Spreading smiles with

AN ONLINE-TO-OFFICE CAMPAIGN

Objective:

Driving more ‘I-sCreamers’ to our outlets

Getting corporates drooling over us

Interacting online with ice-cream loving people

Spreading smiles!

Theme: Smiles! BECAUSE WE FEEL THE WORLD

COULD SMILE MORE

BECAUSE WE’RE ALL ABOUT SPREADING JOY

BECAUSE EVERYONE LOVES ICE-CREAM!

The Contest:INVITING USERS OF TWITTER,

FACEBOOK AND INSTAGRAM TO:

UPLOAD A SELFIE ENJOYING AN ICE-CREAM AT A BR OUTLET

DRESS IT WITH A MOUTH-WATERING CAPTION

TAG US!

Lucky winners get:

GIFT A ‘SMILE WEEK’ TO A LOVED ONE – OUR SUMPTUOUS DELIGHTS F.R.E.E. FOR A WEEK!

PIZZA HUT VOUCHERS WORTH RS. 500!

GET FEATURED ON OUR ‘WALL OF SMILES’!

Game-plan FACEBOOK ADS TO TARGET

PEOPLE AGED 9-99 (BECAUSE THERE’S NO AGE TO ENJOY A DELICIOUS SERVING OF BR!)

TWEET WHO YOU’D LIKE TO GIFT THE ‘SMILE WEEK’ AND WHY WITH #BASKINROBBINS

BEST 5 CAPTIONS WIN SPECIAL PRIZE!

Thank You!