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ABOUT

WHEN & WHERE

October 22nd, 2011

Location: Venice Bl. & Dell

9am: Morning Ride

11am: Rally

6pm: Wrap

WHAT

Celebrating the passion & preservation of vintage motorcycles, the Venice Vintage Motorcycle Club (VVMC) invites

enthusiasts from all walks of biker life to ride down and attend our 4th vintage motorcycle rally. While walking by

100’s of machines, one will be likely to see a museum quality Vincent next to a ratted out Harley chopper, vintage café

racers facing off a zero electric bike. The day’s activities include a morning ride, food & beverages, rockin’ live tunes,

photo booth, a raffle with $1000’s in prizes, & vintage bike judging with the opportunity to win bragging rights &

awesome prizes. The rally will end the day with an after party at a local venice establishment. This is a free event open

to the public aiming to bring awareness to the vintage motorcycle scene and to enjoy a fantastic community driven

Saturday afternoon.

WHY

The Venice Vintage Motorcycle Rally is a prime opportunity for sponsors to target affluent, savvy, well-educated,

charitable and local minded groups. Vintage motorcycles are becoming extremely popular, especially in Southern

California. By educating, engaging and introducing products and services to your ideal audience in this intimate and

relaxed atmosphere, sponsors can successfully promote positive brand awareness and loyalty to influential

consumers and trendsetters. Plus, it’s just so darn COOL!!!

FREE ADMISSION

EXPECTED ATTENDANCE

4000-6000

THE BENEFITS

Showcase Your Brand

Market your brand at the event in a way that lives up to the promise of your brand’s product and image. Together, we

will integrate a memorable marketing strategy designed to showcase your brand’s aesthetics in an authentic and

integrated way.

Engage Your Target Audience

Engage and build relationships with targeted trendsetters passionate about motorcycles, community, local

happenings, custom trends and being “in the know” in a relaxed environment.

Go Viral

Take advantage of viral cross promotion through the VVMC’s vast network of partners and vendors, including bike

clubs, races & events, custom builders and retailers. Watch your fan base grow. “8 out of 10 people who participate in

event marketing tell others about their experience” (JMorton). Because the Venice Vintage Motorcycle Rally engages

its audience through grassroots, viral and social media platforms, you’re ensured an experience that will create

exponential buzz and word-of-mouth, on and off line.

Support the Local Community

Associate your brand with the support of Venice and Los Angeles, its local artists, designers and bike culture. Feel

great knowing that a percentage of proceeds will benefit local charities. The VVMR is sponsored by the Venice

Chamber of Commerce and is supported by a grant from the Venice Neighborhood Council.

Enjoy the Spotlight

Enjoy media coverage and web presence via a dedicated event website and social media marketing, as well as from

official media sponsors. Be involved in a grassroots and viral promotional campaign including city wide street teams in

the weeks leading up to the event and a targeted ad campaign.

Event Location

Through months of work & red tape the VVMC was able to secure a public lot where the Venice Farmer’s Market is

usually held on Friday mornings. Just west of Abbot Kinney Bl. in between north & south Venice Bl.

ABOUT THE EVENT

FOLLOWING THE AMAZING SUCCESS OF LAST YEAR’S EVENT

Thousands of spectators, hundreds arriving on the best of Southern California’s

vintage, custom and modern motorcycles will participate in and witness:

AHRMA Vintage Racing Exhibit

Through the network of AHRMA, a special invitation will be extended to the racing community

to bring down their prize vintage racing bikes for a special exhibit that is not seen outside of

racing events or motorcycle museums.

VVMR Photo Booth

Come entice the paparazzi with free, fun and spontaneous photos throughout the day of you,

your friends, and your bike!

Morning Bike Ride

With the VVMC leading the pack, the morning ride will parade through Venice and Santa Monica

before heading up the coast for a cruise in malibu. There will be a pit stop to refresh and

roundup more bikers, and then it is back to the rally for the afternoon’s festivities.

Vintage Bike Judging

The first three rallies brought an average over 600 bikes per event with people riding in from

Sebastopol to San Diego. You’ll be sure to see some extreme rarites and classy customs.

Award plaques and prizes will be given to the winner in an array of categories,

not to mention bragging rights for the year!

Retro Pin-up Girl Contest

Betty Paige? Marilyn Monroe? Sandra Dee? Dress up as your favorite pin-up girl for the

chance to win fabulous prizes and be named “Queen of the Rally”

Live Entertainment

Local country, rock & folk musicians will keep the masses entertained all day long!

Host Bar & Delicious Grub

The official bar of the rally, hosted by FADE Events, will be pouring for the thirsty

masses all day. World class barbecue and gourmet food trucks will be keeping everyone full.

ATTENDEES

DEMOGRAPHICS

Affluent

Average Income > $60,000

45% income > $100,000

Well Educated

75% college graduates

40% post-graduate education

Baby Boomers / Gen-Xers

50% 35-50 years old

25% 50 years +

CHARACTERISTICS

-“Geeks”, “Tech-ies” and mechanically minded

-Smart “Do It Yourself” mentalities

-Strong fashion sense

-Unique, eclectic and creative

-Represents the cultural diversity of Los Angeles

-“Word of Mouth” marketers

-Dedicated and loyal to brands

-Works as a professional in areas such as entertainment, media & real-estate

-Environmentally aware and “green”

-Educated with college degree or higher

-Charitably minded

Taken as a group, AHRMA members represent nearly $60 million in annual motorcycle-related spending

(and that doesn't include race entries or travel).

MEDIA STRATEGIES

-Long Standing Community Relationships

-Mainstream Media Coverage

-Street Team Flyer Distribution

-Blogging & Online Postings (Facebook/Twitter)

-Networks of Bike Clubs & Organizations

-Large Word of Mouth Network

Target Media & Promotional Partners Include:

ABC

AHRMA

American Motorcyclist

Angeleno

The Argonaut

CBS

City of Los Angeles

Citysearch

Classic Racer

Cycle News

Cycle World

Daily Candy

KCRW/NPR

KTLA

LA City Council

LA Times

LA Weekly

Los Angeles Magazine

Quick Throttle

The Rundown

Rider Magazine

Santa Monica Daily Press

Venice Chamber of Commerce

Venice Neighborhood Council

Venice Paparazzi

Vintage Views

Yo! Venice

VVMR PRESS

2009

2009

2009

2010

2010

2010

The Venice Vintage

Motorcycle Rally has been

featured in hundreds of

online articles, locally &

nationally. Our club has

been featured in numerous

publications and television

shows. We have put Venice,

California on the map as a

haven for vintage

motorcycles & riding!

CHARITY BENEFICIARY

AHRMA

The American Historic Racing Motorcycle Association Ltd. is a not-for-profit organization dedicated to restoring and

competing on classic motorcycles. With about 5,000 members, AHRMA is the largest vintage racing group in North

America and one of the biggest in the world. The association has grown steadily over the years, reflecting the

increasing interest in classic bikes. Learn more at www.ahrma.org.

PARTIAL PROCEEDS OF THE VENICE VINTAGE MOTORCYCLE RALLY WILL BE DONATED TO AHRMA

http://www.ahrma.org/

SPONSORSHIP OPPORTUNITIES I

PRESENTING SPONSOR ($7500 – ONE AVAILABLE)

Prominent brand recognition with corporate logo on the following:

5000 event flyers

Event posters*

Print advertising*

Broadcast advertising*

On-Site banner placement in premiere locations *

Sponsor page link on www.venicevintage.com

Special mention as presenting sponsor in all media releases/press kit

Name recognition and corporate logo on all

promotional materials for event

Special recognition from PA throughout day of event

Exclusivity in your industry

10x20 Exclusive Exhibitor Space*

PARTNERING SPONSOR ($2000)

Corporate logo on the following:

5000 event flyers

Event posters*

Print advertising*


On-Site banner placement*


Mention in media releases/press kit

Name recognition and corporate logo on all

promotional materials for event


10x10 Exhibitor Space*

VENDING SPONSOR ($1000)

Corporate logo on the following:

5000 event flyers

Event posters


Mention in media releases/press kit


10x10 Exhibitor Space

*Starred Items are reserved for cash donors

http://www.venicevintage.com/



SPONSORSHIP OPPORTUNITIES II

RALLY STAGE / BIKE JUDGING SPONSOR ($2500 – ONE AVAILABLE)

Company name on the following:

5000 event flyers

Event posters*

Print advertising*


Banner placement on STAGE where all music, announcements & judging occurs*

Exclusive recognition during bike judging*


Mention as stage sponsor in all media releases/press kit

Name recognition and corporate logo on all promotional materials for event

Recognition from PA throughout day of event

Your branding will be present in all photos taken at the stage, the main attraction

RALLY PHOTO BOOTH SPONSOR ($2000 – ONE AVAILABLE)


5000 event flyers

Print advertising*


Banner placement on VENICE PAPARAZZI PHOTO BOOTH*


Mention as photo booth sponsor in all media releases/press kit



Your banner will be in every photo taken at the photo booth

MORNING RIDE SPONSOR ($1500 – ONE AVAILABLE)


5000 event flyers

Print advertising*


Banner placement on STREET*

Official logo on route map*


Mention as morning ride sponsor in all media releases/press kit



Announce the departure of the ride

We expect 300 - 500 bikes on this ride

*Starred Items are reserved for cash donors




SPONSORSHIP OPPORTUNITIES III

IN-KIND DONATIONS

Rally wide benefits and exposure equivalent to the dollar value

of approved donations, including, but not limited to:

Beverages – Alcoholic

Beverages – Non-Alcoholic

Ice & Coolers

Printing Services

Advertising

Signage / Banners

Lighting

Live Music

Stage, Sound, PA

Portable Restrooms / Sinks

T-Shirt / Printing

Tables / Chairs

Tents

Trophies

Step and repeat

RAFFLE PRIZES

Minimum Value $100

We can custom

design a package

to fit your

company’s specific

needs. Please ask!

CONTACT

Brady Walker

VVMR Executive Producer

[email protected]

310-980-7129

ABOUT THE RALLY BOARD

Brady Walker is executive producer of the rally & rides a

1968 Triumph TR6C Dual Sport custom. He is a community

activist and has been a producer for Carnevale! Venice

Beach & the Venice Beach Music Fest. His extensive

production knowledge has helped organize three

successful rallies.

Shannon Sweeney is the fearless leader and co-founder of

the Venice Vintage mc as well as co-producer for the rally.

He owns and operates SS Classics, a vintage Honda repair

shop, and cruises on a classic 1976 Triumph Bonneville. It

was a late night at the Stronghold when he and Brady had

the vision for the rally…the rest is history!

Jeff Verges is a co-founder of the Venice Vintage MC and

co-producer & media coordinator for the rally. He owns

Electric Soap, a visual design company, and lends his talent

to the rally’s poster designs & website layout. He can

usually be found leading the pack on his 1974 Honda

CB750 Café.

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