Managing Directors:

Gerald Schömbs, Elmar von Hoesslin,

Miriam Strothjohann

Team: 30 employees

Figures

GmbH, Euro 50.000 share capital

Euro 6,5 Million business volume

Euro 1,91 Million gross income

WELCOME TO S+SPR

Pfeffer's PR-Ranking 2007

# 52 Top 100

# 4 Lifestyle/Fashion

# 11 Event

benchpark: „Excellent“

# 4 PR-Agency-Index Germany

Lifestyle PR + Brand Entertainment

In Berlin. Since 1990.

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1991

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CURRENT CLIENTS

Hall of Fame Hawaiian Tropic, Castro, MTV, RTLII, Punica, Always, Wick, Heineken, Messe Berlin,

Plus, Burmester, Siemens, Budweiser, Love Parade, Staatliche Museen Berlin,

Kunstmuseum Wolfsburg, Alfa Romeo, Ford, BMW/Mini, Smart, Deutsche Bahn, GAP,

Siemens, Obi, Hornbach, Nike, adidas, Tommy Hilfiger, Constantin Film, Wella

TARGET GROUPS AND TOPICS

The lifestyle of our media-savvy target consumer audience is

based around these areas of interest:

We make subjects tangible for our client’s respective target

group and combine them with brands and products.

WHAT WE ARE GOOD AT

Consulting and Strategy

Media Relations

Event-Marketing/Live Entertainment

Celebrities

Guerilla/Promotions

Media Partnerships

Interactive Web

EXPERTISE+SERVICES

MEDIA RELATIONS

Media Relations is the dialogue with media. We thereforecreate engaging editorial content to provide relevantmessages to journalists.

We target the appropriate media for our clients. We thereforecreate strong PR campaigns and news stories, media will beinterested in.

PRESS PHOTOS

Creative concepts, including layout

and illustrations

Creation and distribution of digital graphic

material to media via email, on CD/DVD or

via downloads from website

Photo production with professional

photographers from fashion, beauty and

still life backgrounds

MEDIA PARTNERSHIPS

Objectives of media

partnerships in print, TV and

radio:Integration of product messages

Optimisation of media budgets

(media planning)

Additional value through editorial

partnerships (PR-Evaluation as

foundation for a decision)

"RTL Exclusiv" at Tour de France

in Paris

PRODUCT PLACEMENTS

T-Mobile Tour de France, London BMW Bikes, Eurobike

PRESS INCENTIVES

CELEBRITIES

Famous musicians, actors, presenters and athletes communicate

PR messages effectively to media, to our client’s employees and

to consumers.

S+SPR chooses the right testimonials and works directly with

celebrities and their management.

Alba Berlin Basketballteam

CELEBRITIES

Celebritiy strategy and invitation

Season 2007/2008

e.g. Jürgen Vogel, Oliver Korittke,

Vadim Glowna, No Angels, Max Herre,

Bürger Lars Dietrich, Anna Maria

Mühe

INTERACTIVE WEB

Tools

Social Networks, Rich Media, Blogs

References

MySpace "Jägermeister Rock:Liga", video

"Deichkind hat die Zitze", MySpace

"Freunde fürs Leben"

LIVE ENTERTAINMENT

Events, promotions and incentives turn brand communication

into personal experiences.

They serve as a communication platform und integrate target

groups into brand worlds.

GUERILLA/PROMOTION

Not always legal, always „clever&wacky“, unconventional,

smart and spectacular.

Wrangler City Blast In Berlin, Leipzig and Cologne: with

interactive tools, T-Shirt-cannons and the

matching soundtrack

Guerrilla activities and sensation marketing benefits from

surprise effects out of the ambush.

WRANGLER ICE INVASION

Wrangler – Ice Invasion Promotion for the launch of the „Wanted“

campaign in Dresden, Cologne and Berlin

Jägermeiser Chessboxing

SPONSORING

EVENT PRODUCTION

S+SPR provides its own professional event unit, whichorganises press conferences and presentations and turnsconsumer events into experiences. We also send promotion-teams on road trips or editorial tours.

Our event-unit produces PR and Marketing events from 10guests up to 100,000 visitors.

Wrangler Look-Book

ARTWORK

PROCESS: LIFESTYLE PR

NETWORK AND PARTNERS

The work of S+SPR is distinguished byopenness and partnership.

We can rely on our network of partner-agencies and freelancers all over Germanyand Europe.

Our partners from the lifestyle industryallow us to flexibly put campaigns intoaction.

In 2001 we became associated membersof the international network of Manning,Selvage & Lee.

www.schroederschoembs.com/partner MS&L International Public Relations

100 offices and partners, one of the

world’s leading global PR firms,

member of the Publicis Goupe SA

News about our daily business:

schroederschoembs.com/blog

Contact:

Phone+ 49 30-349 96 4-0

Email mailbox@s-plus-s.com

More information, photos and live cam on:

www.schroederschoembs.com

SEE YOU IN BERLIN