Speed = Strategy

How to win the competition by focusing on speed.

@oleschaper

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“The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.” Rupert Murdoch

Speed = Strategy

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- Independent Game Developer and Publisher

- Founded 2008- 3 Online Browser MMO Games- Worldwide Full Service Operation- 15 People

Who we are

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Dino Storm

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• Prototype ready after 3 days (and nights)• Game developed in < 6 months (1 Dev)• Closed Beta starting end of this month

Cowboys, Dinosaurs, Laserguns

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Speed to the core

The Splitscreen Framework

Design Goals:

• Let the game developer focus on the game and nothing else.

• Effective (does the right things) • Efficient (does things right)• Improve once, benefit everywhere• Build reusable, modular components

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3 Keys to gain speed:

1. Pace2. Process3. People

Speed

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1. Pace

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2. Process

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Toyota’s lean principles:

- Eliminate Waste (jp: Muda)

- Continuous Improvement (jp: kaizen)

- Optimize Workflow ( Kanban)

Lean

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Processing Loops

The OODA - Loop

• Concept by military strategist John Boyd for combat situations

• Continuous Process

• The faster you get, the harder for your competitor to keep up

Observe Orient

DecideAct

CollectInformation

Execute your decision

What shouldwe do?

Understandthe situation

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3. People

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• Clarity

• Unity

• Agility

3 People factors

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Shared, clear understanding of your current situation and direction.

• Senior leaders are closely aligned and committed• People find time to review how the work is going• Teams capture and communicate lessons learned• Employees receive training when new initiatives are

launched

1. Clarity

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Agreement, that the direction is desirable and the need to work together to move ahead.

• Senior leaders are closely aligned and committed.• Team members are flexible about switching

responsibilities to make things easier for one another.• Team members are comfortable talking about problems

and disagreements.• Management systems work coherently to support overall

objectives.

2. Unity

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Willingness to turn and adapt quickly while keeping the goal in mind.

• The company bases ist success on the ability to explore new technologies and methods.

• The company creates products and services that are innovative.

• When making important decisions, senior leaders usually put forward creative and innovative ideas.

3. Agility

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• Do I know where we are going and why? (clarity)• Am I committed to work with these people to get there?

(unity)• Am I willing to suggest and try many different ways to get

there (agility)

3 Questions

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Focus on Value

Time to Value (TTV)Value over Time (VOT)

4 Possibilities:

1. Long TTV, Little VOT2. Long TTV, Long VOT3. Little TTV, Little VOT4. Little TTV, Long VOT

Measuring Speed

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1. Focus on Impact2. Move Fast3. Be Bold4. Be Open5. Build Social Value

Facebook’s Big 5

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• Strategic Speed – Mobilize People, Accelerate Execution by Jocelyn R. Davis, Henry M. Frechette JR. and Edwin H. Boswell

• Rules of Thumb by Alan M. Webber

• Command and Control Theory http://www.au.af.mil/au/awc/awcgate/mcdp6/ch2.htm

Sources and Links