spring dg community video approach-final
TRANSCRIPT
INTRODUCTION TO USING COMMUNITY VIDEO FOR HEALTH, NUTRITION, AND AGRICULTURE
Kristina Granger Peggy Koniz-Booher Lakshmi Iyer February 8, 2016
Today’s session
14:00-14:15 Introduction to the Community Video Approach for Nutrition, Health, and Agriculture and to the newly released Guide.
14:15-15:00 Participants will break out into groups to learn the basics of video production based on community level trainings.
15:00-15:45 Participants will move to the second of the breakout groups to learn the basics of video dissemination based on community level trainings.
15:45-16:00 Reconvene in plenary to discuss ideas for how to leverage this innovative approach in participant’s programs (Q&A).
Learning Objectives:
1. Participants will learn how to use tools to incorporate a community video approach into their existing or future projects.
2. Participants will get first hand experience learning to execute two out of four aspects of the community video approach: how to successfully produce, edit, disseminate, and/or monitor and evaluate locally made videos.
SPRING is a 5-year USAID-funded global nutrition project
Strengthening
Systems for Nutrition
Linking Agriculture & Nutrition
Catalyzing Social and Behavior Change
Preventing Anemia
Video provides… • Resource-savings: human, cost, time • Accessibility for non-literate farmers
Digital Video for Extension
• An approach by the community for the community
• Blends innovative, low-cost, accessible technology with human-mediated interpersonal communication techniques
• SPRING has tested the approach in India and Niger
Why Community Video for Nutrition?
The SPRING/Digital Green Community Video Approach
Rapid formative research to identify priority practices and barriers/facilitators of behaviors
Simple 2-day nutrition “sensitization” training for community agents and project staff
Selection of video content/design of storyboards
Recruitment of community video “stars”
Production of videos
Production of videos
Dissemination of videos: the equipment
Dissemination of videos in community groups
Monitoring and supportive supervision
State – Odisha District – Keonjhar Blocks - Patna &
Ghatagaon Villages – 30 (18 in Patna
& 12 in Ghatagaon)
SPRING and Digital Green in India 2013
India 1. Hand washing with soap
2. The First 1000 Days
3. Iron folic acid supplements during adolescence and pregnancy
4. Maternal diet and food taboos
5. Maternal workload during pregnancy
6. Exclusive breastfeeding
7. Managing breastfeeding by working mother
8. Introduction of complementary food for the baby after six
9. Age appropriate complementary feeding for babies 6 to 24 months
10. Dietary diversity
10 Prioritized video topics in India include
SPRING/Digital Green Program in Niger - 2015
The collaboration was established between SPRING/Digital Green and 3 USAID/Niger programs - REGIS-ER (NCBA CLUSA), LAHIA (Save the Children) & Sawki (Mercy Corps)
Involved 80 established Hausa-speaking community groups, in 20 villages in the Maradi Region
Focused on the development and dissemination of 10 videos by community facilitators working with 4 distinct groups in each participating village
Niger
1. Importance of hand washing with soap
2. Importance of the first 1000 days
3. Active (responsive) feeding
4. Importance of exclusive breastfeeding (EBF)
5. EBF for on demand feeding and working mothers
6. Introduction of complementary food for the baby after 6 months
7. Age appropriate complementary feeding for babies 6 to 24 months
8. Maternal and adolescent girls diet
9. Animal and human contamination, diarrhea and management
10. Dietary diversity & resilience
10 Prioritized video topics in Niger include
www.spring-nutrition.org/ Publications/series/ community-video-nutrition-guide
Community Video for Nutrition Guide
Let’s Learn the Community Video Approach!
Next steps: • Break out into small groups • Learn Community Video Production 101 • Learn Facilitated Community Dissemination 101 • Reconvene for Q&A and to share experiences
Thank you!
[email protected] ● [email protected] ● [email protected]
This presentation was made possible by the American people through the U.S. Agency for International Development (USAID) under Cooperative Agreement No. AID-OAA-A-11-00031, the Strengthening Partnerships, Results, and Innovations in Nutrition Globally (SPRING) project.
