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TRANSCRIPT
“Best Ideas”Sports Start-ups Businesses in India
25Rajpal Singh
Director & Head Sports and Youth AffairsFICCI
Industry's Voice for Policy ChangeFederation House, Tansen Marg, New Delhi- 110001
T: +91-11-23487400, F: +91-11-23320714E: [email protected] W: www.ficci.com
Pratik Karmakar/Vaibhav PandeyFounder & Co-Founder
C-44/G Freedom Fighter Enclave, SaketNew Delhi - 110030
E: [email protected]/[email protected]: www.dextrasport.in
M: +91-8802631602/9873921765
1
Content
Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Acknowledgement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1) Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
2) Overview - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
a) Choosing the Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
i) Business Opportunity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
ii) Focus Sport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
b) Facts and Figures - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
i) Ownership Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
ii) Years in Operation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
3) Initial Journey - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
a) Background of Founding Team. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
b) Reason to enter in Sports Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
c) Initial Investment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
4) Growth Story - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
a) Challenges and Obstacles - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
i) Assessment of Business Challenges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
ii) Human Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
iii) Dispersion of Company operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
b) Financials - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
i) Break Even Period . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
ii) Annual Turnovers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
5) Back to the Future - . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
a) Challenges in Indian Sports Sector for New Businesses. . . . . . . . . . . . . . . . 19
b) Feedback for Specific Key Stakeholders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
6) New Sports businesses Companies profile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Credits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56
3
The business of Sports worldwide has not just been
restricted to the playing of sports. It now encompasses a
variety of firms covering a wide spectrum of domains.
Although it is still in a nascent stage in India, its potential has
truly been unleashed by the growing number of innovative
start-ups in this field.
The Sports industry can be divided into four parts
Services - Media, Event management, Education, Medicine and Fitness
Infrastructure - Stadiums, Clubs, Academies
Manufacturing/retailing - Equipment, Apparel, E-commerce, Sports stores
Ancillary activities - Technology, Law, Advertising, Tourism
The private sector is offering its expertise in various ways and is also keen to
invest in various sports infrastructure and events. New private initiatives in
Sports are present in all of the above domains New sectors are coming up every
year and it is because of young entrepreneurs identifying and building
business propositions. We need to facilitate the development of the entire
ecosystem so that the environment is more conducive to such entrepreneurs in
this fast growing industry.
The need of the hour is to increase private investments in this industry, more
than just mere token handouts. We do need to mainstream corporate giving to
Sports as a corporate social responsibility (CSR)and the new Companies Bill
with its guidelines on CSR should be tapped for Sports too
However it does not take away from the importance of building an eco system to
encourage business and entrepreneurship in this area. Granting industry status
to Sports related industries and investments would help. The benefits would drill
down even to the lowest paid workers, such as groundsmen or janitors.
We have managed to cover just the tip of the iceberg in this report and multiple
start-ups are cropping up every day. The aggregate picture looks very promising
and, we believe that this will be a key motivator for other entrepreneurs and
young people who look towards Sports as a career option.
Naina Lal Kidwai
President, FICCI
l
l
l
l
Preface
3
The business of Sports worldwide has not just been
restricted to the playing of sports. It now encompasses a
variety of firms covering a wide spectrum of domains.
Although it is still in a nascent stage in India, its potential has
truly been unleashed by the growing number of innovative
start-ups in this field.
The Sports industry can be divided into four parts
Services - Media, Event management, Education, Medicine and Fitness
Infrastructure - Stadiums, Clubs, Academies
Manufacturing/retailing - Equipment, Apparel, E-commerce, Sports stores
Ancillary activities - Technology, Law, Advertising, Tourism
The private sector is offering its expertise in various ways and is also keen to
invest in various sports infrastructure and events. New private initiatives in
Sports are present in all of the above domains New sectors are coming up every
year and it is because of young entrepreneurs identifying and building
business propositions. We need to facilitate the development of the entire
ecosystem so that the environment is more conducive to such entrepreneurs in
this fast growing industry.
The need of the hour is to increase private investments in this industry, more
than just mere token handouts. We do need to mainstream corporate giving to
Sports as a corporate social responsibility (CSR)and the new Companies Bill
with its guidelines on CSR should be tapped for Sports too
However it does not take away from the importance of building an eco system to
encourage business and entrepreneurship in this area. Granting industry status
to Sports related industries and investments would help. The benefits would drill
down even to the lowest paid workers, such as groundsmen or janitors.
We have managed to cover just the tip of the iceberg in this report and multiple
start-ups are cropping up every day. The aggregate picture looks very promising
and, we believe that this will be a key motivator for other entrepreneurs and
young people who look towards Sports as a career option.
Naina Lal Kidwai
President, FICCI
l
l
l
l
Preface
5
Foreword
This compendium of start-ups in sports sector presents
analysis of fledgling sports industry in India. It is by no
means an exhaustive list of every sports start-up in India, as
the number of such firms are already large and still
increasing. It is an attempt to showcase some exceptional
start-ups who have made a mark in this field.
However, the best take-away from this report is that the size of the sports
industry is increasing, employment avenues are opening and money is coming
in from all quarters. We are hopeful that this will go a long way in changing the
attitude of society towards sports as a full time career, promote
entrepreneurship in the sector by encouraging youth for aspiration led career in
sports. After all our aspirations are our possibilities!
Sanjiv Paul
Chairman, FICCI Sports Committee
Managing Director-Tata Metaliks
5
Foreword
This compendium of start-ups in sports sector presents
analysis of fledgling sports industry in India. It is by no
means an exhaustive list of every sports start-up in India, as
the number of such firms are already large and still
increasing. It is an attempt to showcase some exceptional
start-ups who have made a mark in this field.
However, the best take-away from this report is that the size of the sports
industry is increasing, employment avenues are opening and money is coming
in from all quarters. We are hopeful that this will go a long way in changing the
attitude of society towards sports as a full time career, promote
entrepreneurship in the sector by encouraging youth for aspiration led career in
sports. After all our aspirations are our possibilities!
Sanjiv Paul
Chairman, FICCI Sports Committee
Managing Director-Tata Metaliks
“Best Ideas”Sports Start-ups Businesses in India
25
76
If you take out the federations, historically the sports
industry in India has been dominated mostly by sports
goods manufacturing. Initiatives in sports have been taken
only at the government level and private participation in
sports initiatives had been mostly as a CSR activity. But, in
the past few years, there has been a wave of firms who have
started working on some innovative products and services.
New domains in the sports industry have come up as well. Who would have
thought of private rifle ranges and outsourced structured physical educational
programs in schools ten years back?
All these start-ups have added significant value in creating a sports culture
across the country. They are the next generation of big corporations, who are
supporting the growth of the sports industry in their own unique way. They are
not only creating a brilliant ecosystem for budding talent to hone their talent
and showcase their skills but are also creating employment opportunities for
many others who want to develop career in sports.
We thank all the organizations covered through this report for spending some of
their precious time with us. We are hopeful that this report will serve as role
models for other entrepreneurs and stimulate sports sector development in
India.
Abhijit Sarkar
Co-chairman, FICCI Sports Committee
Head-Corporate Communications, Sahara India Pariwar
Acknowledgement Introduction
FICCI is proud to present this primary research based report on “Best 25 Ideas”
Sports Start-ups Businesses in India. During the course of research, we
unearthed a lot of inspirational stories behind successful sports ventures and
interesting revelations about their journeys to success. Following are the
highlights - Even though Professional Sports is something which India is not
known for being good at, Youth Coaching is among top 3 business areas where
new ventures are working on. A number of ventures focussing on variety of
sports have grown rapidly is a testimony to the fact that there is high acceptance
of professional coaching across a number of sports across the country.
Another important highlight is the popularity of football as it is the DNA of a
lot of new ventures. Certainly as the fastest growing sport and sports business
in India.
It is most important to mention that entrepreneurs running sports related
businesses are highly motivated individuals whose heart and mind lie in
sports. As more than 70% of founders confessed that the main reasons for
entering sports business was their "Passion for sports” besides vaccum, and
the opportunity to create an impact.
We hope that these success stories on start-ups around sports act as great
learning experience and inspire a new generation of sports enthusiasts who will
contribute to the growth, development and professionalization of Indian Sports
sector.
Sports is calling!
This study is based on responses collected through primary survey (directly
contacting the firms). FICCI reached out to over 600 firms out of which 25 were
selected in report to do detailed analysis with the relevant information.
l
l
Method
"“Tell me what you play, and I'll tell you who you are.” -
Roger Caillois, French sociologist (1961)
“Best Ideas”Sports Start-ups Businesses in India
25
76
If you take out the federations, historically the sports
industry in India has been dominated mostly by sports
goods manufacturing. Initiatives in sports have been taken
only at the government level and private participation in
sports initiatives had been mostly as a CSR activity. But, in
the past few years, there has been a wave of firms who have
started working on some innovative products and services.
New domains in the sports industry have come up as well. Who would have
thought of private rifle ranges and outsourced structured physical educational
programs in schools ten years back?
All these start-ups have added significant value in creating a sports culture
across the country. They are the next generation of big corporations, who are
supporting the growth of the sports industry in their own unique way. They are
not only creating a brilliant ecosystem for budding talent to hone their talent
and showcase their skills but are also creating employment opportunities for
many others who want to develop career in sports.
We thank all the organizations covered through this report for spending some of
their precious time with us. We are hopeful that this report will serve as role
models for other entrepreneurs and stimulate sports sector development in
India.
Abhijit Sarkar
Co-chairman, FICCI Sports Committee
Head-Corporate Communications, Sahara India Pariwar
Acknowledgement Introduction
FICCI is proud to present this primary research based report on “Best 25 Ideas”
Sports Start-ups Businesses in India. During the course of research, we
unearthed a lot of inspirational stories behind successful sports ventures and
interesting revelations about their journeys to success. Following are the
highlights - Even though Professional Sports is something which India is not
known for being good at, Youth Coaching is among top 3 business areas where
new ventures are working on. A number of ventures focussing on variety of
sports have grown rapidly is a testimony to the fact that there is high acceptance
of professional coaching across a number of sports across the country.
Another important highlight is the popularity of football as it is the DNA of a
lot of new ventures. Certainly as the fastest growing sport and sports business
in India.
It is most important to mention that entrepreneurs running sports related
businesses are highly motivated individuals whose heart and mind lie in
sports. As more than 70% of founders confessed that the main reasons for
entering sports business was their "Passion for sports” besides vaccum, and
the opportunity to create an impact.
We hope that these success stories on start-ups around sports act as great
learning experience and inspire a new generation of sports enthusiasts who will
contribute to the growth, development and professionalization of Indian Sports
sector.
Sports is calling!
This study is based on responses collected through primary survey (directly
contacting the firms). FICCI reached out to over 600 firms out of which 25 were
selected in report to do detailed analysis with the relevant information.
l
l
Method
"“Tell me what you play, and I'll tell you who you are.” -
Roger Caillois, French sociologist (1961)
98
Overview "You can't put a limit on anything, the more you dream,
the farther you get" ~ Michael Phelps
Choosing the game
Business opportunity
Naturally, the first and foremost thing to know while understanding a sector is
the types of products and services that are being offered by various firms. In the
context of sports businesses, analysis of the entire ecosystem not only denotes
the size of market but also points towards the quality of market. Case in point,
the fact that there are not many sports nutrition companies in India underscores
the fact the nutrition is given very less importance in general (more so as we go
closer to grassroots).
Study of the business opportunities taken up by respondents led to the
understanding that: Events, Sports education, and Coaching are three most
popular areas being worked on by new sports businesses in India.
Considering the fact that some opportunities like sports betting are illegal in
India, it takes out the possibilities of related opportunities like data generation
and analytics for betting sites to a great extent. However, the reason that not
many new businesses are looking at professional sports, clubs, leagues etc.
might also have to do with the extent of regulations and the functioning of
federations.
Figure 1: Business areas
0% 5% 10% 15% 20% 25%
Marketing , sponsorship and player management
Research, Consulting and Data
Media and news
Infrastructure
Coaching and grassroots
Equipment and merchandise
Sports Education
Sports tourism and hospitality
Sports Events
Therefore, rest companies who have taken part in this study are indicative, and
not representative of overall business scenario in Indian sports sector. However,
this report still provides a good snapshot of small, medium and emerging
businesses in Indian sports sector. All the data collected in this study is
confidential (only for use by FICCI), and cannot be shared with other firms (as
agreed with respondents). Key areas, that are elaborated on, in this report are:
- Financial performance of new sports businesses in India
- Functions wise and focus sports wise split
- Revenue and years of operation summary
- Distribution of breakeven period
Feedback for starting sports business
- Factors motivating successful businesses
- Their assessment of challenges in Indian sports sector
- India as a sporting nation
- Opinion on timing of entry
Role of government in Sports
- Support from government and federations
- Opinion on role of ministries and other bodies
- Key challenges in the environment
About every firm
- Detailed story for every firm describing its products/services, how it was
formed, to the current state and future plans. Also the facts regarding
financial performance shall come out like annual turnover, break even
period, etc. This shall give a very good idea of how many successful business
plans in Indian sports were translated to reality, including details like initial
investment, background of partners, profitable revenue streams etc.
l
l
l
l
Overall scenario:
“Best Ideas”Sports Start-ups Businesses in India
25
98
Overview "You can't put a limit on anything, the more you dream,
the farther you get" ~ Michael Phelps
Choosing the game
Business opportunity
Naturally, the first and foremost thing to know while understanding a sector is
the types of products and services that are being offered by various firms. In the
context of sports businesses, analysis of the entire ecosystem not only denotes
the size of market but also points towards the quality of market. Case in point,
the fact that there are not many sports nutrition companies in India underscores
the fact the nutrition is given very less importance in general (more so as we go
closer to grassroots).
Study of the business opportunities taken up by respondents led to the
understanding that: Events, Sports education, and Coaching are three most
popular areas being worked on by new sports businesses in India.
Considering the fact that some opportunities like sports betting are illegal in
India, it takes out the possibilities of related opportunities like data generation
and analytics for betting sites to a great extent. However, the reason that not
many new businesses are looking at professional sports, clubs, leagues etc.
might also have to do with the extent of regulations and the functioning of
federations.
Figure 1: Business areas
0% 5% 10% 15% 20% 25%
Marketing , sponsorship and player management
Research, Consulting and Data
Media and news
Infrastructure
Coaching and grassroots
Equipment and merchandise
Sports Education
Sports tourism and hospitality
Sports Events
Therefore, rest companies who have taken part in this study are indicative, and
not representative of overall business scenario in Indian sports sector. However,
this report still provides a good snapshot of small, medium and emerging
businesses in Indian sports sector. All the data collected in this study is
confidential (only for use by FICCI), and cannot be shared with other firms (as
agreed with respondents). Key areas, that are elaborated on, in this report are:
- Financial performance of new sports businesses in India
- Functions wise and focus sports wise split
- Revenue and years of operation summary
- Distribution of breakeven period
Feedback for starting sports business
- Factors motivating successful businesses
- Their assessment of challenges in Indian sports sector
- India as a sporting nation
- Opinion on timing of entry
Role of government in Sports
- Support from government and federations
- Opinion on role of ministries and other bodies
- Key challenges in the environment
About every firm
- Detailed story for every firm describing its products/services, how it was
formed, to the current state and future plans. Also the facts regarding
financial performance shall come out like annual turnover, break even
period, etc. This shall give a very good idea of how many successful business
plans in Indian sports were translated to reality, including details like initial
investment, background of partners, profitable revenue streams etc.
l
l
l
l
Overall scenario:
“Best Ideas”Sports Start-ups Businesses in India
25
1110
Focus sport
Another approach to understand the ecosystem and sports sector is to study the
focus sport of new sports businesses. Naturally the sports which attract money
in professional setup or are popular among youth/kids are more likely to be
picked up by new businesses. The numbers that came out in our study were:
It is clear from the graph that the majority of new businesses are not sports
focussed. This makes a lot of businesses sense in areas like sports events, sports
education, and media. However, it can also be attributed to the dominance of
cricket, which has left behind all other sports in India in a massive way (which
came out as a feedback from a lot of business owners). However, there are
exceptions, especially in the Coaching and Player management areas where in
companies like Libero sports and MBTA have come out with single sport
focussed plans and have executed them successfully. Further, it is not a good
indicator for the future of a sport like Hockey which did not feature in the list of
any new sports business.
Ownership structure
Just to give you a perspective of the nature of businesses that we are studying,
we have recorded their legal ownership structure. Summary of it can be seen
below:
Facts and figures
Evidently 76% firms are private limited whereas rest of them are equally divided
in partnership, proprietorship, and in not for profit structures.
Years in operation
Another characteristic of sample which is interesting to note is the age of
businesses who are a part of this study. We have an extremely diverse group of
respondents, ranging from 6 months old businesses to 10+ year old firms!!!Even
though there is a huge difference in the years for which they are operating, all of
them can be treated as growing businesses. They have small (and rapidly
growing) shares in the market which itself is growing at a huge rate. Some of the
businesses are subsidiary or investments of large businesses houses or
international firms, but due to their new and evolving nature, they have been
made a part of this study. See the graph below to understand the dispersion:
Figure 2: Focus sport
All sports
Cricke
t
Football
Athletics
Tennis
Golf
Motorsp
orts
Shooting
BadmintonChess
Table Te
nnis
30%
25%
20%
15%
10%
5%
0%
Figure 3: Type of ownership
Private ltd
Partnership
Proprietorship
Not for profit
8%8%
8%
76%
20%
20% 20%
8%
32%
Figure 4: Years in operation
0 - 1 year 1 - 3 years 3 - 5 years 5 - 10 years 10+ years
“Best Ideas”Sports Start-ups Businesses in India
25
1110
Focus sport
Another approach to understand the ecosystem and sports sector is to study the
focus sport of new sports businesses. Naturally the sports which attract money
in professional setup or are popular among youth/kids are more likely to be
picked up by new businesses. The numbers that came out in our study were:
It is clear from the graph that the majority of new businesses are not sports
focussed. This makes a lot of businesses sense in areas like sports events, sports
education, and media. However, it can also be attributed to the dominance of
cricket, which has left behind all other sports in India in a massive way (which
came out as a feedback from a lot of business owners). However, there are
exceptions, especially in the Coaching and Player management areas where in
companies like Libero sports and MBTA have come out with single sport
focussed plans and have executed them successfully. Further, it is not a good
indicator for the future of a sport like Hockey which did not feature in the list of
any new sports business.
Ownership structure
Just to give you a perspective of the nature of businesses that we are studying,
we have recorded their legal ownership structure. Summary of it can be seen
below:
Facts and figures
Evidently 76% firms are private limited whereas rest of them are equally divided
in partnership, proprietorship, and in not for profit structures.
Years in operation
Another characteristic of sample which is interesting to note is the age of
businesses who are a part of this study. We have an extremely diverse group of
respondents, ranging from 6 months old businesses to 10+ year old firms!!!Even
though there is a huge difference in the years for which they are operating, all of
them can be treated as growing businesses. They have small (and rapidly
growing) shares in the market which itself is growing at a huge rate. Some of the
businesses are subsidiary or investments of large businesses houses or
international firms, but due to their new and evolving nature, they have been
made a part of this study. See the graph below to understand the dispersion:
Figure 2: Focus sport
All sports
Cricke
t
Football
Athletics
Tennis
Golf
Motorsp
orts
Shooting
Badminton
Chess
Table Te
nnis
30%
25%
20%
15%
10%
5%
0%
Figure 3: Type of ownership
Private ltd
Partnership
Proprietorship
Not for profit
8%8%
8%
76%
20%
20% 20%
8%
32%
Figure 4: Years in operation
0 - 1 year 1 - 3 years 3 - 5 years 5 - 10 years 10+ years
“Best Ideas”Sports Start-ups Businesses in India
25
1312
Initial Journey"One man can be a crucial ingredient on a team, but one man cannot make a team" -
Kareem Abdul Jabbar (Retired American professional basketball player)
Background of founding team
We wanted to understand the profile of people who are entering the Indian
sports sector as owners/founders/leaders of new businesses. Instead of
categorizing the founders and leaders by their education (which came out to be
management in most cases) and years of experience (which was not very
indicative in itself), we decided to depict a summary of the industry/functions
where the founders and leaders of these businesses have worked before setting
up their current business (see graph below).
Contrary to what we hypothesised, that there is a significant inflow of
professionals from other industries, it came out that majority ofbusiness
managers have had a direct experience of working in sports sector. Still, there are
a good number of managers coming in from other industries like IT, Marketing,
and Finance. However, above analysis led us to conclude that managers who
have worked in the sports industry are far more likely to enter and do well in
sports business.
A key imperative of this study was to understand the motivations of those who
are working hard to shape the future of Indian sports. For past decade or so,
India has consistently been recognized as a growing market. There are a number
of sectors in India that provide higher chances of success (IT Services, FMCG, and
Real estate to name a few). Moreover, in international context there are a huge
number of new businesses that are working on internet based products and
services as they are easy to build, test, and scale. What motivates then, the
businessmen who are choosing sports as their battlefield, that too in a country
where sports lacks focus even in our day to day lives. Summary of the responses
we received is indicated in the graph. The results show that 'Passion for sports'
and 'Opportunity to create impact' are top 2 reasons that motivate people to
enter sport sector. Relevant background was also pointed out as one of the
factors but it did not receive the same importance as top 2.
Reason to enter sports sector
Initial investment
The investment a business owner makes into a new venture is indicative of their
assessment of market potential and the length of commitment they are willing
to make. Our focus while recording this data point was to make our readers
(specially the investors and budding entrepreneurs), more aware of the
Figure 5: Background of leadership team
40%
35%
30%
25%
20%
15%
10%
5%
0%
Trav
el &
Hosp
italit
y
Sports
Med
ia/Adve
rtisin
g
Mar
ketin
g
IT/S
oftwar
e
Consulti
ng
Finan
ce/L
egal
Rank1
Rank2
Rank3
Rank4
0% 5% 10% 15% 20% 25% 30%
Passion (emotional attachment to sports)
Opportunity to create impact (blue ocean/lots of space)
Monetary (Financial attractiveness)
Background (education and experience)
Figure 6:
“Best Ideas”Sports Start-ups Businesses in India
25
1312
Initial Journey"One man can be a crucial ingredient on a team, but one man cannot make a team" -
Kareem Abdul Jabbar (Retired American professional basketball player)
Background of founding team
We wanted to understand the profile of people who are entering the Indian
sports sector as owners/founders/leaders of new businesses. Instead of
categorizing the founders and leaders by their education (which came out to be
management in most cases) and years of experience (which was not very
indicative in itself), we decided to depict a summary of the industry/functions
where the founders and leaders of these businesses have worked before setting
up their current business (see graph below).
Contrary to what we hypothesised, that there is a significant inflow of
professionals from other industries, it came out that majority ofbusiness
managers have had a direct experience of working in sports sector. Still, there are
a good number of managers coming in from other industries like IT, Marketing,
and Finance. However, above analysis led us to conclude that managers who
have worked in the sports industry are far more likely to enter and do well in
sports business.
A key imperative of this study was to understand the motivations of those who
are working hard to shape the future of Indian sports. For past decade or so,
India has consistently been recognized as a growing market. There are a number
of sectors in India that provide higher chances of success (IT Services, FMCG, and
Real estate to name a few). Moreover, in international context there are a huge
number of new businesses that are working on internet based products and
services as they are easy to build, test, and scale. What motivates then, the
businessmen who are choosing sports as their battlefield, that too in a country
where sports lacks focus even in our day to day lives. Summary of the responses
we received is indicated in the graph. The results show that 'Passion for sports'
and 'Opportunity to create impact' are top 2 reasons that motivate people to
enter sport sector. Relevant background was also pointed out as one of the
factors but it did not receive the same importance as top 2.
Reason to enter sports sector
Initial investment
The investment a business owner makes into a new venture is indicative of their
assessment of market potential and the length of commitment they are willing
to make. Our focus while recording this data point was to make our readers
(specially the investors and budding entrepreneurs), more aware of the
Figure 5: Background of leadership team
40%
35%
30%
25%
20%
15%
10%
5%
0%
Trav
el &
Hosp
italit
y
Sports
Med
ia/Adve
rtisin
g
Mar
ketin
g
IT/S
oftwar
e
Consulti
ng
Finan
ce/L
egal
Rank1
Rank2
Rank3
Rank4
0% 5% 10% 15% 20% 25% 30%
Passion (emotional attachment to sports)
Opportunity to create impact (blue ocean/lots of space)
Monetary (Financial attractiveness)
Background (education and experience)
Figure 6:
“Best Ideas”Sports Start-ups Businesses in India
25
1514
investment requirements of sports businesses in general. As you can see, the
respondents are almost equally split among all the bands (except 5-10 lakhs
group). It shows that market is witnessing the entry of all types of investors
ranging from small exploratory investments (like 5 lakhs and below) to a large
scale long term investment size (50+ lakhs).
Challenges and obstacles
Though each founder and business leader has their own story to share, we
wanted to understand their overall perspective on the difficulties they have
faced. We asked them to rate their understanding of challenges in the Indian
sports sector for new businesses. Their responses are shown in the graph below.
As you can clearly see, over 70% of respondents continue to believe that doing
business in sports sector is tougher than working in any other sector. Half of
them rated sports sector as very tough which went up by 10% points after they
spent some time working in this sector. Now, the reasons for this feedback were
primarily structural, which is not a good thing for Indian sports business in
general as it can discourage new talent from choosing sports sector as a
business/career option.
Growth Story"The more difficult the victory, the greater the happiness in winning" - Pele
Figure 8: Assessment of business challenges
29% 29% 29%
38%
33%
43%
Initial assessment Revised Assessment
Like any other business Though than any other Very though
23%
6%
24%
29%
18%
Figure 7: Level of initial investment
Upto 5 INR 5 - 10 INR 10 - 20 INR 20 - 50 INR 50+ INR
“Best Ideas”Sports Start-ups Businesses in India
25
1514
investment requirements of sports businesses in general. As you can see, the
respondents are almost equally split among all the bands (except 5-10 lakhs
group). It shows that market is witnessing the entry of all types of investors
ranging from small exploratory investments (like 5 lakhs and below) to a large
scale long term investment size (50+ lakhs).
Challenges and obstacles
Though each founder and business leader has their own story to share, we
wanted to understand their overall perspective on the difficulties they have
faced. We asked them to rate their understanding of challenges in the Indian
sports sector for new businesses. Their responses are shown in the graph below.
As you can clearly see, over 70% of respondents continue to believe that doing
business in sports sector is tougher than working in any other sector. Half of
them rated sports sector as very tough which went up by 10% points after they
spent some time working in this sector. Now, the reasons for this feedback were
primarily structural, which is not a good thing for Indian sports business in
general as it can discourage new talent from choosing sports sector as a
business/career option.
Growth Story"The more difficult the victory, the greater the happiness in winning" - Pele
Figure 8: Assessment of business challenges
29% 29% 29%
38%
33%
43%
Initial assessment Revised Assessment
Like any other business Though than any other Very though
23%
6%
24%
29%
18%
Figure 7: Level of initial investment
Upto 5 INR 5 - 10 INR 10 - 20 INR 20 - 50 INR 50+ INR
“Best Ideas”Sports Start-ups Businesses in India
25
1716
Human Resoruces
To understand the growth of new businesses, we have looked at the increase in
their employee strength and the increase in the span of their geographical
operations. Honestly, the results are inspirational. You can clearly see the huge
increase in team strength and number of offices achieved in a short span of time.
Figure 9: Team Size
40%
35%
30%
25%
20%
15%
10%
5%
0%
Initial
<5 5 to 10 10 to 20 50 +20 to 50
Now
38% 38% 10% 10% 5%
10% 19% 29% 19% 24%
30%
25%
20%
15%
10%
5%
0%
Figure 10: Dispersion of company operations (initial)
Mum
bai
Bang
alor
e
Lond
on
Hyd
erab
ad
Gurga
on
Del
hi
Pune
Mee
rut
Figure 11: Dispersion of company operations (current)
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Mu
mb
ai
Ban
galo
re
Lon
do
n
Hyd
era
bad
Gu
rgao
n
Delh
i
Pu
ne
Meeru
t
Go
a
Gu
jara
t
TN
Ko
lkata
Ass
am Up
Raja
sth
an
Ch
en
nai
Utt
ara
khan
d
Kera
la
Nag
pu
r
MP
Du
bai
Financials
To understand the financial performances, we have looked at the break even
period and annual turnover figures of businesses. Though there are businesses
(10%) who did break even in first year itself, majority of them have taken close to
3 years to do so. This will give a good idea to the investors, who are looking at
Indian sports market, about usual investment horizon. Also, the business sizes
achieved by lot of new businesses are very impressive. About 20% of businesses
have even crosses the 10 Crore mark which is fairly impressive thing to do in any
market across the world.
10%
21%
16%
53%
Figure 12: Break even period
< 1 yr 1 to 2 yrs 2 to 3 yrs 3 yrs and above
“Best Ideas”Sports Start-ups Businesses in India
25
1716
Human Resoruces
To understand the growth of new businesses, we have looked at the increase in
their employee strength and the increase in the span of their geographical
operations. Honestly, the results are inspirational. You can clearly see the huge
increase in team strength and number of offices achieved in a short span of time.
Figure 9: Team Size
40%
35%
30%
25%
20%
15%
10%
5%
0%
Initial
<5 5 to 10 10 to 20 50 +20 to 50
Now
38% 38% 10% 10% 5%
10% 19% 29% 19% 24%
30%
25%
20%
15%
10%
5%
0%
Figure 10: Dispersion of company operations (initial)
Mum
bai
Bang
alor
e
Lond
on
Hyd
erab
ad
Gurga
on
Del
hi
Pune
Mee
rut
Figure 11: Dispersion of company operations (current)
20%
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
Mu
mb
ai
Ban
galo
re
Lon
do
n
Hyd
era
bad
Gu
rgao
n
Delh
i
Pu
ne
Meeru
t
Go
a
Gu
jara
t
TN
Ko
lkata
Ass
am Up
Raja
sth
an
Ch
en
nai
Utt
ara
khan
d
Kera
la
Nag
pu
r
MP
Du
bai
Financials
To understand the financial performances, we have looked at the break even
period and annual turnover figures of businesses. Though there are businesses
(10%) who did break even in first year itself, majority of them have taken close to
3 years to do so. This will give a good idea to the investors, who are looking at
Indian sports market, about usual investment horizon. Also, the business sizes
achieved by lot of new businesses are very impressive. About 20% of businesses
have even crosses the 10 Crore mark which is fairly impressive thing to do in any
market across the world.
10%
21%
16%
53%
Figure 12: Break even period
< 1 yr 1 to 2 yrs 2 to 3 yrs 3 yrs and above
“Best Ideas”Sports Start-ups Businesses in India
25
1918
Back to the future"I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of
your life as a champion."- Muhammad Ali
Interestingly, even after their assessment of Indian sports sector has become
'more challenging', over 90% of respondents indicated that their future strategy
in India is to invest and grow. About 25% of them also indicated that they plan to
focus on international markets too. Moreover, while 75% of respondents
asserted that 'Now' is the time to enter the sports market in India, 84% of them
rated India as a tough market for sports start-ups and highlighted that markets
such as USA and Europe are friendlier for sports businesses. In line with FICCI's
core endeavour of being the industry's voice of policy change, we asked the
respondents to share the key challenges that they see in Indian sports sector and
the feedback that they have for government and regulatory bodies. Below is the
summary of the information we collected:Figure 13: Annual turnovers (in INR)
30%
25%
20%
15%
10%
5%
0%
Upto 50 Lakhs 0.5 to 1 Cr 1 to 5 Cr 5 to 10 Cr 10 Cr +
Clearly 'lack of sports focus in general' came out as the top reason, in the eye of
respondents, for the suffering of Indian sports sector. Further, lack of access to
funds, Absence of industry ecosystem, and over domination of cricket were also
mentioned by a lot of respondents. It is quite astonishing to realize how
connected the above four reasons are. Few respondents suggested that our
policy making should incentivize new sports businesses and gives access to
funds to sports entrepreneurs (through dedicated sports incubators), so that the
ecosystem which gets developed will support the sports focus sustainably.
Figure 14: Challenges in Indian sports sector
for new businesses
38%
18%
23%
21%Lack of sports focus in general
Over domination of Cricket
Absence of Industry ecosystem
Lack of access to funds
“Best Ideas”Sports Start-ups Businesses in India
25
1918
Back to the future"I hated every minute of training, but I said, 'Don't quit. Suffer now and live the rest of
your life as a champion."- Muhammad Ali
Interestingly, even after their assessment of Indian sports sector has become
'more challenging', over 90% of respondents indicated that their future strategy
in India is to invest and grow. About 25% of them also indicated that they plan to
focus on international markets too. Moreover, while 75% of respondents
asserted that 'Now' is the time to enter the sports market in India, 84% of them
rated India as a tough market for sports start-ups and highlighted that markets
such as USA and Europe are friendlier for sports businesses. In line with FICCI's
core endeavour of being the industry's voice of policy change, we asked the
respondents to share the key challenges that they see in Indian sports sector and
the feedback that they have for government and regulatory bodies. Below is the
summary of the information we collected:Figure 13: Annual turnovers (in INR)
30%
25%
20%
15%
10%
5%
0%
Upto 50 Lakhs 0.5 to 1 Cr 1 to 5 Cr 5 to 10 Cr 10 Cr +
Clearly 'lack of sports focus in general' came out as the top reason, in the eye of
respondents, for the suffering of Indian sports sector. Further, lack of access to
funds, Absence of industry ecosystem, and over domination of cricket were also
mentioned by a lot of respondents. It is quite astonishing to realize how
connected the above four reasons are. Few respondents suggested that our
policy making should incentivize new sports businesses and gives access to
funds to sports entrepreneurs (through dedicated sports incubators), so that the
ecosystem which gets developed will support the sports focus sustainably.
Figure 14: Challenges in Indian sports sector
for new businesses
38%
18%
23%
21%Lack of sports focus in general
Over domination of Cricket
Absence of Industry ecosystem
Lack of access to funds
“Best Ideas”Sports Start-ups Businesses in India
25
2120
Feedback for specific departments is written below:
As mentioned earlier, feedback from lot of respondents was to create
ecosystems that encourage investments in sports infrastructure. One way to
start this can be to give Sports an Industry status, and help Indian Sports and
Fitness Industry to bring in Foreign Direct Investment or Foreign Institutional
Investments. International exposure to sports across all levels can be a quick way
to make corrections at lot of levels. Further, to incentivize entrepreneurship, it
was suggested that C&I ministry should provide tax benefits and train local
experts.
Respondents requested sports ministry to allocate grants for multi-sport
facilities in every state. Also, they suggested that we should have adequate
representation of players in decision making bodies. This will help us in putting
right systems in places to develop adequate reach to the grassroots to identify
and nurture talent. Also it was suggested that sports ministry should work
closely with leading and emerging players in building the Sports Infrastructure
across the country. Moreover, to develop grassroots sports, sports ministry
should undertake: Revamping of PE curriculum, Training of existing man-power
in School, and Building a level of competitiveness at school, state and national
levels to identify, nurture and sustain sports talent. We can also generate
momentum by recognizing Industry Players who contribute to the overall Sports
Improvement in the Country. Respondents also requested for increased
transparency in tendering and bidding so that there are more world class players
who get motivated to take part in the process. Improving federations, is another
concern (which lot of respondents mentioned) which should be addressed by
sports ministry.
Finance ministry is expected to create focus and allocate funds for nurturing the
start-up eco-system in the country, and to invite companies, organizations to
ideate and execute new/fresh ideas, and scale up businesses. As lack of access to
funds, is one of the key challenges being faced by new sports businesses in India,
allocating additional budget for sports loans and providing tax exemption for
investment in sports can lead to more funds flowing into this sector.
1. Commerce and Industry
2. Sports ministry
3. Finance ministry
4. Health ministry
5. Education ministry
6. Information and broadcasting
7. Tourism Ministry
All the respondents felt that there is great need to focus on areas like Sports
Nutrition and health. Health ministry can aim to build an enabling environment
for start-ups in the areas of Health and Nutrition, Fitness, Sports Performance
and Bio-mechanics. A strong physical foundation is a precursor to being a
healthy and active individual. If a child has inculcated the habit of keeping
themselves physically fit in their formative years, they would be more likely to
carry this into their adulthood. Here ministry can also promote sport as a way to
health by making health & fitness assessment of school-going children
mandatory - and then tracking each child's progress over years
Education ministry should incentivize school teachers and kids to focus more on
sports through mandatory sports subjects; and additional marks for sports
achievers. Sports/Fitness/Health should be part of the curriculum with
contribution to overall rating. If we successfully make Sports and Fitness a
"focus" area in schools which is treated as a subject at par with regular courses,
we'll automatically develop into a health and sporting nation. Few respondents
suggested that one way to achieve this is to make an Independent body for
Physical Education & sports, to support the entire ecosystem of coaches, an
institute for specialized sporting careers can be started which will support the
supply of talent to match the demand which is being generated in grassroots.
I&B ministry can contribute by broad basing the sports audience. This can be
done in both ways: by increasing the penetration of sports broadcast and by
increasing the sports that are broadcasted. Ministry should look to create
engaging content in sports beyond cricket to develop a broader interest in
sports. By encouraging more sports on prime time, apart from cricket, we can
slowly build fan following for other sports which will then attract sponsors and
eventually better talent.
Tourism ministry can contribute to the state of sports in India by destination
branding (internal as well as external) especially during sporting events (which
will generate more sponsor confidence). Also, we can look to lobby with other
“Best Ideas”Sports Start-ups Businesses in India
25
2120
Feedback for specific departments is written below:
As mentioned earlier, feedback from lot of respondents was to create
ecosystems that encourage investments in sports infrastructure. One way to
start this can be to give Sports an Industry status, and help Indian Sports and
Fitness Industry to bring in Foreign Direct Investment or Foreign Institutional
Investments. International exposure to sports across all levels can be a quick way
to make corrections at lot of levels. Further, to incentivize entrepreneurship, it
was suggested that C&I ministry should provide tax benefits and train local
experts.
Respondents requested sports ministry to allocate grants for multi-sport
facilities in every state. Also, they suggested that we should have adequate
representation of players in decision making bodies. This will help us in putting
right systems in places to develop adequate reach to the grassroots to identify
and nurture talent. Also it was suggested that sports ministry should work
closely with leading and emerging players in building the Sports Infrastructure
across the country. Moreover, to develop grassroots sports, sports ministry
should undertake: Revamping of PE curriculum, Training of existing man-power
in School, and Building a level of competitiveness at school, state and national
levels to identify, nurture and sustain sports talent. We can also generate
momentum by recognizing Industry Players who contribute to the overall Sports
Improvement in the Country. Respondents also requested for increased
transparency in tendering and bidding so that there are more world class players
who get motivated to take part in the process. Improving federations, is another
concern (which lot of respondents mentioned) which should be addressed by
sports ministry.
Finance ministry is expected to create focus and allocate funds for nurturing the
start-up eco-system in the country, and to invite companies, organizations to
ideate and execute new/fresh ideas, and scale up businesses. As lack of access to
funds, is one of the key challenges being faced by new sports businesses in India,
allocating additional budget for sports loans and providing tax exemption for
investment in sports can lead to more funds flowing into this sector.
1. Commerce and Industry
2. Sports ministry
3. Finance ministry
4. Health ministry
5. Education ministry
6. Information and broadcasting
7. Tourism Ministry
All the respondents felt that there is great need to focus on areas like Sports
Nutrition and health. Health ministry can aim to build an enabling environment
for start-ups in the areas of Health and Nutrition, Fitness, Sports Performance
and Bio-mechanics. A strong physical foundation is a precursor to being a
healthy and active individual. If a child has inculcated the habit of keeping
themselves physically fit in their formative years, they would be more likely to
carry this into their adulthood. Here ministry can also promote sport as a way to
health by making health & fitness assessment of school-going children
mandatory - and then tracking each child's progress over years
Education ministry should incentivize school teachers and kids to focus more on
sports through mandatory sports subjects; and additional marks for sports
achievers. Sports/Fitness/Health should be part of the curriculum with
contribution to overall rating. If we successfully make Sports and Fitness a
"focus" area in schools which is treated as a subject at par with regular courses,
we'll automatically develop into a health and sporting nation. Few respondents
suggested that one way to achieve this is to make an Independent body for
Physical Education & sports, to support the entire ecosystem of coaches, an
institute for specialized sporting careers can be started which will support the
supply of talent to match the demand which is being generated in grassroots.
I&B ministry can contribute by broad basing the sports audience. This can be
done in both ways: by increasing the penetration of sports broadcast and by
increasing the sports that are broadcasted. Ministry should look to create
engaging content in sports beyond cricket to develop a broader interest in
sports. By encouraging more sports on prime time, apart from cricket, we can
slowly build fan following for other sports which will then attract sponsors and
eventually better talent.
Tourism ministry can contribute to the state of sports in India by destination
branding (internal as well as external) especially during sporting events (which
will generate more sponsor confidence). Also, we can look to lobby with other
“Best Ideas”Sports Start-ups Businesses in India
25
2322
countries and use their expertise in improving our sports infrastructure or giving
access of better facilities to our players.
FICCI is expected to create global platforms for Indian and developed
ecosystems to interact and associate. Also, FICCI must play a pivotal role in
binding all the stakeholders together - Businesses in Sports, various nodal
ministries, National and State Federations, Councils and Associations and Media
to interact, interface and collaborate on Sports related initiatives and giving
them the scale that it deserves. With all the corporate contacts, FICCI can
develop an incubation cell for sports startups. Also, FICCI should play a key role
in lobbying with the government to get Industry status to sports in India.
8. FICCI
New Sports businessesCompanies profile
"No one who ever gave his best regretted it."
(player, coach, owner and pioneer in professional American football)
- George Stanley Halas
KOOH sports
l
l
l
l
l
KOOH Sports was set up in June 2010 by a group of successful corporate
professionals with over 100 years of combines experience in international
service and consumer industry space. With a passion for making a difference to
sports in India, KOOH aims towards contributing to grassroots development in
Indian sports. KOOH's vision is driven by two trends that mark the present and
future of Indian sports:
1. Technology taking over sports in the lives of Children and,
2. consistently weak performances (relative to other top nations) by India in
International competition across most sports.
The mission of the company is to rekindle children's love for physical sports and
deliver this through a multitude of sports and physical education programmes
that will cut across grass root level initiation to identify and nurture talent.
Sharing the same vision, the country's biggest corporate houses Tata Consulting
Services (a Tata group company) & HDFC have invested in KOOH Sports.
"To make a difference to sports in India by focusing on grassroots
level development"
Key products/services: "Sports Education, Sports Development Centres,
and Sports Talent Platforms"
Unique proposition : Sports Development Centres and Technical Directors
Focus sports: Athletics, Cricket, and Football
Competition: Edusport, Leapstart
Business fundamentals:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
2322
countries and use their expertise in improving our sports infrastructure or giving
access of better facilities to our players.
FICCI is expected to create global platforms for Indian and developed
ecosystems to interact and associate. Also, FICCI must play a pivotal role in
binding all the stakeholders together - Businesses in Sports, various nodal
ministries, National and State Federations, Councils and Associations and Media
to interact, interface and collaborate on Sports related initiatives and giving
them the scale that it deserves. With all the corporate contacts, FICCI can
develop an incubation cell for sports startups. Also, FICCI should play a key role
in lobbying with the government to get Industry status to sports in India.
8. FICCI
New Sports businessesCompanies profile
"No one who ever gave his best regretted it."
(player, coach, owner and pioneer in professional American football)
- George Stanley Halas
KOOH sports
l
l
l
l
l
KOOH Sports was set up in June 2010 by a group of successful corporate
professionals with over 100 years of combines experience in international
service and consumer industry space. With a passion for making a difference to
sports in India, KOOH aims towards contributing to grassroots development in
Indian sports. KOOH's vision is driven by two trends that mark the present and
future of Indian sports:
1. Technology taking over sports in the lives of Children and,
2. consistently weak performances (relative to other top nations) by India in
International competition across most sports.
The mission of the company is to rekindle children's love for physical sports and
deliver this through a multitude of sports and physical education programmes
that will cut across grass root level initiation to identify and nurture talent.
Sharing the same vision, the country's biggest corporate houses Tata Consulting
Services (a Tata group company) & HDFC have invested in KOOH Sports.
"To make a difference to sports in India by focusing on grassroots
level development"
Key products/services: "Sports Education, Sports Development Centres,
and Sports Talent Platforms"
Unique proposition : Sports Development Centres and Technical Directors
Focus sports: Athletics, Cricket, and Football
Competition: Edusport, Leapstart
Business fundamentals:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
2524
Company speak:
Key details:
l
l
l
l
l
l
l
Key Challenges for company: Lack of- Industry Ecosystem
Challenges for sports start-ups in general: Lack of sports focus
Feedback on government's role: Neutral (Not much contribution from
govt.)
Years in operation: 3
Number of employees: 200+
Geographical spread: Mumbai, Delhi
Top reason for entering sports industry: Financially attractive
Gameon sports
l
l
l
l
l
l
l
l
l
l
l
l
l
Game On (formerly Roots Sports), is involved in the organization and promotion
of sports events for amateurs sports enthusiasts. Their team includes
professionals from diverse fields (sports management, entertainment,
marketing and media) with expertise in handling events like football, golf,
marathon, cricket etc. To profitably address the lack of sports culture in the
country, Gameon team wants to create long term sports properties that help
companies reach across to their target audience, as well as encourage more
people to take up sports. Gameon has also extended their services to grassroots
coaching and training services.
Vision: "To focus on unearthing and shaping talent through grassroots
football development and partner with corporates in organizing events”
Key products/services: "Multiple sports events, After school football
academies, Sports curriculum development, and Football consulting”
Most profitable function: Football grassroots development
Unique proposition: Value for money events (for players and sponsors) &
technical capabilities for training
Focus sports: Football in particular (though other sports events are also
organized)
Competition: BBFS, Coerver, and Conscient (in Football coaching services) &
local events
Top reason for entering sports industry: Passion for sports
Key Challenges for company: Monetary, Operational (Manpower for scaling
up), and Lack of industry ecosystem
Challenges for sports start-ups in general: Lack of sports focus
Feedback on government's role: Neutral (Not much contribution form
govt.)
Years in operation: 4
Number of employees: 30+
Geographical spread: Bangalore
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
2524
Company speak:
Key details:
l
l
l
l
l
l
l
Key Challenges for company: Lack of- Industry Ecosystem
Challenges for sports start-ups in general: Lack of sports focus
Feedback on government's role: Neutral (Not much contribution from
govt.)
Years in operation: 3
Number of employees: 200+
Geographical spread: Mumbai, Delhi
Top reason for entering sports industry: Financially attractive
Gameon sports
l
l
l
l
l
l
l
l
l
l
l
l
l
Game On (formerly Roots Sports), is involved in the organization and promotion
of sports events for amateurs sports enthusiasts. Their team includes
professionals from diverse fields (sports management, entertainment,
marketing and media) with expertise in handling events like football, golf,
marathon, cricket etc. To profitably address the lack of sports culture in the
country, Gameon team wants to create long term sports properties that help
companies reach across to their target audience, as well as encourage more
people to take up sports. Gameon has also extended their services to grassroots
coaching and training services.
Vision: "To focus on unearthing and shaping talent through grassroots
football development and partner with corporates in organizing events”
Key products/services: "Multiple sports events, After school football
academies, Sports curriculum development, and Football consulting”
Most profitable function: Football grassroots development
Unique proposition: Value for money events (for players and sponsors) &
technical capabilities for training
Focus sports: Football in particular (though other sports events are also
organized)
Competition: BBFS, Coerver, and Conscient (in Football coaching services) &
local events
Top reason for entering sports industry: Passion for sports
Key Challenges for company: Monetary, Operational (Manpower for scaling
up), and Lack of industry ecosystem
Challenges for sports start-ups in general: Lack of sports focus
Feedback on government's role: Neutral (Not much contribution form
govt.)
Years in operation: 4
Number of employees: 30+
Geographical spread: Bangalore
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
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2726
Sports and Education Promotion Trust
(SEPT)
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Sports & Education Promotion Trust (SEPT) was established to promote sports
development in India with focus on football. SEPT identifies talented children
from rural, tribal and coastal areas in difficult living conditions with targeted
sport initiatives.
SEPT believes that sporting initiatives are an effective method to overcome
differences between societies, people, ethnicities, religions and cultures. Sport
also fosters personal development, encourages self-confidence and conveys
values like team spirit, fair play and responsibility. Using these concepts of Sport
as a tool for development and peace, SEPT applies this positive energy of sport
for sustainable and social intentions.
Started in 2004 and based in Calicut, SEPT has evolved into one of India's largest
grassroots football training organisation with 55 centres across the state of
Kerala training around 1900 students. The students from SEPT have performed
well in international tournaments such as Dalecarlia Cup (Sweden), Kokkola Cup
(Finland) and Dubai Super Cup (UAE) and some of the students have been
selected to leading academies such as IMG Academy, Florida and Tata Football
Academy.
Vision: "To become a premier breeding ground for football in India by
imparting training of international standards and providing necessary
amenities to talented children from impoverished, rural and tribal areas of the
country and thereby provide opportunities for these children in the
mainstream sporting arena."
Key products/services: "Providing football training to talented youngsters
from backward areas"
Competition: Sportsmechanics, SPT Sports, Edusports, Leapstart,
Sportzconsult, Sportsnest, KOOH, Sports Gurukul
Unique proposition: "International recognition to SEPT students in the Past."
Focus sports: Football
Business fundamentals:
Company speak:
Key details:
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Top reason for entering sports industry: Opportunity to create impact.
Key Challenges for company: Monetary and Operational (Manpower for
scaling up)
Challenges for sports start-ups in general: Lack of sports focus and
Absence of industry ecosystem
Feedback on government's role: Neutral (Not much contribution form
govt.)
Years in operation: 10
Number of employees: 6 trustees + 100 Coaches (across centres)
Geographical spread: Spread across 55 centers in the state of Kerala (covers
13 out of the 14 districts)
“Best Ideas”Sports Start-ups Businesses in India
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2726
Sports and Education Promotion Trust
(SEPT)
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Sports & Education Promotion Trust (SEPT) was established to promote sports
development in India with focus on football. SEPT identifies talented children
from rural, tribal and coastal areas in difficult living conditions with targeted
sport initiatives.
SEPT believes that sporting initiatives are an effective method to overcome
differences between societies, people, ethnicities, religions and cultures. Sport
also fosters personal development, encourages self-confidence and conveys
values like team spirit, fair play and responsibility. Using these concepts of Sport
as a tool for development and peace, SEPT applies this positive energy of sport
for sustainable and social intentions.
Started in 2004 and based in Calicut, SEPT has evolved into one of India's largest
grassroots football training organisation with 55 centres across the state of
Kerala training around 1900 students. The students from SEPT have performed
well in international tournaments such as Dalecarlia Cup (Sweden), Kokkola Cup
(Finland) and Dubai Super Cup (UAE) and some of the students have been
selected to leading academies such as IMG Academy, Florida and Tata Football
Academy.
Vision: "To become a premier breeding ground for football in India by
imparting training of international standards and providing necessary
amenities to talented children from impoverished, rural and tribal areas of the
country and thereby provide opportunities for these children in the
mainstream sporting arena."
Key products/services: "Providing football training to talented youngsters
from backward areas"
Competition: Sportsmechanics, SPT Sports, Edusports, Leapstart,
Sportzconsult, Sportsnest, KOOH, Sports Gurukul
Unique proposition: "International recognition to SEPT students in the Past."
Focus sports: Football
Business fundamentals:
Company speak:
Key details:
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Top reason for entering sports industry: Opportunity to create impact.
Key Challenges for company: Monetary and Operational (Manpower for
scaling up)
Challenges for sports start-ups in general: Lack of sports focus and
Absence of industry ecosystem
Feedback on government's role: Neutral (Not much contribution form
govt.)
Years in operation: 10
Number of employees: 6 trustees + 100 Coaches (across centres)
Geographical spread: Spread across 55 centers in the state of Kerala (covers
13 out of the 14 districts)
“Best Ideas”Sports Start-ups Businesses in India
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2928
Mahesh Bhupati Tennis Academies (MBTA)
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Started in 2006 by Mahesh Bhupathi, 12-time Grand Slam winner, with the
objective of imparting professional, world-class training (both practical and
theoretical) and highly specialised coaching to youngsters of all age-groups.
Another objective of the MBTA was to increase the accessibility of tennis by
ensuring that people across all socio-economic groups have the opportunity to
experience the joy of tennis.
MBTA is currently driven by Mr. Gaurav Natekar, former India No. 1, Arjuna
awardee and double Asian Games gold medallist, who is currently the CEO of
MBTA. In a very short time, MBTA has established itself as India's premier tennis
academy with over 35 centres spread across the country, imparting international
quality coaching to over 8000 children across various levels.
Besides that, they have a team of over 90 professionally trained coaches
complemented by a fully integrated backend team that works tirelessly on
conceiving, developing and reinventing coaching programs, planning events for
the children and putting into place systems to standardise the tennis coaching
program.
"Imparting professional, world-class training (both practical and
theoretical) and highly specialised coaching to youngsters"
Key products/services: "After School programs, Training Camps, and
Events"
Competition: Team tennis, Peninsula tennis academy
Unique proposition: "Programmes run by MBTA specialise only in Tennis,
unlike others generic programmes. Uniform structured programme with
holistic motives including fitness and well-being."
Focus sports: Tennis
Business fundamentals:
Vision:
Company speak:
Key details:
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Key Challenges for company: Low industry support and Low/inadequate
customer base
Challenges for sports start-ups in general: Regulatory barriers (sports
bodies and Govt.), Cricket Dependence, and Lack of sports focus in general.
Feedback on government's role: Negative (Hinders development in
sports)
Years in operation: 7
Number of employees: 110
Geographical spread: Delhi/NCR, Bangalore, Kochi, Mumbai, Nagpur,
Jaipur, Ludhiana, Pune, Ghaziabad, Kolkata, Noida & Dubai (UAE)
Top reason for entering sports industry: Passion for sports.
“Best Ideas”Sports Start-ups Businesses in India
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2928
Mahesh Bhupati Tennis Academies (MBTA)
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Started in 2006 by Mahesh Bhupathi, 12-time Grand Slam winner, with the
objective of imparting professional, world-class training (both practical and
theoretical) and highly specialised coaching to youngsters of all age-groups.
Another objective of the MBTA was to increase the accessibility of tennis by
ensuring that people across all socio-economic groups have the opportunity to
experience the joy of tennis.
MBTA is currently driven by Mr. Gaurav Natekar, former India No. 1, Arjuna
awardee and double Asian Games gold medallist, who is currently the CEO of
MBTA. In a very short time, MBTA has established itself as India's premier tennis
academy with over 35 centres spread across the country, imparting international
quality coaching to over 8000 children across various levels.
Besides that, they have a team of over 90 professionally trained coaches
complemented by a fully integrated backend team that works tirelessly on
conceiving, developing and reinventing coaching programs, planning events for
the children and putting into place systems to standardise the tennis coaching
program.
"Imparting professional, world-class training (both practical and
theoretical) and highly specialised coaching to youngsters"
Key products/services: "After School programs, Training Camps, and
Events"
Competition: Team tennis, Peninsula tennis academy
Unique proposition: "Programmes run by MBTA specialise only in Tennis,
unlike others generic programmes. Uniform structured programme with
holistic motives including fitness and well-being."
Focus sports: Tennis
Business fundamentals:
Vision:
Company speak:
Key details:
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Key Challenges for company: Low industry support and Low/inadequate
customer base
Challenges for sports start-ups in general: Regulatory barriers (sports
bodies and Govt.), Cricket Dependence, and Lack of sports focus in general.
Feedback on government's role: Negative (Hinders development in
sports)
Years in operation: 7
Number of employees: 110
Geographical spread: Delhi/NCR, Bangalore, Kochi, Mumbai, Nagpur,
Jaipur, Ludhiana, Pune, Ghaziabad, Kolkata, Noida & Dubai (UAE)
Top reason for entering sports industry: Passion for sports.
“Best Ideas”Sports Start-ups Businesses in India
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3130
Green Events and Media services
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Green Events and Media services Pvt. Ltd is a professionally managed event
management and media services provider company based at Central India.
Green events provide Event Management services, Entertainment solutions,
Promotions services, Advertising solutions, and Association management
services. Over the years, Green events have developed a sound reputation for
creativity, efficiency, ability to meet deadlines and flawless execution of events.
Started nearly 8 years ago with a focus media management they got diversified
to sports later, recent performance indicated that their sports focus and sports
related business is likely to increase exponentially.
"To provide 'ONE STOP SOLUTION' for all the Event related worries of
clients"
Key products/services: "Event Management; BTL activities; contest promos,
corporate events"
Competition: Gameon sports, Fore sports, Big players like IMG, Percept D'
mark, and local events
Unique proposition: "Diversity of services offered."
Focus sports: Football, Cricket and Badminton
Top reason for entering sports industry: Blue ocean (low competition)
Key Challenges for company: Low industry support and monetary
challenges
Challenges for sports start-ups in general: Regulatory barriers (sports
bodies and Govt.), Cricket Dependence, and Lack of access to funds.
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 10
Number of employees: 10
Geographical spread: North and Central India
Business fundamentals:
Company speak:
Key details:
Vision:
Sahni Sports
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SAHNI Sports was founded in 1992 and engages in the manufacturing and
exporting of different types of sports goods & sports training equipment. The
range of products include parachutes, speed chutes, speed trainers, medicine
balls etc. They are focussing on Research & Development to create customized
products and solutions for the sports and training needs of the Indian customer.
With stringent quality measures and processes they are able to delight
customers which come back with repeat orders.
SAHNI sports and goods have been certified by accredited agencies like D&B
and SGEPC. They have been exporting goods in 6 continents with annual
turnover of ~$1M. Along with business the company believes in contributing to
the society by encouraging environment friendly raw material, zero child labour
and providing safe and healthy work environment.
Business fundamentals:
Vision: "To be the leading Manufacturer, Supplier & Bulk Exporter of
different kinds of Sports Goods, Sports Training equipment and speed
training equipment from India."
Key products/services: "Sporting goods and equipment"
Competition: Regional, National and International manufactures and
marketers.
Unique proposition: "International quality standards and ethical work
practices."
Focus sports: Football, also manufacture training equipment for other
sports.
Top reason for entering sports industry: Passion for sports and relevant
background.
Key Challenges for company: Low/inadequate customer base and
Monetary Challenges.
Company speak:
“Best Ideas”Sports Start-ups Businesses in India
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3130
Green Events and Media services
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Green Events and Media services Pvt. Ltd is a professionally managed event
management and media services provider company based at Central India.
Green events provide Event Management services, Entertainment solutions,
Promotions services, Advertising solutions, and Association management
services. Over the years, Green events have developed a sound reputation for
creativity, efficiency, ability to meet deadlines and flawless execution of events.
Started nearly 8 years ago with a focus media management they got diversified
to sports later, recent performance indicated that their sports focus and sports
related business is likely to increase exponentially.
"To provide 'ONE STOP SOLUTION' for all the Event related worries of
clients"
Key products/services: "Event Management; BTL activities; contest promos,
corporate events"
Competition: Gameon sports, Fore sports, Big players like IMG, Percept D'
mark, and local events
Unique proposition: "Diversity of services offered."
Focus sports: Football, Cricket and Badminton
Top reason for entering sports industry: Blue ocean (low competition)
Key Challenges for company: Low industry support and monetary
challenges
Challenges for sports start-ups in general: Regulatory barriers (sports
bodies and Govt.), Cricket Dependence, and Lack of access to funds.
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 10
Number of employees: 10
Geographical spread: North and Central India
Business fundamentals:
Company speak:
Key details:
Vision:
Sahni Sports
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SAHNI Sports was founded in 1992 and engages in the manufacturing and
exporting of different types of sports goods & sports training equipment. The
range of products include parachutes, speed chutes, speed trainers, medicine
balls etc. They are focussing on Research & Development to create customized
products and solutions for the sports and training needs of the Indian customer.
With stringent quality measures and processes they are able to delight
customers which come back with repeat orders.
SAHNI sports and goods have been certified by accredited agencies like D&B
and SGEPC. They have been exporting goods in 6 continents with annual
turnover of ~$1M. Along with business the company believes in contributing to
the society by encouraging environment friendly raw material, zero child labour
and providing safe and healthy work environment.
Business fundamentals:
Vision: "To be the leading Manufacturer, Supplier & Bulk Exporter of
different kinds of Sports Goods, Sports Training equipment and speed
training equipment from India."
Key products/services: "Sporting goods and equipment"
Competition: Regional, National and International manufactures and
marketers.
Unique proposition: "International quality standards and ethical work
practices."
Focus sports: Football, also manufacture training equipment for other
sports.
Top reason for entering sports industry: Passion for sports and relevant
background.
Key Challenges for company: Low/inadequate customer base and
Monetary Challenges.
Company speak:
“Best Ideas”Sports Start-ups Businesses in India
25
3332
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and Lack of access to funds.
Feedback on government's role: Neutral (Not much contribution)
Key details:
Years in operation: 22
Number of employees: 10+
Geographical spread: Based out of Meerut, they are exporting to USA,
Europe, Tanzania, Australia, and New Zealand.
Challenges for sports start-ups in general: Absence of Industry ecosystem Wagle sports
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Based in heart of commercial capital Mumbai, Wagle sports was established in
1865 and has since then been engaged in manufacturing and exports of sports
goods. They have a total employee base of 50 people and total turnover of INR 5
Cr. The Establishment was founded by the immensely qualified Great
Grandfather (B. Com., LL.B., and M.A) of the current Managing Partner, who
founded it in pre-Independence era, after having gone through 30 years of work
experience.
"To become a comprehensive, one-stop shop for all sporting,
gymnastic equipment and training equipment in Mumbai"
Key products/services: "Sporting goods and equipment"
Competition: Regional, National and International manufactures and
marketers.
Unique proposition: "Wealth of experience, specialised equipment, and
high customer base"
Focus sports: All sports.
Top reason for entering sports industry: Blue Ocean market (lot of
opportunities).
Key Challenges for company: High competition; tough to scale up.
Challenges for sports start-ups in general: Lack of access to money.
Feedback on government's role: Negative (Hinders development in sports)
Years in operation: 148
Number of employees: 15
Geographical spread: North and West India.
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
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3332
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and Lack of access to funds.
Feedback on government's role: Neutral (Not much contribution)
Key details:
Years in operation: 22
Number of employees: 10+
Geographical spread: Based out of Meerut, they are exporting to USA,
Europe, Tanzania, Australia, and New Zealand.
Challenges for sports start-ups in general: Absence of Industry ecosystem Wagle sports
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Based in heart of commercial capital Mumbai, Wagle sports was established in
1865 and has since then been engaged in manufacturing and exports of sports
goods. They have a total employee base of 50 people and total turnover of INR 5
Cr. The Establishment was founded by the immensely qualified Great
Grandfather (B. Com., LL.B., and M.A) of the current Managing Partner, who
founded it in pre-Independence era, after having gone through 30 years of work
experience.
"To become a comprehensive, one-stop shop for all sporting,
gymnastic equipment and training equipment in Mumbai"
Key products/services: "Sporting goods and equipment"
Competition: Regional, National and International manufactures and
marketers.
Unique proposition: "Wealth of experience, specialised equipment, and
high customer base"
Focus sports: All sports.
Top reason for entering sports industry: Blue Ocean market (lot of
opportunities).
Key Challenges for company: High competition; tough to scale up.
Challenges for sports start-ups in general: Lack of access to money.
Feedback on government's role: Negative (Hinders development in sports)
Years in operation: 148
Number of employees: 15
Geographical spread: North and West India.
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
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3534
FRONTFOOT Sports management
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FRONTFOOT is one of the leading sports management companies with expertise
in organizing Inter and Intra corporate tournaments, along with supporting
strong businesses and brand values alignment with sports. Their mission is to
provide unique solutions to their client's sports needs with integrity and
professionalism.
They have organized over 200 events for over 600 clients in the past 4 years. Zeal
to constantly innovate and compete drives them to be recognized as one of the
best in sports management domain. They have also obtained partnership with
Sererra, Pepsi , li-ning which supports their growth and vision.
"When people think of sports entertainment they think of
FRONTFOOT"
Key products/services: "Conceptualise and organize corporate tournaments;
branding and execution;"
Competition: National and International event management firms
Unique proposition: "Pan-India presence; good at technology; sports
entrepreneurs with great corporate skills; high word of mouth among clients"
Most profitable function: Sponsorship and Participation fee
Focus sports: Badminton, Chess, Table Tennis, Cricket, Throw ball, Volleyball,
Carom, and Football
Top reason for entering sports industry: Relevant background and low
competition in industry
Key Challenges for company: Low access to funds and manpower challenges
for scaling up
Challenges for sports start-ups in general: Lack of access to money and lack
of industry ecosystem
Feedback on government's role: Extremely negative (Hinders development in
sports)
Years in operation: 5
Number of employees: 3 Permanent and 75 Field force
Geographical spread: Delhi, Pune, Hyderabad, Bangalore, and Mumbai with
one Corporate Office in Delhi and virtual offices in other cities.
Business fundamentals:
Company speak:
Key details:
Vision:
Sports One (Wizcraft)
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Sports one (earlier Football one) wants to establish a holistic and 360 degree
approach to sports marketing and sports management. It is backed by the
former E&Y partner Mr. Rajgopal as the CEO. With Wizcraft's unique ideology
and support, they approach business to act as a catalyst of change for Indian
sports with special focus on sports development at grass root level.
Sports one aims to raise the quality of sports in India by developing Indian talent
on an international platform and working to create fresh and novel sporting
properties.
"To pioneer in creating and fostering long-term sporting properties in
India;"
Key products/services: "Sports events"
Competition: IMG Reliance, Nimbus Sport and Twenty First Century Media
Unique proposition: "Equity and experience of Wizcraft, experience of
Internationally successful events, and superbly capable leadership"
Focus sports: Football, Athletics (Planning to extend focus to other sports
too)
Top reason for entering sports industry: High opportunity in sports events
and passion for sports
Key Challenges for company: Environmental challenges (low industry
support) and Monetary Challenges (high break even period)
Challenges for sports start-ups in general: Monetary challenges and High
Cricket Dependence
Feedback on government's role: Positive (High support from AIFF and AFI)
Years in operation: 2
Number of employees: 10
Geographical spread: Mumbai, Delhi, Bangalore, London, and Dubai
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
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3534
FRONTFOOT Sports management
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FRONTFOOT is one of the leading sports management companies with expertise
in organizing Inter and Intra corporate tournaments, along with supporting
strong businesses and brand values alignment with sports. Their mission is to
provide unique solutions to their client's sports needs with integrity and
professionalism.
They have organized over 200 events for over 600 clients in the past 4 years. Zeal
to constantly innovate and compete drives them to be recognized as one of the
best in sports management domain. They have also obtained partnership with
Sererra, Pepsi , li-ning which supports their growth and vision.
"When people think of sports entertainment they think of
FRONTFOOT"
Key products/services: "Conceptualise and organize corporate tournaments;
branding and execution;"
Competition: National and International event management firms
Unique proposition: "Pan-India presence; good at technology; sports
entrepreneurs with great corporate skills; high word of mouth among clients"
Most profitable function: Sponsorship and Participation fee
Focus sports: Badminton, Chess, Table Tennis, Cricket, Throw ball, Volleyball,
Carom, and Football
Top reason for entering sports industry: Relevant background and low
competition in industry
Key Challenges for company: Low access to funds and manpower challenges
for scaling up
Challenges for sports start-ups in general: Lack of access to money and lack
of industry ecosystem
Feedback on government's role: Extremely negative (Hinders development in
sports)
Years in operation: 5
Number of employees: 3 Permanent and 75 Field force
Geographical spread: Delhi, Pune, Hyderabad, Bangalore, and Mumbai with
one Corporate Office in Delhi and virtual offices in other cities.
Business fundamentals:
Company speak:
Key details:
Vision:
Sports One (Wizcraft)
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Sports one (earlier Football one) wants to establish a holistic and 360 degree
approach to sports marketing and sports management. It is backed by the
former E&Y partner Mr. Rajgopal as the CEO. With Wizcraft's unique ideology
and support, they approach business to act as a catalyst of change for Indian
sports with special focus on sports development at grass root level.
Sports one aims to raise the quality of sports in India by developing Indian talent
on an international platform and working to create fresh and novel sporting
properties.
"To pioneer in creating and fostering long-term sporting properties in
India;"
Key products/services: "Sports events"
Competition: IMG Reliance, Nimbus Sport and Twenty First Century Media
Unique proposition: "Equity and experience of Wizcraft, experience of
Internationally successful events, and superbly capable leadership"
Focus sports: Football, Athletics (Planning to extend focus to other sports
too)
Top reason for entering sports industry: High opportunity in sports events
and passion for sports
Key Challenges for company: Environmental challenges (low industry
support) and Monetary Challenges (high break even period)
Challenges for sports start-ups in general: Monetary challenges and High
Cricket Dependence
Feedback on government's role: Positive (High support from AIFF and AFI)
Years in operation: 2
Number of employees: 10
Geographical spread: Mumbai, Delhi, Bangalore, London, and Dubai
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
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3736
LIBERO Sports
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Libero Sports India is unique in that it is the first and the only strategic football
consultancy in the country. The group has pioneered concepts in strategic
consultancy for organizations such as Conscient Football (Haryana), SESA
Football Academy (Goa) and Soccerex in addition to providing opportunities for
international and local Indian players looking to play at the highest levels in the
Indian professional football circuit with its Player Representation department.
Libero Sports India is based out of Gurgaon and serves as a subsidiary of Libero
Sports Asia. The group provides an in-country base for Libero Sports operations
and primarily focuses on consulting, sponsorship packaging and player
representation for Indian football.
Their parent group, Libero sports International is, one of the biggest, sports
player management company representing over 65 sports personalities from 4
continents across the world. It has global headquarters in Chicago with offices in
4 countries. They have an extremely competent partners comprising of experts
in Legal, Investment, Travel, Coaching having combined 50+ years of experience
in sports and resource management.
"To pioneer and shape the football industry in India;"
Key products/services: "Consulting and Player representation"
Most profitable function: Player representation
Competition: IMG, WMG
Unique proposition: "First and leading football consultancy in India"
Focus sports: Football
Top reason for entering sports industry: Passion for sports
Key Challenges for company: Environmental challenges (low industry
support)
Business fundamentals:
Company speak:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
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ecosystem/support
Feedback on government's role: Negative (Hinders development in Sports)
Years in operation: 4
Number of employees: 7
Geographical spread: Country wide projects; Based out of Gurgaon office.
Challenges for sports start-ups in general: Absence of proper
Key details:
IOS sports
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Founded in early 2005, IOS is India's leading Sports & Entertainment Company,
dedicated towards building and managing world class talent, infrastructure and
content. The company is based out of Delhi and has offices across major cities in
India. Having executed several challenging assignments across a broad
spectrum of sports and entertainment properties at both the national and the
international level, they are a positioned as one stop agency for the
development and management of a diverse portfolio of sports and
entertainment properties.
While sports have remained the company's core competence, they have moved
towards expanding their portfolio of entertainment services in music, fashion,
motion pictures and performing arts.
"To be the number one sports and entertainment company in India"
Key products/services: "Talent Management, Consulting and Marketing, PR
and Media, Event Management"
Most profitable function: Talent Management
Competition: Percept, Kwan, Rhiti Sports, Wizcraft, DNA, etc.
Unique proposition: "Diversity and Range of services offered"
Focus sports: All sports.
Business fundamentals:
Vision:
3736
LIBERO Sports
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Libero Sports India is unique in that it is the first and the only strategic football
consultancy in the country. The group has pioneered concepts in strategic
consultancy for organizations such as Conscient Football (Haryana), SESA
Football Academy (Goa) and Soccerex in addition to providing opportunities for
international and local Indian players looking to play at the highest levels in the
Indian professional football circuit with its Player Representation department.
Libero Sports India is based out of Gurgaon and serves as a subsidiary of Libero
Sports Asia. The group provides an in-country base for Libero Sports operations
and primarily focuses on consulting, sponsorship packaging and player
representation for Indian football.
Their parent group, Libero sports International is, one of the biggest, sports
player management company representing over 65 sports personalities from 4
continents across the world. It has global headquarters in Chicago with offices in
4 countries. They have an extremely competent partners comprising of experts
in Legal, Investment, Travel, Coaching having combined 50+ years of experience
in sports and resource management.
"To pioneer and shape the football industry in India;"
Key products/services: "Consulting and Player representation"
Most profitable function: Player representation
Competition: IMG, WMG
Unique proposition: "First and leading football consultancy in India"
Focus sports: Football
Top reason for entering sports industry: Passion for sports
Key Challenges for company: Environmental challenges (low industry
support)
Business fundamentals:
Company speak:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
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ecosystem/support
Feedback on government's role: Negative (Hinders development in Sports)
Years in operation: 4
Number of employees: 7
Geographical spread: Country wide projects; Based out of Gurgaon office.
Challenges for sports start-ups in general: Absence of proper
Key details:
IOS sports
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Founded in early 2005, IOS is India's leading Sports & Entertainment Company,
dedicated towards building and managing world class talent, infrastructure and
content. The company is based out of Delhi and has offices across major cities in
India. Having executed several challenging assignments across a broad
spectrum of sports and entertainment properties at both the national and the
international level, they are a positioned as one stop agency for the
development and management of a diverse portfolio of sports and
entertainment properties.
While sports have remained the company's core competence, they have moved
towards expanding their portfolio of entertainment services in music, fashion,
motion pictures and performing arts.
"To be the number one sports and entertainment company in India"
Key products/services: "Talent Management, Consulting and Marketing, PR
and Media, Event Management"
Most profitable function: Talent Management
Competition: Percept, Kwan, Rhiti Sports, Wizcraft, DNA, etc.
Unique proposition: "Diversity and Range of services offered"
Focus sports: All sports.
Business fundamentals:
Vision:
3938
Company speak:
Key details:
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Key Challenges for company: Monetary Challenges, Low/inadequate
customer base
Challenges for sports start-ups in general: High Cricket Dependence,
Regulatory barriers (sports bodies, industry, govt), and Absence of
Industry/ecosystem.
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 9
Number of employees: 20
Geographical spread: International- New Delhi, Mumbai, Bangalore,
London
Top reason for entering sports industry: Passion for sports
“Best Ideas”Sports Start-ups Businesses in India
25
TENVIC sports
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Bangalore based Tenvic started as a professional sports consulting company to
play a role in transforming the sporting culture in India. Tenvic provides services
under three verticals- Grassroots sport in schools, Lessons from sports, and
Insights for brands in sports. Co-founded by Anil Kumble, Tenvic believes that
more and more kids in India need to be brought back to sports. So, there is lot of
scope in grassroots activities and developing suitable training content so that
young talent can reap benefits.
"To use sport to drive success for individuals in any field - 'To ENsure
VICtory'. To positively impact the life of people in and through sport."
Key products/services: "Grassroots sports coaching, Creation and
deployment of learning programs for corporate organizations through sport,
Sportsperson mentoring - mind coaching and attitudinal training, Branding
and sport -Insights for brands."
Most profitable function: Grassroots coaching
Competition: Sportsmechanics, SPT Sports, Edusports, Leapstart,
Sportzconsult, Sportsnest, KOOH, Sports Gurukul
Unique proposition: "Total use of the power of sports (from youth coaching
to corporate programs), Innovative offerings, Partner tie-ups"
Focus sports: All sports.
Top reason for entering sports industry: Opportunity to create impact and
Passion for sports
Key Challenges for company: Operational challenges (scaling up)
Challenges for sports start-ups in general: Lack of sports focus and
Absence of Industry/ecosystem.
Feedback on government's role: Positive (Good contribution)
Years in operation: 3
Number of employees: 80
Geographical spread: International- Country wide operations; Offices in
Bangalore and Delhi
Business fundamentals:
Company speak:
Key details:
Vision:
3938
Company speak:
Key details:
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Key Challenges for company: Monetary Challenges, Low/inadequate
customer base
Challenges for sports start-ups in general: High Cricket Dependence,
Regulatory barriers (sports bodies, industry, govt), and Absence of
Industry/ecosystem.
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 9
Number of employees: 20
Geographical spread: International- New Delhi, Mumbai, Bangalore,
London
Top reason for entering sports industry: Passion for sports
“Best Ideas”Sports Start-ups Businesses in India
25
TENVIC sports
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Bangalore based Tenvic started as a professional sports consulting company to
play a role in transforming the sporting culture in India. Tenvic provides services
under three verticals- Grassroots sport in schools, Lessons from sports, and
Insights for brands in sports. Co-founded by Anil Kumble, Tenvic believes that
more and more kids in India need to be brought back to sports. So, there is lot of
scope in grassroots activities and developing suitable training content so that
young talent can reap benefits.
"To use sport to drive success for individuals in any field - 'To ENsure
VICtory'. To positively impact the life of people in and through sport."
Key products/services: "Grassroots sports coaching, Creation and
deployment of learning programs for corporate organizations through sport,
Sportsperson mentoring - mind coaching and attitudinal training, Branding
and sport -Insights for brands."
Most profitable function: Grassroots coaching
Competition: Sportsmechanics, SPT Sports, Edusports, Leapstart,
Sportzconsult, Sportsnest, KOOH, Sports Gurukul
Unique proposition: "Total use of the power of sports (from youth coaching
to corporate programs), Innovative offerings, Partner tie-ups"
Focus sports: All sports.
Top reason for entering sports industry: Opportunity to create impact and
Passion for sports
Key Challenges for company: Operational challenges (scaling up)
Challenges for sports start-ups in general: Lack of sports focus and
Absence of Industry/ecosystem.
Feedback on government's role: Positive (Good contribution)
Years in operation: 3
Number of employees: 80
Geographical spread: International- Country wide operations; Offices in
Bangalore and Delhi
Business fundamentals:
Company speak:
Key details:
Vision:
4140
Fans on Stands Sports Pvt. Ltd.
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Fans on stands (or FOSS as they like to call themselves) is one of the early movers
in sports tourism in India. It was founded in 2009 with a team having 85 man
years across travel, sports, advertising, marketing and consulting. They promise
unique sporting experiences across the globe and currently it boasts of a
portfolio as varied as MotoGP to Formula One to IPL.
Unlike other start-ups in the sports service sector, they broke even in the first
year itself and they are going from strength to strength ever since. With time,
they have diversified into sports hospitality packages, sports themed events and
experiences and sports tourism. Their aim to be a leading provider of sports
based experiences to Indian audiences.
"To be a leading provider of sports based experiences to Indian
audiences"
Key products/services: "Sports hospitality packages, sports themed events
and experiences, sports tourism"
Unique proposition: "Money can't buy" sporting experiences
Focus sports: Cricket, football, tennis, golf, motorsports
Competition: Other sports and travel agencies
Reason for entering sports industry : Passion for sports
Challenges: Just like any other business
Reasons for success: Technical capabilities
Challenges for other sports start-ups: Lack of sports focus and dependence
on cricket
Feedback on government's role: Neutral
Years in operation: 4
Number of employees: 10
Geographical spread: 2 offices (Mumbai, Bengaluru) + liaison office
(London)
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Great Sports Infra Pvt. Ltd
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Great Sports Infra has been in the sports infrastructure business for the last 9
years. They promise next-generation artificial grass for sports and landscaping,
synthetic athletic running tracks, acrylic hard-courts, indoor sports flooring,
interlocking sports tiles, sports turf conditioning system for cricket & golf.
They started out with supply & Installation of artificial grass products with just
three employees. Now, they presently have over 4,500 clients in multiple
products and services in India and neighbouring countries, including FIA, FIH
and other sports bodies, clocking annual revenues of Rs. 16.7 crores. The
founding team saw a big opportunity to create impact at its inception, with no
other prominent player in this field at that time.
"To be a leading provider of sports based experiences to Indian
audiences"
Key products/services: "Turnkey execution of sports infrastructure projects
across Artificial Grass, Synthetic sports surfaces, turf conditioning
technology etc."
Unique proposition: "New-generation technology offering faster ROI with
multi-sport and multi-purpose facilities"
Focus sports: All sports
Reason for entering sports industry : Big opportunity
Challenges: Monetary
Reasons for success: Technical capabilities
Challenges for other sports start-ups: Lack of sports focus
Best time to start a sports business in India: 5-10 years from now
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 9
Number of employees: 34
Geographical spread: Presence in 14 cities across India
Business fundamentals:
Company speak:
Key details:
Vision:
4140
Fans on Stands Sports Pvt. Ltd.
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Fans on stands (or FOSS as they like to call themselves) is one of the early movers
in sports tourism in India. It was founded in 2009 with a team having 85 man
years across travel, sports, advertising, marketing and consulting. They promise
unique sporting experiences across the globe and currently it boasts of a
portfolio as varied as MotoGP to Formula One to IPL.
Unlike other start-ups in the sports service sector, they broke even in the first
year itself and they are going from strength to strength ever since. With time,
they have diversified into sports hospitality packages, sports themed events and
experiences and sports tourism. Their aim to be a leading provider of sports
based experiences to Indian audiences.
"To be a leading provider of sports based experiences to Indian
audiences"
Key products/services: "Sports hospitality packages, sports themed events
and experiences, sports tourism"
Unique proposition: "Money can't buy" sporting experiences
Focus sports: Cricket, football, tennis, golf, motorsports
Competition: Other sports and travel agencies
Reason for entering sports industry : Passion for sports
Challenges: Just like any other business
Reasons for success: Technical capabilities
Challenges for other sports start-ups: Lack of sports focus and dependence
on cricket
Feedback on government's role: Neutral
Years in operation: 4
Number of employees: 10
Geographical spread: 2 offices (Mumbai, Bengaluru) + liaison office
(London)
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Great Sports Infra Pvt. Ltd
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Great Sports Infra has been in the sports infrastructure business for the last 9
years. They promise next-generation artificial grass for sports and landscaping,
synthetic athletic running tracks, acrylic hard-courts, indoor sports flooring,
interlocking sports tiles, sports turf conditioning system for cricket & golf.
They started out with supply & Installation of artificial grass products with just
three employees. Now, they presently have over 4,500 clients in multiple
products and services in India and neighbouring countries, including FIA, FIH
and other sports bodies, clocking annual revenues of Rs. 16.7 crores. The
founding team saw a big opportunity to create impact at its inception, with no
other prominent player in this field at that time.
"To be a leading provider of sports based experiences to Indian
audiences"
Key products/services: "Turnkey execution of sports infrastructure projects
across Artificial Grass, Synthetic sports surfaces, turf conditioning
technology etc."
Unique proposition: "New-generation technology offering faster ROI with
multi-sport and multi-purpose facilities"
Focus sports: All sports
Reason for entering sports industry : Big opportunity
Challenges: Monetary
Reasons for success: Technical capabilities
Challenges for other sports start-ups: Lack of sports focus
Best time to start a sports business in India: 5-10 years from now
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 9
Number of employees: 34
Geographical spread: Presence in 14 cities across India
Business fundamentals:
Company speak:
Key details:
Vision:
4342
Sportskeeda
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Sportskeeda is the largest All Sports website in Asia, covering news and opinions
about over 50 sports. It has a footprint of over 2.5 million readers every month,
with a vision to be the largest online Sports Community. It boasts of some of the
best Sports writers in the world, while unearthing their worthy successors from
its fan base everyday through crowd-sourcing.
"To be a comprehensive digital resource for any sports fan while
providing highly personalized engagement"
Key products/services: "Online sports content platform
Revenue stream: "Advertising , Sponsorship, Content Syndication"
Unique proposition: "Broadest spread of crowd-sourced content,
Customizable user experience , Product focussed - relevant web technology "
Focus sports: All sports
Competition: Bleacherreport.com , Goal.com , Cricinfo.com ,
Givemesport.com
Reason for entering sports industry : Opportunity to create an impact and
passion for sports
Challenges: Low/inadequate customer base
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
absence of Industry/ecosystem
Best time to start a sports business in India: 5-10 years from now
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 1.5
Number of employees: 35
Geographical spread: Office in Bangalore. 70% internet traffic from Indian
metros
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Sequoia Fitness and Sports Technology (I)
Pvt. Ltd (Fitness365):
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Fitness 365 fitness programs for schools are aimed at improving the physical and
motor fitness levels of children. Its founding team is composed of MBAs and
venture capitalists, with prior experience of working with big sporting events.
Fitness365 was built with an objective to:
a. Widen the concept of 'Fitness and Sports for All'
b. Promote Fitness as 365 days a year activity.
c. Improve fitness levels of children over a period of time through a series of
Motor and Physical Fitness Assessments, and round the year focus on Fun-
based Physical Activities, Nutrition and Mental Fitness.
d. Align with the national education policies of providing quality fitness and
sports program in schools.
e. Reward and Recognition Programs at National and State levels to felicitate
Top Talent, and move them to specific Sports Programs.
Fitness365 was started with a capital of Rs. 1.1 cr and they aim to breakeven in4-5
years.
"To Improve the Fitness Levels of Students across the country through
Research and Innovation in Fitness and Sports."
Key products/services:
o 1. Full Year During School Physical Education Program (PEP365) -
Mandatory for all Children
o 2. Full Year After School Sports and Fitness Program (SportsFit) - Opt In
Program for School and Neighbourhood Children
o 3. 3-times Assessment of Fitness and Sports Skills in a Year (3A) -
Mandatory for all Children
o 4. Spaces for Sports i.e. Sports Infrastructure and Equipments (S4S)
Business fundamentals:
Vision:
4342
Sportskeeda
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Sportskeeda is the largest All Sports website in Asia, covering news and opinions
about over 50 sports. It has a footprint of over 2.5 million readers every month,
with a vision to be the largest online Sports Community. It boasts of some of the
best Sports writers in the world, while unearthing their worthy successors from
its fan base everyday through crowd-sourcing.
"To be a comprehensive digital resource for any sports fan while
providing highly personalized engagement"
Key products/services: "Online sports content platform
Revenue stream: "Advertising , Sponsorship, Content Syndication"
Unique proposition: "Broadest spread of crowd-sourced content,
Customizable user experience , Product focussed - relevant web technology "
Focus sports: All sports
Competition: Bleacherreport.com , Goal.com , Cricinfo.com ,
Givemesport.com
Reason for entering sports industry : Opportunity to create an impact and
passion for sports
Challenges: Low/inadequate customer base
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
absence of Industry/ecosystem
Best time to start a sports business in India: 5-10 years from now
Feedback on government's role: Neutral (Not much contribution)
Years in operation: 1.5
Number of employees: 35
Geographical spread: Office in Bangalore. 70% internet traffic from Indian
metros
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Sequoia Fitness and Sports Technology (I)
Pvt. Ltd (Fitness365):
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Fitness 365 fitness programs for schools are aimed at improving the physical and
motor fitness levels of children. Its founding team is composed of MBAs and
venture capitalists, with prior experience of working with big sporting events.
Fitness365 was built with an objective to:
a. Widen the concept of 'Fitness and Sports for All'
b. Promote Fitness as 365 days a year activity.
c. Improve fitness levels of children over a period of time through a series of
Motor and Physical Fitness Assessments, and round the year focus on Fun-
based Physical Activities, Nutrition and Mental Fitness.
d. Align with the national education policies of providing quality fitness and
sports program in schools.
e. Reward and Recognition Programs at National and State levels to felicitate
Top Talent, and move them to specific Sports Programs.
Fitness365 was started with a capital of Rs. 1.1 cr and they aim to breakeven in4-5
years.
"To Improve the Fitness Levels of Students across the country through
Research and Innovation in Fitness and Sports."
Key products/services:
o 1. Full Year During School Physical Education Program (PEP365) -
Mandatory for all Children
o 2. Full Year After School Sports and Fitness Program (SportsFit) - Opt In
Program for School and Neighbourhood Children
o 3. 3-times Assessment of Fitness and Sports Skills in a Year (3A) -
Mandatory for all Children
o 4. Spaces for Sports i.e. Sports Infrastructure and Equipments (S4S)
Business fundamentals:
Vision:
4544
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Unique proposition: "India's first Fitness and Sports Assessment,
Intervention and Monitoring (AIM) Program for School Children from Pre-
nursery upto Class XII"
Focus sports: Full Year Physical Education Program includes structured
methodology, curriculum, assessment and monitoring using different sports
Competition: Sports and Physical Education (complete school): Edusports |
Leisure and Fun (early years): Jumpbunch
Reason for entering sports industry : Opportunity to create an impact and
passion for sports
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general;
Monetary challenges; Absence of Industry/ecosystem
Feedback on government's role: Negative
Years in operation: 3
Number of employees: 20
Geographical spread: Delhi, Haryana, UP, Rajasthan, Haryana. Office in
Gurgaon.
Revenue stream: Full Year Physical Education Program (PEP365) in schools
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
ISTeC Pvt Ltd - International Sports Turf
Engineering Consultants
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ISTEC is composed of international sports turf consultants across the UK and
India. ISTeC's consultants have undertaken a broad and diverse range of
international sports projects - Including the 2012 London Olympic Games and
2010 Commonwealth Games, as well as working with major sports clubs in
varying disciplines and on various continents.
Their team has almost 3 decades of experience, covering all aspects of sports
surfaces for a broad range of sports. Our expertise encompasses all project
stages, from inception and feasibility to agronomy, management and trouble-
shooting.
“To become the best consultancy for sports surfaces in India”
Key products/services: Sports turf consultancy
Unique proposition: “Bringing international standards to Indian sports”
Focus sports: All sports
Reason for entering sports industry : Consulting background
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general
Feedback on government's role: Negative. But, AIFF has been encouraging
Years in operation: 3
Number of employees: 6
Geographical spread: Chennai/Pune/Gujarat
Business fundamentals:
Company speak:
Key details:
Vision:
4544
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Unique proposition: "India's first Fitness and Sports Assessment,
Intervention and Monitoring (AIM) Program for School Children from Pre-
nursery upto Class XII"
Focus sports: Full Year Physical Education Program includes structured
methodology, curriculum, assessment and monitoring using different sports
Competition: Sports and Physical Education (complete school): Edusports |
Leisure and Fun (early years): Jumpbunch
Reason for entering sports industry : Opportunity to create an impact and
passion for sports
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general;
Monetary challenges; Absence of Industry/ecosystem
Feedback on government's role: Negative
Years in operation: 3
Number of employees: 20
Geographical spread: Delhi, Haryana, UP, Rajasthan, Haryana. Office in
Gurgaon.
Revenue stream: Full Year Physical Education Program (PEP365) in schools
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
ISTeC Pvt Ltd - International Sports Turf
Engineering Consultants
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ISTEC is composed of international sports turf consultants across the UK and
India. ISTeC's consultants have undertaken a broad and diverse range of
international sports projects - Including the 2012 London Olympic Games and
2010 Commonwealth Games, as well as working with major sports clubs in
varying disciplines and on various continents.
Their team has almost 3 decades of experience, covering all aspects of sports
surfaces for a broad range of sports. Our expertise encompasses all project
stages, from inception and feasibility to agronomy, management and trouble-
shooting.
“To become the best consultancy for sports surfaces in India”
Key products/services: Sports turf consultancy
Unique proposition: “Bringing international standards to Indian sports”
Focus sports: All sports
Reason for entering sports industry : Consulting background
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general
Feedback on government's role: Negative. But, AIFF has been encouraging
Years in operation: 3
Number of employees: 6
Geographical spread: Chennai/Pune/Gujarat
Business fundamentals:
Company speak:
Key details:
Vision:
4746
India on Track (IOT)
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India on Track was founded by management consultants and MBAs to provide
quality sports training at the grassroots. Their CEO was in sports management
for the last 4 years and was the COO of Commune Sports which manages ICC,
FIH (International Hockey Federation) and Mumbai Indians.
It has recently partnered with Arsenal FC to open Arsenal Soccer Schools across
India.
"To instil core ideas of self-belief and focus in the youth of our
country through sports. We are committed to identifying and nurturing
talent across the country through grassroots and specialized training
programmes, Centres of Excellence and talent scouting camps."
Key products/services: Grassroots sports development
Revenue stream: Subscription from academies
Unique proposition: "Providing best-in-class age appropriate training
throughout the year in a sustained fashion"
Focus sports: Football
Competition: Academies business is very fragmented in India. Various one-
off academies are our competitors.
Reason for entering sports industry : Passion for sports
Challenges: Environmental challenges (industry support)
Reasons for success: Perseverance, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general;
Absence of Industry/ecosystem
Feedback on government's role: Neutral
Years in operation: 1
Number of employees: 16
Geographical spread: Mumbai & Delhi
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Live Your Sport Retail Pvt Ltd
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(Website: www.liveyoursport.com)
Live Your Sport was started with a realization that those who play and love sports
in India deserved a committed, focused one-stop services and solution centre
that is designed to meet their every need. The founding team consists of
professional athletes and IT consultants. Started with a capital of Rs. 7 lakh, it
aims to breakeven in the first year itself.
"To be a sports superstore and the world's most consumer centric
sports company"
Key products/services: Sports retail
Revenue streams: 1) Ecommerce Platform 2) Bulk Institutional sales 3) Sports
Infrastructure development
Unique proposition: “
o 1) A one stop solution: get anything in sport under 1 roof - one of the
largest database of products in India
o 2) In depth knowledge of sport, fitness and health
o 3) All members of team under 30 years which a firsthand experience and
knowledge in sports"
Focus sports: All sports
Competition: Many small retail companies and a few online players
Reason for entering sports industry : Opportunity to create impact
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general;
Absence of Industry/ecosystem
Feedback on government's role: Neutral
Years in operation: 1
Number of employees: 7
Geographical spread: Mumbai and Bangalore
Business fundamentals:
Company speak:
Key details:
Vision:
4746
India on Track (IOT)
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India on Track was founded by management consultants and MBAs to provide
quality sports training at the grassroots. Their CEO was in sports management
for the last 4 years and was the COO of Commune Sports which manages ICC,
FIH (International Hockey Federation) and Mumbai Indians.
It has recently partnered with Arsenal FC to open Arsenal Soccer Schools across
India.
"To instil core ideas of self-belief and focus in the youth of our
country through sports. We are committed to identifying and nurturing
talent across the country through grassroots and specialized training
programmes, Centres of Excellence and talent scouting camps."
Key products/services: Grassroots sports development
Revenue stream: Subscription from academies
Unique proposition: "Providing best-in-class age appropriate training
throughout the year in a sustained fashion"
Focus sports: Football
Competition: Academies business is very fragmented in India. Various one-
off academies are our competitors.
Reason for entering sports industry : Passion for sports
Challenges: Environmental challenges (industry support)
Reasons for success: Perseverance, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general;
Absence of Industry/ecosystem
Feedback on government's role: Neutral
Years in operation: 1
Number of employees: 16
Geographical spread: Mumbai & Delhi
Business fundamentals:
Company speak:
Key details:
Vision:
“Best Ideas”Sports Start-ups Businesses in India
25
Live Your Sport Retail Pvt Ltd
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(Website: www.liveyoursport.com)
Live Your Sport was started with a realization that those who play and love sports
in India deserved a committed, focused one-stop services and solution centre
that is designed to meet their every need. The founding team consists of
professional athletes and IT consultants. Started with a capital of Rs. 7 lakh, it
aims to breakeven in the first year itself.
"To be a sports superstore and the world's most consumer centric
sports company"
Key products/services: Sports retail
Revenue streams: 1) Ecommerce Platform 2) Bulk Institutional sales 3) Sports
Infrastructure development
Unique proposition: “
o 1) A one stop solution: get anything in sport under 1 roof - one of the
largest database of products in India
o 2) In depth knowledge of sport, fitness and health
o 3) All members of team under 30 years which a firsthand experience and
knowledge in sports"
Focus sports: All sports
Competition: Many small retail companies and a few online players
Reason for entering sports industry : Opportunity to create impact
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general;
Absence of Industry/ecosystem
Feedback on government's role: Neutral
Years in operation: 1
Number of employees: 7
Geographical spread: Mumbai and Bangalore
Business fundamentals:
Company speak:
Key details:
Vision:
4948
Sportzcraft Inc.
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Sportzcraft manages shooting ranges and takes care of training of school kids as
well. Presently, they have set-up a couple of shooting ranges in Delhi, catering to
serious enthusiasts as well as the leisure shooter. One of the founders, Mr. Sethi,
has been associated with the shooting for the past 40 years.
Training, the major revenue earner for the company, is provided by expert
coaches certified by the NRAI. Rules and regulations laid down by International
Shooting Sport Federation (ISSF) are strictly followed in the ranges so that the
students can be developed into world class shooters.
Vision: "To promote the shooting sports at the grass-root level by providing
infrastructure and manpower support"
Key products/services: Cost effective setup and effective management of 10
M Shooting Ranges
Revenue streams: Training
Unique proposition: "The only company in India with complete technical
expertise for the setup and management of shooting ranges"
Focus sports: 10M Shooting
Competition: None
Reason for entering sports industry : Opportunity to create impact and
passion for sports
Challenges: Environmental challenges (industry support); monetary
challenges
Reasons for success: Perseverance, idea and execution, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general; Cricket
dependence; Absence of Industry/ecosystem
Feedback on government's role: Positive moral support and
encouragement from NRAI and DSRA
Years in operation: 1.5
Number of employees: 6
Geographical spread: Delhi, Uttar Pradesh, Rajasthan, Uttarakhand
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
Life is Calling Sports Management Pvt. Ltd
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Life is calling is a sports event management start-up with a major focus on
endurance events. It currently manages and organizes running and cycling
events. It was born from the simple idea that sports and fitness can be game
changers and the society needs this now more than ever.
Vision: "To conduct exclusive sporting events to promote good health, raise
funds for communities and provide"
Key products/services: Organizing running and cycling events in multiple
cities right now in Karnataka state
Revenue streams: 10 km running events, sponsorship
Unique proposition: "The only company in India with complete technical
expertise for the setup and management of shooting ranges"
Focus sports: Running and Cycling
Competition: Procam, Runners for Life
Reason for entering sports industry : Opportunity to create impact
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general;
Monetary challenges;
Feedback on government's role: Support from the traffic police and city
administration to conduct events
Years in operation: 2
Number of employees: 2
Geographical spread: Base in Bangalore; conducted events at Mysore,
Bangalore and Mangalore in the state of Karnataka.
Business fundamentals:
Company speak:
Key details:
4948
Sportzcraft Inc.
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Sportzcraft manages shooting ranges and takes care of training of school kids as
well. Presently, they have set-up a couple of shooting ranges in Delhi, catering to
serious enthusiasts as well as the leisure shooter. One of the founders, Mr. Sethi,
has been associated with the shooting for the past 40 years.
Training, the major revenue earner for the company, is provided by expert
coaches certified by the NRAI. Rules and regulations laid down by International
Shooting Sport Federation (ISSF) are strictly followed in the ranges so that the
students can be developed into world class shooters.
Vision: "To promote the shooting sports at the grass-root level by providing
infrastructure and manpower support"
Key products/services: Cost effective setup and effective management of 10
M Shooting Ranges
Revenue streams: Training
Unique proposition: "The only company in India with complete technical
expertise for the setup and management of shooting ranges"
Focus sports: 10M Shooting
Competition: None
Reason for entering sports industry : Opportunity to create impact and
passion for sports
Challenges: Environmental challenges (industry support); monetary
challenges
Reasons for success: Perseverance, idea and execution, technical capabilities
Challenges for sports start-ups in India: Lack of sports focus in general; Cricket
dependence; Absence of Industry/ecosystem
Feedback on government's role: Positive moral support and
encouragement from NRAI and DSRA
Years in operation: 1.5
Number of employees: 6
Geographical spread: Delhi, Uttar Pradesh, Rajasthan, Uttarakhand
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
Life is Calling Sports Management Pvt. Ltd
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Life is calling is a sports event management start-up with a major focus on
endurance events. It currently manages and organizes running and cycling
events. It was born from the simple idea that sports and fitness can be game
changers and the society needs this now more than ever.
Vision: "To conduct exclusive sporting events to promote good health, raise
funds for communities and provide"
Key products/services: Organizing running and cycling events in multiple
cities right now in Karnataka state
Revenue streams: 10 km running events, sponsorship
Unique proposition: "The only company in India with complete technical
expertise for the setup and management of shooting ranges"
Focus sports: Running and Cycling
Competition: Procam, Runners for Life
Reason for entering sports industry : Opportunity to create impact
Challenges: Monetary challenges; Operational (Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general;
Monetary challenges;
Feedback on government's role: Support from the traffic police and city
administration to conduct events
Years in operation: 2
Number of employees: 2
Geographical spread: Base in Bangalore; conducted events at Mysore,
Bangalore and Mangalore in the state of Karnataka.
Business fundamentals:
Company speak:
Key details:
5150
Repucom
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Repucom is a worldwide sports marketing research firm that works with rights
holders, brands and broadcasters to add value to clients. It acquired companies
in Europe and USA as a form of expanding into more mature markets. Its client
roster includes FIFA, NFL NHL, MLB among a whole host of others, alongside
sponsors and broadcasters worldwide.It has a footprint in 22 countries and has
plans to invest and grow further in the future.
Vision: "To achieve world-wide leadership in Sports and Entertainment
research"
Key products/services: World's largest research company
Revenue streams: Sports and Media Research
Unique proposition: "Not aligned to any major corporation and
independent;; value delivered across other countries
Focus sports: All sports
Competition: TAM Sports product
Reason for entering sports industry : Opportunity to create impact
Challenges: Low/inadequate customer base;Monetary challenges
Reasons for success: Technical capabilities, idea and execution
Challenges for sports start-ups in India: Dependence on cricket
Feedback on government's role: Neutral
Years in operation: 5
Geographical spread: Bangalore
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
Gagan Narang Sports Promotion
Foundation
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Gagan Narang Sports Promotion Foundation is the brainchild of Gagan Narang,
ace shooter and Olympic bronze medallist. The foundation is established to
support and enhance sports and to churn sporting heroes out of ordinary
individuals.
At the heart of this foundation is a shooting academy, named 'Gun for Glory',
based in Pune. It promises to be a global shooting academy, bringing to India a
standard higher than ever before. It has few of the best coaches in World
shooting today and a gunsmith to make customised grips. It also offers course
modules for individuals aspiring to become coaches, as well as advanced
training for existing coaches.
Vision: "To make shooting India's most accessible and mainstream sport"
Key products/services: Coaching and Training for the sport of shooting (All
Disciplines)
Revenue streams: Coaching and ancillary services
Unique proposition: "One of its kind academy with international coaches
and world class infrastructure with all facilities under one roof"
Focus sports: Shooting (Olympic disciplines)
Competition: None
Reason for entering sports industry: To ensure promotion of the shooting
sport in the country
Challenges: Monetary challenges
Reasons for success: Idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
Monetary challenges
Feedback on government's role: Moral support from NRAI
Years in operation: 2
Number of employees: 18
Geographical spread: Pune
Business fundamentals:
Company speak:
Key details:
5150
Repucom
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Repucom is a worldwide sports marketing research firm that works with rights
holders, brands and broadcasters to add value to clients. It acquired companies
in Europe and USA as a form of expanding into more mature markets. Its client
roster includes FIFA, NFL NHL, MLB among a whole host of others, alongside
sponsors and broadcasters worldwide.It has a footprint in 22 countries and has
plans to invest and grow further in the future.
Vision: "To achieve world-wide leadership in Sports and Entertainment
research"
Key products/services: World's largest research company
Revenue streams: Sports and Media Research
Unique proposition: "Not aligned to any major corporation and
independent;; value delivered across other countries
Focus sports: All sports
Competition: TAM Sports product
Reason for entering sports industry : Opportunity to create impact
Challenges: Low/inadequate customer base;Monetary challenges
Reasons for success: Technical capabilities, idea and execution
Challenges for sports start-ups in India: Dependence on cricket
Feedback on government's role: Neutral
Years in operation: 5
Geographical spread: Bangalore
Business fundamentals:
Company speak:
Key details:
“Best Ideas”Sports Start-ups Businesses in India
25
Gagan Narang Sports Promotion
Foundation
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Gagan Narang Sports Promotion Foundation is the brainchild of Gagan Narang,
ace shooter and Olympic bronze medallist. The foundation is established to
support and enhance sports and to churn sporting heroes out of ordinary
individuals.
At the heart of this foundation is a shooting academy, named 'Gun for Glory',
based in Pune. It promises to be a global shooting academy, bringing to India a
standard higher than ever before. It has few of the best coaches in World
shooting today and a gunsmith to make customised grips. It also offers course
modules for individuals aspiring to become coaches, as well as advanced
training for existing coaches.
Vision: "To make shooting India's most accessible and mainstream sport"
Key products/services: Coaching and Training for the sport of shooting (All
Disciplines)
Revenue streams: Coaching and ancillary services
Unique proposition: "One of its kind academy with international coaches
and world class infrastructure with all facilities under one roof"
Focus sports: Shooting (Olympic disciplines)
Competition: None
Reason for entering sports industry: To ensure promotion of the shooting
sport in the country
Challenges: Monetary challenges
Reasons for success: Idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
Monetary challenges
Feedback on government's role: Moral support from NRAI
Years in operation: 2
Number of employees: 18
Geographical spread: Pune
Business fundamentals:
Company speak:
Key details:
5352
Edusports
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Edusports was founded by a group of passionate sports enthusiasts, with a
vision of having fitter and more active school children. It works with schools to
implement a best-in-class Physical Education & Sports programme. The
programme is designed to offer the same rigor in sports and physical education
as in academics. This ensures the children learn holistically through physical
activity and sports in addition to helping children improve their health and
fitness levels dramatically.
It has been hugely successful in transforming school PE activities, with a
presence in 82 cities, and has won multiple entrepreneurship awards.
1. An age-appropriate & inclusive sports/PE curriculum
2. Props & Equipment to run the curriculum
3. Trained instructors to deliver the curriculum on the ground
4. Technology based platform to monitor the programme performance
5. Periodic assessments to monitor the changes in each and every child
6. Stakeholder connects & trainings (teachers, parents, school leaders)"
Vision: "Building a healthier and fitter generation of kids through the magic of
physical activity & sports"
Key products/services: School sports programme having :
o 1. Age-appropriated, structured Curriculum & Tools(suited for Indian
context)
o 2. Detailed Assessments
o 3. Reporting and monitoring system
o 4. Age-appropriate props and equipment support
o 5. Resource/Training Support
o 6. Other add-on modules like Infrastructure consulting etc
Building blocks of the Edusports program:
Business fundamentals:
“Best Ideas”Sports Start-ups Businesses in India
25
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Revenue streams: Physical Education & School Sports Services
Unique proposition: "The uniqueness of the EduSports innovation is the
seamless manner in which all the different components (which were not
unique in themselves) are integrated together (for the 1st time ever) to help
children in schools become healthier & fitter via the medium of
sports/physical education."
Focus sports: Age appropriate sports approach:
o Pre-School: Focus on fundamental skills
o Primary schools: Introductory sports skills(covers Football, Basketball,
Cricket, Touch-rugby, Volleyball, Athletics)
o Middle school: Sport based(covers Football, Basketball, Cricket, Volleyball,
Athletics)
Competition: Leapstart, KOOH, Jumpbunch, SportyBeans
Reason for entering sports industry : Passion for sports
Challenges: Environmental challenges (industry support); Operational
(Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Absence of Industry/ecosystem;
Monetary challenges;
Feedback on government's role: Neutral
Years in operation: 5
Number of employees: 350
Geographical spread: 82 cities with at least 1 school in each city. Office in
Bangalore
Company speak:
Key details:
5352
Edusports
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Edusports was founded by a group of passionate sports enthusiasts, with a
vision of having fitter and more active school children. It works with schools to
implement a best-in-class Physical Education & Sports programme. The
programme is designed to offer the same rigor in sports and physical education
as in academics. This ensures the children learn holistically through physical
activity and sports in addition to helping children improve their health and
fitness levels dramatically.
It has been hugely successful in transforming school PE activities, with a
presence in 82 cities, and has won multiple entrepreneurship awards.
1. An age-appropriate & inclusive sports/PE curriculum
2. Props & Equipment to run the curriculum
3. Trained instructors to deliver the curriculum on the ground
4. Technology based platform to monitor the programme performance
5. Periodic assessments to monitor the changes in each and every child
6. Stakeholder connects & trainings (teachers, parents, school leaders)"
Vision: "Building a healthier and fitter generation of kids through the magic of
physical activity & sports"
Key products/services: School sports programme having :
o 1. Age-appropriated, structured Curriculum & Tools(suited for Indian
context)
o 2. Detailed Assessments
o 3. Reporting and monitoring system
o 4. Age-appropriate props and equipment support
o 5. Resource/Training Support
o 6. Other add-on modules like Infrastructure consulting etc
Building blocks of the Edusports program:
Business fundamentals:
“Best Ideas”Sports Start-ups Businesses in India
25
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Revenue streams: Physical Education & School Sports Services
Unique proposition: "The uniqueness of the EduSports innovation is the
seamless manner in which all the different components (which were not
unique in themselves) are integrated together (for the 1st time ever) to help
children in schools become healthier & fitter via the medium of
sports/physical education."
Focus sports: Age appropriate sports approach:
o Pre-School: Focus on fundamental skills
o Primary schools: Introductory sports skills(covers Football, Basketball,
Cricket, Touch-rugby, Volleyball, Athletics)
o Middle school: Sport based(covers Football, Basketball, Cricket, Volleyball,
Athletics)
Competition: Leapstart, KOOH, Jumpbunch, SportyBeans
Reason for entering sports industry : Passion for sports
Challenges: Environmental challenges (industry support); Operational
(Scaling up/manpower etc)
Reasons for success: Perseverance, idea and execution
Challenges for sports start-ups in India: Absence of Industry/ecosystem;
Monetary challenges;
Feedback on government's role: Neutral
Years in operation: 5
Number of employees: 350
Geographical spread: 82 cities with at least 1 school in each city. Office in
Bangalore
Company speak:
Key details:
5554
Fitkids Education & Training
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Developed by Fitkids, Leapstart is a unique K-12 grass-root level sports
education program, delivering comprehensive turnkey physical education
solution to schools. The founding team led by Dev Roy, consisted of sports
enthusiasts and business school graduates, realized that investment in training
teachers on the school payrolls offer limited return due to high faculty attrition
and lateral movement. Hence, in order to deliver a consistent high quality
product, they realized that there is a need to control the entire value chain -
starting at curriculum development, product design, professional development,
in-school delivery, and student assessment.
The program was developed in partnership with SPARK, a US based Physical
Education program, which has a footprint in over 1,000 schools across 30
countries which reaches to almost 1 million students.
Over the years through interactions with key decision makers in the school,
parents, educations, industry experts and children has brought to light a larger
and more systemic problem. The education system is not equipping our children
with 21st century skills such as self-expression, risk-taking, lateral and critical
thinking etc. and to compete in a global world. As a consequence Fitkids is
working on creating a suite of supplemental learning solutions which include
dance education, STEM, robotics, career counselling etc.
Vision: To be the teacher, partner and employer of choice
Key products/services: LeapStart (K-12 grassroots level sports education
program), GAIT (Dance education program)
Revenue streams: 90% of revenues from Leapstart at present. Future
products such as dance education, STEM, robotics, career counselling etc. are
expected to contribute ~30% of turnover by 2016.
Unique proposition:
o Turnkey solution - fully integrated right from product development,
curriculum, trainer, equipment, assessment and competitive sport
Business fundamentals:
“Best Ideas”Sports Start-ups Businesses in India
25
o Carefully crafted age-appropriate learning solutions based on outcomes
required for various age-groups including Early Childhood, K-2, 3-6 and 7-
12
o High quality individualized equipment
o Lowest child to trainer ratio in the industry
o High quality trainers
o Year-round competitive national tournaments across four sports
(badminton, cricket, football and basketball)
Focus sports: Balancing conventional sports like football, cricket and
basketball, with new sports such as tennis, hockey, swimming, archery,
korfball, broomball, golf, ultimate frisbee, handball, softball, badminton and
volleyball etc.
Competition: Edusports, Kids Out of Home, JumpBunch, and Sports Mentor
Reason for entering sports industry : Passion for sports
Challenges: Operational (Scaling up/manpower etc)
Reasons for success: Technical capabilities, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
Dependence on cricket
Feedback on government's role: Neutral
Years in operation: 3
Number of employees: 350
Geographical spread: Headoffice located in Bangalore with presence in 33
cities across 12 states
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Company speak:
Key details:
5554
Fitkids Education & Training
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Developed by Fitkids, Leapstart is a unique K-12 grass-root level sports
education program, delivering comprehensive turnkey physical education
solution to schools. The founding team led by Dev Roy, consisted of sports
enthusiasts and business school graduates, realized that investment in training
teachers on the school payrolls offer limited return due to high faculty attrition
and lateral movement. Hence, in order to deliver a consistent high quality
product, they realized that there is a need to control the entire value chain -
starting at curriculum development, product design, professional development,
in-school delivery, and student assessment.
The program was developed in partnership with SPARK, a US based Physical
Education program, which has a footprint in over 1,000 schools across 30
countries which reaches to almost 1 million students.
Over the years through interactions with key decision makers in the school,
parents, educations, industry experts and children has brought to light a larger
and more systemic problem. The education system is not equipping our children
with 21st century skills such as self-expression, risk-taking, lateral and critical
thinking etc. and to compete in a global world. As a consequence Fitkids is
working on creating a suite of supplemental learning solutions which include
dance education, STEM, robotics, career counselling etc.
Vision: To be the teacher, partner and employer of choice
Key products/services: LeapStart (K-12 grassroots level sports education
program), GAIT (Dance education program)
Revenue streams: 90% of revenues from Leapstart at present. Future
products such as dance education, STEM, robotics, career counselling etc. are
expected to contribute ~30% of turnover by 2016.
Unique proposition:
o Turnkey solution - fully integrated right from product development,
curriculum, trainer, equipment, assessment and competitive sport
Business fundamentals:
“Best Ideas”Sports Start-ups Businesses in India
25
o Carefully crafted age-appropriate learning solutions based on outcomes
required for various age-groups including Early Childhood, K-2, 3-6 and 7-
12
o High quality individualized equipment
o Lowest child to trainer ratio in the industry
o High quality trainers
o Year-round competitive national tournaments across four sports
(badminton, cricket, football and basketball)
Focus sports: Balancing conventional sports like football, cricket and
basketball, with new sports such as tennis, hockey, swimming, archery,
korfball, broomball, golf, ultimate frisbee, handball, softball, badminton and
volleyball etc.
Competition: Edusports, Kids Out of Home, JumpBunch, and Sports Mentor
Reason for entering sports industry : Passion for sports
Challenges: Operational (Scaling up/manpower etc)
Reasons for success: Technical capabilities, idea and execution
Challenges for sports start-ups in India: Lack of sports focus in general,
Dependence on cricket
Feedback on government's role: Neutral
Years in operation: 3
Number of employees: 350
Geographical spread: Headoffice located in Bangalore with presence in 33
cities across 12 states
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Company speak:
Key details:
56
FICCI Secretariat:
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l Khushboo Luthra, Assistant Director
l Amit Mantri, Research Associate
Dextra Sports Team:
l Prateek Karmakar, Founder
l Vaibhav Pandey, Co-Founder
l Tashi Dorjey, Co-Founder
Rajpal Singh, Director and Head, Youth Affairs and Sports
“Best Ideas”Sports Start-ups Businesses in India
25
Credits
“Best Ideas”Sports Start-ups Businesses in India
25Rajpal Singh
Director & Head Sports and Youth AffairsFICCI
Industry's Voice for Policy ChangeFederation House, Tansen Marg, New Delhi- 110001
T: +91-11-23487400, F: +91-11-23320714E: [email protected] W: www.ficci.com
Pratik Karmakar/Vaibhav PandeyFounder & Co-Founder
C-44/G Freedom Fighter Enclave, SaketNew Delhi - 110030
E: [email protected]/[email protected]: www.dextrasport.in
M: +91-8802631602/9873921765