networks. We believe that fans will appreciate when their sport stars invite them to participate in a program that rewards them for their loyalty with the possibility to earn tokens that are redeemable for exclusive content, experiences and more.

From the fan’s point of view, as long as their star has a social presence or makes the news, Olyseum will offer her the possibility to add the star to their feed, even if the star is not yet part of the Olyseum platform.

Once the star joins the platform, a new marketplace will be created, where the fans of that star will be able to access the curated products and experiences tailored for that star’s fans.

For the sport stars, joining our platform shall be risk free and shall be a very small commitment (just agreeing to create some exclusive products and experiences for their followers). Over time, though, having a direct channel with their fan base and a way to reward their interaction shall make Olyseum a very engaging channel for those stars that want to keep a closer tie with their fan base. Each star will monetize fan-acquisition and fan-engagement, making it a very motivational fact for stars to migrate ther fanbase.

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We will develop exclusive rewards, initially focused on the sports industry. In order to generate genuine value for the fans and for the OLY token, the products offered in our marketplace need to be exclusive and fan-oriented. Olyseum is uniquely positioned to achieve this, given the direct access we have to some of the world’s leading sport stars and their network. Further, initially specializing in sport fans will give us an edge over other experience-focused companies.

We will leverage blockchain technology, but we will not abuse it. In our view, many blockchain projects commit the error of focusing too much in the technology and less on the user experience. For us, having a product that is beautiful and delivers on the promise to the users is key to succeeding. All the powerful aspects of blockchain will be worthless if we fail to deliver an amazing experience to our fans and stars.

We will listen to our users and iterate. Although we have a clear vision of what needs to be built at launch, we are also aware that decentralized technologies such as this require constant reviewing and adapting to the market.

In sum, the rise of the Ethereum blockchain and its smart contracts capabilities has opened up numerous new ways to share not only information but also value in a meaningful way.

We believe that adding blockchain technology to a traditional rewards program provide a fast, cost efficient, immutable, transparent and decentralized way of achieving this. And while there are still some technological challenges around scalability, the combination of traditional development with smart contracts running on a public network may bring trustless and efficient reward systems, allowing secure exchange of information and value between parties that may not necessarily know or trust each other.

We have spent a long time identifying different alternatives that would allow us to best leverage the current state of the blockchain technology in order to tackle some of the opportunities and trends we described above. We are now ready with this launch to execute our vision of bringing fans and their stars together in a unique, engaging way, where everybody gets rewarded for adding value to the community. The future of fandoms has arrived. And it’s called Olyseum. We hope you join.

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3.1. Our Live PlatformKeywords: web platform, mobile apps, data

In the previous phase, we tested a beta mobile application implemented in React Native for iOS and Android, as well as a WebApp developed in React. It is complemented with a backend on the Erlang Virtual Machine platform, programmed in Elixir language and its Phoenix Web Framework. The ecosystem resides in Amazon AWS.

This release quickly achieved 250k+ downloads with no more marketing campaigns than two posts on social networks of Andrés Iniesta and Carles Puyol. It has been used in the first stage to identify the target audience, study the behavior of fans, and test a multitude of interactions between stars and fans.

In this current phase, we have developed aggregated feeds, stars dedicated communities, a rewards system, an advertising campaigns engine, an experiences exchange and an ERC-20 wallet system.

Our focus is to foster a rich, fair and transparent ecosystem, for what we built a set of tools and smart contracts on Ethereum’s blockchain technology. In the technical aspect, we have developed frontends on a responsive web application in Angular, while advancing the integration of the new release into two native mobile applications, for both Android and iOS.

Finally, the deployment is done in AWS over Kubernetes, ensuring availability and scalability for a rapid growth.

Feed

3.2. Current Product

Part II

3. Current State and Short Term Plans

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Communities

Experiences Profile

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4.1. Founders

Carlos GrenoirPresident and Chief Executive Officer

Ph.D. applicant in Computer Science and Telecommunications, Masters in Information Security and in Neuroscience. Focused on intelligent and collaborative systems, has a long career in computer security, coding in his youth one of the most famous computer viruses for GNU / Linux environments. Entrepreneur, founder of Quantum Fields Technologies and co-founder of Olyseum.

Carles PuyolCo-founder and Vice President

Former captain of F.C.Barcelona, a natural leader and legend. Carles has won every major trophy in football, including World Cup in 2010, six LaLiga titles, three UEFA Champions League titles, and two FIFA Club World Cup titles. He is a public speaker, entrepreneur, and Olyseum Team captain and recruiter.

Andrés IniestaCo-founder and FirstIdol-Community

Former captain of F.C.Barcelona, currently leading Vissel Kobe as part of a plan to improve sports in Japan, he won some of the biggest titles on football, including a World Cup, the best player of the UEFA European Championship, best player of the match on two World Cups and was nominated many times to a Golden Ball.

Iván de la PeñaCo-founder and Advisor

F. C. Barcelona and R. C. D. Espanyol former player, one of the most technical players in the world, he won a UEFA Super Cup, a National LaLiga league, three spanish King’s Cup, a Spanish Super Cup and an Italian Super Cup.

Kevin MitnickCo-founder and SecurityAdvisor

The most famous hacker in the world, security guru and consultant, public speaker and author of bestsellers. Does security consulting for Fortune 500 companies and the FBI, performs penetration testing services for the world’s largest companies and teaches Social Engineering classes to dozens of companies and government agencies. Founder of Mitnicksecurity.

4. Executive Team Behind Olyseum

Albert CastellanaInvestor, Board member and Managing partner. Leading Blockchain department in Olyseum

Chief Product Officer of Radix DLT and one of the NEM Foundation’s founding team members, he joined Olyseum as an equity partner in 2019. At Radix, he oversees strategic product decisions, bridging the gap between business and technology. Albert will help Olyseum with strategy, product and economic models, with a strong focus on the token.

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Ramon SostresCo-founder

Lawyer, former tax inspector of the Spanish Public Treasury, manager and lawyer of high level footballers and specialist in sports management. Ramón is a recognized businessman and part of the shareholder, in charge of supervising the legal area, taxation and business strategy.

Jan AramburuCo-founder and Board member

Graduated in Information Technology and Business Management, specializing in Marketing and Business applied to distribution and eBusiness. After his stint as marketing and business director of WWRS, Licensee of National Geographic, Taurus Group and Kappa Spain Sports, he is in charge of the Business and Marketing Department of Olyseum.

Enric FlixCo-founder

Founder of Miapuesta.com, one of the most successful online betting platforms of the last decade. Executive MBA at EADA and an entrepreneurial expert and online project mentor, he collaborates as an advisor. Accumulate international experience in the sports, entertainment and online marketing sectors.

Crèdit Andorrà BankSeed investor and Board member

Crèdit Andorrà is the biggest bank in Andorra and led the seed round of Olyseum, becoming an equity investor in 2017, after studying the business model and blockchain innovations related with advertisement and rewards. The bank will help the company to grow and will provide an important influx to its international operations. Martí Alfonso Simón (financial executive, Director of Business Banking at Crèdit Andorrà) is on the Board of Olyseum. Top-tier executive history on banking and financial services. Former Vice President of Credit Suisse Bank, currently is the Director of Business at Crèdit Andorrà Bank, where he has led as head of Private and Commercial Banking Business during seven years. Currently, Olyseum’s board member.

4.2. Investors and senior advisors

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Javier de Rocafort Investor, Senior advisor and Board member Leading Corporate strategy in Olyseum

Founder and managing partner of Deer Valley Capital Javier has 20-year experience in the Investment Banking & Wealth industry at top executive positions at BCH, Banco Santander, BNP-Paribas and from 2007 until 2016 as Senior Advisor to Rothschild Bank and Group Edmond de Rothschild.

Javier is Partner, Board Member and/or Senior Advisor at multiple companies in the US, the UK, UAE, India and Spain. He is also partner and board member at Lanta Capital and SBC and is the Chairman at DVCapital and Balmoral Capital Partners. On a pro-bono basis, Javier was appointed Special Advisor to the Board at the largest global Antarctica protection NGO, Antarctica and Southern Ocean Coalition, in Washington DC in January 2015.

Javier holds a degree in Law, a BS in Financial Markets, a BS in International Trade, postgraduate MBA degrees at MBS and CEOE and a specialisation in Corporate Negotiation-Carnegie Mellon. He is a regular speaker at business schools, universities and professional forums in strategy, finance, sustainable mobility, energy and motor sport related subjects. A devoted environmentalist, Javier’s favourites sports and hobbies are skiing, race car driving, horse breeding, paddle tennis, reading and has a passion for the companies he is involved with. He is married and is a father of 4 children.

Gerald HeydenreichInvestor, Senior advisor and Board memberLeading Marketing strategy in Olyseum

Founder and former CEO of BuyVIP -sold to Amazon

A serial entrepreneur since 1998, he founded at the age of 25 the first European provider for b2b reverse online auction and sourcing events, Portum. With a trading volume of more than 12 billion USD and offices throughout Europe and the US, Portum became one of Europe’s leading providers for internet-based sourcing and supplier management solutions. The company was sold to CapGemini / IBX in 2006.

In 2006 he cofounded BuyVIP, a European leading private sales club offering luxury brands at reduced prices in time limited campaigns. The company was sold to Amazon for years later by about half a billion USD with more than 8 M members, 350 employees and revenues in excess of 150 M USD.

Wirtschaftswoche and Financial Times voted Gerald as one of the Top 100 German masterminds on e-business. He was given the Budding Entrepreneur Award by GrowthPlus for demonstrating outstanding entrepreneurial skills at a young age and was twice finalist in the competition “Entrepreneur of the year”.

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This document is provided for information purposes only. This document is not to be considered the final version of the White Paper, and it will continue to change and evolve at the sole discretion of Olyseum.

OLY qualifies as a utility token as such term has been defined by the Swiss Financial Market Supervisory Authority (FINMA) Guidelines on ICOs published on February 16, 2018 (“FINMA’s ICO Guidelines”). The OLY token purpose is to confer digital access rights to services and products within the Olyseum platform and related applications which provide a channel for major sporting personalities to have direct interactions with their fans and offer them rewards and exclusive content. The Olyseum platform and its proposed main token utilities will have already been developed and fully functional at the time of the TGE. The OLY token will have no investment purpose whatsoever and will neither be designed nor created as an investment product or a security.

Therefore, the OLY token shall not be considered as a security under Swiss laws and regulation (including as a share, participation right, bond, structured product, collective investment schemes, derivative or other type of securities, including uncertificated securities). The OLY token is not subject to the authorization or supervision by the FINMA.

The OLY Token will also serve as the exchange unit for some transactions performed exclusively within the Olyseum Platform. The issuance of the OLY tokens, which main purpose will be to provide access right to products and services within the Olyseum platform, shall not be subjected to the Swiss Anti-Money Laundering Act (AML) given that the payment function is by default an

accessory function of the OLY token and given that it is exclusively used within the Olyseum platform. As a consequence, the OLY token shall not be considered as a means of payment (that can be used on a third party’s platform to acquire goods or services) under the AML or be deemed to be a “payment token/cryptocurrency” as such terms have been defined in the FINMA’s ICO Guidelines.

This document is neither a solicitation, an offer, a recommendation nor a contract. This document is for informative purposes only and does not constitute, nor is it intended to be, a prospectus within the meaning of applicable Swiss law (including art. 652a or 1156 of the Swiss Code of obligation) or an offer to sell, a solicitation of an offer to buy an OLY token or a recommendation from Olyseum and its affiliates.

This White Paper is not a contract and does therefore not legally bind Olyseum or its affiliates.

This White Paper may not be used in any such jurisdictions or in any circumstances in which this White Paper, its content and/or the OLY tokens are not authorized for distribution and/or are unlawful.

Selling restrictions and limitations may be outlined in the upcoming OLY Token sale’s documentation.

Olyseum Official legal partner in Switzerland

5. Legal Considerations

Whitepaper

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