Spindle Communications

Credentials 2013

Protecting reputation & driving stakeholder interest through targeted cross-platform engagement

Company profile Spindle Communications launched 2010 by veteran communications

consultant.

We are a specialist high-tech communications agency offering public relations,

investor relations, media relations, social media management, search engine

optimization and digital campaigns to drive growth.

We focus on stakeholder engagement, customer engagement and investor

solicitation through search, social, public relations and investor relations

content, underpinned by a strategic approach.

We offer consultancy for regional programs across Africa

Our missionOur mission is to provide cost-effective and results-driven communication

services to our clients for them to meet their business goals.

Our approachSpindle Communications puts brand reputation at the heart of commercial

success; we focus on communication to increase business valueWe provide strategic consultation across

Key message developmentMarketing communication Internal messagingExternal communications

Our methodology

Our services• Branding• Marketing and communications• Public Relations strategy and counsel• Investor Relations, annual reports, IPOs and corporate profiles• Media relations - Media promotions, media launches, media liaison, media kits/releases/pitches, feature articles, case

studies, opinion pieces, profiles and backgrounders• Social media and online PR• Digital media• Business letters and proposals, B2B and B2C communications, sales promotions• Specialist writing• Internal communications – ezines, newsletters, brochures and award entries, speeches• Event and project management• Professional marketing• Copywriting – case studies etc• Sponsorship strategy & activation• PR & media training• Crisis management, strategy and communication of major organisational change, redirection, engagement, and morale

building and cultural enhancement • Advertising copy, coordination of advertising, design, print and photography • Sponsorship management• Special film and multimedia projects including script development, direction and production

Areas of expertise Spindle’ consultants have strong backgrounds in public relations, investor relations,

event marketing, as well as championing the adoption of digital PR and social media platforms for effective outreach to stakeholders.

Industry focus – IT & telecommunications, finance, infrastructure, public sector, Pharma, life sciences, cleantech, green PR, mining, construction, energy

Corporate positioning and reputation management CEO counseling Issues management Investor, government, industry relations and stakeholder relations Media relations – international, regional and national Digital PR and social media Event organisation and management Dialogue forum arrangement & facilitation Strategic counsel and message crafting

Media relations• Strategy and message development, development of informational

occasions and informational messages for media• Tracking and analysis, media monitoring, press clipping composition• Audience targeting• Speech and ghost-writing services• Audits• Editorial campaigns, composition and distribution of press releases• Media events - press conferences, round tables, press lunches, briefings• Media tours• Media material development• Database development and maintenance

Enterprise public relations• Working with proprietary tools and leveraging in-house expertise we help

define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach scheme

• Reputation audit • Strategic planning and implementation of PR campaigns• Development of communication programs • Development of CSR programs • Development of internal PR programs• Creation and support of informational sources (TV and radio programs,

internet resources, print editions)• Special events• Managing internal comms & creating ezines

Issue Management to avert Crisis Communications

• Support with compiling an individual crisis reaction plan

• Enhancement of the crisis management specialists and support in designing processes

• Timely support and assistance

Corporate Social Responsibility• Study and determine the most appropriate CSR pillars for key

client audiences• Design the CSR program• Follow up the CSR program

Macro Economics : Provide stable economic environment: Regulations

Counter-cyclical policy

Politics

Economics

Busi

ness

ANC Policy dictates economic policies implemented

Alignment with both political & economic policies

Sustainability vs. CSR

Employment within new growth path

Brand PROrganisation of special events aimed to boostBrand reputationInformational and educational campaigns in mediaPR programs to support marketing communicationsManagement of sponsorship projectsCEO / celebrity marketing, work with opinion leadersViral marketingDigital communications: Internet and mobileMarketing

Event management Budgets, reconciliation and delivery to the bottom line Audiovisual, sound & lighting Catering and menu design Entertainment Event design & decor Social function and party themes Speaker gifts Invitations & RSVP services Interpretation services Photography Registration – online and onsite Speakers and MC’s Sponsorships Staffing Staging and rigging Transport Travel, accommodation and logistics Venues Post-event analysis and client feedback

Digital communications • Digital strategy• Web and social media strategy for Linkedin, Facebook, Twitter• Digital and web copy and concepts, inclusive of SEO• E-marketing• Sales campaigns, marketing offers and special sales promotions• Social Media/Community Development

• Social media participation / strategy• Social network application development• Social media advertising• Online community development and moderation • Wiki development

• Digital Reputation management• Online media/blog monitoring/engagement • Online public relations • Digital crisis and issues management • Website/digital strategy • Web writing• Search optimization and de-optimization

• Online experience design• Website and blog design/development• Branded content and content distribution• Online advertising• Online video

• Internet audit:• Analysis of brand reputation online• Analysis of promotion tools

• Development of communication strategy/• Correction of existing situation:• Choosing communication channels and promotion

tools• Determining KPIs for efficiency measure

• Production:• Visual and interactive design• Content copyright• Photo and video production• Development of promo-sites• Online applications

• Promotion:• Blogs• Forums, portals• Marketing in social networks• Promo support• Viral marketing

Social Media Marketing• Strategic planning for content, communications and community.• Campaign design and deployment services.• Conversation monitoring and optimisation.• Building and maintaining a social media newsroom.• Establishing, integrating, and updating your presence

in media communities.• Optimising Blogs and RSS feeds.• Regularly submitting RSS feeds and blogs to the

latest aggregators, news sites and social book

marking sites.• Recommendations for advertising and marketing

opportunities within social networking and media

communities.• Influencer outreach and buzz-building tactics.

Our SEO ServicesOur typical Search Engine Optimisation (SEO) strategy & consultancy service include the following:

• A detailed website audit• Keyword compilation• Competitor landscape plotting• Individually hand-optimised pages• Search engine submissions• Link building strategy• Paid inclusion strategy• Bespoke reporting

Social Media Channels

Proprietary in-house databases5000 companies in Gauteng: Business owner, Designation, Business ,Chamber, Telephone, Fax, EmailAcademics / scientists at universities: 3 000 contactsPrivate equity & venture capital investors: 2 500Health & Bio-Technology: 1 400 contactsMining: 3 100 contactsInformation & Communication Technologies: 650Agriculture: 8 300 contactsEnergy & Green Environment

4 150 renewable energy contacts 800 water technology contacts 505 waste management contacts 200 contacts

Proprietary social media contactsSuza Adam – 3 500 South African / African contacts, mainly in mining, renewable energy, biotechnology, ITCE, investment banking, media

Lani Botha – 750+ international contacts in the government, institutional, sustainability and construction industries, active blogger and media whiz

Our LinkedIN ForumsMining Exploration in Africa 7211 membersMineral Beneficiation in Africa 454 membersMegalopolis - developing green cities in Africa 192 membersSub-Saharan Plant Science & Technology forum 282 membersSub-Saharan Water Science & Technology group 314 membersSub-Saharan Africa Sustainable Energy group 1147 membersSub-Saharan African Veterinary Initiative 516 membersInvestment Analysts in Africa 1862 membersLifesparks Southern African Life Sciences initiative 640 membersViridis Africa - investment in clean tech 473 membersCorporate Social Responsibility & Environmental Sustainability Executives in Africa 100 membersHuman Capital Management in Africa 651 membersICTE in Africa 180 membersAfrican Citizen - Journalists in Africa 142 members

Mining Exploration in Africa 7211 membersMineral Beneficiation in Africa 454 membersMegalopolis - developing green cities in Africa 192 membersSub-Saharan Plant Science & Technology forum 282 membersSub-Saharan Water Science & Technology group 314 membersSub-Saharan Africa Sustainable Energy group 1147 membersSub-Saharan African Veterinary Initiative 516 membersInvestment Analysts in Africa 1862 membersLifesparks Southern African Life Sciences initiative 640 membersViridis Africa - investment in clean tech 473 membersCorporate Social Responsibility & Environmental Sustainability Executives in Africa 100 membersHuman Capital Management in Africa 651 membersICTE in Africa 180 membersAfrican Citizen - Journalists in Africa 142 members

Facebook & Google+

Our Online Properties

Spindle Communications Experienced event organizer & owner

Strong media relations skills of over 20 years

Have a PR arm to promote event / attendance

Social media and online community-building experts

Have significant database of local academics, renewable energy businesses, biotechnology professionals, mining executives, IT companies, investors, chambers of commerce, embassies, trade & investment agencies, press

Public relations & branding

Website design and layout

Event management

Investor relations

Life sciences PR

Healthcare PR

Current Clients: References:ACM Gold & Forex, (Irfan Pardesi,  011 784 0603 )Bentley, (Liz Karayusuf,  +44 (0) 2078610923 )Digicore Holdings Limited, (Nick Vlok,  012 665 5343 )Danyland / Sylvania, (Christo de Vos, 082 801 9460)EgoliBio, (Charles Dettman,  082 440 7996 )EOH Limited, (Asher Bohbot,  011 607 8100 ) Department of Science & Technology, (Dr Eugene Lottering,  011 652 0411 )Genesis Healthcare Consultants (Pty) Ltd, (Clayton Samsodien  011 731 5111 ) Iliad Africa, (Ralph Patmore,  082 467 6800 )Maxtec Limited, (George Talbot, 011 803 6635)Platfieds Limited (Bongani Mbindwane, 021 423 4536) LifeAssay Diagnostics, (Louis Roux, 021 788 6989)Make Africa Green, (Joe Matimba,  082 889 3946 ) Talesun Solar Germany GmbH, Simone Lintermann,  +49 (0)89 189177-271 

Our Leadership TeamSuza AdamPrincipal Consultant

Founder Suza Adam has more than 20 years of public relations, investor relations, media liaison and event management experience. Her frame of reference includes IPO support, public relations and investor relations programme development, corporate repositioning, investment marketing, and an in-depth knowledge of the financial community and qualities the marketplace is seeking.

She has consulted on investor relations to the boards of more than 50 JSE listed companies, across South Africa. Suza's expertise lies in developing tailored public relations and investor relations strategies and implementing action plants that achieve demonstrable results and an enhanced return on investment. She has directed numerous investor relations programs that have resulted in millions of Rand of share value enhancement for both vendors and shareholders.

These activities include developing strategic investor relations programmes in positioning companies or portfolios for prospective investment, preparing exchange announcements, developing content for presentation at investment seminars and Investment Analyst Society presentations, facilitating investor presentations during capital raising road shows to local life insurance and asset management companies, private equity firms, stockbrokers, venture capital firms and or independent financial advisors.

Suza.adam@spindlecommunicationshttp://za.linkedin.com/in/suzaadam/011 880 0364 / 082 789 9777

Lani BothaPrincipal Consultant

An Associate, to Spindle Communications, Lani is a communications specialist with a particular interest in the business of agriculture, mining, community development, eco-tourism and climate change. ACCA-accredited in Integrated Reporting Assurance, Lani understands the process behind determining viable economic, equitable social and bearable environmental returns on sustainable business investment.

She reported from COP17 and in 2012 completed an inaugural annual / sustainability report, as well as a comprehensive corporate profile book for leading non-listed South African holding companies in the mining, FMCG and property industries.

She writes and consults on strategy and crisis communications for a number of PR consulting firms as well as individually. Recent and psat clients include Vodacom, Axis, Wits University’s Joburg Centre for Software Engineering, NPA, SAPS, Black Business Council, ABSIP, Shanduka, Lonmin, Tsebo, FNB, Microsoft, Alexander Forbes, Cheesekids for Humanity, Optimum PM, Extrupet, AFGRI, Astral, Shoprite, SuperGroup and Sasko.

As a former trade editor, Lani is well-versed in technical and highly meticulous cross-platform writing. Her writing skills have been honed across industries, styles, audiences and platforms, with a decade in journalism followed by ten years of strategic communications counsel. Her media experience over the last decade includes the international, regional and social media landscapes on national, community and industry levels.

za.linkedin.com/in/lanibothaLani.botha@spindlecommunications.com011 880 0364 / 082 546 8844

Ad hoc hourly rate (no VAT payable) The consulting and execution rate is R750,00 per hour for a senior consultant, R550,00 per hour per

account executive, and R350,00 per hour for a junior consultant / researcher. Senior consultants Suza Adam and Lani Botha oversee and are the primary team members to service

an account client: responsible for interfacing with the client, funders, key opinion leaders, journalists, writing and editing and feedback to your organisation.

Costs for third party disbursements are cleared with the client beforehand and are for the client’s account (e.g. postage, design, printing, etc.). There is a 15% disbursement fee on third party costs. Travel and accommodation outside Gauteng is for the client’s account. There is a 10% per year escalation fee in meeting rising inflation costs.

Retainer basis (no VAT payable) Spindle charges the following rates for work conducted on a retainer basis. Clients commit to a 12

month or longer agreement. Costs for third party disbursements are cleared with the client beforehand and are for the client’s account (e.g. advertising, postage, design, printing, etc.). There is a 15% mark-up on third party costs. Travel and accommodation outside Gauteng is for the client’s account. There is a 10% per year escalation fee in meeting rising inflation costs. No refunds for unused hours.

Minimum 20 hours per month R11 000.00 per month, R550.00 per hour. Every additional hour over 20 hours and up 30 hours per month is charged at R500.00 per hour. Above 30 hours per month the rate is further reduced to R450.00 per hour.

Ad hoc vs. Retained Rate

Client Testimonials

Category: Investor relations / event managementCase: Brand Building Client: Viridis AfricaObjective: Launch & create a conference for clean tech entrepreneurs to present their

business case and exchange information with potential investors.Result: Launched conference in 2010 and is still on-going in 2013

Category: Website design and layoutCase: Brand Building Client: Make Africa GreenObjective: To design and create a website that resonates with promoting a greener, environmentally friendly Africa.Result: Website launched and SEO principles ministered. Website traffic monitored.

ACM Gold & Forex, (Michelle Schafer, 011 784 0766) – Public relations Digicore Holdings Limited, (Nick Vlok, 012 665 5343) - Investor relations Dept of Science & Technology, (Dr Eugene Lottering, 011 652 0411) – Event EOH Limited, (Asher Bohbot, 011 607 8100) – Investor relations EgoliBio, (Charles Dettman, 082 440 7996) - Event Illiad Africa (Ralph Patmore, 082 457 6800) – Investor relations LifeAssay Diagnostics, (Louis Roux, 021 788 6989) – Public relations Maxtec Limited, (George Talbot, 011 803 6635) – Investor relations Platfieds Limited (Bongani Mbindwane, 021 423 4536) – Investor relations Siltek, ( Dave Lello, 021 883 3873) – Investor relations Thabex Exploration Limited, (Marius Welthagen, 082 448 9537) – Investor

relations Zaptronix Limited, (John Heath, 044-382-0986) – Investor relations

References

We love to get involved in those marketing challenges that keep you awake at

night. Call us and let us help you with your lead generation, investor

solicitation, customer conversion and stakeholder engagement tasks.

Thank you for listening. Any Questions?

SUZA ADAM | MANAGING MEMBER

011 880 0364 | 082 789 9777

131 Buckingham Avenue, Craighall Park, 2196

suza.adam@spindlecommunications.com

www.spindlecommunications.com

Contact Details