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HACU 35th Annual Conference

35 Years of Championing Hispanic Higher Education SuccessOctober 30 - November 1, 2021 | Gaylord Rockies Resort & Convention Center | Aurora, Colorado

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

You’re invited to join the Hispanic Association of Colleges and Universities (HACU) at its 35th Annual Conference, Oct. 30-Nov. 1, 2021, at Gaylord Rockies Resort & Convention Center, Aurora, Colorado, offering a variety of partnership, branding, and sponsoring opportunities.

HACU’s premier conference on Hispanic higher education provides the ideal opportunity to showcase your organization and reach the emerging Hispanic market, whether potential customers, partners or employees.

The conference draws approximately 2,000 individuals from across the United States, Puerto Rico and Latin America. The virtual forum held in 2020 was also well attended. Participants include administrators, faculty, staff and students from HACU-member institutions, national colleges and universities, trustees, corporations, community organizations, and federal and state agencies.

The three-day event features keynote speakers, discussion panels, an international plenary and a HACU Town Hall for the general conference.

HACU’s Premier Conference on Hispanic Higher Education is headed to Colorado in 2021 Dear Sponsors/Partners/Advertisers/Exhibitors:

In conjunction with the conference, HACU’s ¡Adelante! Leadership Institute (student track), brings together up to 600 undergraduate students from across the nation. Workshops offered for students focus on career and leadership development.

Pre- and post-conference events will focus on topics such as Latino higher education leadership, Pre-K12 collaborations, and special topics of interest for deans and senior administrators.

As a bonus, the Exhibit Hall will include a free College and Career Exploration open to the general public. For exhibitor information, please send an email to conferences@hacu.net, or call 210-692-3805.

The Conference Program serves as a great resource, so make sure you reserve your ad space early. For information regarding advertising, sponsorships or to customize a sponsorship opportunity, please send an email to development@hacu.net, or call (210) 692-3805.

HACU conference information is available at www.hacu.net. We look forward to seeing you at #HACU2021 at Gaylord Rockies Resort & Convention Center.

35 Years of Championing Hispanic Higher Education Success

The Hispanic Association of Colleges and Universities (HACU), founded in 1986, is a nonprofit 501(c)(3) association with more than 500 colleges and universities in the U.S., Puerto Rico, Latin America, Spain and school districts throughout the U.S. Visit www.hacu.net for more information.

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

* The following are Premier Conference Events: Opening Plenary, Partnership Lunch, Power Lunch, and Networking Dinner

** Includes one inside front cover or inside back cover ad and also an ad inside the program

*** Corporations responsible for travel to/from internship site and assisting students in locating housing during internship period (not applicable to local interns or full-time hires.)

Annual Conference Sponsorships and BenefitsSponsor Benefits: Title

Sponsor$100,000

Diamond Sponsor$75,000

Platinum Sponsor$50,000

Gold Sponsor$35,000

Silver Sponsor$25,000

Bronze Sponsor$15,000

Recognition as Title Sponsor √

5-6 minute speaking opportunty at Premier Event* √

Recognition as Title Sponsor on Conference Main Entrance and in Conference Program

√

Recognition as sponsor of Premier Conference Event* √ √ √ √

3-5 minute speaking opportunity at Premier Event* √ √ √

Recognition as sponsor of VIP Reception, International Plenary, or Town Hall Meeting with 2-3 minute speaking opportunity

√

Recognition as sponsor of Registration Center, Pocket “At-A-Glance” Conference Schedule, Conference Program, Cyber Cafe and Room Key distributed to conference registrants.

√

¡Adelante! Leadership Institute Concurrent Workshop √ √ √ √

Interview Space √ √ √ √

Student Resumes two weeks prior to conference √ √ √ √

3-day Networking Breakfast with Students √ √ √ √

3-day Networking Panel with Students √ √ √ √

Recognition during coffee and refreshment breaks √

Reserved tables at Premier Events 2 1 1 1

Promo Items distributed at selected Premier Event and Registration Area

√

Distribution of Promotional Items in Registration Area √ √

Conference Program Advertisements 2** 2 2 1 1 1

Advertisement in The Voice of Hispanic Higher Education, quarterly magazine

2

Exhibit Booths (Note: Deadline for priority placement in Exhibit Hall is August 21)

8 6 4 2 1 1

Registrations 25 15 10 8 5 3

Logo placement in all conference materials, publications and “featured sponsors/partners” webpage

√ √ √ √ √ √

Year-Round Added Value:Emerging Leaders’ Summit Luncheon Recruiter Registrations 4 3 2 1

Emerging Leaders’ Summit Exhibit Table √ √ √ √

Emerging Leaders’ Summit Student Resumes one week prior to event

√ √ √ √

For Corporations: Participation in HACU National Internship Program

√ √ √ √

For Corporations: Monthly Referrals during designated period (Aug.-Oct.) or (Jan.-April)

√ √ √ √

Unlimited hire of interns or full-time candidates*** √

Intern or full-time hires at no additional cost*** √ 75 50 35

Student Webinar √ √ √ √

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

At-a-Glance Conference Attendee Breakdown

Total 2020 Conference Attendees 1,572

Administrators

Nonprofit Organizations

Graduate Students

K-12 Administrators/Staff

UndergraduateStudents

Government

Corporate

Unspecified

Deans/Chairs

Trustee

Administrators 295Corporate 114Dean/Chair 50Government 73Graduate Students 31K-12 Administrators/Staff 19Nonprofit Organizations 42Staff/Faculty 330Trustee 13Undergraduate Students 602Unspecified 3

Staff/Faculty

2020 General Conference

Students represented colleges and universities in 27 states, and Puerto Rico.

OR

CA

OK

CO

TX

NV

AZ NM

WI

IL

MI

OH

NY

GA

FL

AL

PA

VA

CT

NJMD

PR

NE

ID

UT

AR

LA

MN

2020 HACU ¡Adelante! Leadership Institute (Student Track)

605 college and university students

68% Female 32% Male

The following data represents the survey responses of 480 of the 605 students that attended.

Average GPA:

3.41

Freshman 3%

Sophomore 15%

Junior 24%

Seniors 58%

0 10 20 30 40 50 60

• Business - 41%: Accounting, Business Administration, Business Management, Economics, Entrepreneurship, Finance, International Business, Marketing, Supply Chain Management

• STEM (Science, Technology, Engineering, Math) - 48%: Aerospace Engineering, Biochemistry, Biology, Chemical Engineering, Chemistry, Civil Engineering, Computer Engineering, Computer Science, Cyber Security, Electrical Engineering, Engineering, Information Technology, Mathematics, Mechanical Engineering, Public Health, Statistics, Systems Engineering

• Others - 11%: Communications, Chicano Studies, Criminal Justice, Education, Kinesiology, Political Science, Psychology, Social Work, Sociology, Theatre Arts

Students represent the following 127 institutions:28% from two-year colleges 72% from four-year colleges and universities

Top Majors:

VIRTU

AL E

VEN

T

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

Total 2019 Conference Attendees 1,978

Administrators

Nonprofit Organizations

Graduate Students

K-12 Administrators/Staff

UndergraduateStudents

Government

Corporate

Unspecified

Deans/Chairs

Trustees

Administrators 390Corporate 99Dean/Chair 81Government 126Graduate Students 32K-12 Administrators/Staff 29Nonprofit Organizations 63Staff/Faculty 516Trustee 25Undergraduate Students 599Unspecified 18

Staff/Faculty

At-a-Glance Conference Attendee Breakdown2019 General Conference

Students represented colleges and universities in 29 states, and Puerto Rico.

WA

OR

CA

OK

CO

TX

NV

AZ NM

WI

IL

IAMI

OH

TN

NY

GA

FL

IN

NC

PA

VA

CT

NJMD

PR

NE

ID

UTKS

2019 HACU ¡Adelante! Leadership Institute (Student Track)

599 college and university students

62% Female 38% Male

The following data represents the survey responses of 485 of the 599 students that attended.

Average GPA:

3.38

0 5 10 15 20 25 30 35

Freshman 9%

Sophomore 30%

Junior 29%

Seniors 32%

• 32% - Business: Accounting, Business Administration, Business Management, Finance, Marketing

• 52% - Science, Technology, Engineering, Mathematics (STEM): Animal Health Science, Biology, Chemical, Computer Science, Cyber Security, Environmental Science, Information Systems and Technology, Kinesiology Electrical, Mechanical, Systems Engineering, Mathematics, Nursing, and Physics

• 16% - Liberal Arts, Communications, Criminal Justice, Education, Psychology, Sociology, and Political Science

Students represent the following institutions:37% from two-year colleges 63% from four-year colleges and universities

Top Majors:

IN P

ER

SO

N E

VEN

T

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

SponsorshipsHACU ¡Adelante! Leadership Institute (Student Track)

Top Hispanic undergraduate students and other scholars from colleges and universities throughout the U.S. and Puerto Rico will be active participants in HACU’s ¡Adelante! Leadership Institute, a three day career and leadership development program, offered in conjunction with the Annual Conference.

Official Portfolio Sponsor - $6,000 Promote your organization’s logo on a professional portfolio which will be provided to each undergraduate student of the Conference.

Concurrent Workshop Sponsor - $5,000Only a limited number of sponsored workshops offered. Available on first-come, first-served basis.

HACU ¡Adelante! Leadership Institute sponsor benefits:

• Present a 75-minute workshop on a topic related to career, leadership, educational or professional development. It’s also an opportunity to promote your corporation or federal agency career opportunities for students.

• Two full conference registrations.

• Student resumes will be provided two weeks in advance to allow recruiters to contact potential candidates to schedule interviews at the conference.

• Access to three-day networking breakfast with students.

• Participation in three-day networking panel with students ¡Adelante! Scholar Sponsor Sponsor an undergraduate student(s) to attend the HACU ¡Adelante! Leadership Institute.

Student Scholars package Deadline September 17, 2021* September 18-October 1, 2021**

Local Denver area undergraduate students (Price includes registration and hotel parking)

$500 per student $525 per student

Regional area undergraduate students(Price includes registration, four night hotel accommodations and parking.)

$1,000 per student $1,100 per student

Undergraduate students from outside of the Denver, Colorado area (Price includes registration, airfare, and four night hotel accommodations.)

$1,500 per student $1,700 per student

• ¡Adelante! Scholars are identified with the sponsor’s logo on the student’s name badge.

• ¡Adelante! Scholars may also be invited to sit in reserved seating with their sponsor during the luncheons and networking dinner to interact and discuss recruitment and employment opportunities. (If a representative from the sponsoring organization is not present, student will sit in open seating with their peers.)

• Sponsors will have an opportunity to participate in a group photograph opportunity with sponsored students.

* Includes all logistic coordination by HACU’s student services staff.** Sponsoring organizations that commit during this time frame will not be listed in the conference program or on the sponsor boards.

H I S P A N I C A S S O C I A T I O N O F C O L L E G E S & U N I V E R S I T I E S

Pre- and Post-Conference SponsorshipsYouth Leadership Development Forum Sponsor - $25,000Sponsorship for this pre-conference event on Oct. 29 includes a title name sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 500 area middle and high school students.

Latino Higher Education Leadership Institute Sponsor - $25,000Sponsorship for this pre-conference event on Oct. 30 includes a title name sponsorship, signage at event, five minute speaking opportunity, and opportunity to distribute materials to approximately 120 college and university administrators.

PreK-12/Higher Education Collaboration Symposium Sponsor - $25,000 Sponsorship for this pre-conference event on Oct 30. includes a title name sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 100 attendees.

Deans’ Forum Sponsor - $25,000Sponsorship for this post-conference event on Nov. 2 includes a title sponsorship, five minute speaking opportunity, signage at event, and opportunity to distribute materials to approximately 100 college and university deans and administrators.

Advertising Deadlines:Space reservation - Sept. 13, 2021Camera-ready ad - Sept. 20, 2021

Ad Size HACU-Member Institution Non-memberFull-page $1,600 $1,900

Half-page $600 $1,100

Center spread $5,000 $5,000(only one available)

Ads must be submitted as camera-ready originals or PDF files in color only. Full page ads may be submitted with bleeds or no bleeds. Half page ads may be submitted as horizontal or vertical ads. No bleeds on half page ads. No film or native application files (i.e. InDesign, Quark Xpress, etc.) will be accepted. 300 DPI Formats accept-able are PDF, TIFF, EPS, and PSD.

Conference Program Advertisement

Full page (no bleeds)8”w x 10.5”h

Half Page(horizontal)8”w x 5”h Full page with

1/8” (.125”) bleed

8.75”w x 11.25”h

Half Page(vertical)3.75”w x 10.5”h

Center Spread with 1/8” (.125”) bleed17.25”w x 11.25”h

Advertising and Exhibitor Opportunities

Exhibitor Deadlines:Sept. 20, 2021 (To be listed in the conference program)Final deadline - October 15, 2021

Exhibitor RatesHACU-member institutions $1,745Non-member institutions $2,320Nonprofit Associations/Government $2,320Corporate $3,480