“split to save” presentation - electronic payments to save... · © 2017 nacha —the...
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© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
2017
“Split to Save”
Presentation
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• Introduction of Founding
Organizations
• Overview of Direct Deposit and Split
Deposit
• Overview of Workers and Savings
Habits
• Overview of “Split to Save”
Campaign Initiative
Contents
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
ACH Network
About NACHA
$41 Trillion
24 Billion Transactions
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
About America Saves
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
About America Saves
• Savers who joined America Saves in 2011 reported saving $7,000* since joining America Saves
• What females and males reported saving for differed widely. Females heavily favored saving for an emergency fund, while males heavily favored saving for retirement
• The most important saving goals for savers include: Emergency Fund, Retirement, and Debt Repayment
• Savers tell us that since they joined America Saves they feel more hopeful about their financial situation, they are saving more, and they are managing their debt better
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
About ePayResources
• The second-largest Regional Payments Association
• Providing payments expertise, professional development, and
industry leadership
• Serving financial institutions and businesses for 40 years
• Member services include education, publications, compliance
support, risk management resources, and advocacy
• Headquartered in Dallas
• Offices also in Virginia, North Carolina, Florida, and Alabama
• www.ePayResources.org
• Follow us on Twitter (@ePayResources_), LinkedIn, and Facebook
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• Direct Deposit is the electronic
deposit of pay directly to a
checking or savings account
• Split Deposit enables an
employee to direct a fixed
amount or percentage of their
pay into a savings or
investment account each pay
period
Direct Deposit and Split Deposit
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
Safe
Free
Fast
Environmentally Friendly
Time Saver
Helps employees better manage finances and save
automatically
Direct Deposit and Split Deposit
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• 82% of workers use
Direct Deposit
…but…
• Only 24% use
Split Deposit
Direct Deposit and Split Deposit
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• 87% of Direct
Deposit users are
very satisfied with it
• 73% of Split
Deposit users like it
Direct Deposit and Split Deposit
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• Nearly 3 in 4 Direct
Deposit users say their
employer first made
them aware of it
• More than 60% of
employees claim that
their employer’s
practices influenced
their choice to use
Direct Deposit
Direct Deposit and Split Deposit
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
People Save Automatically
4%
7%
23%
25%
36%
44%
49%
Prepaid debit card
Mail, Telephone
Logging into website
Mobile app
ATM or teller
Automatic electionic fund transfer
Direct payroll deposit
0% 10% 20% 30% 40% 50% 60%
Savings Methods Used
2015
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
People Save Through Traditional Accounts
4%
7%
9%
9%
10%
12%
15%
21%
34%
37%
64%
0% 10% 20% 30% 40% 50% 60% 70%
Savings option on prepaid debit card
Savings bond
529 or other education savings plan
Christmas club account
Certificate of deposit
Brokerage account
Money market account
Safe place at home
Checking account
Credit union savings account
Bank savings account
Savings Products Used
2015
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
Lack of Saving
• Problem is majority not saving- national savings rate approx. 4%
• People ages 30-49 are the most likely of any age group to have no emergency savings. – Bankrate.com
• 46% of Americans do not have $400 readily available to cover an emergency expense – Federal Reserve
• The average employee spends 28 hours each month worried about, calculating, or stressed over finances, costing employers $5,000 a year in lost productivity. –Federal Reserve 2010
• Path to increased debt - Repeat payday loans account for 76% of total volume *-By Leslie Parrish and Uriah King Center for Responsible Lending July 9, 2009
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
People Don’t Think They Can Save
• 50% of household decision‐makers believe they “just don’t
earn enough money to save regularly.”
• Majority of those in the under $25,000 (61%) and
$25,000‐$49,999 (64%) income brackets feel discouraged
from saving for this reason.
• $50,000‐$99,999 category, half (50%) feel their income
level is a barrier to saving regularly.
• And one‐ quarter (26%) in the $100,000 or more category
are inclined to believe that their income is insufficient to
allow them to save on a regular basis.
2012 HOUSEHOLD FINANCIAL PLANNING SURVEY A Summary of Key Findings July 23, 2012
Prepared for: Certified Financial Planner Board of Standards, Inc. and the Consumer Federation of America
Prepared by: Princeton Survey Research Associates International
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• That’s where we get our paycheck and
access to direct deposit:
– 82% of employees in U.S. participate in direct
deposit
• With direct deposit we can allocate a % to
savings:
– Of that 82%, only 24% utilize split deposit
• And we can make it automatic:
– 85% of split deposit users say it is helping them
to save
– Most common use for split deposits (83%) is for
an emergency fund
The Best Way to Save - Automatically
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• 92.3% of Americans have a
bank account
• 77.8% of Americans have a
savings account (FDIC 2015
National Survey of Unbanked
and Underbanked)
• 82% of U.S. Workers use
direct deposit
– 24% of them split into a savings
type account (Javelin 2016)
The Opportunity to Increase Personal Savings
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• “Split to Save” is an outreach
effort designed to encourage
workers to grow savings through
Direct Deposit and Split Deposit
• “Split to Save” targets are
businesses, large and small, and
organizations servicing other
businesses and consumers
What is Split to Save
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
• Split to Save provides
customizable resources
for organizations to use
and share to promote
Direct Deposit and Split
Deposit
– Web ads, print ads,
articles, social posts, etc.
What is Split to Save
www.electronicpayments.org/save
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
Split to Save Timeline
February 27 May 31--------------------------------------
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
Partner with us!
www.electronicpayments.org/save
Join Split to Save
© 2016 NACHA — The Electronic Payments Association. All rights reserved.
No part of this material may be used without the prior written permission of NACHA. This material is not
intended to provide any warranties or legal advice and is intended for educational purposes only.
© 2017 NACHA — The Electronic Payments Association. All rights reserved. No part of this material
may be used without the prior written permission of NACHA. This material is not intended to provide
any warranties or legal advice and is intended for educational purposes only.
Questions?
Contact Shanon Murray
(703) 561-3932