PROCESS BOOKLET HIP | Health Improvement Program logo

By Zach LaMance

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PG. 0 4S t a n f o r d | L o g o s a n d H i s t o r y

[ / / / / / / / / / / / / / / / / / / / / ]A brief history of the

University provided by the

Stanford website, photos

of campus, and information

on the School of Medicine.

PG. 0 8HIP and Partnered O r g a n i z a t i o n s

[ / / / / / / / / / / / / / / / / / / / / ]I n fo r m a t i o n o n t h e H e a l t h

I m p rove m e n t P ro g ra m , a s

we l l a s t h e p ro g ra m s t h a t

H I P i s i n vo l ve d w i t h .

PG. 1 0C o m p e t i n g L o g o s i n P a l o A l t o

[ / / / / / / / / / / / / / / / / / / / / ]A collection of logos found

from surrounding health

related programs and

organizations in Stanford

and Palo Alto, CA.

PG. 1 2O b j e c t i v e s a n d Te c h n i c a l I n f o

[ / / / / / / / / / / / / / / / / / / / / ]The purpose of redesigning

the HIP logo, what the goal

of the new look is, and specs

of existing Stanford logos.

TABLE OF CONTENTS ////////

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PG. 1 4I n s p i r a t i o n

[ / / / / / / / / / / / / / / / / / / / / ]Logos of other organizations

and imagery that aided in

the process of constructing

the new logo.

PG. 1 6P r o c e s s | L o g o s & T h u m b n a i l s

[ / / / / / / / / / / / / / / / / / / / / ]A collect ion of hand

sketches with several

alternate versions and

options of the HIP logo.

PG. 1 8Process | Vectored a n d F i n a l Ve r s i o n

[ / / / / / / / / / / / / / / / / / / / / ]More rough versions of the

logo vectored in Illustrator

and the final composition.

PG. 2 2Re s o u r c e s a n d W o r k s C i t e d

[ / / / / / / / / / / / / / / / / / / / / ]A l l c o p y r i g h t s g i v e n a n d

c r e d i t i s d u e i n p a r t t o

S t a n f o r d U n i v e r s i t y a n d

Z a c h L a M a n c e

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STANFORD HISTORY /////

Jane and Leland Stanford established the university in memory of their only child, Leland Jr., who died of typhoid fever at 15. Within weeks of his 1884 death, the Stanfords determined that, because they no longer could do anything for their own child, they would use their wealth to do something for “other people’s” children.

They settled on creating a great university, one that, from the outset, was untraditional: coeducational in a time when most private universities were all-male; nondenominational when most were associated with a religious organization; and avowedly practical, producing “cultured and useful citizens” when most were concerned only with the former.

Leland Stanford devoted to the university the fortune he had amassed, first by supplying provisions to the ’49ers mining for California gold and later as one of the “Big Four,” whose Central Pacific Railroad laid tracks eastward to meet the Union Pacific and complete the transcontinental railway. Included in the grant to the new university was the Stanfords’ more than 8,000-acre Palo Alto Stock Farm for the breeding and training of trotting horses and thoroughbred stock, 35 miles south of the family’s San Francisco residence. The campus still carries the nickname “the Farm.”Under the direction of Frederick Law Olmsted, the famed landscape architect who created New York’s Central Park, and Charles Allerton Coolidge, a 28-year-old who designed the buildings, the farm’s open fields became the site of arcades and quadrangles. In a 1913 letter, Stanford’s first president, David Starr Jordan, wrote: “The yellow sandstone arches and cloisters, the ‘red-tiled roofs against the azure sky,’ make a picture that can never be forgotten, itself an integral part of a Stanford education.”

On the university’s opening day, Jordan said to Stanford’s Pioneer Class: “It is for us as teachers and students in the university’s first year to lay the foundations of a school which may last as long as human civilization. ... It is hallowed by no traditions; it is hampered by none. Its finger posts all point forward.”

University Motto

“Die Luft der Freiheit weht” is Stanford’s unofficial motto and translates as “the wind of freedom blows.” The phrase is a quote from Ulrich von Hutten, a 16th-century humanist. Stanford’s first president, David Starr Jordan, embraced the questioning, critical spirit of von Hutten’s words and included them on his presidential seal. Gerhard Casper, president of Stanford from 1992 to 2000, adopted the motto as the basis of his inaugural address and encouraged its widespread use across the campus. The motto has been incorporated into the university seal, depicted in the sidebar on the right.

Stanford School of Medicine Mission & Goals

Become a leader in the movement to reform and rejuvenate the education and career development of biomedical innovators.

Transform the future of biomedical, translational, and clinical research and education by fostering novel collaborative alignments among basic and clinical scientists, clinicians, and educators throughout the University, as well as with public and private partners worldwide.

Earn the public’s trust and respect as a premier medical school through outstanding patient care and academic medicine.

// From the Stanford University website// http://www.stanford.edu/

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Welcome to Lucile Packard Children’s Hospital. With over 650 physicians and 4750 staff support and volunteers, Packard Children’s Hospital is a world-class, non-profit hospital devoted entirely to the care of babies, children, adolescents and expectant mothers. Because we’re an academic medical center on the Stanford University campus, we benefit from a faculty and staff that is recognized as much for their achievements as for their commitment to care. Many of our doctors also serve as professors at the Stanford University School of Medicine. Internationally recognized for the care we provide, we also have an extensive network of community and outreach services in dozens of locations around the San Francisco Bay area, and the greater Pacific Northwest. As we continue to integrate and expand into the areas we serve, Packard Children’s Hospital is making it easier for children and mothers to access the care they need.

Our Family-Centered Care program takes a team approach to every child and expectant mother’s care. Patients and families receive comprehensive treatment, while we respect their unique needs, preferences and sensitivities. Our team assists families in every way possible while they are at the hospital, ensuring they have access to the information they need, and are able to make informed decisions with the help and support of their health care team. We invite you to take a virtual tour of our facilities and to explore this Web site to learn more about Packard Children’s Hospital.

// From the Lucile Packard website// http://www.lpch.org/

With over 650 SHC and LPCH are launching a new program to support employee health and wellbeing. Aligned with the national objectives of Healthy People 2010, the new program HealthySteps encourages collaborations across sectors, guides individuals toward making informed health decisions, and measures the impact of prevention activities. Benefits and Occupational Health Services have developed a program which offers employees a spectrum of resources to address each individual need. This employee-centered program represents the collaborative work between hospital-based programs and university resources, including HIP, Primary Care and the Help Center.

// From the Healthy Steps website// http://www.healthysteps4u.org/

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HIP & PARTNERS /////

HIP Mission

The Health Improvement Program, more popularly referred to as HIP, began in 1983 at the Stanford Prevention Research Center (SPRC). The Center was a pioneer in developing effective methods of health education and health promotion, including those for community-wide application. The Center’s founder John W. Farquhar, MD noted that these methods could be applied to help the employees of Stanford University improve their health, and with the aid of Stanford’s Benefits office, HIP was created. Since then, HIP has provided and expanded these services, primarily to Stanford employees and their families, but also to retirees, and, to a lesser extent, to surrounding communities.

Its purposes are to:

1. Develop and test health promotion methods and materials.

2. Apply these tested methods to the Stanford community in a cost-effective manner.

3. Within the limits of HIP’s resources, attempt to be of service to surrounding communities and organizations.

4. Aid other health promotion organizations to plan, implement, and evaluate health promotion programs and services.

5. Conduct “translational research”, in which early research in health promotion is tested and made applicable.

6. Collaborate as an advocate and consultant for health policy changes for population-based health improvement programs.

7. Serve as advisors to visiting professors and scholars who want to improve their knowledge of population-based health promotion.

// From the Stanford University School of Medicine website// http://hip.stanford.edu/

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COMPETITORS /////

These logos were found online from neighboring companies and organizations both in Stanford, CA and Palo Alto, CA.

Many of the logo used in the local communities harbor a concept that has a heavy focus on nature and the “typical” medical related imagery. The use of a cross, or snake and staff are almost trademarked by other programs and health organizations. Also, the use of silhouetted or minimalist human figures, with a detached circular head and stylistic body that accents some form of movement or reaching, are used frequently. Use of hearts, hands, crosses, human figures, and plant like forms are not suggestible due to the overuse and association the images carry with other businesses.

The challenge is to find an image or aesthetic appearance that will set HIP apart from the typical logos that are used around, but to also keep a composition that is connectable to the Stanford School of Medicine.

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OBJECTIVES /////

Objective

The objective of this project is to design a simplified, contemporary and politically correct logo for the Health Improvement Program offered through Stanford University in California. The Stanford University Medical School is considered the more prestigious medical school in the world. One of the school’s offerings is the Health Improvement Program (HIP). The goal of HIP is to empower individuals and communities to strive for sustainabile healthy lifestyles.

In order to redesign the look of this program, it is important to first explore the dynamics of logo design while gaining an understanding of why logos are expensive to create; and continue to be the bread and butter of many organizations.

Create a symbol that is somehow integrated with the accronym HIP. The logo must be easily recognizable and legible in both small and large formats. The logo must also be able to appear with and without the full name “Health Improvement Program.”

Milestones

RESEARCH- Gather together a collection of information on HIP, Stanford and the programs that are associated to them. Collect images of their logos, as well as logos from organizations in the area. Search other logos from inspiration.

THUMBNAILS- Roughly sketch 40 to 50 thumbnails of possiple HIP logos and concepts. Select 3 or 4 to refine.

ROUGH COMPOSITIONS- Vectorize 3 or 4 logo options in Abobe Illustrator.

FINAL COMPOSITION- Select a logo and concept and produce a final.

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TECHNICAL INFO /////

Fonts used in Stanford Logos:

Times New Roman (serif)Bodoni BookBodoni Book ItalicBodoni Std. Book ItalicGeorgia

colors:

blackRed (CMYK):0/100/65/34

target people:

Stanford studentsAlumniStanford EmployeesFacultyLeaders in medical professionDoctors

campus location:

Stanford, CA \ (Near Palo Alto)

potential logo locations:

Signage for the buildingBus signsBrochures / programsBusiness cardsName tagsLetterheadNotebooks

HIP information:

Began in 1983First founded at StanfordPrevention Research CenterDevelops and tests health promotionmethods and materialsPromotes these developments tovisiting professors and professionals

supportive links:

http://www.stanford.edu/

http://hip.stanford.edu/

http://hip.stanford.edu/documents/HIP_Inter-est_Story.pdf

http://hip.stanford.edu/documents/HIP_His-tory.pdf

http://hip.stanford.edu/online-resources/webi-nars.html

http://med.stanford.edu/

http://www.healthysteps4u.org/

http://www.lpch.org/

http://stanfordhospital.org/

DESIGN LINKS:

http://designmodo.com/health-logo-design/

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INSPIRATION /////

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LOGO SKETCHES & THUMBNAILS /////

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THUMBNAILS [CONTINUED] /////

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FINAL COMPOSITION /////

CONCEPT

As I explored the purpose and function of Stanford’s Health Improvement Program, I realized the most important aspects of the organization was that it is meant to be educational, and help you strive for a healthier lifestyle. There are three main focuses of HIP and they are clearly stated in the name. HIP wants to promote ‘Health’ by educating the individual, as well as professors who can educate others on healthy living. ‘Improvement’ is the underlying goal behind HIP, given that those involved should strive for improvement upon completion. And the ‘Program’ itself becomes an all encompassing opportunity to become healthier and learn ways to keep yourself healthy once you have gone through HIP.

I wanted my logo to focus on the interconnecting strengths of health, improvement, and the program. I found that focus by finding a typographic solution that allowed me to incorporate all three of HIP’s letters into a single balanced shape. This shape created a hierarchy to each of the three letters, bringing out the H first which I feel is the most important factor because it stands for health but is also a symbol for aid or hospitals. The last letter you see is program, which then creates a shape that encompasses the ‘i’ together with the H creating a single interconnected shape.

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HIP | Health Improvement Program A Stanford University Organizationlogo design © Zach LaMance

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