CONNECTED

SOLUTIONS

“WOMEN AND SPORTS”

HOW THE RELATIONSHIP IS

CHANGING THE INDUSTRY DELEGATE SURVEY

SPORT ACCORD CONVENTION 2015

2

IS WOMEN IN SPORT A TREND FOR THE FUTURE?

DEVELOPMENT OF WOMEN'S SPORT IN THE FUTURE

18%

72%

10%

0%

Yes, much bigger

Yes, a bit bigger

No, it will stay thesame

No, it will be lessimportant

≤ 29

years 30-49

years ≥ 50

years

12% 20% 7% 19% 22% 17% 20%

68% 73% 79% 67% 78% 77% 67%

FEDERA-

TION

FEDERA-

TION

TOTAL

WOMEN WILL DEFINITELY

BECOME A MORE AND MORE

IMPORTANT AND A POWERFUL

GROUP IN SPORTS BUSINESS.

Source: Repucom “Women and Sports” survey 2015

3

Yes, we have

39%

No, but we should have

25%

No, and we do not need this

36%

Yes, we have

43%

No, and we do not need this

43% No, but we

should have

14%

23% 46%

FEDERA-

TION

47% 33%

FEDERA-

TION

40% 44%

FEDERA-

TION

58% 29%

FEDERA-

TION

ARE SPORT ORGANISATIONS READY FOR WOMEN AND SPORTS?

SPORT ORGANISATIONS

ARE NOT FULLY

EQUIPPED TO UTILISE

THE GROWING AMOUNT

OF FEMALE FANS AND

ATHLETES.

DOES YOUR ORGANISATION HAVE A STRATEGY TO ENGAGE FEMALE FANS AND ATHLETES?

FANS ATHLETES

Source: Repucom “Women and Sports” survey 2015

SOME EVEN DO NOT

SEE THE NECESSITY.

4

Yes, it is

25%

No, it is not

75%

FEDERA-

TION

27% 22%

FEDERA-

TION

IS WOMEN AND SPORT A TOP PRIORITY OF SPORTS ORGANISATIONS?

Yes, it is

33%

No, it is not

67%

FEDERA-

TION

40% 27%

FEDERA-

TION

Source: Repucom “Women and Sports” survey 2015

IS ENGAGING FEMALE FANS AND ATHLETES ONE OF THE ORGANISATION´S TOP THREE PRIORITIES?

FANS ATHLETES

ONLY A MINORITY OF

SPORT ORGANISATIONS

SEE SUPPORTING

FEMALE FANS AND

ATHLETES AS ONE OF

THEIR TOP PRIORITIES.

5

16%

20%

28%

14%

11%

12%

0

< 10 %

10-20 %

20-30 %

30-40 %

>50 %

13% 19%

15% 26%

40% 17%

17% 11%

10% 11%

6% 17%

FEDERA-

TION

FEDERA-

TION

WHAT IS THE STATUS OF WOMEN IN LEADERSHIP ROLES IN SPORTS

ORGANISATIONS?

Source: Repucom “Women and Sports” survey 2015

AMOUNT OF WOMEN IN SENIOR LEADERSHIP TEAM

SPORT ORGANISATION LEADERSHIP TEAMS

ARE STILL DOMINATED BY MEN. THIS IS

ESPECIALLY TRUE FOR FEDERATIONS.

6

HOW CAN WOMEN IN SPORTS DEVELOP IN THE FUTURE?

Source: Repucom “Women and Sports” survey 2015

DIMINISHING

INEQUALITIES

CONTINUE FOCUSING

ON THIS DEVELOPMENT

» DEVELOPEMENT OF YOUTH &

GRASSROOTS PROGRAMMES

» ENCOURAGE MIXED GENDER

EVENTS

» ENCOURAGE PARTICIPATION

OF FEMALE FANS & ATHLETES

» CHANGES IN RULES/DISCIPLINES

» INCREASE PROMOTION

EMPOWERING

WOMEN IN

MANAGEMENT

WAYS TO DEVELOP FEMALE FANS AND ATHLETES IN THE NEXT 5 YEARS TOP MENTIONS

15% 8%

5% 7%

4%

7

WHAT ACTIONS SPORT EVENTS MUST UNDERTAKE TO ENCOURAGE

MORE WOMEN TO JOIN THEM?

Source: Repucom “Women and Sports” survey 2015

CONSIDER IT AS

IMPORTANT AS

FOR THE MEN

GREATLY ORGANISED

EVENTS WITH

ENTERTAINMENT

PROGRAMME

MIXED

GENDER

EVENTS GREATER

PROMOTION

HOW TO HOST SPORT EVENTS TO ENCOURAGE MORE FEMALE FANS TOP MENTIONS

» CREATE A SAFE &

FAMILY-FRIENDLY AREA

» LEARNING TO UNDER-

STAND THE FEMALE FAN

12%

10%

7%

5%

4%

8

IMPACT OF INCREASING ENGAGEMENT OF

WOMEN IN SPORTS IN FINANCING/SPONSORSHIP

OF SPORT ORGANISATIONS

DO THE ORGANISATIONS HAVE ENOUGH

INFORMATION ABOUT WOMEN AND SPORTS

FOR THEIR DAILY BUSINESS?

IS THERE A FINANCIAL IMPACT OF WOMEN IN SPORT FOR SPORTS

ORGANISATIONS?

Yes, absolutely

60%

No, I need more information

40%

15%

39%

42%

3%

0%

Yes, very muchpositive

Yes, a little bitpositive

No, it stays thesame

Yes, but a little bitnegative

Yes, but very muchnegative

Source: Repucom “Women and Sports” survey 2015

DEFINITELY, THERE IS A

STRONG IMPACT ON THIS

DEVELOPMENT ALSO ON THE

FINANCIAL SITUATION OF

THE SPORT ORGANISATIONS.

BUT 40% SAY THEY NEED

MORE INFORMATION TO

UTILISE THE FULL

POTENTIAL OF WOMEN

IN SPORTS.

9

THANK YOU

PAUL SMITH, CEO

THOMAS ZIMMERMANN, GLOBAL DIRECTOR

MARKETING & COMMUNICATION

REPUCOM.NET

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