sponsorship opportunities - girl scouts · sponsorship during monthly webinars held 9 months prior...

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• Increase Brand Awareness • Connect with a Crucial Demographic • Secure New Customers • Support the Empowerment of Girls Sponsorship Opportunities

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Page 1: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

• Increase Brand Awareness• Connect with a Crucial Demographic• Secure New Customers• Support the Empowerment of Girls

SponsorshipOpportunities

Page 2: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

Thank you to our sponsors who have already committed to G.I.R.L. 2017. Where are you?!

Why Sponsor?

80% of 2014 attendees were

inspired to do something differently in their work

or for the Girl Scouts

165,000 App visits over the course of 7 days (291k total visits)

4,006 engaged users of the

2014 convention App — with even more engagement

expected in 2017!

“Hearing speakers and being surrounded by women who have made a difference to others helps recharge my batteries. It gives me a boost of confidence and

self-awareness that carries through my daily life” – 2014 Attendee

NAME RECOGNITION. Thousands of girls and adults who go home to influence communities in every ZIP code in the United States.

REACH. 100,000 registered Girl Scouts in Ohio alone, means IMMEDIATE mass marketing potential.

KEY AUDIENCES. Business-to-Business: Council Leadership, Retail Store Directors and More; Business-to-Consumer: Girls, Volunteers, Advocates, Alumnae and Family Members.

GIRL POWER. Girls can change the world. Share your ideas, show them what they are capable of and help them empower themselves!

BRAND LOYALTY. Almost no other group displays the level of brand loyalty of Girl Scouts. Leave a lasting impression with a key demographic.

LEADER

RISK-TAKER

INNOVATOR

GO-GETTER

COLUMBUS, OH

2017

Page 3: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

Columbus: The Heart of It All

Ohio is centrally located and an ideal location for girls inside and outside of the organization to get involved. It’s a state with GUARANTEED built-in audience for your brand!

In the heart of the country and the heart of Ohio, G.I.R.L. 2017 will take place at the Greater Columbus Convention Center – in the center of the vibrant city of Columbus.

Cleveland, OH

Cincinnati, OH

Dayton, OH

Akron, OH

Toledo, OH

Chicago, IL

Pittsburgh, PA

Louisville, KY

Indianapolis, IN

Detroit, MI

Charleston, WV

Beyond the HeartlandThe draw of Columbus will be irresistible to the locals, but this is also an event that appeals to girls from around the country and the globe! Beyond the United States, we enjoy the strong support of our sister organization, the USA Girl Scouts Overseas (USAGSO), as well as our fellow members in the World Association of Girl Guides and Girl Scouts (WAGGGS). Combined, we are part of a worldwide family of 10 million girls and adults in 145 countries.

Pittsburgh

ClevelandDetroit

Chicago

Cincinnati

LouisvilleCharleston

Indianapolis

Akron

ColumbusDayton

Toledo

Major Cities Within 5 Hours of Columbus

1 MILLION Girls

100,000 Girl Scouts

31,000 Adult Members & Volunteers

48% of U.S. Population

Within a Day’s Drive

10% of Girl Scout Market Share

Key Ohio Facts

Page 4: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

A Packed AgendaWhat Can You

Sponsor?

A featured reception in the Hall of Experiences highlighting YOU – the sponsors!

• VIP Reception• Opening Celebration

and CEO Welcome

• Engaging Speakers• Live Entertainment• Hall of Experiences

• Engaging Speakers• High-Touch Seminars

and Breakout Sessions• Hall of Experiences

• G.I.R.L. Talk (TED-style)Presentations

• Evening Celebration

• Final Ceremony• Closing Keynote Speaker

• Closing Celebration

Endless Opportunities for Your BrandFor FOUR incredible days, girls and women leaders will come together for world-class content, thought-provoking conversations and invaluable bonding opportunities.

G.I.R.L. 2017 Snapshot

Day 1

Day 2

Day 3

Day 4

OCT 5-8

Speaking Opportunities

CNTV with girl reporters, broadcasted in all hotels, convention centers and

shuttle buses

Receptions & Parties

Themed Neighborhoods

Premier Booth Spaces

Premier Tickets/Seating

Convention App

Media Placement

Sponsorship Recognition: Program Ad Space,

Social Posts, Website, Press Release

Contact us today to build your sponsorship package for G.I.R.L. 2017! Elizabeth Perez, Senior Director Partnerships, Girl Scouts of the USA

T: 212.852.6589 | [email protected]

Page 5: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

G.I.R.L. 2017 Sponsorships

$500K $250K $100K $50K $25K (PREMIUM) (GOLD) (SILVER) (BRONZE) (PEARL)

A Packed Agenda

Naming Opportunity

NamingOpportunity X X

X

X

X

X

X X X

X X

Select one from the following main halls:

• Hall of Experiences (Hall C & D)

• G.I.R.L. Program Hall (Hall A & B)

• National Council Session (Hall A)

Sponsorship includes company acknowledgment/signage and speaking/workshop opportunities.

Select one from the following topic specific neighborhoods or spaces in the Hall of Experiences to sponsor:

• Entrepreneurship

• Take Action

• Outdoors

• STEM

• Global/Travel

• Life Skills

• Town Square

• Girl Central (includes lunch space)

Sponsorship includes company acknowledgment/ signage and speaking/workshop opportunities.

Select one from the following areas geared towards a Girl Scout audience: • Lifetime Member Lounge• Girl Scout Alumnae Area• Delegate Reception, Lunch or Breakfast• Educational Breakout Session

Thought Leadership Interview — up to a 20 minute interview video-taped ahead of time and aired on the convention website for a year and on CNTV during convention

Premier CNTV Placement

Secondary CNTV Placement

Aired interviews from your exhibit booth

Convention App — Prominent logo placement each time the convention app launches

TOPIC SPECIFIC NEIGHBORHOODS AND CONVENTION SPACES

CONVENTION TV (CNTV) As a Premiere and Gold Sponsor your brand will be featured on CNTV. CNTV will play in all hotel rooms, shuttle buses, and convention monitors.

Page 6: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

G.I.R.L. 2017 Sponsorships

$500K $250K $100K $50K $25K (PREMIUM) (GOLD) (SILVER) (BRONZE) (PEARL)

X Landing Page X Banner X

X X X X X

X X X

X X X

X X X X X

X

X X

X

X

Volunteer App — Accessible to all volunteers before convention. Over 1,000 volunteers from Columbus as well as Girl Scout staff from across the nation.

Website Visibility — Acknowledgment of your company’s sponsorship, with your logo and a link to your website, will be prominently displayed on the official website for the sponsored event.

Microsite Visibility — Banner ad featuring your logo on all 112 Girl Scout council convention microsite.

Girl Scout Pre-Event Webinars — Acknowledgment of your company’s sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff.

Social Media Visibility — Acknowledgment of your company’s sponsorship.

Plenary Thought Leadership Panel

Opening and/or Closing Ceremony

Branded keepsake memorabilia — Company logo will be imprinted on either keepsake

• beaded lanyard

• embossed journal containing theprogram guide

Multi-taction interactive way finding and engaging signage — Company logo featured prominently on this high tech — high touch interactive experience in the main concourse. The display includes immersive UGC, animation graphics and basic information for all attendees.

ONLINE, EMAIL, MOBILE APPS, & SOCIAL MEDIA

SPEAKING & PHOTO OPPORTUNITIES

SIGNAGE & RECOGNITION

Page 7: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

G.I.R.L. 2017 Sponsorships

$500K $250K $100K $50K $25K (PREMIUM) (GOLD) (SILVER) (BRONZE) (PEARL)

$500K $250K $100K $50K $25K (PREMIUM) (GOLD) (SILVER) (BRONZE) (PEARL)

X X X X X

X X X X X

X X X X X

X X X X X

X X X X X

X X X X X

X

X

X

X X

up to 20x20 up to 20x20

up to 20x20 up to 10x10 up to 10x10

X including story of X including sponsor alignment an exec. quote

X X

X X X X X

20 tix 10 tix 8 tix 6 tix 4 tix

20 tix 10 tix 8tix 6 tix 4 tix

20 tix 10 tix 8tix 6 tix 4 tix

Acknowledgment Signage — Company logo will be featured on appreciation signage throughout the convention and local airport (where applicable), with all sponsoring company’s logos listed. Examples can be provided.

National Council Session stage — Company logo will be prominently featured on the National Council Session stage.

Digital Signage — Inclusion of company logo in video loops and all informational displays around the convention venue.

Opening & Closing Ceremonies — On-screen recognition during Convention opening session.

Pre Conferences — Prior to the event GSUSA will be hosting a Girl Scouts CEO & Board Chair Conference, Philanthropy Conference and Cultural Resources Conference. Inclusion of sponsorship acknowledgment is also available here.

Registration Bag Insert — Get the attention of all attendees by placing company’s promotional items in the official meeting bag.

Program journal cover

Program ad placement on the inside cover or back inside cover

Full page ad placement in program

Logo recognition in the program

Premium booth space within the Hall of Experiences (does not include booth activation)

Booth space within the Hall of Experiences (does not include booth activation)

Acknowledgment of your company’s sponsorship in event press release.

Local Communications in Ohio — Radio and other communications TBD

License to use the “Official Sponsor” event Logo in connection with promotion of your sponsorship and participation.

VIP Reception

Saturday Night Reception

Opening & Closing Ceremonies

SIGNAGE & RECOGNITION continued

EVENT PROGRAM AND EXHIBIT SPACE

MEDIA ACKNOWLEDGMENT

EVENT RECEPTIONS & TICKETS

X

Page 8: Sponsorship Opportunities - Girl Scouts · sponsorship during monthly webinars held 9 months prior to the event for Girl Scout council staff. Social Media Visibility — Acknowledgment

G.I.R.L. 2017 Experiences

Experience Areas Include

Take Action

Entrepreneurship

Outdoor

Global/Travel

Alumnae

STEM

Life SkillsExperience the Power of a Girl!

The One-of-a-kind Hall of Experiences

*This floor plan is subject to fire marshal approval.

DisclaimerEvery effort has been made to ensure the accuracy of allinformation contained on this floor plan. However no warranties,either expressed or implied are made with respect to this floorplan. If the location of building columns, utilities or otherarchitectural components of the facility is a consideration in theconstruction or usage of an exhibit, it is the sole responsibility ofthe exhibitor to physically inspect the facility to verify alldimensions and locations.

Current As Of: 06-22-2016Job No. 710003Drawn By: SA

Scale: Fit To PageC:\TEG\LAPTOP-CAD\GirlScouts17_GCCC 2017 1st floor_04-10-16.DWG

5931 CAMPUS CIRCLE DR, IRVING, TEXAS 75063VOICE: (972) 580-9000, FAX: (972) 753-0008

YOUR SINGLE SOURCE SOLUTION ®

GIRL SCOUTSOCTOBER 4 - 8, 2017

GREATER COLUMBUS CONVENTION CENTERHALL D & E

COLUMBUS, OH

DN

Global/Travel

Entrepreneurship

Work

Town Park (Picnic Area)

Outdoor

ENTRY

EN

TRY

EN

TRY

EN

TRY

TOWNSQUARE

100 x 50

BONEYARD

TA

KE

AC

TIO

N

Assembly

60

Campfire

EN

TRY

EN

TRY

InfoBooth

Ohio’sHeartland

31'-10"

91'-11"

ConventionTV Studio

Life Skills

LIFE SKILLS

InfoBooth

STEM

MAKER SPACE /ACTIVITY ZONE

ShowOffice

PanelStorageRoom

Women's Restroom Men's Restroom

ConcessionsEXIT TO LOBBYFinance OfficeMen's Restroom

Janitor

Women's Restroom

Engineering

2000 aisle

3000 aisle

4000 aisle

5000 aisle

6000 aisle

7000 aisle

1000 aisle

10'

10'

10'

8000 aisle8112 8110 8108 8106 8104 8102 8100

7113 7111 7109 7107 7105 7103 7101

7120 7118 7112 7110 7108 7106

6121 6119 6113 6111 6109 6107

6120 6118 6116 6112 6110 6108 6106 6104 6102 6100

5121 5119 5117 5113 5111 5109 5107 5105 5103 5101

5108 5106

4109 4107

4120 4118 4116 4112 4110 4108 4106 4104 4102 4100

3121 3119 3117 3113 3111 3109 3107 3105 3103 3101

3120 3118 3112 3110 3108 3106 3104 3102 3100

2121 2119 2113 2111 2109 2107 2105 2103 2101

2120 2118

1121 1119

8098 8096 8094 8078 8076 8074 8072 8058 8056 8054 8052 8050 8034 8032 8030 8028 8026 8024 8022 8020 8016 8014 8012 8010

7099 7097 7095 7077 7075 7073 7059 7057 7055 7053 7035 7033 7031 7029 7027 7025 7023 7021 7017 7015 7013 7011

7096 7094 7082 7072 7070 7062 7060 7058 7056 7046 7040 7038 7036 7034 7032 7030 7028 7016 7014 7012 7010 7008 7006 7004 7002 7000

6097 6095 6083 6081 6071 6063 6061 6059 6049 6047 6041 6039 6037 6035 6033 6031 6029 6017 6015 6013 6011 6009 6007 6005 6003 6001

6098 6094 6092 6082 6080 6078 6076 6052 6050 6048 6046 6044 6040 6038 6036 6034 6032 6028 6026 6024 6022 6020 6016 6014 6012 6010 6008 6006

5099 5095 5093 5083 5081 5079 5077 5075 5055 5053 5051 5049 5047 5045 5041 5039 5037 5035 5033 5029 5027 5025 5023 5021 5017 5015 5013 5011 5009 5007

5096 5094 5092 5084 5082 5080 5078 5076 5074

4097 4095 40934089

4085 4083 4081 4079 4077 40754005

4098 4094 4092 4090 4088 4084 4082 4080 4078 4076 4074 4054 4052 4050 4048 4046 4044 4034 4032 4028 4026 4024 4022 4020 4016 4014 4012 4010 4002 4000

3099 3095 3093 3091 3089 3085 3083 3081 3079 3077 3053 3051 3049 3047 3045 3035 3033 3029 3027 3025 3023 3021 3017 3015 3013 3011 3003 3001

3098 3096 3094 3088 3070 3048 3046 3040 3038 3036 3034 3032 3030 3028 3026 3024 3022 3016 3014 3012 3010 3008 3006 3004 3002 3000

2099 2097 2095 2089 2073 2071 2047 2041 2039 2037 2035 2033 2031 2029 2027 2025 2023 2017 2015 2013 2011 2009 2007 2005 2003 2001

2098 2096 2094 2090 2088 2070 2034 2032 2030 2028 2026 2024 2022 2020 2012 2010 2008 2006 2004 2002 2000

1099 1097 1095 1091 1089 1071 1035 1033 1031 1029 1027 1025 1023 1021 1013 1011 1009 1007 1005 1003 10011015

20'20'

3007

20'

20'

5001

20'

20'

1039

20'

20'

6023

30'20'

7039

20'

20'

6065

7064

1073

30'

20'

1051

406050'

50'

2084

40'-10"

40'-10"

4117

30'

20'

4101

20'

20'

5087

20'

20'

6085

30'20'

6101

20'

20'

7089

20'

20'

303730393041

403640384040

7061

8060

7065

30'20'

Campfire70077009

80068008

11'-1

0"

7001

30'25'

10'

STEMCampfire

Campfire

1105

50'

25'

13'-6

"

1101

2100FoodCart

1117

2116FoodCart

Take ActionCampfire

Campfire

14'

7117

30'

25'

18'-8

"

16'-1

0"

10'

10'

10'

10'

10'

10'

10'

10'

10'

10'10'

16'-1

0"

31'-10"

40'

40'

23'

32'

18'-6

"

18'-6

"

19'-2

"

15'-6"

10'

20'

20'20'

20'

10'

'01 '01

AREA ( 4,183 SF.)

3' 3'3'

3'

3'

3' 3' 4'-4"

4'-4" 4'-4"

4'-4"

Inventory as of 06/22/2016

Dimension10'x10'20'x20'20'x30'25'x30'25'x50'50'x50'CustomCustom

Size100400600750

1,2502,500

8354,118

Totals:

Qty438

9521111

458

SqFt43,800

3,6003,0001,5001,2502,500

8354,118

60,603

LEGEND:All aisles must be 10' or greaterNo aisle runs greater than 100'Do not block fire equipment3' clearance required around columns

ENTREPRENEURSHIP GLOBAL/TRAVEL

OUTDOOR GSM STOREALUMNAE

LEADER

RISK-TAKER

INNOVATOR

GO-GETTER

COLUMBUS, OH

2017

Contact us today to build your sponsorship package for G.I.R.L. 2017! Elizabeth Perez, Senior Director Partnerships, Girl Scouts of the USAT: 212.852.6589 | [email protected] | girlscouts.org/girl2017