spidey and its web

WE WERE ASKED TO MAKE A PRESENTATION ON

‘MAN’S ASSOCIATION WITH SOCIAL MEDIA’.

AND TO PREPARE IT, IT TOOK ME 1 MONTH AND 9 DAYS.

WHY? *BECAUSE I WAS BUSY TAKING INSPIRATIONS FROM

FACEBOOK -> TWITTER -> LINKEDIN -> YOUTUBE -> FACEBOOK = CONFUSION -> MORE CONFUSION -> NO OUTCOME

T.S.ELIOT WAS PROVED RIGHT. “Being on social media is like being distracted from distractions by distractions.”

SO, I FIGURED OUT, AT THE END, IT IS ALL ABOUT THE VICIOUS CIRCLE OF THE

WEB.

HENCE, MY TOPIC FOR THE PRESENTATION:

SPIDEY, CAUGHT IN THE WEB. where, we talk of how a spider weaves its web to catch its prey and is always caught in it to prove its own existence and to sustain its survival.

CHARACTERS:

WEB

MAN, THE (SUPPOSED-TO-BE) SOCIAL ANIMAL

A VICIOUS CIRCLE, CREATED BY MAN AKA SPIDEY

SPIDEY

WHY DOES SPIDEY WEAVE THE WEB? the need for social media marketing.

- to make its presence ubiquitous (Social media makes or breaks an individual’s or firm’s image in front of its tg.)

- to engage in some primary activity to keep itself busy (Social media is the technology that connects people — whether it’s used to share content, information or just to chat)

- to catch its prey (Social media helps in picking up the right tg, and targeting them with the right kind of information they are interested in.)

- to prove its existence (Social media emphasizes, re-emphasizes and helps recall different aspects of the behavior of an individual or a firm, to ensure the return of its patrons).

“You are what you share”. - Charles Leadbeater, We Think : The Power of Mass Creativity

HOW DOES THE WEB HELP SPIDEY? The five basic fundamentals of social media marketing.

#1 THE FLIES ARE SCARED OF SPIDEY. What your customers say about you ma@ers.

Let’s face it. We all live in a world full of adverIsements and we just don’t trust what brands say about themselves. However, we do trust what our friends say.


#2 THE FLIES SPREAD THE GLORY OF SPIDEY. Online recommendaIons translate into purchases.

Good or bad, people are influenced by their friends or peer groups. So ‘friend recommendaIons’ have a significant impact on purchasing decisions. How big is that impact? According to a MarkeIngProfs survey, 73% of the Indian parIcipants learnt about a product online and 51% had purchased a product based on an online recommendaIon.


#3 FLIES ARE SCARED OF SPIDEY’S TRAP. You must provide a great customer experience.

Social media provides every individual with a stage to share their thoughts and opinions with friends and other consumers.

-‐ If you provide them with a great customer experience, social media will reward you with posiIve reviews and endorsements that would a@ract new business.

-‐ If a customer has a less than perfect experience, social media will let you know. But that's not such a bad thing so long as you take the opportunity to respond to them and use that feedback construcIvely to improve the way you serve your customers.

Bottom-line: There’s no marketing cure for providing poor customer-service.

HOW DOES THE WEB HELP SPIDEY? the five basic fundamentals of social media marketing.

#4 FLIES ARE SCARED, YET ATTRACTED TOWARDS SPIDEY’S TRAP. Permission is the key.

In a world full of interrupIve markeIng noise, permission-‐based markeIng is a powerful tool for fighIng through the clu@er.

Permission comes in many forms:

-‐ Opt-‐in with an email address -‐ Facebook ‘Like’ -‐ Twi@er Follow -‐ LinkedIn ConnecIon -‐ A@endance at an Event

HOW DOES THE WEB HELP SPIDEY? the five basic fundamentals of social media marketing.

#5 SPIDEY LOVES STAYING IN THE WEB -‐ ITS COMFORT ZONE. You must listen and respond.

Social media markeIng is more about listening and responding than it is about broadcasIng a message.

It's criIcal that you monitor what people are saying to you and about you, your industry, your areas of experIse and your compeItors.

You've also got to be responsive — whether it's to respond directly to a customer’s quesIon or suggesIon or join a discussion where you can share your own knowledge.

Must remember: To build relationships you don’t need to speak ‘social media’, you just need to be yourself. Talk on social media the same way you do in real life..

building a web is the ulterior motive of spidey’s life. social media marketing is a commitment.

You don’t have to put a ring on it, but just like in real life, it takes Ime and effort to build relaIonships. And unfortunately, someImes that effort doesn’t generate immediate results.

With social media markeIng, you need to be consistent and paIent. Those relaIonships you build will pay off over Ime through increased customer loyalty and advocacy.

To be an effecIve Social Media Marketer you need to: -‐ Invest Ime in both talking and listening (Even just 10-‐20 minutes/day) -‐ Have a plan for creaIng engaging content -‐ Find the right tools that will help you save Ime

“The essence of social media is in knowing your audiences and engaging them in something they love”. - Anonymous.

spidey and its web. relationship between social media and us.

“Social Media is not a one-‐way broadcast channel. We are no longer broadcasters. We are now a part of the community we wish to inform, and therefore we must establish prominence and earn influence in order to amass a>en?on, ins?ll enthusiasm, empower ambassadors, and create a community of loyal collaborators towards a more meaningful form of unmarke?ng and communica?ons.”

-‐ BRIAN SOLIS, SOCIAL MEDIA EXPERT AND AUTHOR OF ENGAGE.

oindrila dasgupta

spidey and its web

Business