spring$ 16 - amazon s3 · largest law firm marketing company that specializes in helping law firms...
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Illinois State Bar Association
424 S. 2nd Street 20 S. Clark, Suite 900
Springfield, IL 62701-1779 Chicago, IL 60603-1802 (217) 525-1760 (312) 726-8775 (800) 252-8908 (800) 678-4009
08 Fall
Spring 16
ISBA’s Practice Toolbox Series: Promoting Your Firm with the
Power of Social Media
ISBA’S PRACTICE TOOLBOX SERIES Promoting Your Firm with the Power of Social Media
Presented by the Illinois State Bar Association
LIVE WEBINAR TUESDAY, JUNE 21, 2016
12:00 – 1:00 P.M.
1.0 HOUR MCLE CREDIT, INCLUDING 1.0* HOUR PMCLE CREDIT Websites, blogs, and social media sites are supplementing traditional business development methods for more and more lawyers. But it's hard to break into this new territory if the terminology sounds like Greek to you (or you don't even know where to begin). This one-hour live webinar** untangles the answers to important questions, such as: What is S.E.O and do you need it? How do you find a website designer and what will you need to provide them to get started? Find out whether online marketing is for you! Program Speaker: Debbie Foster, Affinity Consulting Group, Florida Stephen Fairly, The Rainmaker Institute, Arizona
*Professional Responsibility MCLE credit subject to approval **Webinar slides are viewed through your computer screen and audio is heard through your computer speakers (Internet connection required – Firefox or Chrome are recommended)
FOR MORE INFORMATION AND TO REGISTER, PLEASE VISIT: http://onlinecle.isba.or g
ABOUT THE SPEAKERS: Debbie Foster is a nationally recognized thought leader on efficiency and innovation in professional legal organizations. Her 20+ years of experience, combined with a mix of strategic management and strong leadership skills, has enabled Debbie to develop a unique ability to work with law firms and legal departments through the ever changing legal services delivery landscape. Debbie is very active in the Law Practice Division of the American Bar Association, and is currently serving on the Publication Board. She was the Chair of ABA TECHSHOW 2010 and remains very active in TECHSHOW. Debbie is also very active in Local and State Bar Associations as well as the Association of Legal Administrators, and she regularly speaks on topics relating to technology, management, finance and marketing of a law firm. Stephen Fairly is the CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in lead conversion for small to medium size law firms. Over 10,000 attorneys nationwide have benefited from learning and implementing the proven marketing and lead conversion strategies taught by The Rainmaker Institute, LLC. He works exclusively with attorneys to find new clients fast using online and offline legal marketing strategies and to convert more prospects into paying clients using automated marketing and by fixing their follow up systems. Stephen is a nationally recognized law firm marketing expert and the international best-selling author of 12 books, a library of cutting edge webinar programs, and 10 audio and video training programs.
Stephen FairleyThe Rainmaker Institute
Promoting Your Firm with the Power of Social Media
Debbie FosterAffinity Consulting Group
Managing Partner of Affinity Consulting Group, the largest management and technology consulting firm focusing on lawyers in the US.
Nationally recognized thought leader on efficiency and innovation in professional legal organizations
Frequent speaker on topics related to finance, management and technology use in law firms
Chair of ABA TECHSHOW 2010
www.AffinityConsulting.com
CEO of The Rainmaker Institute—the nation’s largest law firm marketing company that specializes in helping law firms grow their business
Coached, trained and spoken to more than 18,000 attorneys
Nationally recognized expert on social media and content marketing for lawyers
Academically trained as a Clinical Psychologist
International best-selling author of 12 books and 10 audio learning programs
World traveler: Visited over 44 countries and taken 15 cruises
www.TheRainmakerInstitute.com
Top 6 ways to use Facebook
Using Facebook to generate qualified leads
Comparing Google PPC with Facebook PPC
8 steps to jumpstart your presence on LinkedIn
Basics of Search Engine Optimization
Fixing Your NAP
Statistics on
1 Billion Daily Active Users!
8 Billion Videos Watched Daily!
162 Million Active Users in US!
20 Million New Users Each Month!
1.5 BILLIONIn 2016
From what?
Car accident?
Work accident?
Nursing home abuse?
Prescription drugs?
Did they have a will?
Do they need a probate attorney?
How many will…
Get a DUI / DWI?
Get divorced?
File for SSDI?
Start a business?
Get sued?
File a bankruptcy?
Have an employment issue?
1. Promote Achievements
2. Drive Traffic to Your Website
3. Current Events & Articles of Interest
4. Get More Reviews
5. Remarket Website Visitors
6. Get More Leads
How To Use Facebook
Someone visits your website…but doesn’t contact you.
Then they log onto Facebook
Your ad shows up!
Remarket Website Visitors
Get More Leads!
Facebook Ads to Generate Leads
3M small businesses spent $$$ on ads!
That’s a 50% increase over last year!
1. Cost Per Click Going Up
2. Competition sees your every move!
3. Click Fraud is a Problem!
4. Conversion Rate is Mixed
1. Cost Per Lead is Lower than Google’s Pay Per Click!
2. Competition will NEVER see your ad!
3. Click Fraud doesn’t exist
4. Conversion rate is less than Google PPC
Ways To Target Facebook UsersLocation (down to the city)
Age, sex, relationship status
Likes & Interests
Educational Level
Custom Audiences
Lookalike Audiences
School they are attending
Connections: Friends, Groups
Fan Pages they “Like”!
Groups they are a part of!
Name of Company where they work
Geofencing their location
Statistics on The most widely used business networking site Since 2003 has grown to over 430 Million active users 120 Million users in the USA Another 1 Million people join every 6 days! Average of 22 Million unique visitors per month! Average household income is $109,000 70% of buyers use LinkedIn to check out referrals!
Is this a demographic you want to reach?
References for all statistics can be found at: http://bit.ly/lrK4J
1. Create a comprehensive profile
Keyword load your title
Don’t Use These Titles:• Shareholder • Member• Partner• Counselor At Law• Of Counsel• Owner
2. Fill Out All Your Work History & Keyword Load It!
You want to describe your practice, but focus primarily on:• The kinds of clients you want to work with • The types of professionals you look to refer clients to
and receive referrals from • Case studies • Results you have achieved for your clients
4. Give Recommendations and Endorsements Then Ask for Them
Ask Colleagues to Endorse Your
Skills
5. Update Your
Profile Weekly
Content from a blog post you’ve written A snippet from an article you’ve read Tell them about a new case you’re handling A new project you’re working on A “win” you’ve had for your client A seminar you’re going to or giving A networking event you are attending
6. Monitor Who Is Looking At Your Profile Every Week
7. Join groups for attorneys, referral sources & prospects
There are 2 million groups on LinkedIn!
Another 8,000 groups are added every week!
Average user belongs to 7 LinkedIn groups
Join several based on your interests to get a flavor
Comment on people’s posts, then start adding your own
Connect Directly with Potential Referral Sources and Former Clients
Don’t make the lunch a “pitch fest”
Listen 80% / Talk 20%
Ask to put them on your monthly newsletter list
Try to define a “next step”
8. Invite them to Lunch!
SEO: Fix Your Name, Address, Phone (NAP)
• Only 3 positions in Google Maps/Local
• Above the organic listings
• Often the only results people look at because they are ‘above the scroll’
SEO: Fix Your Name, Address, Phone (NAP)• Everything MUST
be exactly the same!
• Have you moved? • Changed numbers?• Tracking numbers?
Consistent Information Helps Rank•123 Main Street, Suite 101•123 Main Street, Suite 101•123 Main Street, Suite 101•123 Main Street, Suite 101•123 Main Street, Suite 101•123 Main Street, Suite 101
Varied Information Hurts Rank•123 Main Street, Suite 101•123 Main St, Suite 101•123 Main St., Suite 101•123 Main St., Ste 101•123 Main St., Ste. 101•123 Main St., #101
SEO: Fix Your Name, Address, Phone (NAP)
Top Directories
SEO: Which Directories Matter Most
www.RainmakerRetreat.com
www.AffinityConsulting.com