1. Starbucks A Ready To Brew Market Research Report By Baristas: Hoang Huy Le & Katrina DEsopo

2. The Mission Statement Our mission: to inspire and nurture the human spirit one person, one cup and one neighborhood at a time .

3. $42.95

4. 1lb Whole Bean House Blend $13 Lower:$9.95 $5.50 Higher:$7.99 $8 Higher:$11.95

5. What is Starbuck's Market Share? 29%

6. 20 oz Mocha Coffee with whipped Cream $3.50 Higher:$4.40 $2 Higher:$2.24 $4.75 Lower:$4.25

7. Product Positioning Quality High Peets Coffee & Tea Starbucks Dunkin Donuts Price Low High Low

8. The Anatomy of the Core Customer Age 18-34 Much disposable income Likes different cultures Active in the community Values their health Heavy Internet user

9. Product: Packages From All Over China Kenya Mexico Various Latin American Countries

10. Product: Starbucks Cafe Nutrition Facts Calories: (foods) under 350 (drinks) under 200 Fat: (foods 10g or less Ingredients: hold the high fructose corn syrup & preservatives

11. Products: Starbucks Cafe Closer to homemade foods Ingredients: bananas, wheat flour enriched (wheat flour, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), sugar, soybean oil, walnuts, egg, cultured buttermilk, baking soda, natural flavors, salt.

12. Place Cities Shopping Malls Book stores International Stores http://www.starbucks.com/co ffeehouse/store-design/palacehotel

13. Promotion Social media Iphone: My Starbucks App Store locations Nutrition info Drink ideas Use as My Starbucks Card

14. Promotion: Starbucks Red/ Global Fund AIDS Help/ Awareness http://www.joinred.com/red /

15. Threats Recession Smoothie Shops Perception of Environmental irresponsibility Fast Food Restaurants Coffee

16. Key Recommendations U.S: Rebrand as breakfast place International: new locations Coffees with vitamins added; coffee- smoothie blends; expand on tea Smoothie Shops trend Recession Use local products Market Research Fast Food Restaurants Coffee Perception of Environmental irresponsibility