sports fan-based decision making
DESCRIPTION
A presentation by Jackie Reau, CEO of Game Day Communications, for the fall meeting of Cincinnati Sports Professionals Network. Titled, Sports Fan-based Decision Making, Reau explores the need for sports organizations to better understand their fan base to make informed decisions.TRANSCRIPT
Street to Seat: Fan-based Decision Making
Street to Seat: Fan-based Decision Making for
Sports Marketers
• Converting Fans from the Couch to the Concourse– Research– Social Media– Attendance Patterns
That…
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Street to Seat: Fan-based Decision Making for
Sports Marketers
• Converting Fans from the Couch to the Concourse– Research– Social Media– Attendance Patterns
Street to Seat: Fan-based Decision Making for
Sports Marketers
• Watch, Attend, Listen (WAL) Research – Conduct a media/social media consumption study
among your fans/non-fans• Use this information to inform your
marketing/promotional plans– Create a Fan Advisory Committee – Capture one point of contact for every person
who comes into the arena
The Motivation or The Perfect Storm
Street to Seat: Fan-based Decision Making for
Sports Marketers
• Social Media– Create engaging, in-game opportunities with free
platforms (SCVNGR, FourSquare)– Share exclusive content on your social media
platforms– Create a branding platform for your social media
platforms and find a sponsor
Street to Seat: Fan-based Decision Making for
Sports Marketers
• Attendance Patterns– Review understand your fan base/create and
review files on each fan based on their• Game attendance history• Experiential event history (golf outing, etc.)
– Segment fans based on their motivation to WAL• Experiential vs. Interest in Sport vs. Team Support• Communicate/track special offers only to this group• Share information with game-day staff
Jackie ReauGame Day Communications
Twitter: @gamedayjreauLinkedin: @jackiereau
Facebook: @jackiereau
700 West Pete Rose WayCincinnati, Ohio 45203
(513) 929-4263