ssmgrp corporate brochure 2011

ssmgrp.com | 3651 Peachtree Parkway, Ste E-351 | Suwanee, GA 30024-6009 | Telephone 678-341-1347

Making a difference in the lives of those we care for.

O U R C A P A B I L I T I E S

M A N A G E M E N T G R O U P

W W W . S S M G R P . C O M


Making a difference in thelives of those we care for.

At Senior Solutions

Management Group, our

unique approach to senior

housing management delivers

products and services that

provide our communities with

a commitment to quality

senior care and results in an

equitable return for our capital

partners and investors.



Our Company Culture and PhilosophyWe recognize the variety of interests, abilities, and

needs of the elderly and are guided by a social

model which promotes involvement in activities of

quality living at whatever level is possible or desired.

With a focus on assistance, our role is not to “do for,”

but to “assist with” each resident’s identified needs.

This strategy promotes independence and dignity for

our residents. Activity and service intensity are

determined by the motivation, abilities, and

functional limitations of a resident’s needs.





Senior Solutions Management Groupis dedicated to serving senior citizens.

To be effective in today’s market,we have developed three goals asa senior housing service provider:

• We must provide proactivesenior healthcaremanagement

• We must maintain anappealing, attractive andinviting property

• We must have a focuseddedication to hospitality and service

O U R G O A L S

Mission Statement

To provide assistance with the activities of daily living in a manner that promotesindependence and dignity in an everchanging environment.

Our mission is fullfilled when ourresidents, families and employees work inharmony to achieve the highest standardof senior living.

Healthcare Property

Hospitality




We understand the market, financial, operational and mission challenges of our industry.

• Knowledge of the RetirementCommunities Market

• Credibility in the Industry

• A History of Accountability

• A Significant Track Record ofSuccessful Relationships

We look forward to a chance towork with your organization. Please feel free to contact us withany questions at 678-341-1347

O U R S T R E N G T H S

Significant Experience and KnowledgeThe principals have over 30 years combinedexperience in hospitality and senior careservices. We have successfully worked with awide range and mix of Long Term Care (LTC)facilities and communities throughout the UnitedStates.

Since 1997 we have managed and cared forsenior citizens from coast to coast in markets inAlabama, Arizona, California, Colorado, Florida,Georgia, Illinois, Kansas, Louisiana, Minnesota,Nevada, New Hampshire, Tennessee, Texas,Rhode Island, Virginia and Washington.

We have a vast and capable network ofresources, providers, vendors, home healthagencies and specialists. Our tenured experienceincludes the successful management of SeniorIndependent, Assisted and Alzheimer’s livingacross the United States.

The Target MarketThe defined 300-mile-radius is critical topotential growth and efficient management as aregional operation. With the corporate office forSSMG located in Suwanee, GA our targetedradius provides the following advantages.

• The defined radius provides the potential tooperate in 9 states

• Within the 9 state region are 16 availablemetropolitan markets with another 30+submarkets

• Within 50 miles of the defined radius resideanother 9 metropolitan markets offeringpotential growth

• Each community can be reached within 5hours by car or more quickly by low costregional passenger air carriers

• The defined radius strategy is a cost effectiveregional management concept

• Our regional suppliers and service providersallow for faster delivery, discounted pricing,and lower inventories.

• A centralized accounting system allowsexpedited processing with minimumadministrative labor.


We provide the skills and systems necessary to be a competitive manager of senior housing serviceswithin a defined 300 mile radius.

Senior Solutions Management Group, LLCA Defined Demographic Region of Operations


Your Dedicated Service Team


Chris Sides | CEO – SSMG | [email protected] | 678--341-1374

Chris is responsible for directing the operations and logistics associated with pre-selling and

opening our communities as well as providing support functions on an on-going basis.

Area of Specialization: Strategic planning, operations, sales and marketing for Assisted Living

and Alzheimer’s care. Dining, Customer Service, Revenue Growth, NOI and ROI to the owner are

areas where Chris excels.

Professional Profile: Present - Chairman, Senior Solutions, LLC

Experience: Chris has over 20 years in the seniors’ housing and hospitality industry. Most

recently Chris served as Sr. VP of Operations for Horizon Bay Senior Communities based in

Tampa, Florida. Chris has successfully held many key titles including VP of Operations, Regional

Chief Operating Officer, Sr. VP of Dining Services, Corporate Director of Community Dining,

Director of Campus Dining Operations and Executive Chef. Chris has managed and directed

portfolios and communities in many areas of the United States including Alabama, Arizona,

California, Colorado, Florida, Georgia, Illinois, Kansas, Louisiana, Minnesota, New Hampshire,

Nevada, Tennessee, Texas, Rhode Island, Virginia, and Washington.

Education: Accounting, Computer Science – Central Piedmont Community College

The Culinary Institute of America


Todd Barker | President – SSMG | [email protected] | 478-396-9343

Todd is the point of contact for issues with our clients including, licensure, permitting,

information technologies and systems, reporting and database management.

Area of Specialization: Market and Financial Analysis, Architectural Planning,

Construction/Project Management, Pre-opening Sales and Marketing, and custom

proprietary software for resident billing management.

Professional Profile: Present – President and CEO Senior Solutions Real Estate Group

Experience: Todd has over 12 years experience in senior housing. After graduating

from UGA, Todd along with his family built their first assisted living facility in 1994.

Todd led this project, leading and managing all the start-up support including market

and financial analysis, financing, architectural planning, construction management and

pre-opening sales. Todd spent the next 7 years as owner/operator focusing on Human

Resources, State and Federal Regulatory Compliance and a successful expansion of the

community in 1999. It was during this time that Todd developed proprietary software

for care level management and revenue capture.

Education: BA, Hotel Restaurant Administration, University of Georgia


Your Dedicated Service Team




OUR COMMUNIT I E S




Antebellum GroveWarner Robins, GeorgiaAntebellum Grove is an assisted living community in Warner Robins, Georgia with allthe comforts of home. We will exceed your expectations with our highly trained andexperienced staff that provides personal attention to each resident and takes the timeto make a difference in their lives.

Brantleys Assisted LivingMilledgeville, GeorgiaBrantleys Assisted Living, located in Milledgeville, Georgia is a warm and invitingresidence that conforms to the needs and preferences of each resident. Our rooms arecozy, our personal care services are designed to assist residents and provide them withoptimum health and well-being through intellectual and recreational activities thatmake every day enjoyable and fulfilling.

Carriage House InnShelbyville, TennesseeCarriage House Inn, located in Shelbyville, Tennessee offers independent living,assisted living, and memory care. We proudly and happily provide individualizedcare—whether long-term assisted living or short-term help is needed

Jamestowne Assisted LivingKingston, TennesseeJamestowne, an assisted living community, is designed for seniors who need somelevel of assistance in order to experience an enriched and fulfilled life. The aim atJamestowne includes preserving the dignity, protecting the privacy, and personalizingthe services for each individual in our care.

River Oaks PlaceLenoir City, TennesseeA unique, spacious and gracious environment. The site sits high atop the “old town”of original Lenoir City and enjoys beautiful views of the Tellico Lake and SmokyMountains, yet is just minutes form the bustling Highway 321 corridor, new Ft. SandersLoudon County Medical Center, doctors offices, banking, shopping and dining.

River Oaks PlaceLoudon, TennesseeRiver Oaks Place, Loudon was originally constructed in 1939 as the Loudon CountyHospital and named after the legendary Loudon businessman and philanthropist, Col.Charles H. Bacon. We purchased the three story brick building and have totallyrenovated the property with 40 suites.

Lakewood PlaceLoudon, TennesseeLakewood Place is our newest senior adult community and is located next door toRiver Oaks Place in Loudon. We have thirty-four spacious assisted living units and anactivity center second to none. A wellness center and on-site physical therapy help ourresidents maintain their independence and health. The expansive common areas,dining room, and sunrooms are complemented by oversized private suites.


The BBQ Doctor

The Power of the Pig At the start of 2010 we began to look for a new way tomarket. We strived to find something that was different,would make for good discussion, and something thatwould be memorable.

During one of our partner meetings Todd ask me “whatwould you like to accomplish this year?” Without muchhesitation I simply said “I would like to compete on theprofessional BBQ circuit.” Within several minutes wehad located a pit and come up with a plan to get moreinformation.

The pit was ordered, which took about 5 weeks to bebuilt, and during that time we decided there was nobetter practice we could get than to cook for ourcommunities. We consulted our graphic designer who knew our company and businesswell and he came up with our team name of The BBQ Doctor. During April and May wecooked for open houses, health fairs and family gatherings at many of our communities. Itwas obvious that what we had hit on was a common connection to BBQ. Many of ourresidents and family members had stories to tell about family reunions, church barbeques,raising hogs, good bacon, sausage, ribs, hams and of course butts.

We cooked ribs, Boston butts, chickens and brats. People just raved about the pork andmany times I can scarcely just get my foot in the door until someone asks if I brought thepit. When are we going to have ribs again? When are we going to cook again? If we hadthe time we could easily schedule an event a week.

Now that we have had some time and competed in several events I can tell that our BBQ isso much better today than what we cooked just a few months ago. We have not scored “inthe money” yet but we have been in the top 10 or 5 of every contest we have competed.We have our logo mounted nicely on either side of the pit and people ask us frequentlywhere the restaurant is. We tell them you can only get our BBQ at a Senior Solutionscommunity.

We have the inside story of The BBQ Doctor on our website and we have had morefeedback from that section then we ever expected. That pig is mighty powerful. It canmake for great conversation, fond memories and satisfy a big hunger. You can see ourproducts, pit and contest results by entering The BBQ Doctor in the search section ofFaceBook.

http://www.ssmgrp.com/the-race



O U R R E S U M E S´




July 2004 – Present

Founder and CEO Senior Solutions Management Group LLC, Managing Director Gryphon Senior Living, LLC.

• Senior Solutions Management Group (SSMG), LLC currently through lease back or thirdparty management agreements oversees 270 units (5 communities) of assisted living andmemory care continuum in Georgia, Alabama and Tennessee.

• Senior Solutions Management Group, LLC manages net revenues of approximately$7,000,000.

• Gryphon Senior Living, LLC is a joint venture between SSMG and HI/Gryphon RealtyCapital of Chicago, Illinois. This group was formed to purchase senior communities in submetro markets with private equity from high net worth investors.

E X P E R I E N C E

July 2002 – July 2004

Horizon Bay Senior Communities – Senior Vice President of Operations• As SVP of operations my team is responsible for the complete oversight of Horizon Bay,

specifically for the sales and census as well as the financial and operational success of thecompany. Horizon Bay is comprised of 24 communities in 9 states with a unit capacity of4205, specializing in campus operations that strive to provide continuums of care andservices with professional skill and management.

Net Operating Income• Blended net operating income of $46.2M or 38.20%• Net Operating Income up 7.4% in 2004 over same period of 2003.

Revenue Enhancement• $121 million in total revenue

Community Service Fee capture 2003 to 2004 increased by 96.9%• Ancillary “other” Revenue increased same period YTD 2003 – 2004 by 20.9%• Functional Assessment leveling same store reflects a positive gain of 117.5%

Census Development• Average blended company census maintained at 90%• Total census grew in net by 5.97% from June 2003 through March of 2004• Same store census increases equaled a 195% positive gain over prior quarter

Expense Control• Non-Labor expenses down by 19.2% in 2004 same period to 2003• Total controllable cost and expenses reflects a decrease of 2.4% to prior year• Third party contracts to “in-house” decreasing maintenance cost by 8.7% over prior yearTraining, Leadership Development and Financial Tools• Developed and created a professional presentation for Selling Skills Seminar• Created and implemented Sales Leadership Training for Executive Directors• Responsible for all the complete budgeting of all Horizon Bay communities

May 2001 – June 2002

Horizon Bay Senior Communities – Vice President of Food Services• With a capable team and a rigid work ethic as VP of Food Services we created a

comprehensive and economical food service program.

Development• Developed and created over 600 signature recipes• Order guides, shopping list and menu templates supporting the 5-week cycle• Developed (4) 6 week menu cycles in standard format

Chris Sides3651 Peachtree Parkway

Suite E-351

Suwanee, GA 30024

678-341-1347

P A G E 1

P A G E 2

Chris Sides3651 Peachtree Parkway

Suite E-351

Suwanee, GA 30024

678-341-1347

Implementation• Developed trained and implemented comprehensive policies and procedures • Created pocket references and state specific emergency management guidelines• 1500+ standardized recipes developed, tested, written and distributed

Expense Control• Overall savings of $1 million on total food service expenditures of $15 million in 2002• National vendor contracts based on center of the plate margin of 3.5%• Using real time spend down information and internet based ordering

Satisfaction• Raised overall resident satisfaction in dining by 2 survey points

December 1999 – April 2001

Eden Care Assisted Living – Managing Director and Regional Chief Operating OfficerAs managing director of Eden Care’s largest region and using extensive research we discovered aviable niche for middle market assisted living. The region was comprised of 11 communitiessituated in Florida, Alabama and Georgia (six in metro Atlanta). The total unit capacity of theportfolio equaled 891 units.

Net Operating IncomeCaptured 26% in net operating income

Revenue EnhancementGenerated $11 million in revenue

Census DevelopmentManaged and directed the sales and lease up programs at all communities in the region

December 1997 – November 1999

SunBridge Assisted Living – Regional Director of OperationsSunBridge Assisted Living was a high-end market concept developed with the affluent in mind.My teams’ responsibilities included pre-opening sales, opening and post opening ramp up tonormal operating standards. Denver, Kansas City, Las Vegas, Atlanta, Minneapolis, Houston, SanJose, and Seattle were the markets in which the communities were built and under our direction.The total unit capacity equaled 875 apartments with a total real estate and build out value of $96million.

Overall• Pre-opened and lease up, over seeing completion and official opening of 6 of the 7

communities• Directed operations and food service while overseeing the sales and census ramp and lease up• Developed and implemented a “merchandising” program for SunBridge that effectively

highlighted the areas on the tour route that made each community personal and special

March 1986 – November 1997ARAMARK – Director of Campus ServicesARAMARK is the largest provider of contract food and hospitality services in the world. My tenurewas as director of campus services for large colleges and universities in the Southeast. Areas ofresponsibility included total financial and operational accountability as well as client maintenanceand development.

Facts• Married with two children, 20 plus years of service and hospitality experience.• References Available Upon Request

P A G E 1

Todd A. Barker3651 Peachtree Parkway

Suite E-351

Suwanee, Georgia 30024

678-694-7764

July 2004 – Present

Founder and President Senior Solutions Management Group LLCSenior Solutions Management Group (SSMG) LLC currently, through lease back or third partymanagement agreements, oversees 270 units (5 communities) of assisted living and memory carecontinuum in Georgia, Alabama, and Tennessee. Senior Solutions Management Group, LLCmanages net revenues of approximately $7,000,000.

E X P E R I E N C E

2001 – 2004Business Broker, Commercial Real EstateOver 20 years experience in land and farm sales in Central and South Georgia.Expanded into commercial sales and business brokerage.

1993-2004President and Owner Personal Care Homes Management, Inc.Owned and operated an assisted living management company for eleven years.Included company startup, construction of facilities, consulting for other companiesAssisted in the sale of other assisted living facilities

P R O F E S S I O N A L M E M B E R S H I P S

International Business Brokers AssociationInternational organization that provides a standardization of business practices around the world.Brokers have access to an array of educational opportunities including the CBI designation. It isconsidered to be the highest certification in the industry.

Georgia Association of Business BrokersState wide broker association over 40 different brokerage firms and over 80 total agents statewide.Membership includes a multi-list management system for all member agents and brokers.

State of Georgia Real Estate CommissionLicensed real estate agent in the state of Georgia.

Education• Bachelor of Science – Hotel and Restaurant Administration, 1993 University of Georgia• Senior Business Analyst (SBA) Designation - Machinery and Equipment Analyst, 2003 Business

Evaluation Systems• Certified Business Intermediary (CBI) Candidate, 2001 – Present International Business Brokers• Annual Seminar Workshops, 2001 – Present Georgia Association of Business Brokers

C O M M U N I T Y I N V O L V E M E N T

City of Perry – Planning and Zoning CommissionProvides decisions on land matters including: rezoning requests, variance applications, landdevelopment ordinances, and future land development plans.

Perry Junior League – Board of DirectorsProvides oversight and operations management of Little League Baseball Association.

Perry Primary School – School CouncilProvides oversight of school functions including budget reviews, test results, and schoolperformance evaluations.