FUNDRAISING PACKFUNDRAISING PACKFUNDRAISING PACKFUNDRAISING PACK

Contents Page Page 1. Contents page 2. Introduction 3. Top fundraising tips to get you started Sponsorship - where to start 4. Asking for sponsorship How the money you raise will make a difference Useful Starfish information 5. Asking for sponsorship continued The Starfish story Starfish case study 6. Asking for sponsorship continued Starfish blog Sponsorship email 7. Sponsorship - all you need to know Setting up a fundraising page 8. Sponsorship - all you need to know continued The good old sponsorship form Paying in your sponsorship money 9. Two simple ways to make your money grow Matched Giving Gift Aid 10. A-Z of fundraising ideas 11. A-Z of fundraising ideas continued 12. Dynamic warm up from Pure Sports Medicine 13. And finally

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Thank you very much for choosing to take on a challenge for Starfish Greathearts Foundation

Dear Starfish supporter Thank you very much for choosing to take on a challenge to support Starfish! Welcome to the Starfish fundraising pack. This pack aims to provide you with a variety of fundraising support, including: ♦ Ideas for fundraising events ♦ Advice on setting up an online fundraising page ♦ Top tips for reaching your fundraising target This pack also includes dynamic warm up exercises and a nutritional guide. Starfish Greathearts Foundation is committed to bringing life, hope and opportunity to children in southern Africa who have been orphaned or made vulnerable by HIV/AIDS. Due to the AIDS pandemic there is a generation of children growing up in southern Africa without parental support and relying on increasingly strained communities. These children are exceptionally vulnerable to neglect and abuse. Starfish is a vehicle for delivering change, helping these children to rebuild their lives. Starfish believes by helping one child at a time, we can make a difference. The money you raise by taking part in a challenge will help Starfish reach more children and put a smile on their face and for that we are truly grateful. My name is Hester Enthoven, I’m a community fundraiser for Starfish and will be your point of contact throughout your challenge. I have lots of fantastic fundraising ideas to suit everyone and know many tricks of the trade, so please do ask me for any fundraising advice you need and about any queries you may have. I will be in regular contact with you - so look out for my emails! My contact details are:

Email: hester.enthoven@starfishcharity.org Telephone number: 0207 597 3797 Address: Starfish, 2 Gresham Street, London, EC2V 7QP Website: www.starfishcharity.org Thank you again for choosing to take on a challenge for Starfish Greathearts Foundation, your support is greatly appreciated.

Good luck with your training and fundraising!

Hester Enthoven Community Fundraiser

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Top tips to get you started! Sponsorship - where to start Who do you know already that you can ask? ♦ Friends and family - not only great for sponsorship but also for ideas and support when planning your fundraising events. ♦ Work - take advantage of notice boards and the intranet at work to let people know what you

are up to. Also many companies will support your fundraising through their Corporate Social Responsibility programmes and Matched Giving schemes (see page 9). ♦ Your community - if you live in a small town or village, ask a local business in your area to

sponsor you. They can donate both ‘in cash’ or ‘in kind’ by giving prizes for a raffle perhaps. ♦ Groups - let people know about your challenge in any groups you are part of, for example

sports clubs / church groups / rotary clubs / book groups etc. ♦ Other peoples networks - find out who your contacts know and use their networks, for example can your spouse ask their work? Can your sister/brother tell their friends? Let everyone know Make sure that all your friends, family members and colleagues know about your challenge so they can offer their support. The easiest way to do so is to send out a facebook message or an email detailing your challenge, including a link to your online fundraising page and perhaps the inspirational story behind Starfish and information about how their money can make a difference (please see pages 4-6). Play it safe and keep it legal If you decide to collect money in public or private venues, host a party selling alcohol or organise a raffle, you need to contact your local council for further information and permission. Also make sure your have made all provisions for Health and Safety and have a qualified First Aider on site. Give Hester a call if you are in any doubt.

Don’t be afraid to ask! You will be surprised by peoples generosity.

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Asking for Sponsorship How the money you raise will make a difference When asking people for sponsorship it is always nice to be able to let them know how their money will make a difference, so please do refer to the list below. £3.50 can feed a child for a month – crisis intervention and providing food parcels to families in need is vitally important to give immediate care.

£6 can buy school shoes for a child.

£20 can provide an emergency medical pack for a caregiver – these care visits ensure that in child

headed households the children have everything they need to feed younger siblings, send elder children to school and generally offer care.

£50 can send a child back to school by providing them with a uniform, school shoes, books and stationery – the children that we support need to attend school to escape the cycle of vulnerability and poverty. Children in southern Africa need a school uniform in order to attend school.

£100 can provide equipment for a crèche for 50 children – Starfish funds crèches so that the older children of child headed families can go to school knowing their younger siblings are safe and cared for. £210 can provide the seeds and fertiliser for a Community Organisation’s vegetable garden start-up. Food gardens promote sustainable living, allowing centres to grow food for the children they care for whilst also giving the children the chance to learn practical skills.

£500 can provide an educational and esteem building outing for children at day care.

£1,000 can provide funds for an Orphaned Vulnerable Child Care coordinator for 6 months at a day

centre.

Useful Starfish information When asking for sponsorship it is great to have a few facts about Starfish and the work that Starfish does in southern Africa. Please feel free to use any of the ones below:

♦ Starfish Greathearts Foundation is an international development charity responding to the AIDS pandemic in southern Africa.

♦ Due to the AIDS pandemic, there is a generation of children growing up in southern Africa without parental support, and relying on increasingly strained communities. These children are extremely vulnerable to abuse, malnutrition, dropping out of education, turning to crime and contracting HIV.

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♦ Starfish supports grassroot organisations in order to reach the most vulnerable children. ♦ Starfish believes that to make a difference it is essential to help one child at a time, ensuring

measures are sustainable and replicable. ♦ All the work of Starfish is focussed on achieving the highest impact at the lowest cost. Starfish

currently delivers crisis intervention, comprehensive care and development programmes through partnerships with non-governmental and community based organisations at grassroots level in communities throughout southern Africa. ♦ With your help Starfish can reach more children and put a smile on their face.

The Starfish story The inspirational story behind Starfish is really great to use when asking for sponsorship. One of our past runners quoted the story in her email signature and got a great response.

An old man had a habit of early morning walks on the beach. One day, as he looked along the shore, he saw a human figure moving like a dancer. As he came closer he saw that it

was a young woman and she was not dancing but was reaching down to the sand, picking up starfish and very gently throwing them into the ocean.

"Young lady," he asked, "Why are you throwing starfish into the ocean?"

"The sun is up, and the tide is going out, and if I do not throw them in they will die."

"But young lady, do you not realise that there are miles and miles of beach and starfish all

along it? You cannot possibly make a difference."

The young woman listened politely, paused and then bent down, picked up another starfish and threw it into the sea, past the breaking waves, saying:

"It made a big difference to that one."

Starfish case study

This case study shockingly highlights the importance of the work that Starfish does so will be useful to consider when asking people to support you in raising money for Starfish.

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Leseding Day Care is a community based organisation in the Western Cape which Starfish supports. As part of their development programme the children at the centre were asked to write ‘their story.’ This is one of their stories: “I hate you AIDS you are a killer. You are dangerous. You killed my parent, you killed my brothers and sisters, you killed the people who are taking care of me, now you are smiling, thinking that I am alone. It is a shame with you because I am not alone anymore. Leseding Day Care is always with me. Leseding Day Care is fighting for me.”

Starfish blog A great way to get people interested in your challenge at different stages in your journey is to write a blog, updating people on how your training is going. Below is a blog written by one of our runners for other Starfish Royal Parks Half Marathon runners.

Sponsorship email When writing an email to your contacts asking for sponsorship, it is useful to include information from this section, for example the Starfish story and Starfish facts. It is important to think about what will appeal to the people you are asking. Please use the email template below if it will be of use.

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Training for the Royal Parks Half Marathon - Angela Isherwood In July I ran the British 10k for starfish, and a few weeks ago I ran the Starfish Breakfast 10K which was a fantastic training run for the Royal Parks Half Marathon. Prior to the Starfish 10k I had an unfortunate knee injury from a go-karting accident, and this race was great to test my confidence on my knee and get me running properly again. Other than the small injury that had me resting for 2 weeks and taking it easy for a further 2 weeks, my training has been going really well. On the Sunday just gone I managed to run 12 miles. This will be my longest run before the race, and was a great opportunity to test out my race nutrition plan, which involves sports drinks and carbohydrate gels. Now I’m in my taper, which personally I find the best part – maximum 45 minutes running at a time before the race, and I can eat what I want (within reason). Because the half marathon distance takes the majority of people beyond the energy supplies they can usually store in their muscles, it is important pre-race to try and get these energy supplies as high as possible, which means plenty of carbohydrates (pasta, rice, bread, fruit). The other key variable that will effect performance on race day is hydration. For this I am cutting out alcohol, and drinking lots of water. Unfortunately I cannot get through the day without my tea and coffee, but if you do have the will-power to cut down on that as well, and focus on fruit and herbal infusions, I’m sure that’s very good for you too. With only a few weeks to go I am really concentrating on staying healthy and injury free. When the seasons change, as they are now, it is easy to catch a cold, so I am trying to keep warm when outside, and wash my hands regularly to avoid getting ill. When training for a half marathon you need to think not only about your fitness and training but also about nutrition so I have been talking that into consideration on a daily basis.

Dear … (name)..….. On the ...(date)..... I’m taking part in the .....(challenge name)......for Starfish Greathearts Foundation, an international development charity which aims to bring life, hope and opportunity to children in southern Africa who have been orphaned or made vulnerable through HIV/AIDS. Due to the AIDS pandemic, there is a generation of children growing up in southern Africa without parental support, and relying on increasingly strained communities. These children are extremely vulnerable to abuse, malnutrition, dropping out of education, turning to crime and contracting HIV. Starfish works with community based organisations to reach these children and help them to rebuild their lives. The inspiration for Starfish comes from this lovely story: An old man had a habit of early morning walks on the beach. One day, as he looked along the shore, he saw a human figure moving like a dancer. As he came closer he saw that it was a young woman and she was not dancing but was reaching down to the sand, picking up starfish and very gently throwing them into the ocean. "Young lady," he asked, "Why are you throwing starfish into the ocean?" "The sun is up, and the tide is going out, and if I do not throw them in they will die." "But young lady, do you not realise that there are miles and miles of beach and starfish all along it? You cannot possibly make a difference." The young woman listened politely, paused and then bent down, picked up another starfish and threw it into the sea, past the breaking waves, saying: "It made a big difference to that one." Please sponsor me and support Starfish in making a big difference to children in southern Africa by going to …...

(insert online fundraising page link)...... or drop a donation by my desk. Thank you! ………………….

Sponsorship - All you need to know There are two great ways to fundraise through sponsorship:

1. Setting up an online fundraising page Virgin Money Giving This is an online fundraising site which allows you to set up your own fundraising page on which you can include descriptions of the challenge, information about Starfish, a running total of sponsorship money raised, photographs and personal messages. To set up a page please go to http://uk.virginmoneygiving.com/giving/, type in ‘Starfish Greathearts Foundation’ in the ‘Donate to charity’ section, click on our homepage and then click ‘start fundraising’. Justgiving Justgiving is a similar fundraising site. To set up a page go to http://www.justgiving.com/starfish and click ‘make your page.’ We preference Virgin Money as the transaction fees charged to Starfish are less. Example of a Starfish Virgin Money fundraising page:

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2. The good old sponsorship form Some people prefer giving donations offline, using a sponsorship form is the best way to do this. A copy of the form can be found at the back of the pack. Please make sure your donors fill in all their details and tick the gift aid column if applicable.

Paying in your sponsorship money Cheques Please make cheques payable to ‘Starfish’ and post them (with a note stating who the money is from and that they are supporting you) to:

Starfish, 2 Gresham Street, London, EC2V 7QP Bank Transfer You can deposit funds directly into our bank account. If you do, please email Hester (hester.enthoven@starfishcharity.org) and let her know when you will be making the transfer and how much it will be for. The Starfish account details are: Starfish Greathearts Foundation Barclays/Holborn Account No: 50446564 Sort Code: 20-41-41 * Cheques and bank transfers are eligible for gift aid. Please ask donors to post or email a copy of the donation form to us (you will find a copy at the back of this pack).

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Please make sure the full home address of the donor is included. We cannot claim gift aid if it is not.

Please make sure the full name of the donor is filled in.

Please fill in your details here.

Please make sure the gift aid column is ticked if applicable.

Two simple ways to make your money grow

1. Matched Giving Matched Giving is a fantastic scheme which many businesses and organisations are on board with. Matched Giving is when your employer matches the amount of money you raise. This is therefore a great way to double your money! It is certainly worth talking to your Corporate Social Responsibility or HR department about it. Starfish are willing to complete any documentation needed to support requests for funding.

2. Gift Aid Believe it or not, the tax man does help with your fundraising! For every £1 donated, the Inland Revenue will donate an extra 25p to Starfish if the donation is eligible (donated by a UK tax payer). So please don’t forget to gift aid your donations and make sure people sign and tick the relevant box on the sponsorship form!

Photographs from The Starfish Breakfast Run by Loredana Denicola and Miles Hart

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Your A to Z of Fundraising

A fantastic and fun way to raise money is by organising your own fundraising activity or event. There is a wide range of events you can put on - please see the ideas listed below. If you are thinking about organising an event and would like some support then contact Hester. For other ideas keep an eye on the Starfish website to see what Starfish events are happening - www.starfishcharity.org.

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A Auction Afternoon tea party

Art exhibition / sale

B BBQ Bike Ride Band Night

Bake Sale Comedy night

C Car boot sale

Car wash Coffee morning Dog walking

D Dress down day

Dance off

E Egg hunt Eighties night

Film night

F Face painting Football Match

Fashion show

G Golf Day

Games night

H Hair shaving

I International party

J Job swap

K Kick boxing tournament

Indie music party Jumble sale Karaoke night

Hawaiian party

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Netball tournament

Odd jobs day

L Ladies who lunch

M Murder mystery party Music festival

N Night time hide and seek

O Open mic night

pampering party

P Poetry night

R Raffle Scrabble competition

Salsa night

S Street Party Talent show

T Treasure hunt U University challenge

V Variety show W Wine tasting

X X-men party

Y Yoga party Z Zorbing

Fancy organising a dinner party? Why not make it a Starfish Dinners of Hope?

Dinners of Hope is all about getting your friends or family together for a fantastic dinner party, then at the end of an enjoyable evening asking your guests to make a donation to Starfish (and in this case as sponsorship towards your challenge). The idea being that the money they would have spent on a meal in a restaurant is now donated to Starfish. To host a Dinners of Hope, Starfish will send you a pack which includes a step by step guide and recipes from award winning Alan Coxon TV Chef. You will also receive a wonderful reusable shopping bag. If you are interested in hosting a Dinners of Hope then contact Hester.

Dynamic warm up from Pure Sports Medicine

Pure Sports Medicine is a ‘unique, sports injury practice dedicated to the prevention, diagnosis, treatment and rehabilitation of sports injuries and musculoskeletal problems.’ Below are some fantastic dynamic warm up exercises which Pure Sports Medicine recommend. Dynamic stretching utilizes movement to stretch the body before exercise. It is widely regarded as the most effective and safest form of stretching in order to prepare the body for exercise by increasing flexibility and reducing the risk of injury. The exercises below are designed to ‘wake up’ your muscles and improve nerve impulses (brain-muscles). For a visual understanding of dynamic stretching, please view this video on youtube - http://www.youtube.com/watch?v=DkCZym9CT54 The exercises below should be done before each training session and should take no longer then 10 minutes to complete.

12 Pure Sports Medicine

Focused Treatment for Focused Individuals

Telephone 08447 700 800 www.puresportsmed.com

Ladder Hammy Walks

Rotating Squats

Walking Lunges

Dynamic Psoas Stretch

Glute Knee Hugs

Pop/ups Straight Leg Runs

March/Skips

Dynamic Calf

Thank you and good luck!

Thank you very much for choosing to take on a challenge for Starfish Greathearts Foundation, your support is greatly appreciated. Do keep an eye on our website for details of upcoming events: www.starfishcharity.org. If you have any queries or would like some advice at any point then please do not hesitate to contact Hester on hester.enthoven@starfishcharity.org or 020 7597 3797.

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Thank you letter from a child Starfish supports Hello, My name is Grace*. I am 11 years old. I live in Alexandria. I live with my granny in a small shack. My granny is not well, she is not even getting any pension. We survive with the money we get when she is ploughing for our neighbour. But now my granny is very much ill. She can’t afford to get money to buy for me food, clothes and uniform. She was very much happy for Impilo project [one of the centres run by SizaBantwana, a partner of Starfish] to help us with food, because she is happy when I get food. The project have also help her giving me a school uniform. She said to me she feel like she can cry when I came home with a new school uniform. I am also very much happy for that. To go to school without a uniform is not good. You can’t be free or relaxed. A child is looking beautiful when she go to school with a school uniform. You can not see the difference that I don’t have any one to help, when I’m in uniform. So God must be with those who have that big heart to help us and give us school uniform. I’m very much happy for them. *Name changed to protect child’s identity