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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 201 — MANAGEMENT OF CONTROL SYSTEMS
PART -A
Answer All the Questions
1. (a) Discuss the various factors considered in designing and
implementing management control system.
Or
(b) Distinguish between management control system & responsibility
accounting.
2. (a) What is Profit Centre? How does Profit Center motivate divisional
managers?
Or
(b) Explain the concept of Transfer pricing. What are the various
methods of transfer pricing?
3. (a) What are the uses and requirements of sales forecasting? Discuss
some of the basic issues, which are to be sorted out before developing
marketing budgets.
Or
(b) How the variance analysis is used to assess the managerial
performance of an organization?
4. (a) Explain the reasons for manipulation of transfer prices by the MNCs
and their effects. What steps can be taken to prevent such
manipulation and why?
Or
(b)How is a service organisation different from a manufacturing
organisation? How do these differences affect the control system
design in a service organisation?
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5. (a) Why is control system design difficult in NPOs? Explain with
reasons.
Or
(b) What do you understand by program budgeting? How is it different
from performance budgeting?
PART — B
(Case Analysis)
6. The following are the assets of a company for the year 2010:
Cash 2,50,000
Receivables 3,75,000
Inventory:
Raw materials 2,50,000
Work-in-process 1,30,000
Finished goods 2,45.000 6,25,000
Gross fixed assets 25,00,000
Less: Accumulated depreciation 10,00,000 15,00.000
Total assets: 27.50.000
Current liabilities 7,50,000
Equity 20.00,000
Total liabilities and equity: 27.50.000
During the year 2010 the company earned a profit of Rs. 3,00,000
before taxes on total sales of Rs.40,00,000.
You are required to:
(a)Compute ROI using Net total assets as the investment base.
(b) Compute the ROI using a capital charge of 10% on net total assets.
(c) If the management decides to increase the ROI by 5% during 2011,
what changes in the profit margin on sales or assets turnover ratio
would be required.
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 202 — STRATEGIC MANAGEMENT
PART-A
Answer all the Questions
1. (a) Discuss the importance of strategic management to an organization.
Or
(b) What do you mean by environment analysis in the context of strat-
egy? Explain the components of environment analysis.
2. (a) Briefly describe Chandler’s and Porter’s perspectives on strategy and
structure. Illustrate your answer with examples.
Or
(b) What is meant by strengthening the Universal Inner Structure? Why
is it as the most important quality in an effective leader?
3. (a) What factors would you take into consideration before acquiring any
particular technology?
Or
(b) Discuss the various modes of technology transfer. Explain the evalu-
ation of technology from customers and buyer’s point of view.
4. (a) ”Social audit is a formal device for judging how a corporate entity
has implemented its social policy and programs”. Discuss.
Or
(b) What are the different steps involved in developing R and D strat-
egy? Discuss with suitable examples.
5. (a) Write notes on Corporate Social Responsibility.
Or
(b) Describe the key developments in transparency and reporting with
respect to social audit.
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PART-B
6. Case Analysis:
After 58 years of peddling hospitality through its chain of luxury
hotels, the famous Oberoi name is about to be transformed into a consumer
products brand. East India hotels have drawn up plans to become
multiproduct, multi-divisional empire through a series of diversification
moves. The expansion will see the high profile group venture into unfamiliar
terrain: food processing, edible oils, tissue paper and health care. These will
be in addition to the existing software division.
The management has been restructured over the past year. More
professionals have been brought into take charge of operational
responsibilities. Certain directors were also relieved of their operational du-
ties in order to permit them to pay full attention to diversification. The first
move will see a launch of a variety of processed foods covering every meal
from breakfast to dinner as well as chocolates, spices and mineral water.
But can a service name be used to sell food products? The plan is to target
only the up market segment by feeding on as well as nourishing the brands
reputation. Edible oil, for instance, will be positioned as a product for spe-
cialty cooking. The Oberoi brand name is also to be extended to interna-
tional quality tissue paper. The Oberois after the experience of managing the
catering division of a major hospital in Saudi Arabia now plant to set up a
250-bed Rs.40 crore hospital in Delhi with US or Australian collaboration.
The Oberoi software division has already started selling its hotel manage-
ment packages in the domestic market and is planning to enter the
international market using an international tie up.
What links these projects together is the fact that each of them will
have the expertise of foreign collaboration with an equity stake in joints
ventures. Meanwhile, the hotel business is still part of the main blue print
and three star hotels are coming up atl8 locations across the country with a
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joint venture through ACCER of FRANCE. The international presence is also
being strengthened through hotels coming up at Budapest, Indonesia and
Saudi Arabia.
Questions:
(a) Has East India Hotels capitalized on its strengths in its growth plan? If
so, how?
(b)What are the internal and external weaknesses the company has attempted
to overcome in its growth plan and how?
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 203-INTERNATIONAL BUSINESS MANAGEMENT
PART -A
Answer All Questions
1. (a) Discuss the various factors influencing the international business
environment.
Or
(b) Explain the Heckscher Ohlin theory on international trade.
2. (a) What is planning evolution? Discuss the major pitfalls of planning.
Or
(b) What are the different market entry strategies for international
markets and their relative merits?
3. (a) “The success of multinational firm depends on the effectiveness of
communication system”. Discuss.
Or
(b) Explain the significance of country evaluation and selection in
international business.
4. (a) What type of managers do the global companies need? How socio-
economic and cultural variables influence HRM philosophies and
practices?
Or
(b) What is renegotiation? Explain the causes for renegotiating con-
tracts.
5. (a) What are the motives for export-oriented investments by the MNCs
in the developing nations?
Or
(b) Discuss the progress made in SAARC so far and the scope for future
economic cooperation.
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6. Case analysis:
Indian economy is now considered as the hottest after China. Execu-
tives from the Western countries are being posted for the first-time jobs in
India. It is understood that some kind of cross-cultural training is necessary
for such expatriates to give them an, insight into Indian culture. The start-
ing point for devising such a training program perhaps could, be the under-
lining of the differences that exist between the West and India in terms of
their culture, ethos, social values, perceptions and practices. Pointing out
first such differences, describe the main elements/contents of such a cul-
tural sensitization program.
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 204 : MARKETING RESEARCH
PART-A
Answer All Questions
1. (a) What do you mean by marketing research? Explain its significance
in the competitive business world.
Or
(b) What do you understand by research design? Discuss some of the
important research designs used in marketing research studies.
2. (a) Explain the various methods of data collection. Which is the most
suitable for collection of data before introducing a new product?
Or
(b) Distinguish between schedule and questionnaire. What are the
characteristics of a good questionnaire.
3. (a) Explain the precautions that should be taken in designing the sample
for business research.
Or
(b) Explain the different methods of scale construction, Discuss the
merits and demerits of each of the methods.
4. (a) “Processing of data implies editing, coding, classification and
tabulation” Describe these operations in the context of marketing
research.
Or
(b) State the reasons why sampling is used in the context of marketing
survey studies.
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5. (a) Define ‘Cluster Analysis’. What are the various merits and limita-
tions of cluster analysis?
Or
(b) What is Semantic Differential Scale? What does it measure? De-
scribe the steps involved in the construction of a semantic differential
scale,
PART-B
6. Case Analysis
With the 21st century drawing near, humankind has a legacy of
almost a hundred years of electric lighting. In the 20th century, the
emphasis was on the quantity of light and the growth has been from
incandescent to fluorescent to high and low pressure gas discharge, to
compact fluorescent lamps, etc. The main aim of the lamp makers has been
to maximize the use of energy, focusing on not cutting on the lighting levels,
but on energy consumption
To achieve this, Roshni Lamp Makers Ltd. (RLML) would like to intro-
duce electronic ballast for fluorescent lamps. In fluorescent lighting, ballast
and a starter are essential for starting and running the lamp. The electronic
ballast virtually eliminates this loss, whereas, normal ballast consumes 12
watts of power, the electronic ballast entails a loss of 2 to 3 watts. The
energy consumption is thus reduced. The efficiency of the lamp also goes up
by 7 to 8 percent. The tube life increases to about 2500 hours. The tube also
does not have a flicker start. All this leads to a saving of Rs. 450 during the
life of the tube. Also, the electronic ballast is useful in areas where voltage
fluctuations are high and the tube fuses in 6 to 8 months.
RLML would like to conduct a marketing research study to evaluate
the new product opportunities that electronic ballast offers. The organized
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sector accounts for 75 million fluorescent lamp production. It is estimated
by the industry sources, which, in the next five years, about 30 to 40 per
cent of the lamps will have electronic, ballast. However, a potential threat is
offered by the new compact fluorescent tube introduced in the market by it
has a high cost of installation compared to electronic ballast fitted fluores-
cent tube. The presence of electronic ballast would increase the price of the
fluorescents tube by Rs. 200 or so.
(a)What marketing information could help RLML decide whether the
consumer would be ready to use the new product?
(b)Should only a few cases be studied or a large sample be surveyed?
(c)What action plan could RLML adopt after the result of the research?
Give alternate action plans.
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 211 — WORKING CAPITAL MANAGEMENT
PART -A
Answer All Questions
1. (a) Explain the concept of working capital. Are gross and net concepts
of working capital exclusive.
Or
(b) How do you determine the optimum level of working capital in any
organization?
2. (a) What is ratio analysis? What ratios are considered for assessment of
working capital performance of an organization?
Or
(b) Distinguish between cash flow statement and funds flow statement.
Also, explain the procedure for preparing cash flow analysis.
3. (a) Explain the various approaches to determine an appropriate financ-
ing mix of working capital.
Or
(b) Explain the concept of non-bank finance. Discuss the guidelines of
RBI on nonbank finance to the companies.
4. (a) What is Economic Order Quantity? What assumptions are neces-
sary to use the basic economic order quantity model?
Or
(b) What is the significance of cash management? Explain the cash
conversion cycle for a typical manufacturing company
5. (a) Explain the methods of estimating working capital requirements of
an organisation.
Or
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(b) Explain the working capital planning model in a business organiza-
tion.
PART-B
6. Case Analysis:
Vamsi and CO are engaged in large-scale retail business. From the
following information, you are required to forecast their working capital re-
quirements.
Projected annual sales Rs. 130 lakhs
% of net profit on cost of sales 25
Average credit period allowed to debtors 8 weeks
Average credit period allowed by creditors 4 weeks
Average stock carrying (in terms of sales requirements 8weeks
Add 10% to computed figures to allow for contingencies
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper - 212 — INTERNATIONAL FINANCIAL MANAGEMENT
PART -A
Answer All Questions
1. (a) How does the international financial management differ from do-
mestic financial management? Explain.
Or
(b) What do you understand by multinational firm? Why international
financial management is important for a multinational firm?
2. (a) What is International Financial Market? Explain different interna-
tional financial markets.
Or
(b) Explain the role and functions of Export Import Bank of India. Also,
explain its various lending programs.
3. (a) What is foreign exchange risk? Discuss the various external tech-
niques available to manage the foreign exchange risk.
Or
(b) Explain the concept of international financial system. What are the
various functions of international financial system?
4. (a) What are the specific considerations that a MNC must consider
while formulating its working capital policy? Discuss.
Or
(b) What are the objectives of working capital management? How do
international firms manage their working capital?
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5. (a) What are the various causes and consequences of the East Asian
Crises of 1997?
Or
(b) Describe the various factors driving foreign direct investments.
PART-B
Case Analysis
6. The rupee’s appreciation vis-a-vis the dollar began in June 2002, when
it had touched a low of more than Rs. 49 to the dollar. More recently,
the rupee has been rising against the euro as well over the last few
months. During these periods of ascent, it has appreciated by close to
12 percent vis-a-vis the dollar in 22 months and by significant 9 %
against the euro in a short period of 4 months. Not surprisingly export-
ers have began to get restive since a loss of 10 percent in the rupee
price of their exports can shave off margins on past fixed-price dollars/
euro contacts and make it difficult to win new orders.
Questions:
(a) Why is Indian rupee appreciating against the dollar?
(b)Appreciating rupee against the dollar is good or bad to the economy.
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 213 : MANAGEMENT OF FINANCIAL SERVICES : AN OVERVIEW
PART -A
Answer All Questions
1. (a) What do understand by financial services? Discuss the various
kinds of financial services provided by financial institutions.
Or
(b) Explain the importance and growth of financial services in India.
2. (a) Critically examine the role of stock exchanges in the financial
system of a country.
Or
(b) What is mutual fund? Write a critical note on the growth of mu-
tual funds in India.
3. (a) Explain the scope and functions merchant bankers. What will be
the future of merchant banking in India?
Or
(b) Explain the services rendered by merchant bankers as regards
“merger and acquisition”.
4. (a) Define leasing. Distinguish between hire purchase and leasing.
Or
(b) What is credit rating? Discuss the advantages and limitations of
credit rating in India?
5. (a) How are factoring, bill discounting and credit rating added value
to the Indian financial system.
Or
(b) Explain the guidelines & legal aspects of venture capital in India.
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PART -B
(Case Analysis)
6. A company is considering the lease of an equipment which has a
purchase price of Rs. 3,50,000. The Equipment has an estimated economic
life of 5 years. As per the Income Tax rate a written down depreciation at
25% is allowed. The lease rentals per year are Rs. 1,20,000. Assume that the
company’s marginal corporate tax rate is 50%. If the before tax borrowing
rate for the company is 16%, should the company lease the equipment?
Ignore tax shield on depreciation after 5 years.
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper - 311 — SALES MANAGEMENT : BASIC FUNCTIONS
PART-A
Answer All Questions
1. (a) Explain the objectives and functions of sales management in detail.
Or
(b) Describe the role played by the computer applications and systems
in the sales departments of present day organizations.
2. (a) Explain the advantages of having a good sales presentation. What
precautions must be taken to make a presentation very effective?
Or
(b) “ A salesman must be a good negotiator - Comment.
3. (a) What is sales training and design a sales training programme for
salesman of the consumer product division of a company?
Or
(b) Explain the need for motivating sales force and discuss the compen-
sation policies of the sales department.
4. (a) What is a sales budget? Discuss the principal factors that must be
taken into account while preparing a sales budget.
Or
(b)“Quotas can act as both motivators and demotivators”- Comment.
5. (a) What is sales for casting and critically examine the various methods
of sales forecasting used for consumer as well as industrial products?
Or
(b) What is a sales audit? Explain the steps in designing a sales control
system.
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PART-B
(Case analysis)
6. Raja Lakshmi Ltd was in corporate about lO years ago to take over
three medium size concerns manufacturing variety of electrical goods
over the years, the operations of the company were expanded and sev-
eral new items were added to the production line. Each of the manufac-
turing unit was headed by a general manager having an independent
staff looking after sales, engineering, stock control and plant mainte-
nance. At the head office, the departments looking after the each of
these functions were under the change of an executive director, who
exercised general control over the respective functions in each unit.
Every after the head office prepared manufacturing sales and
finance budgets for the company as a whole and for each of the units.
Though there was no budget for plant maintenance, each general man-
ager was authorised to spend upto Rs. 15,000 at a time, on the pur-
chase of machines and equipment. For capital purchases, exceeding
this sum, he had to seek sanction from the head office.
The general managers had printed to the inadequacy of the au-
thorization a number of timer, but in vain. However of late reports had
been reaching the head office that the general managers had hit upon a
novel method to short circuit the paltry organization. They would pur-
chase mechanisms and equipment worth several times more than the
sanctioned limit, but in such a way that at any one time, the payment
for the same did not exceed Rs. 10,000.
Questions :
(a)Analyse the above case and confirm whether the company has an
effective budgeting control system or not.
(b)What measures would you recommend to the top think tank plug-
ging the loopholes in the existing control system?
20
SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 312 — PRODUCT AND ADVERTISING MANAGEMENT
PART -A
Answer All Questions
1. (a) Explain the concept of product planning system in detail.
Or
(b) ‘Why new products fail? Explain the strategies of product revitalisation
and elimination in detail.
2. (a) Describe the concept of diffusion of innovation in detail.
Or
(b) Explain all the stages of new product development in detail.
3. (a) What is brand equity and how it can be managed?
Or
(b) Explain the various brand positioning strategies in detail with suit-
able examples.
4. (a) Identify the significance of marketing communication for any
organisation.
Or
(b) Define promotion and explain the concept of sales promotion man-
agement.
5. (a) Highlight the important steps involved in media selection, planning
and scheduling.
Or
(b) What is advertising effectiveness? Explain the methods involved in
pre-testing and post-testing of print media advertisements.
PART -B (CASE STUDY)
6. The block pharmaceutical company is a well-known manufacturing of
high quality cosmetics and ointments. About one year before, Mr. Fine, the
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president of Block, was scanning the income statements for the last three
quarters and did not like what he saw. At the next board meeting, be stated
that block should be showing a larger profit. It was generally agreed that the
reason for the profit decline was that the firm has not added any new
products to its product line during the last two years. Management was
directed to investigate this matter and also suggest remedy if possible.
Mr. Fine immediately requested a report from the product planning
group and found that it had been working on a new formula for a tooth paste
that might be put into production immediately if a new product was needed.
Mr. Akbar, the head of the research department, assured Mr. Fine that the
new ingredients in this toothpaste had remarkable qualities. Clinical tests
and consistently shown that the new toothpaste, as yet unnamed, cleaned
teeth better and prevented decay significantly more efficiently than many
other toothpastes furiously bottling for prominence in the market. Based on
these tests, Mr. Fine concluded that perhaps this product was what they
needed and ordered work to proceed quickly to bring it to the market.
The marketing research department was asked to come up with a
name that was pleasing and a tube and carton design. The results were
reported back within two months; the product was to be called ‘smile’ and
package would emphasize eye-pleasing pastels.
The marketing department decided to offer ‘smile’ along with other
prestige product in the drug story which were carrying the rest of block’s
better quality, higher priced products. Block’s success had been built on
moving quality products through these outlets and management felt that
quality oriented customs would probably be willing to pay a bit more for a
significantly better toothpaste. Block was already well established with the
wholesales selling to these retailers and experienced little difficulty in
obtaining distribution for ‘smile’.
It is now six-months, after the introduction of smile and the sales
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results have not been good. The established wholesales and retailers carried
the product, but relatively little was purchased by the final consumers. And
now, many retailers are requesting that block accepts returns on smile
because obviously it is not going to catch on with consumers, despite the
extremely large (matching competitor) amounts of advertising which have
supported smile.
Mr. Fine has requested the marketing research department to assess
the situation and explain the disappointing results for this. An outside
survey agency interviewed several hundred consumers and has tabulated
its results. These are pretty well summarized in the following quotes :
“The stuff I’am using now tastes goal. Smile tastes terrible”.
“I never saw that brand at the super market I shop at”.
“I like what I am using., why change?”
“I am going to pay that much for any toothpaste... it could not be that
much better”.
Questions :
(a) Should the organisation use conservative advertising?
(b) What suggestions would you recommended to Mr.Fine with
respect to the advertising strategy?
(c) Should the advertising department be blamed for the company’s
performance?
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SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 313 — MARKETING OF SERVICES : CONCEPTS & APPLICATIONS
PART -A
Answer All Questions
1. (a) Define a service. How can services be classified? Discuss with ex-
amples.
Or
(b) Explain in detail the concept of service strategy designing.
2. (a) Assuming the role of customer, merchant and banker, discuss the
advantages and disadvantages of credit cards.
Or
(b) Give a detailed note on consumer banking with reference to the City
Bank experience.
3. (a) Brief out the marketing strategy adopted by a company dealing with
logistics.
Or
(b) Why should consumer be retained? Discuss this concept in the light
of ‘Is consumer always right’?
4. (a) Is the health services marketing in India going in the right direction?
Comment.
Or
(b) Explain the approach taken up by a super speciality hospital deal-
ing with cardiac and trauma services.
5. (a) Explain the approach followed by an upcoming advertising agency
in a metro city.
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Or
(b) Describe the emerging trends in the marketing of trademarks and
copyright services in India.
PART -B
(CASE ANALYSIS)
Rajesh Jain, the owner of a large departmental store, was deeply
concerned when new competitive stores entered his area. A research report
indicated that 20% of his customers are planning to switch over. Rajesh
consulted a CRM specialist and was told that 50% of the potential defectors
can be retained if the stores offer Rs. 1,000 as retention reward. As spending
on loyal customers would probably not make them more loyal and Rajesh
did not have the information of the specific customers who are planning to
switch over, Rajesh began to work on this problem seriously and sketched
out the following options.
(a) Do nothing : The stores had 5000 customers, each worth an
average of Rs. 20,000 per annum. If the company do nothing, 80% of the
customers can be retained and therefore the turnover would fall from Rs. 10
crores to Rs. 8 crores.
(b)Give Rs. 1,000 to every customer : The company would loose fewer
customers but would spend Rs. 50 lakhs for customer retention. It is certain
that the turnover will be less than Rs. 10 crores due to some customer
defections.
(c) Reward the right customers : Rajesh thought of using the CRM
data to predict which customers to be defected. The data may be used to
identify the potential defectors and help to limit the offer of the financial
reward of Rs. 1,000 only to the potential defectors.
(d) Purchase a CRM system : A software vendor with the best package
for predicting defectors was called and the cost of the system would be Rs. 2
lakhs. But the implementation cost would be another Rs. 2 lakhs. The CRM
system is expected to identify 60% of potential defectors accurately. The
remaining 40% identified as potential defectors may in fact are loyal
customers.
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After sketching on the four alternatives, Rajesh landed in confusion.
He wanted to find out a solution that not only solves the problem on hand,
but arrests its future occurrence also.
Question :
Analyse the above case and advise Mr. Rajesh Jain.
26
SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 411 — SOCIAL PROCESSES AND BEHAVIOURAL ISSUES
PART-A
Answer All Questions
1. (a) What are work ethics? How do you promote ethical behaviour among
employees?
Or
(b) Discuss in brief the social transition that is taking place in Indian
Society and its impact on workers.
2. (a) What is stress? Explain the strategies for coping up with stress.
Or
(b) Why should organisations give importance in understanding hu-
man behaviour?
3. (a) Explain the process of feedback.
Or
(b) What is interpersonal style? Explain its importance.
4. (a) Explain the various styles of conflict management.
Or
(b) Describe the process of communication and how does it help in
achieving the goals of an organisation.
5. (a) What is integration? What are the steps to integration?
Or
(b) What is organisational effectiveness? How can it be evaluated?
PART -B
(Case analysis)
6. Ajay and Rahul were two clerks handling payments from customers in
the office of ABC Ltd, Both were appointed recently about one year back. By
manipulating the accounts. Mr. Ajay was stealing some amount from the
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payments as these were received. During the third month of employment
Rahul learnt of Ajay’s thefts but decided not to inform the management,
rationalising that Ajay’s personal conduct was none of his business. By the
time Mr. Modi, the chief accountant to whom these two has to report learnt
of this theft, Mr. Ajay had stolen Rs. 1,00,000 from the payments. During
investigation Mr. Modi has come to know that Mr. Rahul had known about
this theft for several months. At the time of appointment both of them had
been instructed that strict honesty would be required of them.
Questions :
(a) Is it right on the part of Mr. Rahul to remain silence about the
theft?
(b)What disciplinary action would you recommend for each of the two
clerks?
(c) Will the disciplinary action be preventive or corrective or both?
How would you promote work ethics among employees?
28
SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 412 — HUMAN RESOURCE DEVELOPMENT
PART-A
Answer All Questions
1. (a) Define HRD. State the objectives and benefits of HRD.
Or
(b) Explain HRD matrix and various subsystems of HRD.
2. (a) Explain HRD functions and role of line manager in HRD.
Or
(b) Explain the role and responsibilities of HRD manager.
3. (a) What is mentoring? How does-it help in the effective implementation
of HRD?
Or
(b) How do you make counselling effective?
4. (a) Write about HRD climate existing in the public sector units in India.
Or
(b) Discuss the importance of HRD both at the micro and macro levels.
5. (a) What are the basic features of a learning organisation? How can a
learning organisation be created?
Or
(b) What are the major principles in designing HRD systems in the
modern organisation?
PART-B
(Case Analysis)
6. Dileep mills manufactures woollen clothes over the years it has earned
an envious reputation in the market. People associated Dileep mills with
high quality woollen garments. Most of the employees joined the company
long back and are nearing retirement stage. The process of replacing the old
29
employees with younger employees has already begun.
Recently, the quality of the garments is deteriorated. The company
lost several good customers. The management and the production head held
several meetings with employees and middle level executives. They found
that the company uses the best material but the work manship has gone
down. There were radical changes in the organisation restructuring which
imposed regulations and rules very strictly. The younger generation in the
employees have started resisting these bureaucratic system vehemently.
When asked about the same environment, the old employees said that they
worked diligently and honestly with the old set up. But things changed with
new organisation setup. The workers under new contract has a very little
freedom in the workplace. They are expected to bend their will to rules and
regulations. As they lead to arguments between the workers and foremen in
the shop floor, thus production has suffered in quality and quantity. The
production manager is now thinking of bringing a new radical change in the
control system prevailing in the organisation.
Questions:
(a) What are the reasons for the deterioration of quality of the manu-
facture in the company?
(b) What type of control system would you suggest to the company to
improve the production?
(c) What must be done to develop the younger employees for meeting
the standards of organisation?
(d) How does HRD mechanism can be applied to resolve the conflict?
30
SRI VENKATESWARA UNIVERSITY :: TIRUPATI
DIRECTORATE OF DISTANCE EDUCATION
MASTER OF BUSINESS ADMINISTRATION (Executive Programme)
SECOND YEAR EXAMINATION
Paper 413 — HUMAN RESOURCE PLANNING
PART -A
Answer All Questions
1. (a) Define HRP. Explain the various factors effecting HRP process.
Or
(b) Explain the barriers to HRP. Bring out the requisites for effective
planning in modern organisations.
2. (a) How do you forecast supply of human resources?
Or
(b) How does demand forecasting help for an effective HRM?
3. (a) Define job evaluation. Explain any two methods of job evaluation.
Or
(b) Discuss the sources of errors that can distort or render job analysis
information in accurate.
4. (a) What is employee orientation? How is formal orientation programme
conducted?
Or
(b) What are different methods of training?
5. (a) What is HRIS? Explain the procedures of setting up of HRIS in an
organisation.
Or
(b) What is HR accounting? Describe the significance and uses of HR
accounting.
PART -B
Case analysis
6. Ram Kumar is the sales manager of a reputed corporation. He has 25
employees in his department and all are paid commission for their sales in
31
their territories. For the past three years the market for company’s goods
has been steadily growing and the majority of the staff met this growth with
increased sales. One employee Krishnan particularly has not kept up with
the pace. He has been with the company for the last 20 years and now he is
56 years old. He is a friendly man, depandable and loyal to the company. He
was loved by peers and superior. He has been counted as an asset to the
company. But now the performance of Krishnan is not as others. He does
not have determination to acquire a significant increase in sales.
Ram Kumar wants to change this situation and motivate Krishnan to
improve his performance to match to that of young peers. To accomplish
this Krishnan has to begin to do more new things but Ram Kumar is not
sure how to go about trying to motivate him. Unlike majority of the new
employees Krishnan is nearer to his retirement. This makes Ram Kumar to
think of on further action.
Questions :
(a) If you were Ram Kumar, what would you do?
(b) What do you suggest to motivate Mr. Krishnan to help him contribute his
best?
(c) Should Ram Kumar involve his team members in framing the solution?