STACY ROSE

Professional Portfolio

INTRODUCTION

Stacy is a highly self-motivated professional seeking a career in the retail and fashion industry. Through her educational background from the Fashion Institute of Design & Merchandising and her 3 ½ years of retail experience, she has gained a deep understanding of the retail industry as a whole with a majority of knowledge focused on the buying process (forecasting, assortment plans, inventory levels and availability, inventory management, allocation and open to buy).

Stacy’s interests lie in merchandising and trend analysis. She enjoys the operations and the fashion forecasting side of retail and hopes to further her career as a retail professional.

RESUME

BUYING STRATEGIES

COURSES TAKEN: •  Merchandise Math •  Merchandise Buying •  Applied Buying •  Merchandise Allocation •  Technology for Merchandise Buying

The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge

required by today’s fashion leaders

MERCHANDISE BUYING

Company Overview/Customer Analysis

Department SWOT Analysis

6 Month Plan

Department Analysis

Classification Modification

Assortment Plan

Operating Statement

APPLIED BUYING

Open to Buy

Purchase Order

TECHNOLOGY FOR MERCH BUYING

Pivot Tables

MERCHANDISE ALLOCATION/PLANNING

MERCHANDISE STRATEGIES

COURSES TAKEN:

•  The Retail Environment •  Merchandise Strategies

•  Concepts in Trend Forecasting •  Applied Trend Forecasting

•  Contemporary Business Strategies

These courses and projects provided an opportunity to understand the trends that predict consumer buying

patterns and how a variety of strategic decisions separate your organization from the competition.

RETAIL ENVIRONMENT

Competitive Analysis

MERCHANDISE STRATEGIES

APPLIED TREND FORECASTING

MARKETING STRATEGIES

Courses Taken:

•  Brand Management Strategies •  Promotions in the Merchandising Environment

The target market for a given retail/business environment is researched and the appropriate

marketing and branding strategies are developed to ensure success in a competitive marketplace.

BRAND MANAGEMENT STRATEGIES

Brand Position: Mantra, Personality and Promise

Brand Mantra: natural, pure, beauty

Personality: alluring, clean, safe, exciting, fresh

Promise: To provide consumers with natural, eco-friendly beauty products

Brand Elements and Description

Name: Orga Box

Slogan: “For Every Body”

Logo:

Description: •  Subscription-based beauty company

specializing in all natural and organic products

•  Box of branded organic beauty products sent to customers each month

Point of Parity/Point of Difference

PROMOTIONS

Press Release

Message Strategy Map

Attitude Sequence:

Affective: Emotionally connect the subscriber to a cause.

Cognitive: Create a rational argument to teach consumers about the importance of buying local.

Conative: Subscribers enjoy the reward incentives behind making a purchase

Appeals:

The emotional appeal will make the consumer think that there is a way for them to make a difference and receive exciting, luxurious products at the same time. The rational appeal will inform the consumer about the benefits of local purchasing and the exclusivity of the products they are receiving due to local production

Executional Framework: ‘Informative’ to present M.I.A Box information to the target audience. The message is intended to be short and sweet and to-the-point, therefore M.I.A Box does not need to create a scenario for the consumer to achieve an unrealistic outcome.

Message: Love Yourself, Love Your Neighbor

Leverage Point: Allowing women to feel strong, confident, unique and trendy.

Spokesperson:

The M.I.A Box spokesperson will be the CEO of the company, Stacy Rose. Since the company prides itself on its message, it is important that the spokesperson be someone well-versed on the topic of made-in-America.

Media Strategies

Strategic Planning Calendar

BUSINESS MANAGEMENT STRATEGIES

Courses Taken:

•  Organizational Behavior and Management •  Entrepreneurship

The business administration courses are designed to prepare for the responsibilities, skills and challenges

required of today’s leaders. Emphasis is placed on how to be proactive to changes in the marketplace, develop

and implement strategies to accomplish goals and exceed expectations in a team environment.

ORGANIZATIONAL BEHAVIOR AND MANAGEMENT

ENTREPRENEURSHIP

Monthly Operating Budget

Cash Flow

STACY ROSE

stacymrose21@gmail.com 480.390.7568

Fashion Institute of Design & Merchandising

Merchandise Marketing Professional Designation