Spring Fair 20184-8 February

The market is open.Secure your place today at the

UK’s leading gift & home trade event.

springfair.com

2

Spring Fair has neverbeen more essential.With retailers constantly diversifying to offer a point of difference, they’realways on the lookout for something new. Something seriously original. Every retailer, from independents to department stores, will be in attendance looking for that next best seller and innovative new supplier to help them compete in the ever-evolving retail environment. Join us to give your business the best possible chance; to meet these buyers and build lucrative new partnerships.

Nick DavisonPortfolio Director for

Spring Fair

3

The market is open for new opportunities at Spring FairGet ready to network and do business with some of the most influential, passionate and forward-thinking people in the industry. During the event, you’ll be taking orders, gaining leads and promoting your business non-stop. Before, during and after the event, we work tirelessly to help you get your products noticed by the entire industry. That’s the Spring Fair difference.

With 14 carefully curated show sectors plus the welcome addition of Glee at Spring Fair, we’ll make sure you’re perfectly positioned to meet the most relevant audience.

→ Beauty & Wellbeing→ Children’s Gifts, Toys

& Gadgets→ Christmas Gifts, Floral & Seasonal Decorations→ Contemporary Gift→ DIY & Home

Improvement→ Fashion, Jewellery

& Luggage

→ Gift→ Greetings & Gift→ Home→ Kitchen, Dining

& Housewares→ Retail Solutions→ The Party Show→ The Summerhouse→ Volume Gift & Home

4

Connecting you withthe right people, at the right timeSetting the stage for the UK’s key retail trade event every year is something that we know how to do well.

46%

58,000+

88%have not attended any other trade show in the past 12 months, making Spring Fair a prime location to connect with buyers and contacts you won’t meet anywhere else.

of visitors came looking to source new suppliers, so make sure you’re there to meet them at Spring Fair 2018.

Source: Visitor survey, Spring Fair 2017

visitors welcomed each season means you’ll be in a prime position to meet big-budget retailers from multiples, independents, online retailers and much more. But don’t justtake our word for it... Get to know the Spring Fair audience:

5

90.5%

9.5%

UK Visitors

International visitors

Retailers from all over the UK and beyond

EastMidlands

12%

WestMidlands

19%

NorthEast2%

SouthWest10%

Yorkshire& Humber

6%

NorthWest11%

East ofEngland

9%

ChannelIslands

2%

London &South East

21%

Scotland3%

Wales5%

39%

34%

27%

place orders as a result of attending. With access to thousands of buyers ready and willing to do business, it’s the best place to see your ROI soar.

90%

6

We’ve had the best show we’ve ever had! We’ve met new buyers and had really good interactions with both smaller and larger retailers. We couldn’t be happier!Courtney WoodOwner, Bubblegum Stuff

7

Who will you meet?In addition to the thousands of independent retailers you’ll meet, here’s just a handful of the top online and big-budget multiple buyers you can expect to see at Spring Fair 2018.

ROI in the form of orders takes place at different points of the customer journey, providing multiple opportunities to benefit from Spring Fair throughout the year.

of these visitors at Spring Fair 2017 planned to place an order following the event

of these visitors placed an order at the event and expected to further orders after the show

placed an order at the event

8

The Appointment Planner helped enormously to attract people to the stand.OwnerAardvark Illustration & Design

9

How Spring Fair works for you

Digital promotion→ Dedicated exhibitor web

profile showcasing your brand and products

→ Social media support → Email promotion to

160,000 industry professionals

→ Digital banners to promote your presence at the show

Print→ The opportunity to feature

in The Contemporary Capsule

→ Listing in the Little Black Book, distributed to 70,000 industry professionals ahead of the show

→ A profile in the official Spring Fair Catalogue

→ Listing in the handy at-show A-Z

Pre-event & onsite support→ Insightful, supportive

newsletters on exhibiting best practice

→ Personalised printed and digital show tickets for your customers

→ PR support from our dedicated PR agency

→ One-on-one assistance from our dedicated support team, with a NEW live chat function via your exhibitor zone

NEW for 2018: Live webinar with the Assist team giving top tips on how to get the most from exhibiting at Spring Fair

We’re with you every step of the way, promoting you to all the right audiences to help boost your business. Take advantage of a variety of tools and insights we’ll have ready for you and make the most of your time with us.

Make personal business connections with prospective buyers and exhibitors, with our dedicated matchmaking tool. Find those you want to meet ahead of Spring Fair, plan your appointments and make the most productive use of your time at the show.

Expert MatchesPotential visitors are matched and suggested by the Appointment Planner by matching their interests with exhibitors’ product categories - bringing the right people to your attention

Access Search the Spring Fair 2018 registration database and identify your key connections

Time SavingPlan your meetings with key contacts ahead of the show.

Increased ROIThe Appointment Planner is included in your package with the aim of making your experience with us a successful one.

10

Incredible exposurefor your productsAs soon as you’re on board, we’ll start promoting your products to our extensive, quality database of UK and international buyers via email, web, social, print and much more. Most importantly, we’ll do this before, during and after the show. The best bit? It’s all included as part of Spring Fair’s industry-leading multi- channel marketing campaign.

905,600

22,916

Impressions on Twitter

Instagram engagements

11

296,220

279,234

1,944,540

970,801

Reach on facebook

Website users

Website views

Exhibitor list vists

Source: Spring Fair campaign, September 2016 - February 2017

12

Enhance your experiencewith our amazingsponsors and partners

We’re proud to collaborate with renowned Home & Gift industry associations, media partners and sponsors to achieve the best show we possibly can. Thanks to thesupport of the entire industry, Spring Fair has gone from strength to strength.

13

We put a lot of time and investment into Spring Fair and found it to be worthwhile. The organisation of the event was fantastic - everything ran smoothly and the social media support we were given undoubtedly helped us.Liam O’Flaherty Managing Director FloralSilk

29% of visitors to Spring Fair 2017 had a primary interest in Gift & Contemporary Gift

Contemporary Gift HomeGift Greetings & GiftThe SummerhouseKitchen, Dining & Housewares

45% of visitors to Spring Fair visited the Home sector

9 in 10 visitors to the Gift sector at Spring Fair 2017 are likely to return in 2018

A specially curated show sector showcasing original gift interior, lighting and lifestyle brands

Over 3,000 visitors to Spring Fair 2017 had a primary interest in the Greetings & Gift sector

Over 2,900 visitors indicated Kitchen, Dining & Housewares as their primary category interest

Spring Fair is the main event and it is something that’s pinnacle to our sales strategy for the year.”

We hope that Spring Fair is one of the shows where our UK retailers know this is where we are and where they can see our new stuff.”

This is our fourth year at Spring Fair and it really is the only show to launch new products at! It attracts a huge diversity of buyers and does not focus solely on one demographic.”

Spring Fair is very much a fixture on the calendar.”

Spring Fair was fantastic for us this year. The show enabled us to recoup some old customers as well as begin relationships with new ones.”

One of our main reasons for returning to Spring Fair year on year, is to support the independent customers who attend the show. It is a great opportunity to meet these key customers”.

Show sectors

Phil Butler Nordal Jacob Nannestad

Vita Copenhagen

Stephen Senior Root Candles

Jack Dale Wrendale Designs

Alistair Scott Libra Warren Gell

Pormeirion Group

“ ““ ““ “

14 15

Spring Fair presents the opportunity to showcase our range of candles to a large number of existing and potential new buyers, and we saw a number of quality orders generated from the show this year.”

...we wanted to kind of get a bit more awareness of our brand in the UK market, Spring Fair seemed like the ideal place to do that.”

The organisers are fantastic in supporting us… it galvanised us into an activity that we’d not done before and prepared us in a way that’s giving us better results.”

We get a lot of different variety of buyers coming on to see what they can do in a direction for their business.”

Spring Fair was fantastic for us this year. The show enabled us to recoup some old customers as well as begin relationships with new ones.”

Andrew Maze Peppermint Grove

John Tilley Skip Hop

Phillip Wright Boardmans

Michelle Comeford Pioneer EuropeAlistair Scott

Libra

“ ““ ““

16 17

90% of visitors that attended the sector in 2017 are likely to return in 2018

The sector is situated in the biggest hall at the NEC, sharing it with The Party Show & Gift

Beauty & WellbeingChildren’s Gifts & Toys

Fashion, Jewellery & Luggage The Party Show

Christmas Gifts, Floral & Seasonal Decoration

18% of Spring Fair 2017 visitors had a primary interest in Fashion, accessories, jewellery & luggage

9% of Spring Fair 2017 visitors had an interest in Party products

34% of Spring Fair 2017 visitors came through to the Christmas Gifts, Floral and Seasonal Decorations hall

Spring Fair gave the opportunity for AkzoNobel and the Dulux brand to showcase our new products.”

Exhibiting at Spring Fair has provided us with hundreds of leads and proved more successful than our usual e-marketing campaigns.”

We’ve had a lot of really big meetings with new customers while onsite here at Spring Fair - some of these have been in fruition for years and we have finally got to see them here at Spring Fair.”

James Nash AkzoNobel

Alex Goode Despatch Bay

Ricky Curtis Dreambaby

“ “ “

18 19

Over 3,700 of Spring Fair 2017 visitors, had a primary interest in DIY & Garden

DIY & Home Improvement Retail Solutions

Volume Gift & Home

92% of Spring Fair visitors that attended the Retail Solutions sector are likely to revisit in 2018

90% of visitors to this sector are likely to revisit the show sector in 2018

Spring Fair is the most important exhibition for us. We’ve launched a lot of new products, met existing and new customers and we’ve secured new sales leads every day. It acts as an indication for how the year will shape up and with the feedback so far it seems we’re heading in the right direction!Richard J KeelManaging Director Keel Toys

*All statistics quoted are sourced from Spring Fair 2017 Attendee Registration Data and the Spring Fair 2017 Post-Show Survey

20

A seriously goodsuccess story –Hill Interiors

With over 40 years in the industry, Hill Interiors has been part of Spring Fair for the last 25 years. The company views the show as an essential part of their sales and marketing strategy, using it to continuously build on their UK and international customer base with 140 new accounts signed in 2017 alone.

Winning new customersHill Interiors use Spring Fair to meet new prospects with the aim to develop them into successful long-term partnerships

Launching new productsThey use the opportunity to educate new and existing customers about the company’s high quality, unique and varied product range.

Showing industry expertiseAn educated, professional team demonstrate Hill Interiors in-depth knowledge of the UK market, helping customers identify major sales opportunities through room-merchandising techniques.

21

Spring Fair is the right place at the right time for us to launch new products and attract new customers. It works every year and is a show we rely on to build our business.Julian PotterGeneral Manager Hill Interiors

For more information contact the Spring Fair team

T: +44 (0)203 033 2144 E: Spring.FairSales@ascential.com

springfair.com