POSITIONING

Infinity is a reality.

WHAT WE DO

Establish the Standard Chartered Private infinite VISA ,a card of prestige, pride & trust.Make the card iconic.

APPROACH

Make it personal & talk distinguished & intelligent banking at the same time.

WHOM ARE WE TALKING TO

COMMUNICATION

Qualities of different experiences of “infinity”Establishing infinity(the word itself is mathematical) &

leave mathematics at a point.INFINITY IS

A space, extent of time, or quantity that has no limit.Introduce the StanC Infinite VISA card

PRINT ADOption A

PRINT ADOption B

DIRECT MAILERCover

DIRECT MAILERContents

DIRECT MAILERUnboxed

The Mayan Calendar

Brochure withIntroduction & Card features

Tray

Cover

Cover letter

DIRECT MAILERSpecifications

The Mayan Calendar75mm metal embossed

coinwith detailed motifs.

Brochure withIntroduction & Card features

80mmx210mm 10 pages on premium paper

TrayMade of hardboard with Premium white look.

Cover225mmx225mm Chrome metal plate.Sides beveled.Laser etched/ letterpressedText.Cover letter

A3 paper

SYMBOL OF INFINITYThat stays behind

PACKAGINGDelivering the card

PACKAGINGUnboxed

IPad accessories

Envelope withIntroductory Vouchers.

Tray

Card case

IPad case

The CardWatch casePhilip Patek watch

iPad

Welcome letter Tray Cover

PACKAGINGSpecifications

Thank You