Continuous Product Improvement Using

Splunk 28.03.2017 / Eugen Rogoza

Vodafone C1

• Model Year 1982• Integration Lead / Data Analyst at Vodafone

Group (Düsseldorf)– mCommerce (Consumer Products & Services)

• Splunk user (not admin)– Experience: 3.5 years– “Splunk Knowledge Manager” certification

• Second time at a Splunk event in DE– This time as a presenter

Your speaker

Vodafone C1

Eugen Rogoza

Use-case Outline

Vodafone Wallet

SMAPI (Service Management API)

Hyperfunnel

The Data

The Insights

The Product

Vodafone C1

The Product:Vodafone Wallet

Vodafone C1

Vodafone Wallet – What is it?

Vodafone C1

• Android application• Container for storing virtualized cards

and using them• Enables contactless payments (NFC)

NFC payment ecosystem

Vodafone C1Source: https://www.priv.gc.ca/en/opc-actions-and-decisions/research/explore-privacy-research/2013/mp_201306/?wbdisable=true

• MNO - Mobile Network Operator

• TSM – Trusted Service Manager• POS – Point Of Sale

Vodafone Wallet – Registration and provisioning (1/3)

Vodafone C1

Vodafone Wallet – Registration and provisioning (2/3)

Vodafone C1

Vodafone Wallet – Registration and provisioning (3/3)

Vodafone C1

The Data: Service Management API (SMAPI)

Vodafone C1

Service Management API (SMAPI)

Vodafone C1

• Software agent embedded into the APK• Generates user activity events (e.g. button taps)• Sends events to the central collector via cellular data

network or WiFi• Central collector ingests events into Splunk

Central event

collectorWallet APK

SMAPIlibrary

HTTP/JSON

JSON

How it looks like in Splunk: Example SMAPI event

Vodafone C1

The Insights

Vodafone C1

What is a funnel?

Vodafone C1Source: https://blogs.adobe.com/digitalmarketing/search-marketing/leveraging-incremental-conversion-rates-to-take-control-of-sem-performance/

• Graphical representation

Vodafone C1

Funnels in Splunk

!

Vodafone C1

!

Vodafone C1

!

Splunk enables these Hyperfunnel features

Vodafone C1

• Automatic calculation and correlation (incl. conversion rates, gaps)• Trend graphs with alarms/notifications attached • Dynamic parametrization and filtering via dashboard

selectors• Per-record view of the underlying data• Arbitrary time ranges (incl. realtime)• Automatic delivery via PDF, E-mail or any other custom

action that Splunk supports• Fast calculations despite large data volume

(summarization)

Thank you

Vodafone C1