sports, entertainment, tourism pr
TRANSCRIPT
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PR:Entertainment, Tourism, and Sports
Victoria Moreno, Isaiah Alonzo, Mike Garza, Sabrina Robles
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Entertainment
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EntertainmentPersonality Campaign -
1.Get the client to fill out a questionnaire
2.Develop those facts as story angles
3.Prepare a biography
4.Determine what is to be sold
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EntertainmentConducting the Campaign
Best case scenario: Appear on multiple forms of media
A pitch should feature a news story or angle
Make public appearances
End Goal: provide tangible results for clients
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Promoting Events:
“Drip-drip-drip” technique
Hype and anticlimax
Planters
Bookers
Cross promotion
Entertainment
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Entertainment Cross Promotion and Product Placement:
IKEA hoverboard
BTF: Pepsi/nike
Fast food affiliates
Conventions
Alamo City Comic Con
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Tourism
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Tourism Three steps to Travel Public Relations:
1.Stimulating the public's desire to visit a place.
2. Arranging for travelers to reach it.
3. Making certain that visitors are comfortable, well treated, and entertained when they get there.
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Terrorism in Tourism November 2015 Paris attacks
From PR standpoint what do you do?
Good way to promote PR through crisis
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Sports
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•Intense public relations efforts
•Work with marketing specialist
•Tools of public relations
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Publicity Programs
•Professional level•Image•Not about the money
•College level•Alumni•School image•High school recruit
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Big Business•$410 billion gross annual revenue
•Sponsorship Management
•Scan tracks
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Top PR Firms•Taylor - NY - $10,600,000
•French|West|Vaughan – NC - $6,176,664
•Edelman – NY - $2,760,447
•Coyne PR – NJ - $1,978,945
•APCO Worldwide – DC - $1,588,600