speed up your content creation
TRANSCRIPT
● Intros- who are we?● Why are we here?● Content Discovery and ideas● Writing and editing● Graphics and visuals● Distribution● Managing the editorial Process● Q&A
Jordan MirchevMarketing Manager NordicsTrello
Heather Gordon AthiéHead of Retention UKMynewsdesk
Source: http://www.venda.com/s.nl?search=blog+how+well+do+you+know+your+brand
● Magic Formula: Number or Trigger word + Adjective + Keyword + Promise
Take a bold promise like “selling your car in a day.”
How You Can Effortlessly Sell Your Car in Less than 12 Hours”
● The Problem● The Solution● The Challenges● Why it’s the best solution● Action steps
● The Problem● The Solution● The Challenges● Why it’s the best solution● Action steps
IntroductionHow are businesses using social networks for marketing in 2016How should businesses be using social networks for marketing in 2017
BodyTwitter - use more visualsFacebook -know the algorithm LinkedIn - using the LinkedIn GroupsInstagram - video and live feature
ConclusionBrief recap: How should businesses be using social networks for marketingBrief recap: Why businesses should be pursuing these techniques
● Share a shocking fact or statistic● Something personal ● Start with a reader's question● Share a thought provoking quote or a question
Before-and-after examples:
● It’s fun to write – Writing is fun
● It takes time to write – Writing takes time
● There are many people who write – Many people write
● There’s nothing better than blogging – Nothing’s better than blogging
● Here are some things to consider: – Some things to consider are:
● You really should cut these out: “extremely,” “definitely,” “truly,” “very,” and “really.”
● Example: run quickly is better stated as sprint.
“The road to hell is paved with adverbs.” ~ Stephen King
“Adverbs are the tool of the lazy writer.” ~ Mark Twain
● “Let’s eat Dad” and “Let’s eat, Dad.”
● “It was hot today” → “the sun baked his shoulders”
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● Simplify convoluted phrases● Condense wordy parts● Fix rocky sentences● Fix the grammar● Make sure it flows
● ContentIdeator● CoSchedule’s Headline Analyzer● Buzzfeed & Upworthy Clickbait Headline Generator
● Use Google Docs to collaborate
○ See what others have changed○ Make comments and suggestions○ Do a brainstorm
● Hemingway App● Refly Editor
http://refly.it
● SEO & Keywords
http://answerthepublic.com
● Try out your subject lines
● Tweets with pictures get 18% more clicks, 89% more favorites and 150% more retweets
● Images get 87% more engagement on Facebook
● There are 70 million new images on instagram every day
● Users watch live videos three times longer than pre-recorded ones
● Posts containing video increased by 75% last year
● Video gets 135% more organic reach than images
Photographer: Mads Nilsen
Source: https://www.theguardian.com/news/datablog/gallery/2013/aug/01/16-useless-infographics
Source: http://www.creativebloq.com/graphic-design-tips/information-graphics-1232836
Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/
Source: http://brendangahan.com/hero-hub-hygiene-youtube-strategy-for-brands-infographic/
● Study your readership using technology
● Think about the motivation behind consuming the content you already create
● Create at least four!
● Who is it?● What are their problems and desires?● What kind of content do they consume?● Where do they consume content?● How can you engage them?● What is their number one challenge?● What trends are driving their industry?● What one need can you fulfill?● What’s the best way to solve those needs with
content—through video, white papers, blog posts, press releases, newsletters etc.?
Source: https://www.youtube.com/watch?v=cuaDvvp12qw
● Database● Find Contacts● Followers● Alerts and Subscriptions
● Use the back of a card to work on your ideas
● Attach images as card covers● Label it based on a topic● Add notes about the idea● Writer of the posto adds avatar● Add due dates ● Checklists for distribution
● Title● Header● Links● Images● Backlinks● Keywords● External inks● Spell check● Proofread● Call to action
● Evernote● Google Docs●
● Understand your Audience● Create a variety of content types● Set KPIs ● Create an editorial Calendar ● Streamline the process● Pick your tools and have a central place
● trello.com/inspiration
● www.facebook.com/trelloapp● twitter.com/trello● instagram.com/trelloapp/
● www.mynewsdesk.com
● twitter.com/mynewsdesk● www.facebook.com/mynewsdesk
