Staging

Modern Style, Vintage Home

Knowing Your Audience

The Goal:

Make the house appealing to the majority

while targeting your most potential buyer

Create an emotional connection with your buyer

What Are Buyers Feeling??

Do you own a house?

Think back to the first time you saw it…..

Why Buy an Old House??

The attractions of buying an old house

• Quality of construction

• Beautiful, unique features

• Charm

• Nostalgia

• Lower budget options

• Neighborhood

• Renovation enthusiasts

• Final product

• Hobby

• Flippers

Why NOT Buy an Old House??

Negative ideas about old homes

• Amount of initial work

• Maintenance time and expenses

• Old and worn out

• woodwork, mechanicals

• Potential hazardous materials

• Can’t relate to the style

• Intimidated by period styling

Educating the Seller

Staging to sell the property and faster for more money

Saying good bye: home to house

Attachment

Documentation

Before you begin take pictures of the home for memories

The way you live in a

home and the way

you market a house

are two different things

Changing the Home to a House

Step One:

Write an ad for the house

Sellers and Agent

- What elements stand out

and are worth highlighting?

Step Two:

Look through a different lens

Take photographs of every

room

helps to see attributes

helps to see opportunities

Identify what’s in the way …

distractions to the house’s value

Step Three:

Seeing through the stuff

The beginning of de-cluttering

Remove the first layer of

personal items that may be

hiding some of those elements

of the house worth highlighting

- Reduce:

- Pillows

- Blankets

- Houseplants

- Collections

- Books

- Family pictures

- Wall art

- Misc. furniture

When De-cluttering

there is no danger in removing

too much …

you can always put it back in

Step Four:

Make a plan for each room on how to do the following:

- Create space

- Highlight key features

- Fix and Clean

De-clutter

Making the house appealing as possible to the

greatest number of perspective buyers

You are creating important first impressions – the buyer must begin to fall

in love with the house the minute they see it

Make sure nothing interrupts this process as they walk through the house

Emotional Connections

Creating Space

Each room needs a purpose

Spare room common mistakes:

Under furnishing

Too many uses (guest room, office, workout, play room)

Storage space

Take the work out of

viewing the house

Make it easier for someone

to see themselves living

there

Creating Space

Maintaining flow throughout the home

Moving through a room into another

Visually

Spatially

Creating Space

Maintaining flow throughout the home

Cohesiveness in design

Avoid disjointed, choppy spaces

Furniture

Design

Ramsey Prairie

As you walk from room

to room –

avoid startling someone

Stillwater Victorian

Painting is one of the least

expensive ways to stage a house

Exceptions?

Victorian on James

Creating Space

Maintaining flow – in each room

Natural circulation

Don’t crown furnishings

Spacing of things – proportion and scale

Furniture does not have to be against a wall

Room or a walkway….

A place for the eye to settle

Identifying Key Features to Highlight

Windows

Built-ins

Ceilings and Floors

Moldings

Fireplaces

Exterior

Windows

Good for:

light

trim

views

Distractions:

curtains

furniture

Built-ins

Good for:

storage

design

Distractions:

heavy

cluttered

Ceilings and Floors

Good for:

design

durability

Distractions:

rugs

clutter

Trim / Moldings

Good for:

design

Distractions:

curtains

heavy

overwhelming

Fireplaces

Good for:

design

unique

ambiance

Distractions:

cluttered

operational

Stairs

Good for:

design

unique

Distractions:

condition

visible?

Exterior – First Impression

• Maintained

• Clean

• Fresh

What would you do?

Evaluate the spaces after staging

with these criteria:

Welcoming

Functional

Peaceful

Organized

Light

Bright

Clean

Fresh

Uncluttered

Good working condition