stanford business catalog 2012

Business

StanfordUniversity Press

New and Forthcoming Titles from Stanford University Press20% discount on all titles

2012

Fresh content. Fast.Introducing Stanford Briefs, a new, digital-first imprint from Stanford University Press, which aims to

• deliver fresh content in a bite-sized format for busy readers;

• provide the essence of selected topics, or to present incisive analyses that are too long for a journalistic outlet but too short for a traditional book;

• allow for time-sensitive dialogue without sacrificing the quality of peer-reviewed and carefully edited content.

Stanford University Press is pleased to announce its inaugural Brief, The Physics of Business Growth: Mindsets, System, and Processes.

The Physics of Business GrowthMindsets, System, and ProcessesEdward D. Hess and Jeanne LiedtkaThe Physics of Business Growth provides a roadmap and a set of practical tools to create growth in today’s business environment. This brief presents a new, three-step formula that will help

leaders and managers to (1) create the right employee and organizational mindsets to enable growth, (2) build an internal corporate growth system, and (3) put in place processes for identifying growth opportunities, conduct-ing growth experiments, and developing and managing a growth portfolio.

“Captures the basic laws of growth companies and creates a new formula for success. It has turned the process of growth into a science.”

—Richard A. D’Aveni, Tuck School of Business at Dartmouth

and author of Beating the Commodity Trap

"By effectively drawing on first principles, rather than pedestrian tech-niques, this book provides real insight into how we can achieve the 'holy grail' of profitable growth. If you are one of my competitors, do not read this book."

—R. Lemuel Lasher, President and Chief Innovation Officer, Global Business Solutions Group

“Behind [the authors'] plainspoken explanations and practical recommendations lies a systematic approach to driving growth that is

elegant in its conception, powerful in its economics, and well-supported by experience. Every serious strategist should reflect on the implications

of their ideas for breaking out of a sterile and mechanical approach to driving growth.”

—Michael Balay, Vice President, Strategy & Business Development, Cargill, Incorporated

144 pp., 5 tables, 11 figures, 20129780804784887 ebook $9.999780804784771 Paper $12.99 $10.39 sale

StanfordBRIEFS

2 stanford Briefs

3innovation

Table of ContentsStanford Briefs ........................... 2

Innovation ..............................3-4

Management and Leadership .............................5-6

Entrepreneurship ...............6-7

Social Issues in Management ........................... 7

Organizational Studies in Higher Education ...........8-9

Decision Making and Problem Solving ...................10

Evaluation .................................11

Exam Copy Policy .........................8

Ordering .............................................9

20% discount on all titles. Use the code s12Bus to redeem this offer on print books.

The Soul of DesignHarnessing the Power of Plot to Create Extraordinary ProductsLee Devin and Robert D. AustinThe Soul of Design explores the uncanny power of some products to grab and hold at-tention—to create desire. To understand what sets a prod-uct apart in this way, authors

Lee Devin and Robert D. Austin push past personal taste and individual response to adopt a more concep-tual approach. They carefully explore the hypothesis that there is something within a “special” product that makes it—well, special. They argue that this “je ne sais quoi” arises from “plot”—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of help-ing its audience to perceive its plot and comprehend its qualities.

This book provides keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Drawing on detailed casework, which shows how innovators and makers have successfully brought special products to market, the authors deliver a sensible and clear ap-proach to conceiving of artful products and services.

“This book is about love—the love for products. You don't get love from your customers by asking them what they like. Love is about proposing stories that go beyond expectations—as this book teaches. It will help us to pen more stories in the form of special things.”

—Roberto Verganti, author of Design-Driven Innovation

“Many books try to rationalize the design process—make de-signers look at the world as managers. This book helps manag-ers to see the world as creatives do. The idea that magic must have its space for companies to succeed today can propel a business. Executives should put their spreadsheets aside for a bit and read this book.”

—Rasmus Bech Hansen, Brand Expert and Strategy Director, Venturethree

192 pp., 21 figures, 3 tables, 20129780804757201 Cloth $24.95 $19.96 sale

Most SUP titles are available as e-books via our website or your favorite e-reading platform. Visit www.sup.org/ebooks for a complete list of offerings, as well as e-book rental and bundle options.

4 innovation

Serial InnovatorsHow Individuals Create and Deliver Breakthrough Innovations in Mature FirmsAbbie Griffin, Raymond L. Price, and Bruce A. VojakSerial Innovators zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees solve consumer problems and substantially contribute to the financial value to their firms.

This pioneering study details who these serial innovators are, and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers, and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals. 240 pp., 7 tables, 17 figures, 20129780804775977 Cloth $29.95 $23.96 sale

Technology Change and the Rise of New IndustriesJeffrey L. FunkThis book explores why new industries emerge at specific moments in time and in certain countries. Part I shows that technologies which experience

“exponential” improvements in cost and performance have a greater chance of becoming new industries. When “low-end” discontinuities incur exponential improvements, they often displace dominant technologies and become “disruptive” in-novations. Part II explores this phenomenon and instances in which discontinuities spawn new industries because they impact higher-level systems. Part III addresses a different set of questions—ones that consider the challenges of new industries for firms and governments. Part IV builds on the previous chap-ters to analyze the present and future of selected technologies.

“This important book examines what it will take to realize the potential of new technologies for innovating out of the economic challenges that we face.”

—Anita M. McGahan, University of Toronto

288 pp., 24 tables, 19 figures, 20139780804783859 Cloth $60.00 $48.00 sale

The Evolution of a New IndustryA Genealogical ApproachIsrael Drori, Shmuel Ellis, and Zur ShapiraThe Evolution of a New Indus-try traces the emergence and growth of the Israeli hi-tech sector to provide a new under-standing of industry evolution.

Following the evolution of this industry from embryonic to mature, the authors develop a genealogical approach that enables them to relate the effects of parent companies’ initial conditions to their respective corporate genealo-gies and imprinting potential.

“Drori, Ellis, and Shapira have produced a masterful piece of scholarship. We are left with a better understanding of how entrepreneurial know-how is passed from firm to firm and how the environment influ-ences this process. This is a must read.”

—Brent Goldfarb, University of Maryland

224 pp., 21 tables, 9 figures, 2012

9780804772709 Cloth $45.00 $36.00 sale

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5Management and Leadership

Storytelling in BusinessThe Authentic and Fluent OrganizationJanis FormanStorytelling in Business teach-es readers everywhere how the craft of storytelling can help them to achieve their professional goals.

Focusing on the role of storytelling at the enterprise

level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Scher-ing-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and de-veloping or strengthening culture and brand. To show the reach of storytelling, author Janis Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digi-tal media experts, to filmmakers. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to teach read-ers how to develop truly authentic and meaningful tales to drive success.

“This book provides a framework for understanding the purposes and elements of organizational storytelling. It challenges us all to develop fluency in storytelling and guides us through the pro-cess of building a storytelling habit of mind.”

—Barbara Shwom, Northwestern University

“A long-overdue and absolutely convincing account of the impor-tance of narrative in directing, inspiring, and shaping organiza-tions. There is a way to use storytelling to great advantage in any organization, and Forman’s book will show you how.”

—Kathy Rentz, University of Cincinnati

256 pp., 26 figures, 20139780804768719 Cloth $29.95 $23.96 sale

Changing on the JobDeveloping Leaders for a Complex WorldJennifer Garvey BergerListen to people in every field and you’ll hear a call for more sophisticated and thoughtful leadership—for leaders who can solve more complex problems than the human race has ever faced before. But these leaders won’t simply come to the fore; we have to develop them, and we must cultivate them as quickly as is humanly possible. Chang-ing on the Job is a means to this end. Using real-world examples which bring concepts to life, the author invites readers to change the way they think about leader-ship and adult growth, while offering a set of building blocks, so that readers and the talent that they support can realize their fullest potential.

“Destined to become a classic, this is quite simply the best book on leadership and adult development. It breaks ground in applying theory to practice, illustrating how leaders can ex-pand and transform their ability to cope with complexity.”

—William H. Hodgetts, Vice President of Enterprise Talent,

Fidelity Investments


6 EntrepreneurshipManagement and Leadership

Effective Human Resource ManagementA Global AnalysisEdward E. Lawler III and John W. BoudreauThis book presents the Center for Effective Organizations’ (CEO) fifteen-year study of HR manage-ment in today’s organizations. The only long-term analysis of its kind, the text measures how HR management is changing, paying particular attention to what creates a successful HR function. Data collected in 2010 draws comparisons between U.S.-based firms and companies in China, Canada, Australia, the United Kingdom, and other European countries. With this analysis, organizations can measure their practices against a worldwide sample, assessing their positioning in the global marketplace, while creating an international standard for HR.

“Are you concerned about the pres-ent and future of HR? This book is a valuable compendium of longi-tudinal data, and a wake-up call to professionals, educators, and organizational decision makers everywhere.”

—Wayne F. Cascio, University of Colorado, Denver,

and author of Managing Human Resources

216 pp., 110 tables, 20129780804776875 Paper $35.00 $28.00 sale

Maximizing the Triple Bottom Line Through Spiritual LeadershipLouis W. Fry and Melissa Sadler NisiewiczThis book draws on the emerging fields of workplace spirituality and spiritual leadership to teach leaders and their constituencies how to develop business models that address issues of ethical leadership, employee well-being, sustainability, and social respon-sibility without sacrificing profit-ability, growth, and other metrics of performance excellence.

The authors offer real-world examples of for-profit and non-profit organizations that have spiritual leaders and which have implemented organizational spiritual leadership. These cases are based on over ten years of research, supported by the International Institute of Spiritual Leadership, that demonstrates the value of the Spiritual Leadership Balanced Scorecard Business Model presented in the book.

“Clear, inspiring, compelling—a must-read for anyone who cares about the future of business.”

—Margaret Benefiel, author of Soul at Work and

The Soul of a Leader

312 pp., 20 figures, 8 tables, 20139780804785082 Paper $29.95 $23.96 sale9780804776363 Cloth $90.00 $72.00 sale

Grow to GreatnessSmart Growth for Entrepreneurial BusinessesEdward D. HessSimply put, most entrepreneurial start-ups fail. Those fortunate enough to succeed then face a second, major challenge: how to grow. This book focuses on the key questions that an entrepreneur must answer in order to grow a business. Based on extensive research of more than fifty successful growth companies, Grow to Greatness discusses the top ten growth challenges and how to overcome them. Viewing growth as “recur-ring change,” this book lays out a framework for how to approach business development—and how to manage its risks and pace.

“A masterful work on business growth. Grow to Greatness pro-vides a wonderful blueprint of critical steps to be completed along the journey of building a successful, profitable company.”

—Andrew L. Bourne, CEO, WayPoint, Serial Entrepreneur

“This book will give any savvy busi-ness leader the insights needed to achieve long-term prosperity.”

—Nancy Greatrix McGough, Human Resource Director,

Room & Board


7Entrepreneurship social issues in Management

The Real Problem SolversSocial Entrepreneurs in AmericaEdited by Ruth A. ShapiroThe Real Problem Solvers brings together leading social entrepre-neurs, funders, investors, thinkers, and champions in the field to answer key questions from their own, first-person perspectives. In no other book are so many lead-ers' views presented side-by-side. Therefore, this is the ideal acces-sible and personal introduction for students of and newcomers to social entrepreneurship.

“Provides singular insight into the aspirations, challenges, and op-portunities of those who are at the front of the social entrepreneurial movement. This is a must-read for the leaders in organizations that seek societal impact at the ‘blurred edge’ between the non-profit and for-profit worlds.”

—Dominic Barton, Global Managing Partner at

McKinsey & Company

“An exhilarating read. There are real compelling, proven, and dar-ing ideas here that the rest of us would be wise to embrace.”

—Trabian Shorters, Vice President of Communities,

John S. and James L. Knight Foundation

240 pp., 20129780804774413 Paper $29.95 $23.96 sale9780804774406 Cloth $90.00 $72.00 sale

Building the Res-ponsible EnterpriseWhere Vision and Values Add ValueSandra Waddock and Andreas RascheThis book provides students and practitioners with a practi-cal, yet academically rooted, introduction to the state-of-the-art in sustainability and corporate social responsibility.

“In their must-read book, Waddock and Rasche make a compelling case for value-creation through val-ues. It confirms: infusing enterprises with a vision of sustainability is an indispensable ingredient for long-term success.”

—Georg Kell, Executive Director,

UN Global Compact

“This is a timely book. Not only does it synthesize the work of many, but also it has the potential to shift the conversation about ‘corporate social responsibility’ from the periphery into the mainstream where ‘corporate responsibility’ is the future.”

—R. Edward Freeman, University of Virginia

376 pp., 17 tables, 3 figures, 20129780804781954 Paper $35.00 $28.00 sale9780804781947 Cloth $90.00 $72.00 sale

Private Manage-ment and Public PolicyThe Principle of Public ResponsibilityLee E. Preston and James E. PostFirst published in 1975, this landmark work develops the “principle of public responsibility” as an alternative to the notion that firms have unlimited accountability. It also presents one of the first systems-based approaches to corporate responsibility, pro-viding theoretical support for business involvement in public policy. Arguably, the book’s major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.

“Truly a pathbreaking book. Its message is universal and it con-tinues to be timely; it should be required reading for any leaders or would-be leaders who hope to see their businesses thrive in today’s complex and chaotic environment.”

—Sandra Waddock, Boston College

Stanford Business Classics192 pp., 4 tables, 10 figures, 20129780804783866 Paper $29.95 $23.96 sale

Examination Copy PolicyNOW AVAILABLE: e-COPY

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We allow instructors 90 days to consider any title for potential course adop-tion. Your examination copy will be followed by an invoice, offering a 20% academic discount (plus shipping charges) that is payable within 90 days. If an adoption notification is received within that 90 day period, your invoice will be cancelled. Other-wise, you may return the copy to our warehouse, or purchase it for your own use.

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8 organizational studies in Higher Education

Public No MoreA New Path to Excellence for America’s Public UniversitiesGary C. Fethke and Andrew J. PolicanoPublic No More examines the rap-idly changing environment within public higher education, explain-ing the many adjustments that universities can make to educate and compete in today’s non-profit and growing for-profit arenas.

“Fethke and Policano do an excellent job of pinpointing the key issues in public higher education, and presenting strategic management solutions using lucid examples. Rig-orous, but not overly technical, this book has a timely message, not just for higher education, but for the analysis of any situation in which strategic choices must be made and change is eminent.”

—John Kraft, University of Florida

“This book prepares university leaders for the economic and intellectual decision issues that are arising on campuses across the country. Public No More is also invaluable to public officials, who need to understand the impact of their choices on America’s ability to provide the top-notch education that is essential to international competitiveness.”

—Joseph Alutto, Ohio State University


Creating New Knowledge in ManagementAppropriating the Field’s Lost FoundationsEllen S. O’Connor This book rediscovers lost sources in the work of Mary Parker Follett and Chester Barnard, providing a foundation for management as a unique and coherent discipline. It begins by explaining that research universi-ties, and the management field in particular, have splintered into smaller and less related parts. It then recovers a lost tradition of integrating management and the humanities, exploring ways of building on this convention to advance the unique art and science of business.

“Revisiting seminal management authors and demonstrating their continuing relevance, this book generates a new understanding of the origins of management thought, linking to current debates about the role of business schools.”

—Ken Starkey, Nottingham University Business School

“O‘Connor blends meticulous scholarship with her keen philo-sophical perspective to reinterpret the world and works of Follett and Barnard for our time.”

—Paul Godfrey, Brigham Young University

264 pp., 20119780804770750 Cloth $55.00 $44.00 sale

Receive a 20% discount on all titles listed in this catalog. Use the following code to redeem this offer on hardcover and paperback editions: S12BUS.

Please order by phone or online. Call 800-621-2736, or visit www.sup.org. Phone orders are accepted

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9organizational studies in Higher Education

The Roots, Rituals, and Rhetorics of ChangeNorth American Business Schools After the Second World WarMie Augier and James G. MarchSome rather remarkable changes took place in North American business schools between 1945 and 1970, altering the character of these institutions and the possibilities for their future. This period represents a minor revolution, during which business schools became more academic, more analytic, and more quantitative.

This book considers these changes and explores their roots. It then considers whether business schools should concern themselves primarily with experiential or academic knowl-edge; what vision of managers and management should these schools reflect; and how managerial education con-nects its teachings to reality.

“This book has a distinct sensibil-ity and depth that will make it important. The authors’ nuance of ideas and range of perspective is excellent.”

—Anne S. Miner, University of Wisconsin

376 pp., 1 table, 3 figures, 20119780804776165 Cloth $45.00 $36.00 sale

Enhancing Campus Capacity for LeadershipAn Examination of Grassroots Leaders in Higher EducationAdrianna J. Kezar and Jaime LesterContributing to the growing tradition of giving voice to grassroots leaders, this book offers a unique contribution by honing in on leadership in educational settings. It documents the stories of grassroots leaders, including the motivation and background of these “bottom up” beacons, the tac-tics and strategies that they use, the obstacles they overcome, and the ways in which they navigate power and join with formal authority.

“Highlighting the dynamics of power in contemporary institutions, and of-fering strategies for negotiation, this book authentically and vividly dem-onstrates the power and processes of leadership without formal authority.”

—Suzanne Estler, University of Maine

“Grassroots leadership is one of the most promising approaches for bringing clarity and cohesion to our nation's universities. Ideas are pre-cious, and this text advances several promising ones.”

—Clifton Conrad, University of Wisconsin-Madison

368 pp., 16 figures, 6 tables, 20119780804776479 Cloth $60.00 $48.00 sale

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10 decision Making and Problem solving

Learning From the Global Financial CrisisCreatively, Reliably, and SustainablyEdited by Paul Shrivastava and Matt StatlerThis volume furnishes insights about the financial crisis and how to move beyond it from the perspectives of aesthetic management, high reliability and crisis management, and sustainability science. It casts new light on traditional eco-nomic and managerial theories and policies, and provides fresh ideas to a new generation of scholars and practitioners.

“On target in identifying creativity —human, social, organizational, and ecological—as key to any paradigm shift in the economy. This volume makes tangible this key insight, engaging readers with essays that are at once informative and provocative.”

—Ronald Purser, San Francisco State University,

co-editor of 24/7: Time and Temporality in the Network Society

376 pp., 16 tables, 14 figures, 9 illustrations, 20129780804770095 Cloth $60.00 $48.00 sale

Swans, Swine, and SwindlersCoping with the Growing Threat of Mega-Crises and Mega-MessesCan M. Alpaslan and Ian I. MitroffThe roots of all messes can be classified as Swans (the inability to surface and test false assump-tions and mistaken beliefs), Swine (the inability to confront and manage greed, hubris, arrogance, and narcissism), and Swindlers (the inability to con-front, detect, and stop unethical and corrupt behavior). Working systematically with these classifications, authors Can M. Alpaslan and Ian I. Mitroff provide tools and frameworks that readers can use to more effectively deal with the crises of today and tomorrow.

“More than just a scholarly litany of massive crises, Alpaslan and Mitroff offer informed and in-formative insights into universal aspects of national calamities”

—Midwest Book Review


Breakthrough Problem Solving with Action LearningConcepts and CasesMichael J. Marquardt and Roland K. YeoThis book explores why and how action learning groups have been so successful and creative in solving complex problems. The text begins by briefly reviewing the theories that undergird the effectiveness of action learning. It then turns to stories of how organizations have employed action learning in solving specific, often-encountered business prob-lems. These cases not only serve as real-world models for how action learning can be successfully employed, but also offer inspira-tion, potential starting points, and guidelines for other businesses.

“A much-needed book that goes beyond conventional checklist thinking. Importantly, they examine 31 global case studies, pinpointing success factors and document-ing organizational and economic impacts. This is an ambitious book, well researched, deeply relevant to practitioners and academics.”

—J.M. Ryan, Senior Fellow, Wharton Executive Education and President and Founder, True North

Advisory Group

264 pp., 49 tables, 1 figure, 20129780804774123 Cloth $35.00 $28.00 sale

11decision Making and Problem solving Evaluation

The Evaluation SocietyPeter Dahler-LarsenThe Evaluation Society argues that if we want to understand many of the norms, values, and expectations that we, sometimes unknowingly, bring to evaluation, we should explore how evaluation is demanded, formatted, and shaped by the two great principles of social order:

“organization” and “society.”

“This is a cogent, persuasive, compelling, and clever exami-nation of how evaluation prac-tices are required, designed, and fashioned by both organi-zational logics and conceptions of society. It should be required reading for evaluation practitio-ners, as well as all professionals who engage in evaluation as part of their work.”

—Thomas A. Schwandt, University of Illinois at Urbana-

Champaign and Editor, American Journal of Evaluation

“Thoughtful and far-reaching in its insights and implications.”

—Christopher Pollitt, Catholic University of Leuven, Editor-

in-Chief, International Review of Administrative Sciences


Collaborative EvaluationsStep-by-Step, Second EditionLiliana Rodriguez-Campos and Rigoberto Rincones-GómezThis is a comprehensive guide for evaluators who aim to master collaborative practice. The authors present their Model for Collaborative Evaluations (MCE) with its six major components: identify the situation, clarify the expectations, establish a collective commitment, ensure open communication, encour-age effective practices, and follow specific guidelines.

Drawing on a wide range of collaborative evaluations conducted in the business, non-profit, and education sectors, this precise and easy-to-understand guide is ideal for students and practitioners who want to use its tools immediately.

“This book is the best way to get an essential understanding of collaborative evaluation. It's well organized, clearly written, interest-ing, and comprehensive—really earning the title of a handbook.”

—Michael Scriven, Claremont Graduate University

296 pp., 25 figures, 2 tables, 20129780804778091 Paper $35.00 $28.00 sale9780804778084 Cloth $90.00 $72.00 sale

Empowerment Evaluation in the Digital VillagesHewlett-Packard’s $15 Million Race Toward Social JusticeDavid M. FettermanThis book analyzes a $15 million community change initiative designed to bridge the digital divide in East Palo Alto, East Baltimore, and San Diego. While examining this large-scale, multi-site case, Fetterman highlights the potential for empowerment evaluation to build local capacity and produce credible outcomes. He provides deep insights into key steps in empowerment evaluation by exploring the way that each of these steps took place in the digital villages.

“This book provides detailed cases of empowerment evaluation in action that will help practitioners to understand implementation is-sues, challenges, and the benefits of using this evaluative approach.”

—Stewart I. Donaldson, Claremont Graduate University

176 pp., 18 figures, 1 table, 20129780804781121 Paper $29.95 $23.96 sale9780804781114 Cloth $90.00 $72.00 sale

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