sponsorship menu · 2020-05-28 · bring your brand to life boost your online presence with...
TRANSCRIPT
S P O N S O R S H I P M E N U M A R K E T I N G , M E D I A E X P E R I E N T I A L
FREE OPPORTUNITIES Increase your social media posts ahead of
the show and use hashtag #PHOTOPLUS2020 to grow your audience and tag @photoplusofficial (on Instagram) and @photoplusexpo (on Facebook & Twitter) to tap into our audience.
Complete your free online profile in the
Exhibitor Console to make sure attendees can find you.
Upload your booth event schedule to
ensure your events are part of our schedule
Utilize our Exhibitor Guest Invite program
through Feathr. Your dashboard includes a landing page to share, the ability to send emails, and custom banner ads. Reach out to [email protected] for more information about this program.
INCREASE YOUR REACH WITH ADDITIONAL INVESTMENT
Connect with attendees and advertise via email
or direct mail to reach more attendees and grow your customer list.
Advertise on photoplusexpo.com
and in our mobile app. Plus, take advantage of various digital upgrades that move you to the top of the exhibitor search list.
Stand out and drive traffic to your booth
on-site with one of our high-visibility sponsorship opportunities.
You’ve made the investment in PHOTOPLUSNow let’s work together to amplify your participation through one of our exclusive programs!
Custom Programs. . . . . 3
PHOTOPLUS Data . . . . . 4
Branding Signage . . . . . 5
Media Opportunities . . 8
Contact Us . . . . . . . . . . . 11
CONTENTS
What you can do to drive customers to your booth
Bring Your Brand to LifeBoost your online presence with immersive onsite experiences made for social media sharing. There are many ways we can work with you beyond traditional booth space to reach our audience. Creative, bold, and memorable experiences are what will keep your brand top of mind even after the show is over. Partner with us to engage with our audience in a meaningful way this year.
EXPERIENCE
SAMPLING/GIVEAWAYS
POP-UP BRAND EXPERIENCE
INTERACTIVE PHOTO/ VIDEO OPPORTUNITY
PHOTO GALLERIES
PHOTO WALKS
HAPPY HOURS & AFTER PARTIES
Options can include, but are not limited to:
Interested in creating a
custom program? Reach out
to your Account Executive
for more details .
PHOTOPLUS DATA
RESEARCH REPORTS + MARKET SURVEYS
Our robust database and ability to segment our audiences help you target the right audience for your research. Partner with PHOTO PLUS Data, and the content experts from our live shows and media brands, to craft
compelling questions, survey the market, synthesize market results, and package market research. Survey results allow you access to original data—either to share with the market as a thought leader, or to use as an integral tool for your product marketing planning.
FOCUS GROUPSWe can
collaborate with you to host a meaningful focus group including venue, targeting invitations, invitation execution, incentive for participating, onsite execution, question development and compilation of data post focus group.
MULTIPLE TOUCH LEAD GENERATION
Whether through white papers marketing on our sites, webinars or partnering with our editorial team, we can work together to create lasting ways to keep your message and thought leadership in front of our community as well as position your brand as an industry thought leader.
Making Our Community YoursWe understand that data is integral to your business. When you partner with the PHOTO Group, you are collaborating with a powerful engine with the ability to reach over 1 million innovators, influencers and purchasers in the photography and video industry. Whether you’re amplifying your marketing investment, R&D, or launching products, PHOTOPLUS Data offers you unique and rich opportunities to strategically place your brand within the market and directly connect with the people.
Don’t have a creative team?
We can build it for you!
Our brand studio available
for all marketing types.
BRANDING/SIGNAGE
SHOWBAG SPONSORDEADLINE: August 26 QUANTITY: 13 ,000 (bags provided by sponsor)
Each attendee will
receive a sponsor-
provided bag, branded
with your company’s
name and logo.
$10,000 (exclusive)
OFFICIAL WI-FI SPONSORCOMMITMENT DEADLINE: August 26
All attendees will
access Wi-Fi with your
customized username,
logo and landing page.
Your logo and customized
banner (that clicks
through to your site) will
appear on the homepage
when attendees log
on. Additionally, your
sponsorship will be
advertised in all pre-show
attendee newsletters and
on-site meter board signs.
$15,000 (exclusive)
LITERATURE BINSARTWORK DUE: August 26
Your brand will be
displayed over one of
the literature bins where
attendees pickup their
PHOTOPLUS Show Guide .
Put your logo front
and center at the very
beginning of the show!
$3,500 (exclusive)
AISLE SIGN SPONSORARTWORK DUE: August 26
Aisle signs act as the main
visual road map, guiding
attendees on the floor.
Aisle signs are printed
with your logo. Signs
are double-sided and
measure 2 x 4 feet. (sponsor- branded area is a portion of that) .
$10,000 (exclusive)
ESCALATOR/ESCALATOR RUNNER GRAPHICSARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
Direct attendees as
they travel between
to the show floor. This
opportunity gives you
more creative freedom
and space to make a
visual impact. Pricing includes production,
instal lation and dismantl ing .
$20,000 (1 location available)
BRANDING/SIGNAGE
GLASS DOOR DECALSARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
Be the first brand attendees see
as they arrive at PHOTOPLUS!
This sponsorship includes
8 double-sided door clings,
18 x 18 inches in size.
Sold on a first-come basis. Pricing includes production,
instal lation and dismantl ing .
$7,000 for 8 Doors(2 location available) *Pricing can be adjusted based on number of decals and size . Location can also impact cost .
FLOOR DECALSARTWORK DUE: September 16 QUANTITY: 30 Max SIZE: 2 X 2 SQ. FT (Late ar twork incurs a 30% surcharge)
Floor decals will be placed in
strategic locations throughout
the expo hall so that every
attendee sees your brand’s logo
and message as they journey
through the show. Pricing includes production,
instal lation and dismantl ing .
$10,000 (ask about custom packages)* Pricing can be adjusted based on number of decals and size . Location can also impact cost .
OUTSIDE MARQUEEADVERTISINGThe Javits Center’s double-sided,
full-color, full-motion 600 sq.
ft. LED Marquee is located on
11th Avenue and 37th Street
just before the entrance to the
Lincoln Tunnel. With 65,000 daily
impressions, advertisers have
exclusive access to an 8-second
spot that runs 24 hours during
show days.
Price starts at $5,000 Call for Details
INDOOR JUMBOTRONAll corners of the
Javits Center can be reached
through sight and sound by
advertising on the 1500 sq. ft. LED
jumbotron and over 70 flat-screen
42” plasma monitors with video and
audio capabilities. Strategically
located throughout the Javits
Center, the same content can be
displayed on both the jumbotron
and the monitors for one price.
Price starts at $5,000 Call for Details
BRANDING/SIGNAGE
OVERHEAD WINDOW DECALSARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
These 30 x 79-inch window clings
make for an impressive message that
catches attendees’ attention as they
enter or maneuver through the Javits
Center. There are two inside sections
and one outside section available on
a first-come basis. Pricing includes production, instal lation
and dismantl ing .
$17,500 for 4 windows(facing the outside)
$12,500 for 4 windows(facing the inside)
INDOOR BANNERSARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
Get attendees excited before
they hit the show floor with one
of our many banner locations.
Strategically placed banners will
ensure your audience knows to
find you as soon as they step
onto the show floor.
Call for Pricing (limited availability)
SKYBOX CLING SPONSORARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
This impressive 365 x 113-inch
billboard allows you to elevate
your brand and drive more traffic
to your booth. Windows will be
sold on a first- come basis. Pricing includes production, instal lation
and dismantl ing .
$32,000 (limited availability)
RESTROOM MIRROR & STALL DECALSARTWORK DUE: September 16 (Late ar twork incurs a 30% surcharge)
Sponsorship includes (23) 1 sq.
ft. mirror decals and (58) 1 sq.
ft. door decals. Artwork must be
approved by show management
prior to printing. Pricing includes production, instal lation
and dismantl ing .
$10,500(Mirror & Stalls)
$6,000(Mirror only)
MEDIA OPPORTUNITIES
SHOW COUNTDOWN SPONSOR(Runs August— October)
Your company name and
booth number will be
listed on the homepage
and at the top of the
website, which can be
linked to the landing
page of your choice.
Gain maximum exposure
and traffic!
$5,000 (exclusive)
ADDITIONAL DIGITAL UPGRADE OPTIONSStand out in our floor
map and attendee online
planner by choosing one
of our digital upgrade
options including floor
plan banner ads and floor
plan logos, Upgrades can
be purchased directly
by logging into your
Exhibitor Console.
$5,000 (exclusive)
MOBILE APP TITLE SPONSORSHIP & OPPORTUNITIESARTWORK DUE: August 26
Engage with our attendees as your logo appears on the opening splash page of the app and
up to three rotating bottom screen banners throughout the app. You also receive an exclusive
outbound email declaring your sponsorship of the app and your logo on any app-related
emails or promotion on-site. You will also be listed as the ‘Title Sponsor’ on the PHOTOPLUS website as well as dedicated meter boards encouraging attendees to download the app.
$10,000 (Title Sponsor) + $350 Featured Exhibitor Listing+ $1,000 Customized Push Notification+ $1,000 Rotating Banner
DAYS HOURS MINUTE SECONDS
02 08 12 32
NEWSLETTER OPTIONSDEPLOYMENT: 5 TimesTENTATIVE SEND DATE: September 25 , October 2 , 9 , 1 6 and November 6 , 2019DEADLINE: July 26
PRODUCT SHOWCASE DEADLINE: July 26
Get an image of your product in front
of thousands of photo enthusiasts
in our popular attendee newsletters.
Includes your logo on the right rail
near the top and displays your 250-
word product description with image
and link in Exhibitor News section.
Be featured in a single newsletter or in
each of the five we are sending out on
the dates listed above.
$1,500/per newsletter (5 available)
LEADERBOARD BANNERExclusive banner ad spot at the top
of the newsletter that will link back to
your PHOTOPLUS Planner profile.
$1,500/per newsletter (5 available)
LOGO INCLUSIONAdd your brand logo to the newsletter
for instant recognition. Logo will
be hyperlinked to your online
PHOTOPLUS Planner profile.
$99/Logo per newsletter
MEDIA OPPORTUNITIES
BOOTH LOCATORAD CLOSE: September 2 1 MATERIALS DUE: September 28
The Booth Locator includes
a complete exhibitor listing
by company name and
booth number, Exhibit Hall
floor plan and the
“At a Glance” schedule. Not
only are your company
and booth highlighted, but
you’ll also receive a 3-3/4
x 5-inch ad in the locator.
This is a great place to list
your speaker schedule,
show specials, or coupon
for giveaways.Ad wil l be spot color to match the show ’s design .
$6,000 (exclusive)
OFFICIAL SHOW GUIDEAD CLOSE: September 2 1 MATERIALS DUE: September 28
This publication provides
all the information needed
for the show and includes
industry news and gear
reviews. Photographers will
use this publication as a
source for products and
services throughout the year.
Available for each attendee
as they walk into the show.
Back Cover ( 1/2 Page) : $5 ,000Inside Front Cover : $5 ,000Inside Back Cover : $5 ,000Ful l Page: $4 , 500½ PAGE : $2 , 500¼ PAGE : $2 ,000
Advetorial (Virtual Booth & Print): $10,000 Advetorial (Print Only): $6,000 Printed to both your virtual Booth Special Ad (Virtual event page & Print): $300
PRODUCT SHOWCASE OPTION
LEADERBOARD BANNER OPTION
LOGO INCLUSION
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CONFERENCE + EXPO | OCTOBER 24-26, 2019
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CONFERENCE + EXPO | OCTOBER 24-26, 2019
PLATINUM $25,000
+ One Native Ad featuring award
winner in the special awards
section in the Photo Annual
gallery (Photo Annual team will
offer nominations based on
sponsor’s award criteria)
+ Opportunity to award a special
$2,500 cash prize to winner and
give product (cash award
facilitated by Photo Annual team)
+ Company to present award to
winner at the event
+ Branding on contest entry page
+ Branding in print and online
call-for-entries campaign
+ Branding in online winners’
galleries
+ Branding at winners’ celebration
+ Branding on event invitations
+ Table at the event
GOLD $20,000
+ Opportunity to award a special
$2,500 cash prize to winner
and give product (cash award
facilitated by Photo Annual team)
+ Company to present award to
winner at the event
+ Branding on contest entry page
+ Branding in print and online
call-for-entries campaign
+ Branding in online winners’
galleries
+ Branding at winners’ celebration
+ Branding on event invitations
+ Table at the event
SILVER $10,000
+ Branding on contest entry page
+ Branding in print and online
call-for-entries campaign
+ Branding in online winners’
galleries
+ Branding at winners’ celebration
+ Branding on event invitations
+ Table at the event
CATEGORY $7,500
+ Opportunity to offer a $1,500 cash
prize first place winner in category
+ Branding in online winners’
galleries and on each winner’s page
+ Branding at winners’ celebration
+ Branding on event invitations
SIGNATURE DRINKS $7,500
+ Customize a cocktail for the dinner
and reception
+ Branding on cocktail napkins
+ Branding on bar
CENTERPIECE $5,000
+ Branding on custom centerpieces
on each table of the event
GALLERY EXHIBITION $10,00
+ Work with the Photo Annual team
to produce the special awards and
first place winners gallery at event
+ Branding on each artist statement
included in exhibition
+ Dedicated “About Your Company” sign at Event
PHOTO BOOTH $5,000
+ Work with Photo Annual team to
customize a photo booth
experience for guests (includes
lights, camera, printers and techs
to support at event)
+ Dedicated “About Your Company”
sign at Event
+ Provide print takeaways at events
with company logo
PARTNER $1,000
Logo Placement included on:
+ Invitation (Digital and Print)
+ RSVP Site
+ Onsite at Event
As a sponsor of the competition, you’ll support excellence in photography,
associate your brand with one of the industry’s most respected awards
programs, and have a brand presence at the most anticipated event of
the year. The winners will be celebrated in conjunction with PHOTOPLUS—
the largest annual photography event in the US. PhotoPlus draws an
international audience of art buyers, photo editors and renowned photographers to New York City, and this
year’s Photo Annual winners will celebrate the honor alongside this revered group of creative professionals.
MEDIA OPPORTUNITIES
CONTACT USDennis Tyhacz ACCOUNT EXECUTIVE (Companies N-Z)
Dan Neri ACCOUNT EXECUTIVE (Companies A-M)
Joe Kowalsky SHOW DIRECTOR