spellcast farm
DESCRIPTION
Spellcast Farm. Mission: to develop an integrated farming model utilizing pastured meat rabbits and market vegetables. Meat Rabbits. Humanely raised on pasture Much of our rabbits’ food is waste vegetable matter (free!) We are focusing on lucrative niche markets - PowerPoint PPT PresentationTRANSCRIPT
Spellcast FarmMission: to develop an integrated farming model utilizing
pastured meat rabbits and market vegetables
Meat Rabbits
• Humanely raised on pasture• Much of our rabbits’ food is waste vegetable
matter (free!)• We are focusing on lucrative niche markets• Pastured rabbits command a higher price than
caged rabbit or pastured poultry• We are preserving rare, heritage breeds of
rabbits
Market Vegetables• Vegetables are grown chemical-free and
environmentally friendly which adds value to the product
• Vegetable waste feeds the rabbits• Rabbit manure fertilizes the vegetables and adds
organic matter to the soil• Complete on-farm integration• Growing vegetables gives us the ability to offer
unique vegetable or herb parings with the rabbit at the market offering a desirable one-stop shopping experience
About Spellcast Farm• Formed in 2008
• In 2012 became the first farm in the United States certified by Animal Welfare Approved for rabbits
• In 2013 the Farm received two different grants from sustainable agriculture foundations to explore this integrated farming model and to expand the operation
• We have a solid client base selling directly to consumers with many repeat customers. The demand for some of our products such as rabbit meat is exceeding supply. We need to expand.
• We are diversified: in addition to the rabbits, we raise ducks for eggs and meat, Jersey cattle for milk and meat and market vegetables.
Target Market
• Individuals seeking healthy, locally-grown food
• Gourmets and “Foodies”• Individuals seeking food from animals raised
in a humane, sustainable environment• We primarily sell our products through the
Charlotte Regional Farmer’s Market which is a year round market and directly off the farm.
Marketing Efforts• Frequently updated web site:
www.spellcastfarm.com including an on-line journal of farm happenings
• Active Facebook Page• Weekly newsletter currently being sent to
over 300 individuals• Various articles have been written about the
Farm in both local and national publications such as Organic Gardening
• Animal Welfare Approved Listing• Word of mouth – good products sell!
Call to Action
• The Farm currently carries no debt.• All Farm income gets rolled back into the farm• We have a high demand for our products and
we need to expand• I am not your normal farmer!• Seeking grant money or low-interest loans in
order to add infrastructure to facilitate expansion.