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Annexure
Sree Saraswathi Thyagaraja College
(Autonomous) (Affiliated to Bharathiar University and approved by UGC and certified by 9001: 2008 and
accredited by NAAC with A Grade)
Palani Road, Thippampatti, Pollachi – 642 107
Knowledge Wisdom Compassion
Syllabus for M.Com (COMMERCE)
2016 – 2017 Batch
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1.Scheme of Examination and Syllabus
1
SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS)
THIPPAMPATTI, POLLACHI – 642 107
Scheme of Examinations and Syllabi for M.Com (CBCS)
With effect from 2016– 2017 Academic Year
Batch Code: N6 Medium of Instruction: English Program Code: MCM
S.No Spl Course Code Part Sem Course Name Hours Credits Int Ext Total
1 Z N6MCM1T61 III I Core 1-Economics for Decision Making 6 4 25 75 100
2 Z N6MCM1T42 III I Core 2-Marketing Management 6 4 25 75 100
3 Z N6MCM1T53 III I Core 3 - Business Environment 5 4 25 75 100
4 Z N6MCM1P64 III I Core 4 –ComputerApplication Practical (TALLY) 6 3 40 60 100
5 A N6MCM1T65 III I Elective –I Financial Services 5 5 25 75 100
Library hour 2
6 Z N6MCM1T66 IV I Advance English For Competitive Examination
5# 2# 25 75 100
Total 30+5# 20+2# 500+100#
S.No Spl Course Code Sem Course Name Hours Credits Int Ext Total
7 Z N6MCM2T61 III II Core 5-Human Resource Management 6 4 25 75 100
8 Z N6MCM2T62 III II Core 6- Business Research Methods 6 4 25 75 100
9 Z N6MCM2T63 III II Core 7-Advanced Corporate Accounting 6 5 25 75 100
10 Z N6MCM2T54 III II Core 8-– Financial Management 5 4 25 75 100
11 A N6MCM2T45 III II Elective - II Project Appraisal and Finance 5 5 25 75 100
Library hour 2
12 Z
N6MCM2T66 IV II Quantitative Aptitude and Verbal Reasoning# 5# 2# 100 - 100
Total 30+5# 22+2# 500+100#
2
S.No Spl Course Code Part Sem Course Name Hours Credits Int Ext Total
13 Z N6MCM3T61 III III Core 9- Operations Research 5 4 25 75 100
14 Z N6MCM3T42 III III Core 10- Accounting for Decision Making 6 5 25 75 100
15 Z N6MCM3T43 III III Core 11-Security Analysis & Portfolio Management 6 4 25 75 100
16 Z N6MCM3T54 III III Core 12-Applied Direct Taxation 6 5 25 75 100
17 A N6MCM3T65 III III Elective – III International Financial Management 5 5 25 75 100
Library hour 2
18 Z N6MCM3R56 IV III Internship Training (#) 0 2(#) - 100 100
19 Z N6MCM3T57 IV III Extra credit course-Self study course
Yoga for Modern Age# 1# 50 - 50
Total 30 23+3# 500+150#
S.No Spl Course Code Part Sem Course Name Hours Credits Int Ext Total
20 Z N6MCM4T71 III IV Core 13- Customs Duty & Goods and Services Tax 5 4 25 75 100
21 Z N6MCM4T62 III IV Core 14-Financial Derivatives 5 4 25 75 100
22 Z N6MCM4T63 III IV Core 15-Internet and E-Commerce 5 4 25 75 100
23 Z N6MCM4T44 III IV Core 16- Strategic Management 5 4 25 75 100
24 A N6MCM4T45 III IV Elective – IV: Risk Management and Insurance 5 5 25 75 100
25 Z N6MCM4R46 III IV Core 17-Project and Viva-voce 3 4 40 60* 100
Library hour 2
26 Z N6MCM4T27 IV IV Extra credit course-Self study course
Professional Ethics # 1# 50 - 50
Total 30 25+1# 600+50#
Grand Total 90+8# 2100+400#
3
#These are the Extra Courses converted as self study courses which are conducted during the library hour with Extra Credits. Extra credits are
not included for classification. For Extra Credit Courses, marks will be converted into Grade.
(#)Internship training carries 100 Marks (80% for evaluation of report and 20% for Viva)
* Project carries 40 marks Internal (based on Ist, IInd and Final review) and 60 marks external (80% for evaluation and 20% for viva voce)
Classification of Total credits:90
Sl.No Number of Courses Total credits
1 Core 17 70
2 Elective 4 20
3 Extra credits 5 8
Expansions for the Titles
Spl : Z for compulsory one and A to X for alternatives (shall be indicated along with code connected by a hyphen mark)
Course Code : Code number for each of the course
Part : I to V for UG programs and Part III for PG programs
Sem : I to X for first semester to last semester (Six for UG programs and four/six/ten for PG programs)
CourseName : Title of the paper
Hours : Contact allocated for each course
Credits : Credit weightage allocated for each course ad total for each program
Int : Maximum internal marks allocated for each course
Ext : Maximum external marks allocated for each course
Total : Maximum total marks allocated for each course
4
SEMESTER-WISE SYLLABUS
SEMESTER: I
ECONOMICS FOR DECISION MAKING
Credits: 4 Course Code: N6MCM1T61
Hours per week: 6 Total Instructional Hours: 75
Objectives: It enable the students to understand the various economic concepts and policies
Skillsets to be acquired:On successful completion of the course the students should have
understood the application of economic principles and policies on managerial decision
making
Unit-1 Hours: 15
Nature and scope of Managerial economics with other disciplines- Role and responsibilities
of Managerial Economist- Forms of ownership-Maximization objectives of business firm.
Self Study - Forms of ownership
Unit-2 Hours: 15
Utility and Analysis: Cardinal and ordinal approach - Law of Demand- Elasticity of demand-
application-demand distinctions- Methods of Demand forecasting- forecasting for industrial,
consumer goods-Law of supply – Determinants – Measurement of elasticity of supply-types
Self Study - Demand distinctions
Unit-3 Hours: 15
Production and cost analysis: Production functions: Short run and long run production
functions-Cob-dugluss, CES production functions-Leontif function-Linear programming –
Iso-quant Input and output analysis-Short-run and long run cost&output relationship-
Technical progress- Break even analysis.
Self-Study -Break even analysis
Unit-4 Hours: 15
Product Pricing: Market Classification - Pricing and output decisions in Perfect competition –
Monopoly-Monopolistic competition – Oligopoly – Duopoly- international price
discrimination and dumping.
Self Study - Market Classification
Unit-5 Hours: 15
Monetary Policy – objectives – techniques- Fiscal Policy – objectives – instruments – Exim
Policy – structure – Recent Exim policy.
Self-Study–Recent Exim Policy
Text Books:
1. M.L. Jhingan and J.K. Stephen, Managerial Economics –Vrinda Publications (P)
Ltd,Delhi. Editions 2014.
2. P.L.Metha - Managerial Economics Analysis Problems and Cases– Sultan Chand & Sons
Publications, 16th
edition -2010
5
Books for Reference:
1. G.S Gupta - Managerial Economics – Mc-Graw Hill Publications, edition 2–Reprint 2013
2. D.Gopala Krishnan - Managerial Economics – Himalaya Publications, Reprint 2012
Prepared By Verified By
B.Geetha Dr. R.Gayathri
SEMESTER: I
MARKETING MANAGEMENT
Credits: 4 Course Code: N6MCM1T42
Hours per week: 6 Total Instructional Hours: 75
Objective: It makes thestudent to have thorough knowledge in Marketing Management,
Consumer Behavior and Marketing of services
Skill sets to be acquired: On successful completion of the course the students should have
understood the attributes of recent marketing practices in various products and services
Hours: 15
Marketing and Marketing Management- Definition and Meaning – Scope – Nature and
Importance – Problems – Functions - Difference between Sales Management and Marketing
management - Concept of Marketing Management – Marketing organization structure.
Self Study - Difference between Sales Management and Marketing management
Unit: 2 Hours: 15
Consumer behavior-Factors influencing buying behavior-Consumer buying decision process-
Consumer behavior theories - Economic theories, Psychological theories, Psycho-analytic
theories, Socio-cultural theories - marketing of consumer products: Classification -
Characteristic-Marketing mix of consumer products
Self Study - Consumer buying decision process
Unit: 3 Hours: 15
Marketing of Agricultural products –Characteristics -Kinds of markets -Marketing of
industrial products – classification - industrial buyer behavior - Marketing mix for industrial
products-Recent trends in marketing: Online marketing – Ambush marketing – Guerrila
marketing – Creative marketing – Referral marketing – Maxi marketing – rural marketing –
celebrity marketing – Green marketing – Telemarketing – Word of mouth marketing – SMS
marketing
Self-StudyMarketing of industrial products
Unit: 4 Hours: 15
Service Marketing: - Concept – Significance – Customer’s expectation in Service Marketing
– Managing demand and supply in service business- Service deliveries - Strategies of
Services Marketing – Designing Suitable Product and Price Mix – Designing Service
Promotion and Distribution Mix.
Self-Study – Designing Suitable Product and Price Mix
Unit: 5 Hours: 15
Marketing of Services – Entertainment Marketing – Education Marketing – Communication
Marketing – Banking services – Insurance services – Transport services – Tourism services –
Hotel services - Consultancy services – Hospital services.
Self-Study: Hospital services.
6
Text Books:
1. Dr.C.B.Gupta & Dr.N.Rajan Nair -Marketing Management - Sultan Chand&Sons, New
Delhi,2013
2. S.M.Jha - Services Marketing -. Himalaya Publishing House, 7th
revised edition 2014
Books for Reference:
1. Philip Kotler - Marketing Management, Prentice-Hall of India Pvt. Ltd.,14th
Edn New
Delhi, 2013
2. C.B.Memoria &Suri - Marketing Management, Kitab Mahal, Allahabad, 7th
Edition,
2005
3. Dr.S. Shajahan - Services Marketing -. Himalaya Publishing House, 1st edition 2001,
reprint 2007
4. Debbraj Datta ,Mahua Datta – Marketing Management – Vrindha Publishing – Delhi
(2011)
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
SEMESTER: I
BUSINESS ENVIRONMENT
Credits: 4 Course Code: N6MCM1T53
Hours per week: 5 Total Instructional Hours: 60
Objective: It enable thestudents to understand the various concepts of Business environment
and recent environmental changes in the global scenario.
Skill sets to be acquired: On successful completion of the course the students are expected
to learn the application of strategic business decision in a modern business environment.
Unit-1: Hours: 12
Concept of Business Environment- Significance-Types of Environment-External and Internal
– Inter - Relationship between economic and non-economic environment-Impact of
environment on business and Strategic Decisions - Culture and business .
Self Study - Culture and business
Unit-2: Hours: 12
Industrial Policies and Regulations - New Industrial Policy – Public Private Partnership -
Privatization and Disinvestments -Ways of Privatization - Benefits and Arguments against
Privatization - Privatization in India.
Self Study - Privatization
Unit-3: Hours: 12
Technological Environment – Factors Governing Technological Environment – Intellectual
property rights – Political Environment – Functions of state – Classification – Constitutional
Environment – Legal Environment: Competition Act 2002 – Limited liability Partnership
Act 2008.
Self-Study - Political Environment
7
Unit-4: Hours: 12
Social Responsibility of business – Models – Factors – Different sectors –- Corporate
Governance: Reasons for growing demand – Importance – Prerequisites – Regulatory and
voluntary actions - Globalisation - Meaning and Dimensions - Features of Current
Globalisation - Essential Conditions - Globalisation of Indian business.
Self-Study: Social Responsibility of Business
Unit-5: Hours: 12
Foreign Direct Investment – Concept – Advantages - Disadvantages and Determinants-
India’s policy towards FDI - Multinational Corporation – Meaning - Merits and Demerits -
Control over MNC’s-MNC in India – GATT – objectives – Uruguay round – GATS – TRIPS
– TRIMS – WTO – functions
Self Study - Multinational Corporation
Text Books:
1. Dr. C.B. Gupta “Business Environment”, Sultan Chand & Sons, New Delhi, 8th
Edition
2014
2. Francis Cherunilam “Business Environment.” , Himalaya Publishing House, 2013
Books for Reference:
1. Aswathappa. K, “Essentials of Business Environment” , Millennium edition, 2006
Himalaya Publishing House.
2. Chidambaram.K & Alagappan.V, “Business Environment” , Vikas Publishing
House PVT Ltd, New Delhi, 2011.
3. Suresh Bedi, “Business Environment” , Excel Books, New Delhi, 2004.
Prepared By Verified By
Dr.K.Sathya Prasad Dr. R.Gayathri
SEMESTER : I
COMPUTERIZED ACCOUNTING WITH TALLY
CREDITS: 3 Course Code: N6MCM1P64
Hours per week: 6 Total Instructional Hours: 75
Objective: To make the students to Work in Tally
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire the skills set in computerized accounting
Tally:
1.Create vouchers
2.Preparation of trial balance and Final Account of a Company
3.Prepare an Inventory list
4.Maintain Bill wise Details
5.Foreign Gains/Loss
8
6.Cheque Printing
7.Ratio Analysis
8.Tax Calculation- VAT
9.Service Tax
10. TDS, Excise Tax
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
SEMESTER: I
ELECTIVE I -FINANCIAL SERVICES
CREDITS: 5 Course Code N6MCM1T65
Hours per week: 5 Total Instructional Hours: 60
Objective :To understand the role of financial services in the area of Banking, Non Banking
financial services and also in its recent developments
Skill Sets to be acquired :On successful completion of the course the students are expected
to have through knowledge in the area of finance
.
UNIT I Hours: 12
Banking - Meaning and Definition - Role of Banks – Intermediaries - Payment systems -
Payment and Remittance - Cheque - Demand Drafts - Multi City Cheque – Electronic Fund
Transfer (EFT) – Real Time Gross Settlement (RTGS) – National Electronic Fund
transfer(NEFT) – Immediate payment services (IMPS) -Cheque Truncation System(CTS)
Self Study -Cheque & Demand Drafts
UNIT II Hours: 12
Financial services – Meaning – Types - Fund based and Fee based financial services - Non-
Banking Financial Companies – Functions. Prudential Norms for NBFCs – Financial
inclusion- Meaning – Objectives – Approaches – Financial inclusion in India.
UNIT III Hours: 12
Leasing - Types of Lease - Financial Evaluation of a Lease – Cross Border Leasing -
Contents of a lease agreement – Micro finance and Consumer durables finance.
Self-study: Consumer durables finance.
UNIT IV Hours: 12
Factoring – Meaning and Types – Bills Discounting - Credit rating – Rating Agencies -
function – Rating Methodology.
Self Study - Bills Discounting
UNIT V Hours: 12
Merchant Banking – activities in new issue market - Managing issue of shares and bonds –
Register transfer Agent(RTN) - Mutual Funds – Mechanism – Types of schemes– Mutual
9
funds industry in India – recent developments. Venture Capital – Features – Methods –
Stages – Criteria – Buyouts-Private Equity-Crowd funding.
Self Study - Mutual Funds, Types of schemes
Text Books:
1.S.Gurusamy, Financial Services,Tata McGraw Hill Education Private Ltd, New Delhi, 2nd
Edition.2013
2. M.Y.Khan, Financial Services, 6th
Edition, Tata McGraw Hill -2012
Books for Reference:
1.Gordon,E. Natrajan -Financial services, Himalaya Publishing House -2008
2.S. Natrajan S. Parameshwaran – Indian Banking, Chand & Co. 2007
Prepared By Verified By
Dr.M.Rajapriya Dr. R.Gayathri
SEMESTER: I
ADVANCE ENGLISH FOR COMPETITIVE EXAMINATION
CREDITS: 5 Course Code N6MCM1T66
Hours per week: 5 Total Instructional Hours: 60
Objective: To enable the students in getting through the competitive examinations.
Skill sets to be acquired:
Efficiency in grammar
Enhance communicative ability
UNIT – I Hours: 12
Parts of speech
Voices
Narration
Degrees of comparison
UNIT II Hours: 12
Concord (subject verb agreement)
Articles
Synonyms
Antonyms
UNIT III Hours: 12
Tenses
Common errors
Idioms and phrases
UNIT IV Hours: 12
Kinds of sentence (transformation)
Classification of sentences (simple, complex, compound)
Rearrange the sentences
Improvement of sentences
10
UNIT V Hours: 12
One word substitution
Selection of mis spelt/correctly spelt words
Odd word out
Cloze test, comprehension
Precis writing, report writing, letter writing
Hints developement
Text:High School English Grammar and Composition by Wren and Martin
SEMESTER: II
HUMAN RESOURCE MANAGEMENT
CREDITS: 4 Course Code:N6MCM2T61
Hours per week: 6 Total Instructional Hours: 75
Objectives:
To learn the modern trends, theories and concepts of human resource and its significance in
an organization
Skill sets to be acquired: On successful completion of the course the students are expected
to learn the management of human resource and also able to acquire motivation and
leadership skills.
Unit: 1 Hours: 15
Human Resource Management -Meaning –Nature –Functions – Evolution of HRM -
Objectives – Hawthrone studies -Human resource planning - Job analysis – Job description,
Specification, Design, Enlargement, Enrichment, Rotation
Self-Study: Job Analysis
Unit: 2 Hours:15
Recruitmentand Selection –Testing, Interview, Placement and induction–Employee training –
Promotion-Performance appraisal-Job evaluation–Job Satisfaction and Morale - Attrition
Self Study –Types of interview
Unit: 3 Hours: 15
Personality:Determinants–Theories:PsychoanalyticalTheory-Trait Theory, Perception:
Process-Components, Learning:Process-Factors–Theories, Motivation Theories:Maslow’s
Need Hierarchy Theory-McGregor’s Theory X and Theory Y-Herzberg’s Two Factor
Theory –Alderfer’s ERG Theory-Leadership Theories- - Self Study -Personality Determinants
Unit: 4 Hours: 15
Organization Conflict- Conflict in Organizational Behavior - Individual aspect of Conflict-
management of conflict-Group Dynamics.
Self Study - Individual aspect of Conflict
Unit: 5 Hours: 15
E HRM – e HR activities – e- recruitment –e- selection – e-performance management –
e-learning – e-compensation.
Self Study : e - learning
11
Text Books:
1. C.B.Memoria: Personal Management –Himalaya Publications, 30th
edition, 2014
2. L.M.Prasadh: Organisation Behaviour – Sultan and Sons – 2015
3. K. Aswathappa: Human Resource Management – Mc Graw Hill Education Pvt ltd - 2012
Books for Reference:
1. Stephen Robbins, Judge , A.T..Mothy et.al Organisational Behaviour – 15st edition,
Pearsons,New Delhi 2013
2. P.C.Tirupathi: S.Chand & Sons, Personal Management & Industrial Relations, 20th
edition,
2013
3. Subba Rao. P : Personnel and Human Resource Management, Himalaya Publishing
House,New Delhi- 2014
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
SEMESTER: II
BUSINESS RESEARCH METHODS
CREDITS: 4 Course Code: N6MCM2T62
Hours per week: 6 Total Instructional Hours: 75
Objectives: To study the research concepts, methodology, identify the research problem,
framing the objectives and anlysing the data with the help of statistical tools
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire analytical and problem solving skills in a business or special environment.
Unit: I Hours: 15
Research:Meaning, Objectives, Scientific Methods, Types and Methods of Research –Criteria
of good research.–Research problems: Definition, Selection, formulation, Techniques.
Review of Literature: Need, Sources, Planning.
Self Study:Research in Functional areas.
Unit: II Hours: 15
Research process: Hypothesis – Formulation – Testing of hypothesis – Research Design –
Meaning – Features, Types of sampling – Methods – Sample design – Population – Sample
size – Sampling &Non Sampling errors.
Self Study:Types of sampling
Unit: III Hours: 15
Methods of Data collection – Tools of data collection – Pilot study – Measurement and
Scaling Techniques.Processing of data – Analysis and Interpretation of data – Types of
analysis – Measures of Central Tendency – Measure of Dispersion.
Self Study:Pilot study
12
Unit: IV Hours: 15
Correlation:Regression: Simple, Partial ,Correlation: Simple, Partial– Ordinary least square –
Parametric test : t test – f test – Chi-square test, ANOVA. Non – parametric test: Mann
Whitney test, Sign test , Friedman test .
Unit: V Hours: 15
Report writing – Types – Planning – Principles – Significance – Steps in report writing –
layout of a report – Documentation – Footnotes and Bibliography – Computerization in
Business Research
Self Study:Types of reports
.(Question paper: Covers 70%Theory and 30% Problem)
\Text Books:
1. C.R. Kothari, Research Methodology Methods and technique, New Age International 3rd
edition Publications., Reprint 2014.
2. S.P. Gupta, Statistical Methods, Sultan Chand & Sons Publications, 44th
Edition 2014
3.O.R. Krishnasamy & Ranganathan,Research Methodology, HimalayaPublishers,
NewDelhi,2014
Books for Reference:
1. Saravanavel - Research Methodology, Kitab Mahal Publications, 16th
edition, 2013
2. Bill Tailor, Gautham Singha, Tapoz ghoshal – Research Methodology, PHI Learning Pvt
Ltd,-2014
3.Joseph Gibalde, MLA Handbook for writers of research paper ED 7th
edition, Affiliated
East West press, New Delhi-2009.
Prepared By Verified By
Dr.A.Venkatachalam Dr. R.Gayathri
SEMESTER II
ADVANCED CORPORATE ACCOUNTING
Credits: 5 Course Code: N6MCM2T63
Hours per week: 6 Total Instructional Hours: 75
Objectives: To study Accounting standards, Indian accounting standards and its applications
in company accounts
Skill sets to be acquired: On successful completion of the course the students can practice in
the corporate world.
Unit: 1 Hours: 15
Accounting standards: meaning and scope – Accounting standard issued by ICAI (AS – 1, 2,
4 & 5, 6,(revised) 9, 10, 17, 20, 25, 28 &29
Unit: 2 Hours: 15
Companies Accounts Schedule VI – Form of statement of Profit and Loss Account Part II –
Divisible Profits – Dividend – Provisions for taxation – Managerial Remuneration – Balance
Sheet Part I
13
Unit: 3 Hours: 15
Amalgamation – Absorption (AS 14) – External reconstruction
Unit: 4 Hours: 15
Accounts of holding companies – intercompany transactions – Issue of Bonus shares –
Revaluation of fixed Assets, Debentures & preference shares of subsidiary company,
Dividend.
Unit: 5 Hours: 15
IND-AS: Preparations and presentation of financial statement in accordance with Indian
Accounting standards-IND AS 101 First time adoption of Indian Accounting standards –
INDAS 103 Business Combinations – IND AS 1 Presentation of Financial statements – IND
AS2 Inventory – IND AS 7 Statement of Cash flow – IND AS 10 Events after reporting
period – INDAS 16 Property, plant and equipment –IND AS 27 Consolidate and Separate
Financial statement – IND AS 28 Investment in Associates – IND AS 33 Earning per shae
(Question paper covers: 70% problems 30% theory.)
Text Books:
1. R.L.Gupta, M. Radhaswamy: Advanced Accountancy Vol-II-S.Chand & Sons Pvt Ltd,
New Delhi – 17th
Edition 2014.
2. S.P.Jain &K.L.Narang: Advanced Accountancy Vol - II – Kalyani Purblishers – 20th
revised edition, 2014
Books for reference:
1.Sukla.M.C, Grewal.T.S, Gupta.S.C. Advanced Accountancy Vol –II, Revised Edition 2014,
S.Chand & Sons Pvt Ltd,New Delhi..
2. Arulanandham M.A, Raman K.S, Advanced Accounting, Himalaya Publishing House,New
Delhi-2015.
Prepared By Verified By
Dr.K.Sathya Prasad Dr. R.Gayathri
SEMESTER: II
FINANCIAL MANAGEMENT
Credits: 5 Course Code:N6MCM2T54
Hours per week: 6 Total Instructional Hours: 60
Objective: To equip the students with the knowledge of the financial management techniques
and methods of financial planning.
Skill sets to be acquired: On successful completion of the course the students are expected
to apply the financial management tools for effective financial decision making.
Unit: 1 Hours: 12
Financial Management - Nature & Scope – Profit Maximization - Wealth Maximization-
Functions of Finance - Relationship between Risk & Return - Time Value of Money -
Sources of Finance – Long Term and Short Term Sources.
Self Study - Functions of finance
14
Unit: 2 Hours: 12
Cost of capital - Meaning & Importance - Calculation of Cost of Debt, Preference, Equity and
Retained earnings - Weighted Average Cost of Capital - Capital Budgeting – Traditional: Pay
Back – ARR – Discounted Cash flow Techniques: NPV – IRR – PI - Capital Rationing.
Self Study – Importance of cost of capital
Unit: 3 Hours: 12
Operating & Financial leverage - Measurement of leverage - Effect of Operating and
Financial Leverage on Profits - Capital Structure theories - Net income approach - Net
Operating Income Approach – Traditional Approach - MM theories - Determinants of Capital
Structure
Self Study – Determinants of capital structure.
Unit: 4 Hours: 12
Dividend Theories and Policies - Issues in Dividend Decision, Walters’s models, MM
Hypothesis, Dividend & Uncertainty, Relevance of dividend, Dividend Policy – Forms:
Bonus Shares – Stock Dividend – Shares Buyback – Shares Split.
Self Study - Dividend policy
Unit: 5 Hours: 12
Working Capital Management – Meaning – Significance – Types –Estimation of working
capital requirements – Source of working capital - Management of cash, Inventory, Accounts
receivable – Working capital Finance – Zero Coupon Bonds – Commercial Papers.
Self Study - Source of working capital
(Question paper covers 40 % Theory and 60% problems)
Text Books:
1. Sharma K. Sasigupta Financial Management – Kalyani Publishers, 8th
edition, 2015.
2. Khan & Jain-Financial Management - McGraw Hill Education (India)Pvt Ltd. 7th
edition, 2015.
Books for Reference:
1. I M Pandey – Financial Management – Vikas Publishing Pvt Ltd, 11th
edition 2015.
2. Prasanna Chandra, Ffunddamentals of Financial Management–McGraw Hill Education
(India)Pvt Ltd, 7th
edition, 2014
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
15
SEMESTER: II
ELECTIVE - II - PROJECT APPRAISAL AND FINANCE
Credits: 5 Course Code: N6MCM2T45
Hours per week: 5 Total Instructional Hours: 60
Objective: To study the concept of project finance, financial projection, project planning and
project evaluation.
Skill sets to be acquired: On successful completion of the course the students can prepare a
project report for a start up.
Unit I Hours:12
Project – concept – Characteristics – Life cycle phases – Project Management - Concept –
Tools and techniques – Project identification and preparation – Strategic Planning
Techniques – Tax planning and tax incentives for project investment decisions.
Self Study : Tools and techniques of project management.
Unit II Hours: 12
Project appraisal – various aspects of project appraisal – Project cost estimation – Project
financing – Role of financial institutions in project financing – Evaluation of Project
Profitability - Appointment of project manager – Delegation – Project manager’s authority.
Self Study: Evaluation of Project Profitability.
Unit III Hours: 12
Project planning and scheduling – Resource allocation – – Cash flows for a replacement of
project – Biases in cash flow estimation – Inflation and Project Investment – Rehabilitation
of sick units.
Self study : Project cash flows.
Unit IV Hours:12 Project cost control – Direct cost and indirect cost – Time-Cost trade off – Project direction –
Project co-ordination and control – Pre requisites for successful implementation of Project –
Project evaluation – Objectives – Evaluation methods – Post project evaluation(Post Audit) –
Phases and types of post audit.
Self study: Project direction.
Unit V Hours: 12
Project Closeout and Termination – Types of Termination – Closeout Process – Effective
way of close outs – Early termination – Work break down for termination issues – – Model
project report preparation.
Self Study: Model project report preparation.
Text Books:
1. K. Nagarajan , Project Management, New Age International (P) Ltd Publishers, 7th
Edition
2015.
2. S.Choudhury, Project Management, McGraw Hill Education (India)Pvt Ltd,Reprint 2007.
16
Reference Books:
1. Prof. Abdul Matheen, Projects Management, Lakshmi Publications (P) ltd, 2007.
2. P.C.K Rao, Project Management& Control, Sultan Chand & Sons, New Delhi, 2006.
3.Subba Rao.K.V. Project Management, Adhyayan Publishers&7 Distributers New Delhi,
2006.
Prepared By Verified By
Dr.K.Sathya Prasad Dr. R.Gayathri
SEMESTER : II
QUANTITATIVE APTITUDE AND VERBAL REASONING
Credits: 2 Course Code: N6MCM2T66
Hours per Week: 5 Total Instructional Hours:60
Course Objectives: To inculcate the managerial and problem solving skills among the
students.
Skill sets to be acquired: After the completion of the course the student can develop
reasoning skills and face any competitive examinations with confidence.
Unit I Hours:12
Analogy
Coding and Decoding
Direction sense Test
Unit II Hours:12
Series Completion
Logical Venn diagram
Data sufficiency
Unit III Hours:12
Profit and Loss
Ratio & Proportion
Percentages
Unit IV Hours:12
Problems on Numbers
Problems on Ages
Problems on Averages
Unit V Hours: 12
Time and Work
Time and Distance
Problems on Train
Text Book:
“Quantitative Aptitude for Competitive Examinations (Arts stream)”, Department of
Mathematics”, SreeSaraswathiThyagaraja College, Pollachi,2016.
Reference Books:
1. R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning, S.
Chand & Company Ltd, 2011 Edition, New Delhi (For units I & II only).
17
2. R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand &
Company Ltd, 2012 Edition, New Delhi (For units III, IV, V).
3. B. S. Sijwali, Quantitative Aptitude,Arihand Publications (India) PVT LTD, 2007.
4. AbhijitGuha, Quantitative Aptitude for Competitive Examinations, McGraw Hill
Companies, 2006.
Calculation of Exclusive Internal Marks For“Quantitative Aptitude And Verbal
Reasoning” For All PGProgrammes
a) Average of two cycle tests – For a maximum of 25 marks
b) Model Examinations – For a maximum of 50 marks
c) Assignment marks – For a maximum of 05 marks
d) Seminar marks – For a maximum of 10 marks
e) Unannounced Quiz – For a maximum of 10 marks
Total marks – 100 marks
SEMESTER III
OPERATIONS RESEARCH
Hours per week: 5 Course Code: N6MCM3T61
Credits : 4Total Instructional Hours: 60
Course Objectives: To teach the students about the Industrial applications of Operations
Research.
Skill sets to be acquired: After the completion of the course the students will be able to
solve problems on LPP models, Transportation model, Assignment model, Queuing model,
PERT& CPM Models, Decision theory models.
UNIT I Hours:12
Definition of OR - Characteristics of OR - Scope of OR - Uses and limitations of OR -
Linear Programming Problem: Introduction - Mathematical formulation of the problem -
Graphical method of solving LPP.
UNIT II Hours:12
The Transportation problem: Introduction-Mathematical formulation-finding initial basic
feasible solution by NWCR, VAM only- MODI’S method of finding optimal solution (Non-
degenerate problems only). The Assignment problem: Introduction - Mathematical
formulation - Hungarian Assignment method
UNIT III Hours: 12
Queuing Theory: Introduction - Queuing system - Characteristics of queuing system -
Kendal’s Notation - Classifications of queues - Problems in (M/M/1) : (/FIFO);
(Derivations not included)
UNIT IV Hours:12
Game Theory: Introduction - Two person zero sum game - The Maximin - Minimax principle
- saddle point - problems - Pure and Mixed games - Solution of 2 x 2 rectangular games -
Graphical solution of (2 x n) and (m x 2) games.
UNITV Hours: 12
Network scheduling by PERT & CPM - Introduction - Network and basic components -Rules
of network construction - Time calculation in networks - CPM, PERT calculations.
Note: Problems - 80%, Theory - 20% (Derivations may be omitted for all units).
TEXT BOOK:
Kantiswarup, P. K. Gupta, Man Mohan, Operations Research, S.chand& Sons
Education Publications, New Delhi, 2008
18
REFERENCE BOOKS:
1. Premkumargupta, D.S.Hira,Operations Research, S.chand& Sons Education,2008.
2. Hamdy A. Taha, An Introduction to Operations Research-Pearson’s Education, 2007.
3. J.K. Sharma, Operations Research-Theory of application, Macmillan India Ltd, 2004.
SEMESTER : III
ACCOUNTING FOR DECISION MAKING
Credit: 4 Course Code: N6MCM3T42
Hours per week: 5 Total Instructional Hours: 75
Objective: To study the application of accounting tools in the Financial statements
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire reasonable working knowledge in financial decision making
UNIT I: Hours:15
Management Accounting Meaning and Definition -Need and importance- Interpretation and
criticism of financial statements-Trend percentages-Inter firm Comparison-Necessity and
limitations-Ratio Analysis-Meaning, advantages, limitations – Liquidity ratio - Solvency
ratios – Profitability ratios - Overall Performance ratios – Altman ‘Z’ Score Bankruptcy
Model – Du Pont Analysis.
Self Study - Advantages and Limitations
UNIT II: Hours:15
Cash flow statement (AS-3) - Sources – Utility of cash flow analysis – Limitations
UNIT III: Hours:15
Marginal costing - Fixed and Variable cost – contribution - Break even analysis - Profit
Volume Ratio - Limiting factor - Marginal costing and its applications.
UNIT IV: Hours:15
Budget and budgetary control: Meaning, Definition and scope - Types of budgets -Financial
budget –Cash Budget - Master budget- Flexible budget – Zero base Budgeting.
UNIT V Hours:15
Standards Costing - Meaning – Determinants – Variance Analysis – Direct Material cost
variance – Direct Labour cost variance – Overhead cost variance – Sales Variance.
(Question paper: Covers 40% Theory and 60% Problems)
Text Book:
1. R.K.Sharma &Sasi K. Gupta,Management Accounting Principles & Practices,
Kalyani Publishers Ltd, Ludiana – 2014, 13th
Revised Edition.
Books for Reference:
1. S.N. Maheswari, Volume I Principles of Management Accounting, Sultan Chand
&Sons, New Delhi – 2014.
19
2. MY Khan and PK Jain, Management Accounting, Kalyani Publishers,
Ludhiana,6th
Edition– 2014.
Prepared By Verified By
Dr.K.Sathya Prasad Dr. R.Gayathri
SEMESTER: III
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Credits: 4 Course Code: N6MCM3T43
Hours per week: 6 Total Instructional Hours: 75
Objectives:To enable the students to understand the capital market operations.
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire analytical decision making skills in capital market operations.
Unit: 1 Hours: 15
Nature, meaning and scope of investment – importance of investment – factors influencing
investment–investment media–features of an investment programme–Investment process–
Difference between Investment, Speculation and Gambling.
Self Study - Investment Media
Unit: 2 Hours: 15
Stock exchange in India – meaning – functions – New issue market – BSE – NSE – SEBI and
its role, guidelines- listing, steps, legal provision – Non-listing – De-listing – Insider trading
Self-Study: SEBI and its Role
Unit: 3 Hours: 15
Capital market instruments – Equity market-debt market – Derivative markets – Exchange
traded funds - Internet stock trading – Features – IPO on internet – e- IPO – Account
Supported Blocked Amount (ASBA)
Unit: 4 Hours: 15
Fundamental analysis - Economic analysis - Industrial analysis – Company Analysis -
Technical analysis –Portfolio analysis & Management:-Scope–Markowitz Theory– Single
Sharpe index
model – Efficient frontier – portfolio selection – portfolio performance evaluation: - Sharpe
measure – Treyners measure – Jenson’s index.
Self Study - Fundamental analysis
Unit: 5 Hours: 15
Portfolio Revision: Needs and problems – Methods of revisions – formula plan for revision –
Constant rupee value – Constant ratio & Variable ratio plans.
(Question paper: Covers 90% Theory and 10% problems (Problems from Unit 4 only)
Text Books:
1. Preethi Singh -Investment Management - Himalaya Publications, 17th
revised edition, 2010.
2. Punithavathi Pandiyan -Portfolio Management– Vikas PublicationsHouse(Pvt) Ltd, 2nd
Edition 2013.
20
Books for reference:
1. Kevin, Portfolio Management – Prentice Hall Publications, 12th
edition, 2014.
2.Bhalla,V.K. Investment management – Sultan Chand & Sons Publications, 19th
edition,
2014
Prepared By Verified By
Dr.M.Rajapriya Dr. R.Gayathri
SEMESTER: III
APPLIED DIRECT TAXATION
Credits: 5 Course Code: N6MCM3T54
Hours per week: 6 Total Instructional Hours: 75
Objective: The course is designed to provide an understanding of direct tax laws including
rules pertaining there to and its application on different situations.
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire the skill to prepare IT statement and e-filing.
Unit: 1 Hours: 15
Salaries – Income from house property
Unit: 2 Hours: 15
Profits & gains of business or profession- capital gains
Unit: 3 Hours: 15
Income from other sources -Set off & carry forward of losses - Deduction U/S 80.
Unit: 4 Hours: 15
Computation of taxable income-Assessment of Individuals - Assessment of Companies
Unit: 5 Hours: 15
Transfer pricing law in India – Meaning - Arms length pricing : Definitions – computation of
Income from International transactions – report under 92E – Advance pricing agreement.
(Theory only) Income tax forms -15G, 15H, Form 16, e filing of return
Self-Study -Income tax forms -15G, 15H, Form 16, e filing of return
(Question paper: covers 40% Theory and 60% problems)
Text Book:
1.Gaur& Narang -Income tax – Kalyani Publications, New Delhi 41strevised edition 2015.
21
Books for Reference:
1. Dr.Vinod Singhania -Direct tax, law & practice – Taxman Publications, 37th
edition,
2015.
Prepared By Verified By
Dr. M.Rajapriya Dr. R.Gayathri
SEMESTER: III
ELECTIVE III - INTERNATIONAL FINANCIAL MANAGEMENT
CREDITS: 5 Course Code: N6MCM3T65
Hours per week: 5 Total Instructional Hours: 60
Objective: To provide a clear understanding of International Financial
Management,international Monetary system and to provide knowledge on Foreign exchange
and its significance in a developing economy.
Skill sets to be acquired: On successful completion of the course students are expected to
have applied financial knowledge in international financial markets
UNIT I Hours: 12
International Financial Management - Nature and Scope - IFM and Domestic financial
management- Balance of payments – significance- preparation of BOP statement – Link
between BOP and the economy.
UNIT II Hours: 12
International Monetary System – Gold standard – IMF and World Bank-BRICS Bank-
Exchange Rate mechanism – Purchasing power parity and Interest Rate parity theorems.
UNIT III Hours: 12
Foreign Exchange Market – Exchange rate-Factors influencing exchange rate- Exchange Rate
Quotations-Transactions – Currencies: Spot, Forward, Futures, Options and Swaps –
Interbank deals- Exchange arithmetic- Calculation of TT buying rate & TT selling rate-
Spread, premium and Discount.
UNIT IV Hours: 12
Foreign Exchange Exposure – managing transaction, translation and operating Exposure -
Techniques for covering the foreign exchange risk - Internal and external techniques of risk.
UNIT V Hours: 12
International financial market instruments – International Equities – IDR, ADR and GDR –
Foreign Bond and Euro-bond - Short-term and medium term instruments – External
Commercial Borrowings.
22
Text Books:
1. V.Sharan, International Financial Management, 6th
edition, PHI Learning Pvt
Ltd,2013.
2. G.Jeevanantham, Foreign Exchange and Risk Management, Sultan Chand &Sons -
2015.
Books for Reference:
1. Levi D Maurice, International Finance, Routledge Publications McGraw Hill
international series 4th
edition- 2009.
2. Bhalla V.K.,International Financial Management, Anmol PublicationsPvt Ltd.2012.
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
SEMESTER: III
YOGA FOR MODERN AGE
Credits: 1 Course Code: N6MCM3T57
Hours per week: 3 Instructional Hours: 35
OBJECTIVES: Understanding the Law of Nature – Learning about Management Techniques and Exam
Preparation.
UNIT: 1Simplified Physical Exercises of SKY System Hours: 7 Hrs Simplified Physical Exercises Kayakalpa – Managing infatuation – Practice.
UNIT: 2 Meditation Hours: 7 Hrs
Definition of Meditation – Mental Frequency – Types – General and Special meditations in
SKY – Importance – Practices – Eye brow centre meditation – Genetic centre meditation –
Clearence – Crown centre meditation.
UNIT: 3 Management of life Hours: 7 Hrs Concepts of Life – Problems faced by Individual – Difference between Ego and Personality –
Impact of Ego –Factors influencing Personality – Women empowerment - Individual
difference – Role of Hereditary, Environment.
UNIT: 4 Law of Nature Hours: 7 Hrs Cause and effect - Unity in diversity – Consciousness and living – Relation between
body and consciousness – Conciousness and Society – Concept of Action-Karmayoga – Role
of karma yoga for self management – Impact of Qualities – Supremacy of love and
compassion.
UNIT: 5Management Techniques Hours: 7 Hrs Hours:8 Hrs Hours: 8 Hrs Hours: 8 Hrs)
Stress Management – Emotional Management - Self Management – Conflict
Management – Peer Pressure Management – Self identity – Self Monitering – Self Evaluation
– Self Reinfocement – Group dynamics – Team Management.
Reference Books:
1. Simplified Physical Exercises – Thathuvagnani Vethathiri Maharishi
2. Karma yoga - Thathuvagnani Vethathiri Maharishi
3. Journey of Conciousness – Thathuvagnani Vethathiri Maharishi
23
4. Yoga for modern age – Thathuvagnani Vethathiri Maharishi
5. Unified force – Thathuvagnani Vethathiri Maharishi
6. The History of universe and living beings – Thathuvagnani Vethathiri Maharishi
7. Genetic centre – Thathuvagnani Vethathiri Maharishi
8. Psychology - Robrt A. Baron
SEMESTER: III
INTERNSHIP TRAINING
CREDITS: 2 Course Code: N6MCM3R56
GUIDELINES FOR THE INTERNSHIP PROGRAMME
For M.Com
Objective: To give optimum exposure on the practical side of Commerce and Industry.
1. Duration of the internship training is 30 days during the Summer Vacation which falls
at the end of the 2nd
Semester.
2. The departments concerned will prepare on exhaustive panel of Institutions, Industries
and practitioners.
3. The individual student has to identify the institution / industry / practitioners of their
choice and inform the same to the HOD / Staff-in-charge.
4. The students hereafter will be called as Trainees should maintain a work diary in
which the daily work done should be entered and the same should be attested by the
section in-charge.
5. The departments should prepare an outline of the job to be done, sections in which
they have to be attached both in the office as well as in the field.
6. The trainees should strictly adhere to the rules and regulations and office timings of
the institutions to which they are attached.
7. The trainees have to obtain a certificate on successful completion of the internship
from the chief executive of the organization.
8. Monitoring and inspection by staff on a regular basis.
9. Schedule of visit to be made by the staff is to be prepared by the HOD / Staff-in-
charge.
10. Report writing manual and format should be prepared by the respective departments.
24
11. All model forms are to be attached wherever it is necessary.
12. Report evaluation: External Viva-Voce examination will be conducted and the
maximum mark awarded is 100.
13. Report should be submitted in the 3rd
Semester on or before 15th
September.
14. Expected outcome of the internship training is given separately.
SEMESTER: IV
CUSTOMS DUTY& GOODS AND SERVICES TAX
Credits: 5 Course Code: N6MCM4T71
Hours per week: 6 Total Instructional Hours 75
Learning Objective: To provide adequate knowledge in the application of Goods and
service tax in day to day business
Unit 1 Hours : 15 GST – Concept and genesis, Overview of GST Acts: Definition –Service, IGST, SGST,
Import of goods and services, Alcohol for human consumption, Petroleum products and
tobacco – Goods and service Tax council –Goods and services Tax network – Rate of GST –
GST in India
Unit – 2 Hours : 15 Definitions – Aggregate turnover, Business, Capital Goods, Casual taxable person,
Composite supply, Consideration, Electronic cash ledger, Electronic credit ledger, Fixed
establishment, Goods, Government, Input, Input service, Input service distributor, Input tax,
Input tax credit, Inward supply, Place of business, Reverse charge, Turnover in state, Mixed
supply, Output tax, Outward supply, services, supply – Officers of CGST, SGST –
Appointment – Power- Leavy and exemption from tax
Unit -3 Hours : 15
Time and value of supply – Time of supply of goods- Time of supply of services-Input Tax
Credit-Appointment of credit & blocked credits- Recovery of input tax credit. Registration –
amendment -Cancellation
Unit -4 Hours : 15
Payment of tax, Interest, penalty & other amendment-Tax deduction at source- Utilising Input
tax credit – Refund of tax – Accounts and records – Collection of Tax at Source – -Return-
Annual Return-final return -Assessment – Provisional assessment
Unit – 5 Hours : 15 Customs duty – Important Definitions: Exported goods – Imported goods – Goods –
Taxable event – Classification of goods – Valuation of goods – Levy and exemption.
Learning Outcome: On successful completion of the course, students may get the
employment in filing the return for GST
Text Book:
1. CA Pritham Mahure, Goods and Service Tax in India, 2017
25
Reference Book:
1. S.S. Gupta– GST – Laws and Practice, Taxmanns Publications, New Delhi, 2017.
2. MonishBhalla– Commercial GST – The Game Changer – Commercial Law
Publishers (India) Pvt.Ltd, New Delhi. 2015.
3. V. Balachandran “Indirect Taxation” Sultan Chand &Kalyani Publishers, 16th edition,
2014.
4. R. Radhakrishnan “ Indirect Taxation”, Kalyani Publishers, 2013.
5. Pathik Shah, Hand Book on Service tax & Goods and Service Tax (Finance Act
2016). (alongwith amendmends of Finance Bill, 2017.
Prepared By Verified By
Dr.R.Gayathri S. Nagaraj
SEMESTER: IV
FINANCIAL DERIVATIVES
Credit: 4 Course Code:N6MCM4T62
Hours per week: 5 Total instructional hours: 60
Objectives
To make student efficient in the area of derivatives such as Future Markets, Forward
markets, Options and Swaps etc
Skill set to be acquired
On successful completion of the course the students can develop competencies in
pricing, hedging and trading strategies of financial derivatives.
UNIT I Hours : 12
Derivatives –meaning -types -Financial Derivative: Definition- Features – Types-
Basic Financial Derivatives – Uses– Critics - Financial derivatives in India- Need – Evolution
– Benefits – Categories- Derivatives at NSE and BSE
UNIT II Hours: 12
Future: Financial Future Contract- Types – Specification – Operators - Function and
Growth of Future Market- Clearing House- Margin: Types – Maintenance-Variation-Daily
Settlements- Determination of Future Price on Specific Assets.
UNIT III Hours: 12
Hedging – Concept-Short, Long and Cross Hedging - Hedging using Future – Short
Term Interest Rate Future: Meaning –Types -Underlying Markets – Structure- Treasury Bill
Future- Eurodollar Future.
26
UNIT IV Hours: 12
Forward Market - Forward Contract: Meaning – Feature - Distinction between
Forward and Future - Classification-Trading Mechanism-Determination of Forward Price.
UNIT V Hours:12
Option: Concept – Terminology – Types - Distinction between Options and Future
Contracts - Option Valuation-Option Position - Determinants of Option Pricing- Swap
Markets: Concepts and Nature – Evolution – Features - Major types of Swap.
Text books
Gupta,S.L, Financial Derivatives, Theory, Concept and Problems –, PHL Learning
Private Limited, New Delhi, 2010
Books for Reference
1. John C.Hull, Introduction to futures and options markets-, Prentice Hall of India
Pvt.Ltd.,New Delhi,2009
2. Bishnupriya Mishra, Sathya Swaroop Debasish, Financial Derivatives, Excel books,
New Delhi,2007
3. ParasuramanN.R.,Fundamentals of Financial Derivatives, Wiley India Pvt.Ltd.,2010
4. Brahmaiah,B. And Subbarao,P. Financial Futures and Options, Himalaya publishing
house,1998
Prepared By Verified By
Dr.M.Rajapriya Dr. R.Gayathri
SEMESTER: IV
INTERNET AND E-COMMERCE
Credit: 4 Course Code: N6MCM4T63
Hours per week: 5 Total Instructional Hours: 60
Objective: To provide an understanding of Internet and its applications in business and other
related activities.
Skill sets to be acquired: On successful completion of the course the students are expected
to acquire the basic skills in internet and e-commerce.
Unit –I Hours:12
History of Internet & www - Meaning of electronic commerce – Advantages
andDisadvantages – Internet, intranet and extranet – Technology of internet commerce.
Self Study - Intranet and extranet
Unit-II Hours:12
Electronic Data Interchange – Advantages -Electronic payment systems – Internet banking –
ATM – Mobile banking – e - stamping.
Self Study - ATM
27
Unit –III Hours:12
Internet frauds – Cyber security – Cyber Crimes - Cyber laws – e-governance
Unit –IV Hours:12
Issues relating to e-commerce – Technology– Wireless applications, Broad band –Online
transactions – use of mobile phones – SMS alerts-Digital marketing
Self Study - Use of mobile phones – SMS alerts.
Unit – V Hours:12
Future of Internet and E-commerce – Hardware and Software Trends – Information and
Application trends.
Text Book:
1. Kalakota Ravi and Whinston B.Aandrew,Frontiers of electronic commerce, Pearson
Education Publications, New Delhi,2013.
2. Alexis Leon, Matthews Leon Internet for Everyone; Lenon tech world,New Delhi,2012.
Books for References:
1. G. Winfield Trees lawrence C.Stewart, Designing system for internet commerce –2006
2. Kamelesh K Balaji, Debjani nag.E-commerce the cutting edge of business –– Tata
McGraw Hall Publications, 2010
Prepared By Verified By
Dr.P.Gomathi Dr. R.Gayathri
SEMESTER: IV
STRATEGIC MANAGEMENT
Credit: 4 Course Code: N6MCM4T44
Hours per week: 5 Total Instructional Hours: 60
Course objectives
To equip the students with the knowledge of making and implementing corporate
strategic decisions and also familarise those with the issues and practices involved.
Skill set to be acquired
On successful completion of the course the students have understood the strategy
formulation, implementation, monitoring, evaluation and createdecision making abilities of
students in situation of uncertainty and in a dynamic business environment.
UNIT I Hours: 12
Business Policy and Strategic Management: Meaning and Nature – Vision and
Mission and objectives of the Firm - Strategic Levels in the Firm - Strategic Planning Process
UNIT II Hours:12
Strategic Analyses: Porters approach - BCG approach - Experience Curve Analysis-
SWOT analysis - Value Chain Analysis - Core Competency
28
UNIT III Hours: 12
Strategic Formulation: Approaches - Developing Alternative - Diversification-
Integration – Retrenchment – Divestment – Merger - Takeover and Joint Strategy -
Turnaround
UNIT IV Hours: 12
Strategic Implementation and Control: Meaning- Steps - Approaches – Issues towards
Implementation and Control
UNIT V Hours:12
Strategy Evaluation and Control: nature-types-approaches-characteristics-importance-
techniques
Text book
Ghosh,P.K.,Strategic planning and Management, Sultan Chand & Sons, 13th
edition, 2012
Books for Reference:
1. Subba Rao, P.Business policy and Strategic Management, Himalaya Publishing House,
2008.
2.Appa Rao, Parvathiswara Rao, Sivaramakrishnan,K.,Strategic Management and business
policy text and cases, excel books,2008.
3.John A Pearce II, Richard B. Robinson, Amita Mital, Strategic Management-
Formulation,Implementation and Control, Tata McGraw Hill, 12th
Edition,2013.
Prepared By Verified By
Dr.K.Sathya Prasad Dr. R.Gayathri
SEMESTER: IV
ELECTIVE – IV RISK MANAGEMENT AND INSURANCE
Credits: 5 CourseCode: N6MCM4T45
Hours per week: 5 Total Instructional Hours:60
Objectives: To provide students with insights of risk and its treatment, the principles of
decision making under uncertainty and the methods of managing against risks to firms and
individuals
Skills set to be acquired:
On successful completion of the course the students can explores the risk management issues
facing firms and individuals and examining how to protect the firm values and personal
wealth
UNIT I Hours: 12
Introduction to risk management: Concept of Risk – Risk Vs. Uncertainty– Types of Risks -
Classifying pure risks – Methods of handling pure risks – Risk management process – Risk
financing techniques – Risk management objectives – Risk Management Information
Systems (RMIS) – Risk Control
29
Self Study - Risk Management Process
UNIT II Hours: 12
Risk Management by Individuals: Factors affecting individual demands for insurance - Risk
Management by Corporations: Corporate Risk management process – Types of Risk
managing firms.
Self Study - Corporate Risk Management Process
UNIT III: Hours: 12
Growth & Development of Indian Insurance Industry - Regulations of Insurance Business
and the Emerging Scenario - Life Insurance: Features - Essentials -Contract - Kinds of
Policies - Premium determination - Life Policy Conditions and privileges
Self Study - Kinds of Policies
UNIT IV: Hours: 12
Fire Insurance: Contracts – Coverage – Policies for stocks – Rate Fixation – Settlement of
Claims. Marine Insurance: Contract – Types – Marine Cargo Losses and Frauds–Settlement
of claims.
Self Study - Marine Insurance: Types
UNIT V: Hours: 12
Miscellaneous Insurance: Motor Insurance – Employer’s Liability Insurance – Personal
Accident and sickness Insurance – Aviation Insurance – Burglary Insurance – Fidelity
Guarantee Insurance – Engineering Insurance – Cattle Insurance – Crop Insurance.
Self Study - Motor Insurance
Text Book:
1.Gupta,P.K. - Insurance and Risk Management, 1st edition, HimalayaPublishing House
2012.
2. Periyasamy,P. – Principles of Insurance and Practice – Himalaya Publications PVT Ltd,
Edition – 2013.
Books for Reference:
1.Mishra,M.N.,&Mishra,S.B.M,Insurance Principles & Practice, S.Chand & Co Ltd, 2013.
Prepared By Verified By
Dr.M.Rajapriya Dr. R.Gayathri
SEMESTER – IV
PROJECT AND VIVA-VOCE
Credits: 4 Course Code:N6MCM4R46
Hours per week: 3 Total Instructional Hours: 30
The primary objective of full semester project is to provide an opportunity to our students
to make an intensive study of practical aspects of functional areas of management viz.,
30
Marketing Management, Financial Management, Human Resource Management, Banking
and Insurance so on to sharpen their conceptual, analytical and problem solving skills.
Project Period: The project commences from II semester and ends in IV semester
Objectives: The objectives of full semester project are to facilitate the students to:
Apply relevant concepts to organizational setting
Apply scientific principles & investigations of Research Methodology to provide
solutions to organizational problems
Understand live organizational situations
Organisation Guide: The participating organization may assign the student to a senior level
middle level executive known as organization guide, to act as a facilitator and mentor. The
organization guide may
Help the student identify a problem for investigation that can be completed within the
duration
Provide assistance in data collection
Review periodically the progress of the student
Offer necessary help in the preparation of draft report
Evaluate the performance of the student
SCHEDULE
Duration of Project : One Year
II Semester
1. December - Identification of problem
2. January - Selection of topic
3. February - Collection of Review of Literatures
III Semester
4. June - Finalization of Questionnaire
5. July - Data collection
6. Aug - Analysis and preparation of project report
7. Sep - First draft correction
IV Semester
8. Dec - Second draft correction
9. Feb - Submission of Project
31
SEMESTER: IV
PROFESSIONAL ETHICS
CREDITS: 1 Course Code:N6MCM4T27
Total Instructional Hours: 35
COURSE OBJECTIVES:
1. To provide students with an introduction to the philosophical foundation of
ethics and values based decision making and behavior.
2. To aid the students in relating professional code of ethics and how to apply
them in their own work place.
3. To provide the students with resources that may assist them in appreciating
universal human values.
UNIT I: NATURE AND SCOPE OF BUSINESS ETHICS Hours: 7 Hrs
Introduction – Scope of business ethics – Religion and ethics – Sources of business ethics –
Factors influencing business ethics – Importance of business ethics.
UNIT II: PROFESSONAL ETHICS Hours: 7 Hrs
Introduction – Professional ethics - Ethical problems faced by managers – New skill required
for managers – Managing ethical conduct in modern times.
UNIT III: CORPORATE COVERNANCE AND CSR Hours: 7 Hrs
Principles of corporate governance – Issues involved in corporate governance – Theories of
corporate governance – CSR – Introduction – Various dimensions – Argument for and
against CSR.
UNIT IV: RELIGION AND ETHICS Hours: 7 Hrs
Religious foundations of ethics – Hinduism – Buddhism – Jainism – Ethical values of
Gandhi, Vivekananda, Aurobindo and Tagore.
UNIT V: DIMENSION OF ETHICS Hours: 7 Hrs
Personal ethics – Marketing ethics – Technology ethics – Environmental ethics.
Text books:
1. R.Nandagopal, Ajith Sankar - Indian ethos and values in Management, R.N. Tata
Mcgraw Hill Education Private Ltd, New Delhi (2010).
2. S.Prabakaran - Business Ethics and Corporate Governance, Excel books
I edition,(2010)
32
EXAMINATION SYSTEM UNDER AUTONOMY
1. Pattern of Examinations:
The college follows semester pattern. Each academic year consists of two semesters and each semester ends with the End Semester Examination. A student should have a minimum of 75% attendance out of 90 working days
to become eligible to sit for the examinations. 2. Internal Examinations:
The questions for every examination shall have equal representation from
the units of syllabus covered. The question paper pattern and coverage of syllabus for each of the internal (CIA) tests for PG programs other than MBA and MCA are as follows.
i) First Internal Assessment Test
Syllabus : First Two Units Working Days : On completion of 30 working days, approximately
Duration : Two Hours Max. Marks : 50
For the First internal assessment test, the question paper pattern shall be as given below.
Question Paper Pattern
Section A
Attempt all questions (three each from both units) 06 questions – each carrying one mark 06 X 01 = 06
No Choice Section B
Attempt all questions (two each from both units) 04 questions – each carrying five marks 04 X 05 = 20
Inbuilt Choice [Either / Or] Section C
Attempt all questions (Minimum one question shall be asked from each unit) 03 questions - each carrying eight marks 03 X 08
= 24 Inbuilt Choice [Either / Or]
Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 === A
33
ii) Second Internal Assessment Test
Syllabus : Third and Fourth Units
Working Days : On completion of 65 working days approximately, Duration : Two Hours Max. Marks : 50
For the Second internal assessment test, the question paper pattern shall be as given below.
Question Paper Pattern
Section A
Attempt all questions 06 questions – each carrying one mark 06 X 01 = 06
No Choice Section B
Attempt all questions (two each from both units)
04 questions – each carrying five marks 04 X 05 = 20 Inbuilt Choice [Either / Or]
Section C
Attempt all questions (Minimum one question shall be asked from each unit)
03 questions - each carrying eight marks 03 X 08 = 24 Inbuilt Choice [Either / Or]
Reduce these marks to a maximum of 05 i.e., (Marks obtained/50) X 5 ===
B iii) Model Examinations
Syllabus : All Five Units
Working Days : On completion of 85 working days approximately, Examination : Commences any day from 86th working day to 90th
working day.
Duration : Three Hours Max. Marks : 75
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For the model examinations, the question paper pattern shall be the
same for all UG and PG programs, as given below.
Question Paper Pattern Section A
Attempt all questions
10 questions – each carrying one mark 10 X 01 = 10 No Choice
Section B
Attempt all questions 05 questions – each carrying five marks 05 X 05 = 25
Inbuilt Choice [Either / Or] Section C
Attempt all questions 05 questions – each carrying eight marks 05 X 08 = 40
Inbuilt Choice [Either / Or]
Reduce these marks to a maximum of 10 i.e., (Marks obtained / 75) X 10 C
The following is the Question Paper Pattern for the courses ‘Yoga for the modern age’ & ‘Professional Ethics’
Syllabus : All Five Units
Duration : Three Hours
Max. Marks : 50
Question Paper Pattern
Section A (5 x 10 = 50 marks)
Five Questions of “either / or” type. Each question carries 10 marks. Answer all questions
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Q.1 (a) ___________________ or (b) ___________________
Q.2 (a) ___________________ or
(b) ___________________
Q.3 (a) ___________________ or
(b) ___________________
Q.4 (a) ___________________ or
(b) ___________________
Q.5 (a) ___________________ or (b) ___________________
iv) Assignments
Each student is expected to submit at least two assignments per
course. The assignment topics will be allocated by the course teacher. The students are expected to submit the first assignment before the commencement of first Internal Assessment Test and the second assignment
before the commencement of second Internal Assessment Test. Typed/computer print outs and photo copies will not be accepted for submission.
Scoring pattern for Assignments
Punctual Submission : 2 Marks
Contents : 4 Marks
Originality/Presentation skill : 4 Marks Maximum : 10 Marks x 2 Assignments = 20 marks
Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 === D
v) Seminars
Each PG student is expected to present the two assignments as seminar in the class.
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Scoring pattern for Seminars
Logical and clear presentation : 3
Illustration : 3 Originality / Presentation skill : 4
Maximum : 10 Marks x 2seminars = 20marks
Reduce these marks to a maximum of 5 i.e., (Marks obtained / 20) X 5 === F
Calculation of Internal Marks for all PG and Parallel programs:
1. Internal Assessment Test : Average of the two tests. Reduced to a Maximum of 05 Marks (A+B)/2
2. Model Examination : Reduced to a Maximum of 10 Marks (C)
3. Assignment : Reduced to a Maximum of 05 Marks (D)
4. Seminars : Reduced to a Maximum of 05 Marks (F)
Internal Marks Scored = ((A + B)/2) + C + D + F
vi) Calculation of Exclusive Internal Marks For “Quantitative Aptitude And Verbal Reasoning” For All PG Programmes
f) Average of two cycle tests - For a maximum of 25 marks g) Model Examinations – For a maximum of 50 marks
h) Assignment marks - For a maximum of 05 marks i) Seminar marks – For a maximum of 10 marks
j) Unannounced Quiz – For a maximum of 10 marks
Total marks – 100 marks
vii) Calculation of Internal Marks for Yoga and Professional Ethics all PG
1. I Cycle Test : 50 marks test is reduced to the
maximum to 15 Marks
2. II Cycle Test : 50 marks test is reduced to the
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maximum to 15 Marks
3. Model : 50 marks test is reduced to the maximum to 20
Marks -------------------
--
50Marks ---------------------
viii) Practical Examination
The Internal Assessment marks for practical examinations are
based on the following criteria. The assessment is for 40 % marks of each
practical course.
I Cycle Test - 5 II Cycle Test - 5
Model - 10 Lab Performance - 12
Record - 8
-------- Total 40
-------- ix) Project and Viva Voce
The Project assessment will be done for 100 marks for each Project /
Research work. 40 marks for Internal assessment mark and 60 marks for
External assessment mark.
The Internal Assessment mark for project evaluation is based on
the following criteria.
a. I Review (Title, Objective, Review literature) 10
b. Pre Final Review(Questionnaire, analysis and interpretation) 15
c. Final Review & Mock Viva 15
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------- Total 40
---------
3. External Examinations:
The external examinations for theory courses will be conducted for 75
% marks, for all UG and PG degree programs. The external theory
examinations will be conducted only after the completion of 90 working days
in each semester.
Normally, the external practical examinations will be conducted before
the commencement of theory examinations. Under exceptional conditions
these examinations may be conducted after theory examinations are over.
The external evaluation will be for 60 % marks of each practical course.
The External Assessment marks forpractical examinations are
based on the following criteria. The assessment is for 60 % marks of each
practical course.
Programmes(2*24) 48(Algoritham 12 marks, Key and
execution12 marks)
Record 12
--------
Total 60 ------- The external viva voce examinations Research / project works also will
be conducted after completion of theory examinations. The external
assessment is for 60 % marks of the project / research work / Dissertation.
The External Assessment mark for project evaluation is based on
the following criteria.
a) Assessment (80%) 48
b) Viva (20%) 12 ------------------ Total60
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a. Methodology 10
b. Application Skill / Tools & Techniques / Analysis 18
c. Logical Presentation & result / Future enhancement
/ Suggestion 10 d. Regularity with Punctuality 10
------------------- Total 48
End Semester Examination Question Paper Pattern
Syllabus : All Five Units Working Days : On completion of a minimum of 90 working days. Duration : Three Hours
Max. Marks : 75
Question Paper Pattern
For the End semester external theory examinations, the question
paper pattern shall be the same for all UG and PG programs, as given below, except in the case of Part – II English.
Section A
Attempt all questions 10 questions – each carrying one mark 10 X 01 = 10
No Choice Section B
Attempt all questions
05 questions – each carrying five marks 05 X 05 = 25 Inbuilt Choice [Either / Or]
Section C
Attempt all questions 05 questions – each carrying eight marks 05 X 08 = 40
Inbuilt Choice [Either / Or]
4. Essential conditions for the Award of Degree / Diploma /
Certificates:
1. Pass in all components of the degree, i.e., Part–I, Part–II, Part–III,
Part – IV and Part–V individually is essential for the award of degree.
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2. First class with Distinction and above will be awarded for part III only. Ranking will be based on marks obtained in Part – III only.
3. GPA (Grade Point Average) will be calculated every semester
separately. If a candidate has arrears in a course, then GPA for that
particular course will not be calculated. The CGPA will be calculated for those candidates who have no arrears at all. The ranking also will
be done for those candidates without arrears only.
4. The improvement marks will not be taken for calculating the rank. In
the case of courses which lead to extra credits also, they will neither be considered essential for passing the degree nor will be included
for computing ranking, GPA, CGPA etc.
5. The grading will be awarded for the total marks of each course.
6. Fees shall be paid for all arrears courses compulsorily.
7. There is provision for re-totaling and revaluation for UG and PG programmes on payment of prescribed fees.
5. Classification of Successful Candidates [Course-wise]
RANGE OF MARKS (In percent)
GRADE POINTS GRADE DESCRIPTION
90 - 100 9.0 - 10.0 O OUTSTANDING
80 - 89 8.0 - 8.9 D+ EXCELLENT
75 - 79 7.5 - 7.9 D DISTINCTION
70 – 74 7.0 - 7.4 A+ VERY GOOD
60 – 69 6.0 - 6.9 A GOOD
50 – 59 5.0 - 5.9 B AVERAGE
40 – 49 # 4.0 - 4.9 C SATISFACTORY
00 – 39 0.0 U RE-APPEAR
ABSENT 0.0 U ABSENT
Reappearance is necessary for those who score below 50% Marks in PG **;
those who score below 40% Marks in UG*; # only applicable for UG programs
Individual Courses Ci= Credits earned for course “i” in any semester Gi= Grade Point obtained for course “I” in any semester
'n' refers to the semester in which such courses were credited. GRADE POINT AVERAGE [GPA] = ΣCi G i
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ΣCi Sum of the multiplication of grade points by the credits of the
courses GPA = ----------------------------------------------------------------------------------
--- Sum of the credits of the courses in a semester
Classification of Successful Candidates:
CGPA GRADE CLASSIFICATION OF FINAL RESULT
9.5 to 10.0 O+ First Class - Exemplary *
9.0 and above but below 9.5 O
8.5 and above but below 9.0 D++
First Class with Distinction * 8.0 and above but below 8.5 D+
7.5 and above but below 8.0 D
7.0 and above but below 7.5 A++
First Class 6.5 and above but below 7.0 A+
6.0 and above but below 6.5 A
5.5 and above but below 6.0 B+ Second Class
5.0 and above but below 5.5 B
4.5 and above but below 5.0 C+ # Third Class
4.0 and above but below 4.5 C #
0.0 and above but below 4.0 U Re-appear
“*” The candidates who have passed in the first appearance and within the
prescribed semester of the Programme (Major, Allied and Elective Course
alone) are eligible.
“#” Only applicable to U.G. Programme
Σn Σi Cni Gni CUMULATIVE GRADE POINT AVERAGE [CGPA] = ------------------
ΣnΣi Cn i
Sum of the multiplication of grade points by the credits of entire program
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CGPA= --------------------------------------------------------------------------------------
Sum of the Courses of entire Program
In order to get through the examination, each student has to earn the
minimum marks prescribed in the internal (wherever applicable) and
external examinations in each of the theory course, practical course and
project viva.
Normally, the ratio between internal and external marks is 25:75.
There is no passing minimum for internal component. The following are the
minimum percentage and marks for passing of each course, at UG and PG
levels for external and aggregate is as follows:
S.No Program Passing Minimum in Percent
External (75) Aggregate (100)
1 UG Degree 40% (30) 40% (40)
2 PG Degree 50% (38) 50% (50)
However, the passing minimum marks may vary depending up on the
maximum marks of each course. The passing minimum at different levels of marks is given in the following table:
S.No
UG & PG Maximum Marks
Passing minimum for UG
Passing minimum for PG
Int. Ext. Total Int. Ext. Agg. 40%
Int. Ext. Agg. 50%
1 25 75 100 - 30 40 - 38 50
2 50 150 200 - 60 80 - 75 100
3 40 60 100 - 24 40 - 30 50
4 80 120 200 - 48 80 - 60 100
5 80 20 100 - 8 40 - 10 50
6 160 40 200 - 16 80 - 20 100
7 15 60 75 - 24 30 - 30 38
8 50 - 50 20 - 20 25 - 25
9 - 50 50 - 20 20 - 25 25
10 - - 100 - - - - 50 50
11 20 30 50 - - - - 15 25
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12 - - 200 - - - - 100 100
13 10 40 50 - - - - 20 25
Reappearance The students having arrears shall appear in the subsequent semester
(external) examinations compulsorily. The candidates may be allowed to
write the examination in the same syllabus for 3 years only. Thereafter, the candidates shall be permitted to write the examination in the revised /
current syllabus depending on various administrative factors. There is no re-examination for internals.
Criteria for Ranking of Students: 1. Marks secured in core and elective(Part III) the courses will be considered
for PG Programs and marks secured in core and allied courses (Part-III)
will be considered for UG programs, for ranking of students. 2. Candidate must have passed all courses prescribed chosen / opted in the
first attempt itself. 3. Improvement marks will not be considered for ranking but will be
considered for classification.
External Examination Grievances Committee: Those students who have grievances in connection with examinations
may represent their grievances, in writing, to the chairman of examination grievance committee in the prescribed proforma. The Principal will be chairman of this committee.
SREE SARASWATHI THYAGARAJA COLLEGE (AUTONOMOUS)
THIPPAMPATTI, POLLACHI - 642 107 Student Grievance Form
(Forms Available at Utility Stores)
Date: Place:
From Register No : ………………………………………........, Name : ………………………………………........,
Class : …………………………………………....., Sree Saraswathi Thyagaraja College,
Pollachi – 642 107 To
The Principal / Examination-in-charge,
Sree Saraswathi Thyagaraja College, Pollachi – 642 107
Through: 1. Head of the Department,
Department of ……………….………., Sree Saraswathi Thyagaraja College,
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Pollachi – 642 107 2. Dean of the Department
Faculty of ………………………………., Sree Saraswathi Thyagaraja College,
Pollachi – 642 107 Respected Sir / Madam,
Sub: ……………………………………………………………………………... - reg. NATURE OF
GRIEVANCE:………………………………………………………………...……………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………………………………………………………………………………………………
…………
Thanking you, Yours Truly,
Signature
Forwarded by:
1. HOD with comments / recommendation
……………………………………………………………………………………….............
...
2. Dean with comments / recommendation
……………………………………………………………………………………….............
...
3. Signature and Directions of the Principal
……………………………………………………………………………………….............
...
4. Controller of Examinations:
……………………………………………………………………………………….............
...
…………………………………………………………