spice jet ppt
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Gokul ChandarCore I MBA
A low-cost airline based in New Delhi.
It began service in May 2005.
SpiceJet was earlier known as Royal Airways.
SpiceJet names all its aircraft after various spices and herbs like Cinnamon, Thyme, Oregano.
Their marketing theme
“Offering low 'everyday spicy fares' and great guest services to price conscious travellers”
Their aim
To compete with the Indian Railways passengers travelling in air conditioned coaches.
SpiceJet marked its entry in service with Rs. 99 fares for the first 99 days, with 9,000 seats available at this rate.
It was followed it up with a Rs. 999 promotional scheme on select routes.
115 daily flights with a fleet of 19 Next Generation Boeing 737s. 14 - 737-800s and 5 - 737-900ERs (extended range).
150 Indian pilots, and 50 expatriates (equivalent to 35 full time).
At present the fleet strength is completely utilised and further route expansion has been ruled out till new aircraft are inducted.
SpiceJet was voted as the best low-cost airline in South Asia and Central Asia region.
By 2008, it was India's second-largest low-cost airline in terms of market share.
Market share has increased to 11.8 % in January, 2009.
HOW SPICEJET ACHIEVED THIS?
When its full service counterparts like Air India, Jet Airways and Kingfisher Airlines are struggling now, SpiceJet is focussing on its profitability from this consolidation wave.
Focus towards enhancing the customer experience.
The global slowdown in air travel has impacted leisure segment, and has made SpiceJet accelerate its increasing focus on business passengers.
Business travellers can collect their boarding passes for a same-day return flight.
Introduction of a corporate travel program that means ability to change ticketed flight dates and times without surcharges.
While airlines in the US are charging for each check-in piece of baggage, SpiceJet is going the opposite way to woo customers by extending the free "two piece baggage" concept to international connecting passengers.
Complimentary supervision of unaccompanied minors.
Hot beverage and combo meals available for sale.
Two-bag waiver for guests connecting on SpiceJet within 24 hours of international travel.
Waiver of additional charges on sports kits.
Taking a cue from Air Asia X, SpiceJet is actively finalising pre-ordered snacks. This eliminates wastage of food and jet fuel which rather surprisingly, costs as much as Rs. 1,000 ($20) per meal.
Modelled after Singapore Airline's Boarding Pass privileges programme, SpiceJet has launched its own programme.Passengers can avail special benefits from hotels on presentation of their SpiceJet boarding pass.
Normally airlines pay professional musicians Rs. 2~5 million ($40K~$100K) to compose the
music. But SpiceJet went the in-sourcing route rather than out-sourcing. SpiceJet discovered Moin ,their airport services manager, was also a proficient musician and he composes the music thus reducing cost.
"Word of mouth" advertisingThe excellent customer services help them not spend on advertising, instead relying on word of mouth referrals.
Andhra Pradesh Assam Delhi Goa Gujarat Jammu & Kashmir Karnataka
Kerala Maharashtra Rajasthan Tamil Nadu Uttar Pradesh West Bengal
Between 2010 and 2012, SpiceJet will induct 12 Boeing 737-800s & 747 into its fleet, at the rate of 4 aircraft every year.
With a capacity of 300 tonnes per day, SpiceJet has also targeted a doubling of cargo revenue to five per cent of total revenue.
Thank You Listeners.
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