STAGE 1 - BOOK LAUNCH STRATEGY - BUILDING

A BUSINESS AROUND YOUR BOOK

Your Book in 60 Days!

We believe the WORLD

Is WAITING for YOUR

Book ~ You are

taking DAILY

ACTION NOW!

REJECTED BY 140 PUBLISHERS NOW 2 BILLION

DOLLAR BRAND

140 rejections stating “Anthologies don’t sell” until the Chicken Soup for the

Soul series by Jack Canfield & Mark Victor Hansen sells 125 million copies.

26 MILLION BOOKS SOLD

Books

Seminars

Board Games

Investment

Programs

Speaking

Consulting

Venture Capital

3 PHASES OF LAUNCHING A BOOK

Production/Printing

Marketing

Manuscript

80 % OF THE FUEL IS REQUIRED AT LAUNCH

Getting off the

launching pad

takes the most work

MANUSCRIPT = MARKETING

Smart authors & best-selling authors leverage

writing time and make it creative marketing time

Keyword research

Market research

Influencers on your topic

I’M ON AMAZON NOW WHAT?

MARCEL VAN DER WAL

CARLOS BATARA

BATISTA GREMAUD

GOLDA WASIMIN

PRADEEP KUMAR

MICHAEL KALEIKINI

MICHAEL BROOK

CHRIS LIVEZEY

SUSIE TATUM

WHAT IS YOUR STORY?

Everyone has a

story~How many times do you need

To tell it BEFORE the WORLD notices?

Bethany Frankel

Housewives of New York

BOOK ABOUT COOKIE

Bethany has a baby and baby meets Cookie

BETHANY START WRITING HER BOOKS

FROM BOOK TO PRODUCT

MORE PRODUCT

SKINNY GIRL MARGARITA

Different flavors

Same product different package or color

MORE PRODUCTS

Vacation NYC winter

EVERYBODY WANT TO BE SKINNY

Bethany creates CULTURE

Build a Business?

HOME WORK THIS WEEK

Create a slide we can use in this weekly powerpoint –with your short bio

Write 3 Pages a day (double spaced) (be creative –don’t worry about misspellings, grammer, punctuation, etc..

Use mind mapping software to help you get your story flowing.

Give us a personal example of someone’s BRAND that has inspired you most ie: Richard Branson

Next week: Compelling Story Telling that Sells Books

--BRAIN STORM BOOK TITLES, Table of Contents

MICHAEL D. BUTLER @MICHAELBUTLERSR

Father of 4 sons/GrandpaMarathoner | Avid Book Reader| Loves to Travel | Book

Launch Expert™| Author| Speaker| Coach of Bestsellers|

Publisher