sports index participation trends 2015 · regular+ participation rate (1) bi-monthly 57 51 by...
TRANSCRIPT
Sports Index
Participation Trends 2015
Prepared by:
Market Insights & Consumer Analytics
Released on:
June 2016
Respondent Profile • At least 13 years old• Singapore Citizens and Permanent Residents• Not working or related to anyone working in Sport Singapore
Interview and Sampling Methodology
Computer-assisted personal interview of one household member (selected using the Kish Grid sampling methodology) from each household.
List of randomly sampled households for each month of fieldwork were provided by the Department of Statistics (DOS)
N = 7602
Fieldwork Period 8 January 2015 – 28 Dec 2015
Population Baseand Weighted Variables
June 2014 Population Figures from DOS were used to determine weights for Age Group, Gender, and Race.
Total 13+ year old population: 3,351,102
Data Collection Agency and Analysis Tool
Asia Insight (asiainsight.com)Analysis was done using the Qualtrics Survey Software
Questionnaire Design, Analysis and Reporting
[email protected] Insights and Consumer Analytics (Sport Singapore)
Quick Facts about Sports Index
Past Year (PY) Participants /
Non-participants
Participated / Not participated in any sports or
recreational physical activity in the past year
Past 4 Weeks (P4W) Participants / Non-participants
Participated / Not participated in any sports or recreational physical activity in the past 4 weeks
(P4W Non-participants have participated in past year but not in past 4 weeks)
Irregular Participants Participated 1-3x in the past 4 weeks
Regular Participants Participated 1-2x a week in the past 4 weeks
Frequent Participants Participated at least 3x a week in the past 4 weeks
Regular+ Participants Regular + Frequent Participants (ie at least 1x a week)
Defining Participation
All Respondents
Past Year
Participants
Participated in past 4 weeks
Not participated in past 4 weeks but
participated in the past year
Past Year
Non-Participants
Respondent Breakdown by Participation Level
All Respondents
(13+ Years Old Singapore Residents)
3,351,102
Past Year
Participants
71%
Participated in past 4 weeks
62%
Not participated in past 4 weeks but participated in
the past year
9%Past Year
Non-Participants
29%
4 31
15
13
9
3 21
11
Once in P4W 2x in P4W 3x in P4W Once/Wk 2x/Wk 3x/Wk 4x/Wk 5x/Wk 6x/Wk Everyday
Breakdown of Past 4 Weeks Participants
Regular FrequentIrregular
Regular+
54%
Regular+ participants account for more than half of the 13+ year old residents
Figures are in % based on all respondents (7,602)
Figures are in % based on all respondents (7,602)
Regular+ Participation Rate (1)
Bi-monthly
57 51
By Gender
61
53
51
5849
By Region Chinese Malay
Indian Others
By Race
54 48
60 59
53
57
54 54
52
54
Jan/Feb Mar/Apr May/Jun Jul/Aug Sep/Oct Nov/Dec
Highest regular+ participation during the months of March and April, among males, residents of North region, and of the Indian race.
Figures are in % based on all respondents per subgroup
n=798 n=1,130 n=1,135 n=1,506 n=1,533 n=1,499 n=3,715 n=3,887
n=1,501
n=1,120
n=2,082
n=1,738
n=1,157
n=5,723 n=975
n=666 n=237
68
5157
4337
46
56
Student Homemaker Retired Unemployed Blue Collar Other White Collar PMET
Regular+ Participation Rate (2)
By Economic Activity
4347
5558 60 59
By Household Income
Note: About 35% of all respondents either refused to respond to this question or were not sure of
their household income.
44
5460
68
61
By Dwelling Type
Less
th
an
1500
1500 -
2999
3000 -
4999
5000 -
6999
7000 -
9999
10000 o
r m
ore
HD
B 1
-3 R
oo
m
HD
B 4
Ro
om
HD
B 5
Ro
om
+
Exe
c +
HU
DC
Co
nd
om
iniu
m
or
Ap
art
me
nt
Lan
de
d P
rop
ert
y
Participation improves with better economic status, household income, and dwelling type.
n=1,053 n=1,303 n=831 n=273 n=381 n=929 n=2,062
n=598 n=795 n=1,115 n=1,062 n=692 n=649 n=1,995 n=3,044 n=2,029 n=417 n=100
PMET: Professional,
Managerial, Executive
and Technical JobsAgricultural and Fishery
Workers, Craftsmen and
Related Trade Workers,
Plant and Machine
Operators and Assemblers,
Cleaners and Laborers
Clerical Support
Workers, Service
and Sales Workers
35
5215
44
Participation Level
Teens Young Adults Middle-aged Adults Seniors
68
9
46
31
12
10
12
43
24
20
11
1137
21
5877
67
30
12
11
29
18
47
57
51
32
97
28
23
51
36
96
23
25
49
59
40
5214
38
52
Regular+
Regular+
Males are generally more active than females even across life stages,
except during middle-age when the gap narrows, most likely because
of greater responsibilities at home and at work.
Top Activities in terms of Reach, Retention, and Regular+ Participation
* Sorted by Column “B” (Past 4 Weeks Participation)
Rank Activity 1-20 A B
*C
Rank Activity 21-40 A B
*C
1 Walking mainly for health or fitness 20.8 16.9 15.0 21 Billiards / Pool / Snooker 1.5 0.5 0.2
2 Outdoor Jogging / Running 23.1 16.6 14.1 22 Tennis / Mini Tennis 1.2 0.5 0.3
3 Swimming 15.1 7.9 5.2 23 Floorball 1.3 0.4 0.4
4 Other workout or exercises with gym equipment 6.6 5.2 4.8 24 Rope Skipping 1.0 0.4 0.4
5 Badminton 11.5 5.1 3.6 25 Futsal 0.8 0.4 0.2
6 Bicycle Touring 9.2 4.9 3.8 26 Netball 1.2 0.4 0.4
7 Football / Soccer 6.6 3.6 2.9 27 Gymnastics 0.6 0.4 0.4
8 Basketball 5.8 3.0 2.3 28 Exercise Bike / Stationary Bike 1.0 0.4 0.3
9 Yoga 3.0 2.0 1.7 29 Flying Disc / Frisbee 0.9 0.3 0.3
10 Treadmill 2.9 1.9 1.7 30 Road Racing (Cycling) 0.5 0.3 0.2
11 Calisthenics / Circuit Training / Stretching 2.5 1.8 1.7 31 Baseball / Softball 1.0 0.3 0.2
12 Dance Sports 2.0 1.3 1.1 32 Taekwondo 0.7 0.3 0.2
13 Bowling 5.0 1.2 0.5 33 Climbing /Mountaineering / Bouldering 1.0 0.3 0.1
14 Weightlifting / Weigh Training / Body Building 1.2 0.9 0.8 34 Skateboarding / Skating / Skatescooting 0.9 0.3 0.2
15 Stair Climbing 1.5 0.7 0.6 35 Canoeing / Kayaking 1.1 0.2 0.1
16 Qigong 0.8 0.7 0.6 36 Mountain Biking 0.5 0.2 0.2
17 Golf 1.1 0.6 0.3 37 Chess / Checkers / Xian Qi 0.8 0.2 0.2
18 Tai Chi 0.7 0.6 0.5 38 Track and Field Athletics 0.6 0.2 0.2
19 Table Tennis 1.8 0.5 0.3 39 Ice Skating 1.0 0.2 0.1
20 Volleyball 1.6 0.5 0.4 40 Sepak Takraw 0.4 0.2 0.2
All respondents (7,602)
% of all respondents who participated in the activity at least once in the past year (REACH)A
B
C
% of all respondents who participated in the activity (not for the first time) in the past 4 weeks (RETENTION)
Base
% of all respondents who participated in the activity at least once a week in the past 4 weeks (REGULAR PARTICIPATION)
Top 10 Activities in Past 4 Weeks
Teens Young Adults Middle-aged Adults Seniors
Basketball 27
Football / Soccer 25
Jogging / Running* 17
Badminton 15
Swimming 11
Bicycle Touring 7
Bowling 4
Other workout** 4
Futsal 3
Walking for health 3
Jogging / Running* 29
Badminton 19
Swimming 13
Basketball 8
Walking for health 7
Netball 7
Volleyball 7
Other workout** 7
Football / Soccer 6
Dance Sports 6
Jogging / Running* 32
Swimming 13
Football / Soccer 13
Badminton 8
Other workout** 8
Basketball 7
Bicycle Touring 7
Walking for health 6
Weightlifting 3
Bowling 3
Jogging / Running* 28
Swimming 18
Walking for health 17
Other workout** 8
Yoga 8
Badminton 7
Bicycle Touring 7
Dance Sports 3
Treadmill 3
Basketball 2
Jogging / Running* 29
Walking for health 22
Swimming 14
Bicycle Touring 12
Badminton 8
Other workout** 6
Football / Soccer 3
Treadmill 3
Calisthenics 2
Golf 2
Walking for health 38
Jogging / Running* 18
Swimming 8
Other workout** 7
Bicycle Touring 6
Yoga 5
Calisthenics 4
Badminton 4
Treadmill 3
Dance Sports 3
* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner
Walking for health 53
Jogging / Running* 14
Bicycle Touring 8
Other workout** 6
Calisthenics 4
Treadmill 3
Swimming 2
Golf 2
Tai Chi 2
Qigong 2
Walking for health 51
Other workout** 10
Calisthenics 8
Jogging / Running* 6
Qigong 5
Dance Sports 3
Tai Chi 3
Treadmill 2
Swimming 2
Exercise Bike 1
Participation Frequency
62
49
45
34
29
28
24
22
20
18
15
12
11
11
10
8
6
5
4
2
35
43
46
59
64
45
56
42
63
51
54
30
31
62
48
44
38
23
30
50
1
8
9
5
6
26
13
16
10
13
20
12
18
18
16
25
7
11
20
33
2
2
1
6
19
7
18
11
45
40
9
27
24
49
61
46
15
Bowling
Golf
Table Tennis
Swimming
Badminton
Volleyball
Basketball
Bicycle Touring
Football / Soccer
Yoga
Outdoor Jogging
Tai Chi
Walking
Dance Sports
Treadmill
Other workout
Stair Climbing
Qigong
Calisthenics
Weightlifting
Less than once a week 1-2x/Week 3-4x/Week 5x or more/Week
Ind
ivid
ua
l, S
imp
le, Fo
r h
ea
lth
Te
am
, W
ith
Ru
les,
Fo
r re
cre
atio
n/c
om
pe
titio
n(Among Top 20 Activities in Past 4 Weeks)
Activities usually done for health and are non-competitive are done
more frequently as compared to more competitive activities.
Figures are in % based on past 4 weeks participants for each activity
n=66
138
52
52
393
142
97
1,287
43
1,258
155
274
371
230
39
388
600
41
44
91
Duration per Session
0
0
0
0
1
2
2
2
3
4
5
7
8
9
10
13
15
21
47
69
0
9
6
13
8
14
27
32
25
24
6
28
37
23
51
52
33
46
27
19
7
47
20
20
30
33
44
46
46
35
30
30
16
52
31
28
30
26
22
12
93
44
74
67
60
52
27
19
26
37
58
35
39
16
7
7
21
6
4
0
Golf
Dance Sports
Football / Soccer
Basketball
Bowling
Badminton
Swimming
Qigong
Tai Chi
Table Tennis
Volleyball
Bicycle Touring
Weightlifting
Yoga
Outdoor Jogging
Walking
Other workout
Treadmill
Calisthenics
Stair Climbing
Less than 30 minutes 30-59 mins 60-89 mins 90+ mins
(Among Top 20 Activities in Past 4 Weeks)
However, non-competitive activities are done in shorter duration per session while activities with a competitive element last longer.
Ind
ivid
ua
l, S
imp
le, Fo
r h
ea
lth
Te
am
, W
ith
Ru
les,
Fo
r re
cre
atio
n/c
om
pe
titio
n
Figures are in % based on past 4 weeks participants for each activity
n=52
138
142
393
1,287
1,258
155
66
371
39
41
43
52
600
388
91
230
274
97
44
Participation Venue and Companion
2
7
10
12
53
Public Facilities (e.g. park or beaches)
Residential Facilities (e.g. home gym or condo pool)
School Facilities (offered to students or faculty)
Community Centers
Work or Company Facilities (including army camp)
Fre
e F
ac
ilitie
s 88%
1
1
2
6
9
ActiveSG / Sport Singapore Facilities / Sports Centres
Other Private Club Facilities (e.g. Fitness First)
NS Facilities (e.g. SAFRA, Home Team NS)
National Stadium Club / Sports Hub at Kallang
Dual-use Scheme School Facilities
Pa
id F
ac
ilitie
s 2
3%
2
4
4
8
11
16
29
49
Participated alone
Friend / Neighbor
Spouse / Partner
Child
Schoolmate
Sibling
Colleague
Parent
34
65
Is friend or neighbor
of a different race?
Yes
No
Participants opt for free facilities but among the
paid facilities, ActiveSG is most preferred.
About half of participants do activities by
themselves. Three out of 10 do so with a
friend/neighbor, majority of which are of a
different race.
Figures are in % based on past 4 weeks participants (4,676)
Activities Most Enjoyed and Most Participated In Past Year
Ra
nk
Most Enjoyed % of Past Year Participants who Enjoyed the Activity the
Most (across other activities participated in past year)
% S
ha
re
Most Participated In% of Past Year Participants who Participated in the
Activity the Most (across other activities in past year)
% S
ha
re
Ind
ex*
1 Walking mainly for health or fitness 21.9 Walking for health or fitness 23.2 1.3
2 Outdoor Jogging / Running 16.8 Outdoor Jogging / Running 20.4 3.6
3 Swimming 9.0 Swimming 8.0 -1.0
4 Badminton 6.3 Other workout or exercises with gym equipment 6.4 0.3
5 Other workout or exercises with gym equipment 6.1 Badminton 5.7 -0.6
6 Bicycle Touring 5.6 Bicycle Touring 5.1 -0.5
7 Football / Soccer 5.0 Football / Soccer 4.5 -0.5
8 Basketball 3.6 Basketball 3.2 -0.4
9 Yoga 2.3 Calisthenics / Circuit Training / Stretching 2.2 0.0
10 Calisthenics / Circuit Training / Stretching 2.2 Treadmill 2.2 0.2
11 Dance Sports 2.0 Yoga 2.2 -0.1
12 Treadmill 2.0 Dance Sports 1.8 -0.2
13 Bowling 1.3 Bowling 1.0 -0.3
14 Qigong 0.8 Qigong 0.8 0.0
15 Golf 0.8 Golf 0.8 0.0
16 Netball 0.7 Weightlifting / Weight Training / Body Building 0.7 0.3
17 Tai Chi 0.6 Tai Chi 0.7 0.1
18 Tennis / Mini Tennis 0.5 Stair Climbing 0.6 0.2
19 Floorball 0.5 Netball 0.6 -0.1
20 Volleyball 0.5 Tennis / Mini-Tennis 0.5 0.0
Sh
are
s a
dd
up
to
10
0%
ac
ross
sp
ort
s
NOTE: The ranking of activities in terms of enjoyment and participation levels vary greatly across the age groups. For instance Basketball gets a 13% enjoyment share among the Teens but because the segment contributes the least to the population size, Basketball gets a lower ranking at the overall level. As such it is important to
look at preferences by life stage or age group (or other relevant segments) and be more targeted in sport-promoting efforts.
* Index is the difference between the enjoyment share and the participation share. >0 means that the activity (Most Participated In column) gets participants who may not necessarily enjoy it but potentially because of convenience or other factors, they are able to do more of this activity rather than their most enjoyed activity.
Figures are in % based on past year participants (5,376)
What Makes an Activity Enjoyable
Maintains health, fitness, or physical well-being /
Good way to sweat it out / Exercises the body42
Supports physical development (e.g. posture, strength, or stamina) or motor skills (e.g. flexibility, balance) 14
Improves appearance / Helps in losing or managing weight / Builds or shapes muscles 12
Relaxing, refreshing, or cooling to the mind and body 12
Promotes bonding / A social platform (e.g. make new friends) 11
It is a team or group sport / Fun to do in a group / Friends or family like to do it / Promotes team spirit 10
Convenient or conducive facilities 11
Easy / Safe / Comfortable to do (less sweat, less strenuous, less effort) 10
Convenient to organize or set up in terms of timing and resources (e.g. no need for kaki / gear / booking fee) 9
Passionate about the sport / Fan of the sport 6
Challenging / Fast-paced / Requires higher level of skills or energy / Requires variety of movements 6
Good for mental development 6
General liking of the activity 5
A means to see places, do, or enjoy other things (e.g. nature or music) simultaneously 4
It is an activity learned in school / Childhood sport / First sport learned 2
Provides sense of freedom, control, achievement / Promotes emotional release 2
Competitive / Exciting to win a game 1
Adventurous, unique, exciting experience 1
Physical
Social
Convenience
Physical benefits (including physical development,
image enhancement, and relaxation) is a major
driver to participation followed by social benefits and
whether the activity is convenient both in set-up and
ease of doing.
Figures are in % based on past year participants (5,376)
Motivators that Matter Most
Note: The reasons above were shown to respondents for them to rate from 1-10 in terms of importance, different from what makes an activity
enjoyable which are provided spontaneously by the respondents.
70
62
41
30
27
24
9
7
6
6
2
8
9
14
10
13
10
5
5
4
3
1
6
8
19
15
12
18
11
11
9
9
4
8
10
15
21
19
22
29
31
30
31
27
8
12
12
25
29
26
46
47
51
51
67
To train for an event or competition
Recover from injury or illness
New facilities which previously were not
available
To meet other people
Flexible work schedule
To develop skills that help you perform
better at school, work, or life in general
For the love of the sport
To look or feel good
For mental health
To de-stress
For physical health
0-2 points 3-4 points 5 (midpoint) 6-7 points 8-10 pointsMean Score
8.0
7.2
7.2
7.0
6.8
5.2
5.1
4.8
3.6
2.7
2.2
While physical health remains most important driver, mental, and emotional well-being (e.g. stress-free, healthy self image) also play crucial roles.
Figures are in % based on past year participants (5,376)
Reasons for Not Participating in Past Year
1
2
4
3
10
9
17
34
43
4
7
5
8
5
10
6
14
8
95
91
91
90
84
81
77
52
49
Lack of money for sports activities
Lack of facilities nearby
Short-term personal injury or illness
Lack of sport partner / companion
Long-term personal health condition or
disability
Lack of time: Because of other non-sports
recreational activities
Lack of time: Need to take care of elderly
or children
Not interested in sports
Lack of time: Because of work
To a large extent To some extent Not at all
Note: The reasons above were shown to respondents for them to rate in terms of extent (To a large extent, To some extent, Not at all)
Lack of time, particularly because of work, affects half of the past year non-participants. Noteworthy, also about half (48%) are not interested in sports. This translates to 14% of the 13+ year old population most difficult to convert.
Figures are in % based on past year non-participants (2,226)
All Sedentary: Those who did not do sports in P. 1 yearU= 972,000
Aspirational Activities* and Ways of Engaging in These
*Among Past Year Non-participants: Activities they are interested in but not able to do or participate in as much as they like. Among Past Year Participants: Same but excluding their activity most participated in the past year
Among Past Year Participants % Among Past Year Non-participants %
Yoga 11 Yoga 12
Badminton 4 Outdoor Jogging / Running 5
Swimming 3 Walking mainly for health 4
Archery 2 Swimming 4
Football / Soccer 2 Badminton 3
Basketball 2 Football / Soccer 3
Bicycle Touring 2 Basketball 1
Bowling 1 Bicycle Touring 1
Tennis / Mini Tennis 1 Bowling 1
Ice Skating 1 Ice Skating 1
Yoga is most aspirational activity followed by Badminton among past year participants and Jogging /
Running among non-participants.
Figures are in % based on past year participants (5,376) and past year non-participants (2.226)
Perceptions toward Sports and Sense of National Pride
4
4
4
4
2
3
1
23
19
19
25
13
18
9
68
70
72
65
77
74
75
6
6
5
5
8
5
14
Supporting Team Singapore athletes gives me
a sense of national pride as a Singaporean
I am proud of Singapore's international sports
achievements
I am proud of the opportunities for sports
participation and spectatorship that
Singapore has to offer
Sports provide me with opportunities for
character and leadership development
Sports can bring people together regardless of
different background
Watching or participating in sports events can
promote community bonding
Sports not only improve physical health but
also strengthen mental health (e.g. resilience,
strive for excellence, never give up attitude)
Strongly disagree Disagree Neutral Agree Strongly agree
Residents are generally positive toward sports overall and have good sense of national pride that is
hinged on Singapore’s sports offerings, international sports achievements, and Team Singapore athletes
Figures are in % based on all respondents (7,602)
Pe
rce
ptio
n t
ow
ard
Sp
ort
sSe
nse
of
Na
tio
na
l P
rid
e
Single vs. Multiple Activities in Past 4 WeeksAmong past 4 weeks participants, seven out of ten participated in only one type of physical activity, usually Physical Exercise (69% of single activity participants).
Single73
Multiple27
1
2
4
5
6
7
8
16
20
29
Walking for health
Outdoor Jogging/Running
Cardio Exercise/Workout
Ball Sports
Water Sports
Racket Sports
Wheel Sports
Mind-body Exercises
Target Sports
Combat Sports
Rest are below 1%
4
10
11
20
21
25
26
27
31
45
Walking for health
Outdoor Jogging/Running
Cardio Exercise/Workout
Ball Sports
Water Sports
Racket Sports
Wheel Sports
Mind-body Exercises
Target Sports
Combat Sports
Rest are below 2%
Physical Exercise (69)Walking for health
Outdoor Jogging/Running
Cardio Exercise/Workout
Mind-body Exercises
Individual Sports (14)Wheel Sports
Water Sports (mainly Swimming)
Target Sports
Team Sports (15)Ball Sports
Racket Sports
Combat Sports
Figures are in % based on past 4 weeks participants (4,676)
Figures are in % based on multiple activities participants (1,243)
Figures are in % based on single activity participants (3,431)
Profile of Participation Frequency Segments
Irregular (n=573) Regular (n=2,122) Frequent (n=1,981)
Oc
cu
pa
tio
nM
arita
l Sta
tus
Dw
ellin
g T
yp
eThere is a higher proportion of homemakers and retirees among the Frequent participants, suggesting that this segment
indeed has more free time hence are able to participate more often than the Irregular or Regular participants
2
2
3
4
13
22
55
Full-time employee
Student
Homemaker
Freelance or Part-time
Retired
NS / Armed Forces / Diplomat
Unemployed
2
2
5
5
11
21
54
Full-time employee
Student
Homemaker
Freelance or Part-time
Retired
NS / Armed Forces / Diplomat
Unemployed
4
2
19
6
22
13
34
Full-time employee
Student
Homemaker
Freelance or Part-time
Retired
NS / Armed Forces / Diplomat
Unemployed
6
41
53
Married with kids
Single
Married without kids
8
42
50
Married with kids
Single
Married without kids
5
35
60
Married with kids
Single
Married without kids
1
6
69
23
HDB 1-3 Rooms
HDB 4-5 Rooms/Exec/HUDC
Condo/Apartment
Landed
2
8
73
18
HDB 1-3 Rooms
HDB 4-5 Rooms/Exec/HUDC
Condo/Apartment
Landed
1
6
67
26
HDB 1-3 Rooms
HDB 4-5 Rooms/Exec/HUDC
Condo/Apartment
Landed
Comparison of Preferred Activities and Motivators
Irregular (n=573) Regular (n=2,122) Frequent (n=1,981)
Mo
st E
njo
ya
ble
Sp
ort
sW
ha
tM
ak
es
Sp
ort
s En
joy
ab
le
Swimming 19
Walking for health 15
Jogging/Running* 13
Badminton 10
Bicycle Touring 5
Football / Soccer 5
Basketball 5
Bowling 3
Other workout** 3
Golf 2
Maintains health 39
Promotes bonding 16
For physical development 15
Improves appearance 13
Convenient facilities 13
Convenient to organize 13
Relaxing to mind and body 13
Fun to do in a group 11
Easy, safe, comfortable to do 10
Good for mental development 9
Challenging / Requires skills 9
Passionate about the sport 6
Jogging/Running* 19
Walking for health 16
Swimming 10
Badminton 8
Football / Soccer 7
Other workout 6
Bicycle Touring 5
Basketball 4
Yoga 3
Dance Sports 2
Maintains health 43
For physical development 16
Promotes bonding 13
Improves appearance 12
Fun to do in a group 12
Relaxing to the mind and body 11
Convenient facilities 9
Easy, safe, comfortable to do 8
Passionate about the sport 7
Challenging / Requires skills 7
General liking of the activity 5
Good for mental development 5
* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner
Walking for health 33
Jogging / Running* 16
Other workout** 8
Bicycle Touring 6
Calisthenics 4
Swimming 4
Badminton 3
Basketball 3
Football / Soccer 3
Treadmill 3
Maintains health 47
For physical development 15
Convenient facilities 13
Improves appearance 12
Easy, safe, comfortable to do 12
Relaxing to mind and body 11
Convenient to organize 9
Promotes bonding 9
Fun to do in a group 7
Good for mental development 9
General liking of the activity 5
Challenging / Requires skills 5
The participation frequency segments appear to be defined by the activities they enjoy most and what motivates
them. The Irregular and Regular prefer team or facility-dependent activities while the Frequent opt for convenience.
Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)
Siz
e 335,655 (10% contribution to 13+
y.o. population)
1,123,893 (34% contribution to 13+ y.o.
population)
1,228,451 (37% contribution to 13+ y.o.
population)
663,103 (20% contribution 13+ y.o.
population)
Ho
use
ho
ldIn
co
me
Not Applicable (More than half were unable to provide a response)
Sp
ort
s P
art
icip
atio
nR
ate
Ba
se:
All
Re
spo
nd
en
ts
Top
Sp
ort
s C
ate
go
rie
sB
ase
:P
ast
4 W
ee
ks
Pa
rtic
ipa
nts
Residents Profiling by Life Stage
Ball Sports 46
Jogging/Running* 26
Racket Sports 21
Water Sports 15
Cardio Exercise/Workout 15
Target Sports 10
Wheel Sports 7
Walking for health 6
Combat Sports 4
Winter Sports 2
Jogging/Running* 36
Water Sports 19
Cardio Exercise/Workout 19
Ball Sports 17
Walking for health 13
Racket Sports 11
Wheel Sports 10
Target Sports 6
Mind-body Exercises 6
Combat Sports 2
Walking for health 35
Jogging/Running* 28
Cardio Exercise/Workout 19
Water Sports 13
Wheel Sports 11
Racket Sports 8
Mind-body Exercises 6
Ball Sports 4
Target Sports 2
Combat Sports 1
Walking for health 57
Cardio Exercise/Workout 22
Jogging/Running* 11
Mind-body Exercises 7
Wheel Sports 5
Water Sports 2
Target Sports 2
Racket Sports 2
Combat Sports 1
Ball Sports 0.5
* Outdoor and not on Treadmill; includes Athletics and Triathlon, Decathlon, etc.
99
11
45
27 25
12
1133
1934
97
26
2437
5214
41
Participated in past year
but not in past 4 weeksNot participated in
past year
Participated in past 4 weeks
7252 50
56
Less than 3,000 9
3,000 – 6,999 33
7,000+ 28
Refused/Don’t Know 29
Less than 3,000 20
3,000 – 6,999 35
7,000+ 18
Refused/Don’t Know 28
Less than 3,000 34
3,000 – 6,999 16
7,000+ 6
Refused/Don’t Know 44
Younger generation do more Team Sports, especially Ball Sports, while the older prefer Physical Exercise,mainly Walking for health.
Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)
Mo
st E
njo
ya
ble
Sp
ort
sW
ha
tM
ak
es
Sp
ort
s En
joy
ab
le
Basketball 13
Football / Soccer 12
Badminton 12
Jogging/Running* 10
Swimming 7
Bicycle Touring 4
Other workout** 4
Netball 3
Dance Sports 3
Floorball 3
Jogging/Running* 21
Swimming 13
Walking for health 9
Badminton 8
Football/Soccer 7
Other workout** 7
Basketball 5
Bicycle Touring 5
Yoga 4
Dance Sports 2
Walking for health 28
Jogging/Running* 19
Swimming 9
Bicycle Touring 8
Other workout** 6
Badminton 5
Calisthenics 3
Treadmill 3
Football/Soccer 2
Yoga 2
Walking for health 52
Jogging/Running* 8
Other workout** 8
Calisthenics 6
Bicycle Touring 3
Qigong 3
Swimming 3
Treadmill 2
Dance Sports 2
Tai Chi 2
Maintains health 33
Fun to do in group 20
Promotes bonding 18
For physical development 17
Challenging/Requires skills 15
Improves appearance 14
Passionate about sport 12
Easy, safe, comfortable 8
General liking of activity 8
Convenient to organize 8
Convenient facilities 7
Relaxing to mind & body 6
* Outdoor and not on Treadmill** Other workout or exercises with equipment in Gym / Home Gym / Indoor or Outdoor Fitness Corner
Preferred Activities and Motivators
Maintains health 52
For physical development 17
Convenient facilities 13
Relaxing to mind & body 13
Easy, safe, comfortable 13
Improves appearance 11
Convenient to organize 11
For mental development 7
Promotes bonding 6
Fun to do in a group 3
Enjoy other things 3
General liking of activity 3
Maintains health 46
For physical development 13
Relaxing to mind & body 12
Convenient facilities 11
Easy, safe, comfortable 11
Improves appearance 11
Promotes bonding 9
Convenient to organize 9
Fun to do in a group 7
For mental development 5
Enjoy other things 5
General liking of activity 5
Maintains health 37
For physical development 14
Promotes bonding 14
Fun to do in a group 13
Relaxing to mind & body 12
Improves appearance 11
Convenient facilities 10
Convenient to organize 9
Easy, safe, comfortable 8
Passionate about sport 8
Challenging/Requires skills 8
General liking of the activity 6
Motivations evolve through life stages. The young look forward to reaping social benefits while the old the physical benefits.
Teens (13-19 Y.O.) Young Adults (20-39 Y.O.) M.A. Adults (40-59 Y.O.) Seniors (60+)
% o
fN
on
-pa
rtic
ipa
nts
in P
ast
Ye
ar
Ba
rrie
rs t
o P
art
icip
atio
n in
Pa
st Y
ea
r*Barriers to Participation in Past Year
7
10
6
12
6
32
7
55
32
Lack of time: Because of work
Not interested in sports
Lack of time: Need to care for family
Lack of time: Due to other activities**
Long-term physical disability
Lack of sport partner/companion
Short-term personal injury or illness
25
1211
33
1934
97
26
24 37
5214
419
9
11
45
27
Lack of facilities nearby
Lack of money for sports activities
4
7
4
10
5
19
29
47
61
Lack of time: Because of work
Not interested in sports
Lack of time: Need to care for family
Lack of time: Due to other activities**
Long-term physical disability
Lack of sport partner/companion
Short-term personal injury or illness
Lack of facilities nearby
Lack of money for sports activities
5
10
9
11
13
20
23
47
59
Lack of time: Because of work
Not interested in sports
Lack of time: Need to care for family
Lack of time: Due to other activities**
Long-term physical disability
Lack of sport partner/companion
Short-term personal injury or illness
Lack of facilities nearby
Lack of money for sports activities
6
9
14
10
33
15
18
49
29
Lack of time: Because of work
Not interested in sports
Lack of time: Need to care for family
Lack of time: Due to other activities**
Long-term physical disability
Lack of sport partner/companion
Short-term personal injury or illness
Lack of facilities nearby
Lack of money for sports activities
* Reasons for not participating in past year (To a large extent or to some extent) **Lack of time: Because of other non-sports recreational activities
Across life stages, non-participation is either due to lack of time or the lack of interest in sports, or both. In addition, some Teens are busy with other non-sport activities while the Seniors are hindered by a long-term physical disability. Among young and middle-aged adults, it is the added responsibility at home (on top of work).
Note: There is a further need for research, particularly qualitative, to better understand and address the root cause for the lack of interest in sports plus determine the best course of action or programs that will be relevant to those who lack the time for sports.
Volunteerism
Four out of 100 residents have volunteered (not expecting any financial payment) in sport-related
activities in the past year.
Figures are in % based on all participants (7,602)
Coached an individual or team(s) in a sport or recreational physical activity 0.5
Refereed, umpired, or officiated at a sports match or competition 0.4
Performed an administrative or organizational role for a sports club, organization, or event (e.g. chair, secretary, fixture secretary, committee member, club captain, event organizer, etc.)
1.1
Raised funds for a sports club or sports organization / Made a financial donation or contribution to a sports-related charitable cause
0.4
Provided transport which helped children or adults take part in sport (other than family members) 0.2
Provided any practical help for a sport or recreation physical activity, such as stewarding; helping with refreshments; helping with sports kit or equipment, or first aid, etc. without being a member of
the event organizer1.5
I have not participated in any volunteer activities / I have not volunteered in any sporting activity 96.3
Spectatorship*
1
2
4
9
41
55
Not watched any sports event in the past year
Watched a sports event on TV
Watched a sports event online (e.g. YouTube, website, etc.)
Attended a ticketed sports event held in Singapore
Attended a non-ticketed sports event held in Singapore
Attended a sports event outside Singapore
Half of residents have not watched a sports event in the past year. Among those who
did, majority have done so on TV (and/or online), of which Football and Swimming are
the most watched sports.
Figures are in % based on all respondents (1,402)*Tracked starting November 2015
SPORTS WATCHED ON
TV/ONLINE(n=600)
Football / Soccer 43
Swimming 35
Badminton 19
Table Tennis 15
Basketball 10
Tennis / Mini-Tennis 6
Track and Field Athletics 3
Boxing 3
Cricket 3
Volleyball 3
SPORTS WATCHED AT
VENUE (n=85)small base
Football / Soccer 37
Badminton 16
Basketball 13
Swimming 12
Tennis / Mini-Tennis 9
Volleyball 6
Netball 5
Table Tennis 5
Golf 5
Floorball 4
Club Membership and Usage of Facilities
1
1
9
11
11
16
64
Not a member of any club in the past year
ActiveSG
NTUC (U Club)
SAFRA
Community Club
Civil Service Club
Health/Fitness Club
ActiveSG leads in terms of membership and usage in the past year. However, there is much room to grow,
as most residents are not member of any club or organizations with sports facilities/programs. Moreover,
about 4 in 10 have not heard of ActiveSG yet.
Figures are in % based on all respondents (7,602)
1
1
3
6
9
14
73
Not used any club facilities or
participated in club programs
ActiveSG
SAFRA
Community Club
NTUC (U Club)
Health/Fitness Club
Country Club
Caveat: For Sports Index, only one respondent is randomly selected from a household. So if club membership/usage typically involves a family unit (e.g. parents with kids), the Sports Index results will reflect lower absolute figures (out of the 13+ year old Singapore resident population)
ActiveSG Awareness Level
Not heard of it (41)
Heard of it but know nothing
about it (17)
Heard of it and know
something about it (33)
Heard of it and know it well (9)
Conclusion:
54% of Singaporeans participate in sports regularly (≥ 1x wk). Not surprising, participation improves with better economic status, household income, and dwelling type.
The more popular sports tend to be simple activities that participants can benefit for health reasons. The activities that are participated tend to be similar to the list of activities they enjoy.
However, the types of sporting activities participated differ by the different age segments.
The main factors inhibiting sports participation tend to be the lack of time or interest rather than accessibility issues.
The other means of sports engagement such as on-site sport spectatorship and volunteerism is not as high as sports participation.
However, the survey indicates that more than three quarter of Adult Singaporeans agree that sports is able to strengthen bonding within the community.
Full-time employees represent almost half of the 13+ year old population, out of which majority are married with kids, the segment with lowest participation rate among the employed (at 49%).
Student
14
Homemaker
17
Retired
11
Others
11Married with
kids
29
Others
18
Full-time
Employees
47