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Crowds Sourcing a business / SEO dream?

Philip Rooke

CEO Spreadshirt

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Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas

on products consumers love to wear, use, and carry.

“Come spread your ideas on

clothing & accessories

“Find, create and share

your interests”

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1) Idea owners can place ideas on 140 apparel and

accessory base products in a virtual way.

No charges & nothing is printed until sold. 2) Articles are sold via

multiple points of sales:

- Spreadshirt own Shops

- White Label Shops

- Social Media Shops

- Amazon

- Tool Integrations

4) Spreadshirt handles the

transaction, print, delivery and the

Customer Service

5) Spreadshirt pays a profit

to the ideas owner

3) Partners own customers or

Spreadshirt/Amazon’s

customers buy the ideas.

No Minimum Order

4 Source: Internet World Stats.

(1) Includes: Canada, Mexico and US.

(2) Includes: Western Europe, Central and Eastern Europe.

Boston

US HQ, Sales &

Marketing

Greensburg

Production & US

Operations

Las Vegas

Production

Leipzig

Global HQ &

Production)

Paris

Sales

Legnica

Production North America(1)

Population: 347m

Internet Users: 273m

Europe(2) Population: 816m

Internet Users: 501m

• Marketed to 17 countries worldwide

• 9 languages & 7 currencies

• 3.2 million items sold in 2012

• 36% in North America and 58% in EU

• Delivered to 45 countries worldwide Amsterdam

Sales

The platform enables both

local and international ideas to market

London

Sales

Berlin

International Sales and

Marketing, QA, laFraise

4 identical factories ensure high speed

delivery, high quality and scalable service

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Spreadshirt Own Shops

Database of 9 million designs (<1000 belong to Spreadshirt)

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9 Million Design = £20m labour

Instant reactions = Makes news the business

10k Shares a day = £1m in exposure

New customers = next generation of ideas

300k Tags = £10m in SEO Capability

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• Crowdsourcing is great

– Thinks every idea you need

– Self generating business

– Huge amount of resource & cost effective

• But it is not easy

– Crowds need to be understood

– Crowds do not always behave

– Crowds need policing and this can be big cost

– Understanding the output of the crowd and turning it a

meaningful experience for customers is hard