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SPECIALIZATION
Marketing Specializations:
ELECTIVE CODE MARKETING – SPECIALISATION (A)
Elective 1 112E60E21A Brand Management
Elective 2 112E60E22A Services Marketing
Elective 3 112E60E23A Advertising and Sales Promotion
Elective 4 112E60E24A Consumer Behaviour
Human Resource Specializations:
ELECTIVE CODE HUMAN RESOURCE – SPECIALISATION (B)
Elective 1 112E60E21B Managerial Behaviour and Effectiveness
Elective 2 112E60E22B Industrial Relations and Labour Laws
Elective 3 112E60E23B Organisational Development
Elective 4 112E60E24B Compensation Management
Finance Specializations:
ELECTIVE CODE FINANCE – SPECIALISATION (C)
Elective 1 112E60E21C Security Analysis and Portfolio Management
Elective 2 112E60E22C Project Appraisal Planning and Control
Elective 3 112E60E23C Management of Financial Services and Institutions
Elective 4 112E60E24C Taxation Management
Health Care Specializations:
ELECTIVE CODE HEALTHCARE – SPECIALIZATION (D)
Elective 1 112E60E21D Management of Hospital Services
Elective 2 112E60E22D Health Related Laws And Ethics
Elective 3 112E60E23D Marketing Of Health Care Services
Elective 4 112E60E24D Hospital Operations
Systems Specializations:
ELECTIVE CODE SYSTEMS– SPECIALIZATION (E)
Elective 1 112E60E21E Information Technology For Management
Elective 2 112E60E22E Enterprise Resource Planning
Elective 3 112E60E23E E Commerce and Technology Management
Elective 4 112E60E24E Decision Support System
International Business Specializations:
ELECTIVE CODE INTERNATIONAL BUSINESS –
SPECIALIZATION (F)
Elective 1 112E60E21F Global Business Ethics
Elective 2 112E60E22F Cross Cultural and Global Management
Elective 3 112E60E23F Foreign Trade Policy
Elective 4 112E60E24F Global Leadership And Skills Development
Operations Specializations:
ELECTIVE CODE OPERATIONS – SPECIALIZATION (G)
Elective 1 112E60E21G Computer Aided Manufacturing (CAM)
Elective 2 112E60E22G Logistics Management
Elective 3 112E60E23G Decision Support Systems
Elective 4 112E60E24G Supply Chain Management
Banking Specializations:
ELECTIVE CODE BANKING TECHNOLOGY – SPECIALIZATION
(H)
Elective 1 112E60E21H Mutual Fund Management
Elective 2 112E60E22H Mergers and Acquisitions
Elective 3 112E60E23H Banking Theory, Law and Practice
Elective 4 112E60E24H Bank Marketing
Tourism Specializations:
ELECTIVE CODE TOURISM – SPECIALIZATION (I)
Elective 1 112E60E21I Tourism Concepts & Principles
Elective 2 112E60E22I Travel Agency Management
Elective 3 112E60E23I Tourist Resources Of India
Elective 4 112E60E24I Event Management & Mice
MARKETING ELECTIVE – I
SUB CODE: 112E60E21A
BRAND MANAGEMENT
UNIT – I: Introduction to the Brand
Brand- definition & concept, brand image & imagery, Brand benefits and brand value
Brand Association
Brand personality & personification, brand identity, brand positioning
UNIT – II: Brand Building
Consumer products, consumer durables, services, Rural commodities, corporate brand
building, Retail branding
UNIT – III: Brand leveraging
Brand equity, brand extensions, brand repositioning, Brand Valuation
Brand Success
Strategic success, product success, brand association and creating a brand niche
UNIT – IV: Brand Strategies
Design & implementation of brand strategies
UNIT – V: Global Branding
Global brands, global brand planning system, global brand leadership, cross country
synergy
SUGGESTED READINGS:
1. “U.C.Mathur”, Brand Management Text & Cases, Macmillan, 2006.
2. “Keller Kevin Lane”, Strategic Brand Management-Building, Measuring and
Managing, Brand Equity, 2nd edition, PHI, 2007.
MARKETING ELECTIVE – II
SUB CODE: 112E60E22A
SERVICES MARKETING
UNIT – I: Services Marketing
Introduction & evolution of services sector, characteristics of services, marketing
Implications, service classification, Services marketing mix, Concept of the service
product, core tangibles, augmented product, understanding supporting & facilitating
services, Developing the service product
UNIT – II: Consumer behaviour & services
Evaluation of consumer dissatisfaction, Service perception& their implications to
marketers, M.R. in Services Marketing
UNIT – III: Service process
Understanding the role of the fifth P, internal marketing, investing in people for,
strategic service advantage, Role & Structure of Service process, managing demand &
capacity, Understanding patterns of demand for services, Demand management
strategies
Service Quality
Issues & concept of service quality, Dimensions of service quality, managing service
quality
UNIT – IV: Segmentation & Service Strategies
Targeting & positioning of service, segmentation of markets for services, positioning
through value chain, positioning alternatives.
Services Strategies, critical Success Factors for developing effective service strategies
UNIT – V: Pricing
Understanding Cost component of price, Pricing techniques, & strategies, Price
bundling as a concept, Consumer expectation & pricing decision, Product – The
Service Package
Promotion- Key issues in services promotion
Word of mouth - public relations & image management promotion tools & campaign
planning, Integrated Services Marketing Communications
SUGGESTED READINGS:
1. “ Valevie.A.Zeithaml, Mary Jo Bitner, Ajay Pandit and Awarjne . D. Gremler”,
Services Marketing, TMH, 2008.
2. Hoffman, Marketing of services, Cengage Learning, 2007
3. “Govind Apte”, Service Marketing, Oxford Publisher, 2004.
4. “Steve Baron & Kim Harries, Service Marketing, 2nd edition, Palgrave, 2003.
5. Jha. S.M, “ Services marketing” HPH, 2007.
6. “Nimit Chouory and Monika”, Text book of Indian Experience, Macmillan,
2008.
7. “Rajendra NArgundkar”, Services Marketing Text & Cases, TMH, 2006.
8. “R.Srinivasan”, Services Marketing –The Indian Context, PHI, 2007.
9. “Helen Woodruffe”, Service Marketing, Macmillan, 2007.
10. “Payne”, Essence of Service Marketing, PHI, 008.
MARKETING ELECTIVE – III
SUB CODE: 112E60E23A
ADVERTISING AND SALES PROMOTION
UNIT – I: Advertising – An Introduction
Origin and Development – Definition and Classification – Planning Framework –
Organizing Framework – the Advertiser and the Advertising Agency interface.
Strategic Advertising Decisions
Setting Advertising Objectives – The Budget Decision –Preparing the Product and
Media Brief.
UNIT – II: Copy Decisions
Visualization of Ad Layout – Elements of Ad Copy and Creation – Principles of verbal
versus visual thinkers, Styles and Stages in advertising copy creation – Copy (Pre-)
Testing methods and measurements.
UNIT – III: Media Decisions
Media Planning and Selection – Concepts of Reach, Frequency, Continuity, and
Selectivity – Measures of Media Cost Efficiency – Media (Readership / Viewership)
Research. The Internet as an Advertising Medium: Tracking Website visits, page
views, hits, and click-stream analysis, permission marketing and privacy, ethical
concerns.
UNIT – IV: Measuring Effectiveness
Measuring Advertising Effectiveness Control of Advertising by practitioners, media
and the market – Advertising in the International Market-place – Advertising and
Principles of Integrated Marketing Communication and Image Building.
UNIT – V: Sales Promotion
Rationale, Types – Consumer and Trade Promotions – Sales Promotion Strategies and
Practices, Cross Promotions, Surrogate Selling, Bait and Switch advertising issues.
BRAND EQUITY – Concepts and Criteria, Building, Measuring and Managing Brand
Equity, Linking Advertising and sales promotion to achieve ‘brand-standing’ –
Leveraging Brand Values for business and non-business contexts.
REFERENCES:
1. Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning,
2007
2. O’ Guinn, Advertising and Integrated Brand Promotion, Cengage Learning,
2006
3. Williams. F. Arens”, Contemporary Advertising, TMH, 2006.
4. “Batra, Myers and Aaker”, Adwertising Management , 5th edition, PHI, 2007.
5. “Larry.D.Kelley and Donald.W.Jugenheimer”, Advertising Media Planning: A
Brand Management Approach, PHI, 2007.
6. “William Wells, John Burnett and Sandra Moriarty”, Advertising: Principles
and Practice, 6th edition, PHI, 2007.
7. Wright, Winter & Zeigler: ADVERTISING, Tata McGraw Hill.
MARKETING ELECTIVE – IV
SUB CODE: 112E60E24A
CONSUMER BEHAVIOUR
UNIT – I: Consumer Behaviour – An Introduction
What is C B Why to study CB., Application of consumer behaviour principles to
strategic marketing. Role of Marketing in Consumer behaviour, Market Segmentation
and Consumer behaviour.
UNIT – II: Consumer as an Individual
Consumer needs and motivation, Personality and Consumer Bhaviour, Psychographics
Consumer Perception, attitudes, attitude formation and change, Learning.
UNIT – III: Consumer In A Social & Cultural Setting
Groupdynamics and consumer reference groups, Family, Social class and Consumer
behaviour, The influence of Culture Consumer behaviour. Sub – cultural and Cross
Cultural Consumer Analysis.
UNIT – IV: Consumer Decision Making Progress
Personal influence and the opinion leadership. Diffusion of innovation process,
Consumer Decision making process, Comprehensive models of consumer decision
making. New Product purchase and repeat purchase.
UNIT –V: Consumer Behaviour Applications
Consumer Behaviour applicable to Profit and Non Profit Service Organizations,
Societal Marketing Concept, Marketing Ethics, Consumer movement, Government
Policy and Consumer Protection, Indian Consumer and Marketing Opportunities in
India.
SUGGESTED READINGS:
1. Leon g. Schiffman & leslie lazar kannk: consumer behaviour, phi david loydon
(consumer behaviour: concepts & applications albert biutta) 4. Edn – mc graw
hill internation. Assael, Consumer Behaviour, Cengage Learning, 2007
2. Blackwell, Consumer Behaviour, Cengage Learning, 2007
3. Leon G. Schiffman, Leslie Lazar Kanuk, “Consumer Behaviour”, Pearson
Education, New Delhi, 2006.
4. David L.Loudon, Albert J Della Bitta, “Consumer Behaviour”, McGraw Hill,
New Delhi 2005.
5. Jay D. Lindquist and M.Joseph sirgy, “Shopper, buyer & consumer Behaviour,
Theory and Marketing application”, Biztantra Publication, New Delhi 2005.
6. Sheth Mittal, “Consumer Behaviour A Managerial Perspective”, Thomson Asia
(P) Ltd., Singapore, 2005.
7. K.K.Srivastava, “Consumer Behaviour in Indian Context”, Goal Gotia
Publishing Co, New Delhi 2004.
8. S.L. Gupta & Sumitra Pal, “Consumer Behaviour an Indian Perspective”, Sultan
Chand, New Delhi 2001.
9. Ms.Raju, Dominique Xavedel, “Consumer behaviour, Concepts Applications
and Cases”, Vikas publishing house (P) Ltd., New Delhi – 2004.
10. Henry Assael, Consumer behaviour strategic approach Biztantra, New Delhi,
2005.
HR ELECTIVE – I
SUB CODE: 112E60E21B
MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
UNIT – I: Defining the Managerial Job
Descriptive Dimensions of Managerial Jobs – Methods – Model – Time Dimensions in
Managerial Jobs – Effective and Ineffective Job Behaviour – Functional and Level
Differences in Managerial Job Behaviour.
UNIT – II: Designing the Managerial Job
Identifying Managerial Talent – Selection and Recruitment – Managerial Skills
Development – Pay and Rewards – Managerial Motivation – Effective Management
Criteria – Performance Appraisal Measures – Balanced Scorecard – Feedback – Career
Management – Current Practices.
UNIT – III: The Concept of Managerial Effectiveness
Definition – The Person, Process, Product and Approaches – Bridging the Gap –
Measuring Managerial Effectiveness – Current Industrial and Government Practices in
the Management of Managerial Effectiveness – the Effective Manager as an Optimizer.
UNIT – IV: Environmental Issues in Managerial Effectiveness
Organizational Processes – Organizational Climate – Leader – Group Influences – Job
Challenge - Competition – Managerial Styles.
UNIT – V: Developing the Winning Edge
Organizational and Managerial Efforts – Self Development – Negotiation Skills –
Development of the Competitive Spirit – Knowledge Management – Fostering
Creativity and Innovation
REFERENCES:
1. Peter Drucker, Management, Harper Row, 2005.
2. Milkovich and Newman, Compensation, McGraw Hill International, 2005.
3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices
Pearson 2006.
4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.
5. Joe Tidd , John Bessant, Keith Pavitt , Managing Innovation ,Wiley 3rd
edition,2006.
6. T.V.Rao,Appraising and Developing Managerial Performance, Excel
Books,2000.
7. R.M.Omkar, Personality Development and Career Management, S.Chand
1stedition, 2008.
8. Richard L.Daft, Leadership, Cengage, 1st Indian Reprint 2008.
HR ELECTIVE – II
SUB CODE: 112E60E22B
INDUSTRIAL RELATIONS AND LABOUR LAWS
UNIT – I: Industrial Relations
History of IR, Understanding /Appreciating IR/Employee Relations, Approaches of IR
Theories of IR/Perspectives of IR, IR in globalised economy.
UNIT – II: Trade Unions
History of Trade Unions -Structure-Organisations – Problems, Trade Unions –Theories,
functions, methods, Trade Unions ACT 1926, Management of Trade Unions in India
UNIT – III: Collective Bargaining
The nature of CB, The Legal framework of CB, Negotiating Techniques & Skills
Workers Participation in Management - Evolutions, objectives of WPM, WPM in
India Comparative Study of WPM in Global content
UNIT – IV: Labour legislation
Introduction, Classification, Sources & development of labour legislation, Principles
of labour legislation, Factories Act 1948, Contract labour Act 1970, Industrial
Establishment (SO) Act 1946 Industrial disputes act 1947 - Problems of industrial
peace, Grievance & Disciplinary procedures, The minimum wages Act 1948, Payment
of Wages Act 1936, Payment of Bonus Act 1965
UNIT – V:
The Employee Provident Fund Act & Miscellaneous Act 1952
The Payment of Gratuity Act 1972
The Workmen Compensation Act 1923
The Maternity Benefit Act 1961
ESI Act 1948
The Role of Government in IR
National Commission on Industrial Relations Recommendations
HRM & IR
REFERENCES:
1. “C.S.Venkata Ratnam”, Industrial Relations , Oxford University Press, 2006.
2. “Mamorio,Mamoria,Gankar”,Dynamics of Industrial Relation, Himalaya
Publishing House, 2008.
3. “ Ratna Sen”,Industrial Relations in India, Macmillan, 2007.
4. “ Monal Arora”, Industrial Relations, Excel Books, 2007.
5. “ B.D.Singh,”Industrial Relations, Excel Books, 2005.
6. “ T.N.Chhabra and R.K.Suri”, Industrial Relations,Dhanpat Rai & co, 20005.
7. “S.C.Srivastava”, Industrial Relations & Labour Laws, Vikas Publishing Pvt.
Ltd.,2007
8. “R.S.Davar”, Personnal Management, Vikas,2007.
9. “Prof.M.V.Pylee”, Industrial Relations & Personnal Management, Vikas, 2007.
10. “ B.D.Singh”, Labour Laws for Managers, Excel Books, 2007.
HR ELECTIVE – III
SUB CODE: 112E60E23B
ORGANISATIONAL DEVELOPMENT
UNIT – I: Organization and Its Environment
Meaning of Organization – Need for existence – Organizational Effectiveness –
Creation of Value – Measuring Organizational Effectiveness – External Resources
Approach, Internal Resources Approach – Systems Approach and Technical Approach
– HR Implications
UNIT – II: Organizational Design
Organizational Design – Determinants – Components – Types – Basic Challenges of
Design – Differentiation, Integration, Centralization, Decentralization, Standardization,
Mutual Adjustment – Mechanistic and Organic Structures – Technological and
Environmental Impacts on Design – Importance of Design – Success and Failures in
design – Implications for Managers.
UNIT – III: Organizational Culture
Understanding Culture – Strong and Weak Cultures – Types of Cultures – Importance
of Culture – Creating and Sustaining Culture – Culture and Strategy – Implications for
Practicing Managers
UNIT – IV: Organizational Change
Meaning – Forces for Change – Resistance to Change – Types and Forms of Change –
Evolutionary and Revolutionary Change – Change Process – Organization
Development – HR Functions and Strategic Change Management – Implications for
Practicing Managers.
UNIT – V: Organization Evolution and Sustenance
Organizational Life Cycle – Models of Transformation – Models of Organizational
Decision making – Organizational Learning – Innovation, Intrapreneurship and
Creativity – HR Implications.
TEXT BOOKS:
1. Gareth R.Jones, Organizational Theory, Design & Change, Pearson Education,
7th Edition 2009.
2. Richard L. Daft, Understanding the theory & Design of Organizations, Cengage
Learning Western, 7th Edition 2009.
REFERENCES:
1. Thomson G. Cummings and Christopher G. Worley, Organizational
development and Change, South Western Thompson, 2007
2. Robbins Organization Theory; Structure Design & Applications, Prentice Hall
of India, 2005.
3. Bhupen Srivastava, Organizational Design and Development: Concepts
application, Biztantra, 2007.
4. Adrian ThornHill, Phil Lewis, Mike Millmore and Mark Saunders, Managing
Change –A Human Resource Strategy Approach, Wiley, 2005
HR ELECTIVE – IV
SUB CODE: 112E60E24B
COMPENSATION MANAGEMENT
UNIT - I:
Job Evaluation – Definition – Traditional and New Techniques – Performance
Appraisal – basic concepts – Performance Standard – Appraisal Methods
UNIT – II:
Compensation – Definition – Classification – Types – Incentives – Fringe Benefits
UNIT – III:
Theories of wages – wage structure – wage fixation – wage payment – salary
administration
UNIT – IV:
Rewards for Sales Personnel – pay – commission – pay and commission – performance
based pay system – incentives – Executives Compensation Plan and Packages
UNIT – V:
Wages Boards – Pay Commissions – Compensation Management in Multi-National
Organizations
REFERENCES:
1.Richard. I. Henderson: COMPENSATION MANAGEMENT IN A
KNOWLEDGE BASED WORLD – Prentice Hall
2.Richard Thorpe & Gill Homen: STRATEGIC REWARD SYSTEMS – Prentice
Hall.
3.Thomas P. Plannery, David. A. Hofrichter & Paul.E. Plattern: PEOPLE,
PERFORMANCE & PAY – Free Press.
4.Michael Armstrong & Helen Murlis: HAND BOOK OF REWARD
MANAGEMENT – Crust Publishing House.
5.Joseph. J. Martocchio: STRATEGIC COMPENSATION – A HUMAN
RESOURCE MANAGEMENT APPROACH – Prentice Hall.
6.Edward. E. Lawler III: REWARDING EXCELLENCE (Pay Strategies for the
New Economy) – Jossey – Bass.
FINANCE ELECTIVE – I
SUB CODE: 112E60E21C
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
UNIT – I: Introduction to Investment and Securities
Introduction to Securities – Types of Securities - Investment Process – Investment
Alternatives – Primary and Secondary Markets – Listing of Securities – Stock
Exchanges and its Functions – Stock Market indices – guidelines of SEBI- Risk Return:
Security Returns- Risk Measurements – Picturing Risk and Return.
UNIT – II: Fundamental and Technical Analysis
Fundamental Analysis: Economic Analysis – Industry Analysis- Company Analysis-
Financial Analysis- Technical Analysis: History of Technical Analysis – Technical
Tools – Dow theory - Trend Models- Market Indicators – Efficient Market Theory :
Basic Concepts – The Random Walk Theory .
UNIT – III: Valuation of Securities
Valuation of Bonds: Bond VS Debenture- Classification of Bonds – Time Value
Concept – Methods of Bond Return and Valuation- Bond Value Theorems –Convexity
–Immunisation – Valuation of Equity: Return on Equity – Various Model of Equity
Valuation.
UNIT – IV: Derivatives management
Derivatives management: Future and Option - Definitions and Comparisons – Types of
Options- Black- Scholes Option Pricing Model – Selection of Index for Futures –
Forwarded Contract – Hedging.
UNIT – 5: Portfolio Management
Portfolio Management: Definition – Selection of portfolio – Markowitz model – Sharp
Index Model –Capital Asset Pricing Theory and Arbitrage Pricing Model – Portfolio
Evaluation – Portfolio Revision.
REFERENCES:
1. “Donold.E.Fischer & Ronald.J.Jordan”, Security Analysis & Portfolio
Management, Prentice Hall of India, 2007.
2. “Dhanesh Kumar Khatri”, Investment Management and Security Analysis ,
Macmillan, 2007.
3. “S.Kevin”, Security Analysis and Portfolio Management, PHI, 2008.
4. “Prasanna Chandra”, Investment Analysis & Portfolio Management, 2nd
edition, TMH, 2007.
5. “Bhalla & Tuteja”, Investment Management, Sultan Chand & Sons
6. “Graw Hill Gitman”, fundamentals of Investing , Pearsons Publishing.
7. “Punithavathy Pandian”, Security Analysis and Portfolio Management, Vikas
Publication Pvt. Ltd., 2001.
FINANCE ELECTIVE – II
SUB CODE: 112E60E22C
PROJECT APPRAISAL PLANNING AND CONTROL
UNIT – I:
Meaning and importance of Project
Types of project
Project life cycle
Project planning &implementation
UNIT – II:
Project analysis
Market Analysis
Technical Analysis
UNIT – III:
Project financing
Financial Projections
Risk Analysis
Hurdle Rates
Appraisal Criteria.
UNIT – IV: Options and Flexibility
Project Management
UNIT – V: Network Techniques
Project Review.
REFERENCES:
1. “Prasanna Chandra”, Projects-Planning Analysis, Selection, Financing,
iplementation and Review, 6th edition, 2006.
2. “H.R.Machiraju”, Introduction to Project Finance, Vikas Publications, 2005.
3. “Bhavesh.M.Patel”, Project Management, Vikas Publication, 2007.
4. “Samnel.J.Montel, Jack.R.Meredith and Scott.M.Shafer Margaret .M.sutton
with M.R.Gopalan”, Project Management,1st edition, Wiley India, 2006.
5. “Narendra Singh”, Problems & solutions in Project Management and Control,
3rd
edition,“Himalaya Publishing House, 2007.
6. “Prasanna Chandra”, Project Management, TMH,2007.
7. “Clifford.F.Gray, Erik.W.Larson”, Project Management the Managerial
Process, 3rd edition, McGrawHill, 2007.
FINANCE ELECTIVE - III
SUB CODE: 112E60E23C
MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS
UNIT – I: Non-Banking Financial Companies
Meaning – Features- Role of NBFC in India-LEASING AND HIRE PURCHASING-
Legal Aspects of Hiring and Leasing-Types of Leasing.-Rights of Hirer and Hire –
Purchase - Accounting Treatment of Leases - Lease Vs. Hire Purchasing
UNIT – II: Merchant Banking & Mutual Funds
Nature and Functions of Merchant Banking - Regulation of Merchant Banking - Present
State of Merchant Banking in India.- Types of Mutual Funds - Mutual Funds in India-
Developing, Launching and - Marketing of Schemes - Computation and Relevance of
NAV - Offshore Mutual Funds and Money Market Mutual Funds - Regulation of
Mutual Funds - Techniques of Investment Analysis.
UNIT – III: Factoring & Venture Capital
Issues of Factoring Services - International Factoring - Venture capital - Angel
financing - Ethical Considerations in Financial Services
UNIT – IV: Financial Institutions
Role of financial Institution in financial markets - Development Banking Institutions -
IDBI, IFCI, ICICI, IRBI,NABARD, SIDBI, and EXIM Bank - Objectives, operations,
schemes of financing
UNIT – V: Credit Rating
Credit Rating system – Growth factors CRISIL Ratings for short term instruments
Credit rating process
REFERENCES:
1. “L.M.bhole”, Financial Institutions and Markets, 4th edition, TMH, 2008.
2. “M.Y.Khan”, financial services, The Mc Grow Hill Companies, 4th edition,
2007.
3. “Dr.S.Gurusamy”, Financial Services and System, Thomson, 2004.
4. “Madura”, Financial Institutions and Markets, Thomson, 7th edition, 2007.
5. “N.K.Gupta and Monika Chopra”, Financial Markets Institutions & Services,
Ane Books India, 2008.
6. “Meera Sharma”, Management of Financial Institutions, PHI, 2008.
7. “Avadhani .A”, Marketing of Financial services and Markets, Himalaya
Publishing
FINANCE ELECTIVE – IV
SUB CODE: 112E60E24C
TAXATION MANAGEMENT
UNIT – I: Introduction
Direct Taxes, Indirect Taxes: Concept and Examples – Revenue Sharing between
Centre and States – Finance Commissions: Role and Functions – Budgets – Tax
Evasion and Tax voidance.
UNIT – II: Income Tax
Income Tax Law: Definitions – Concept of Income – Previous Year, Assessment Year
–Residential Status – Heads of Income – Income from Business – Capital Gains –
Carry Forward and Set-off of Losses – Exemptions and deductions – Assessment –
Advance Tax – Tax Deduction at Source.
UNIT – III: Corporate Taxes
Corporate Taxes – Service Tax, VAT – Chargeability – Tax Management
UNIT – IV: Central Excise Law
Central Excise Law: Chargeability – Scope and Basis of Duty – Classification and
Valuation of Goods – Out Payment – Clearance of Goods.
UNIT – V: Customs Law
Customs Law: Levy – Exemptions – Collection of Customs – Customs Clearance of
Import and Export Cargo.
TEXT BOOKS:
1. V.K.Singhania , Direct Taxes Law and Practice, Taxmann Allied Services
Pvt.Ltd – Latest Edition.
2. Datey V.S., Indirect Taxes– Taxmann Allied services Pvt. Ltd., 2008.
REFERENCE:
1. B B Lal, Direct Taxes, Pearson Publication, Latest edition. (Based on every year
Financial Bill)
HEALTH CARE ELECTIVE - I
SUB CODE: 112E60E21D
MANAGEMENT OF HOSPITAL SERVICES
UNIT – I: Introduction Functional areas in hospital services management – Difference types of hospital
services – Human capital in hospitals- Specific characteristics of hospital services-
Principles of hospital planning and execution-Government – Private – Corporate and
public hospital systems in India.
UNIT – II: Managing Front Office Front office –Administration of outpatient and inpatient –Emergency services in
hospital-Communication system – Admission and discharge procedures.
UNIT – III: Records Management Significance of record keeping- Types of medical records – Management – Medical
statistics – Materials records –Creation and management of patient records and
personnel records – Discharge records – Legal and other operational records-
Automated hospital services management solution.
UNIT – IV: Laboratory Services and House Keeping Need for managing laboratories- Classification, functions and management of
laboratories – Accreditation of laboratory procedure and process – Case studies.
Sanitation of hospital environment- Basic and special cleaning –Odour control Waste
disposal –Safety – Pest control- Interior decoration – outsourcing hospital house
keeping services.
UNIT – V: Pharmacy and Intensive Care Location, layout and functions duties of Chief pharmacist – Equipment and facilities –
Pricing –Drug information centre. Types of ICU – Functions and Objective – Daily
Scheduling –Safety issues and other problems – Major responsibilities of nursing
service – Relationship with non- nursing personnel.
REFERENCES:
1. Goel, S.L and Kumar 2004. Hospital supportive services Deep and Deep
Publications, New Delhi.
2. NHS Guide to good Practices in Hospital Administration National Health
Services, ondon.
3. Syed Amin Tabish Hospital and Health Services Administration Jaypee Brothers
Medical Publishers, New Delhi.
4. G.D.Kunders Designing for Total Quality in Healthcare Prism Books Pvt.Ltd,
Bangalore.
HEALTH CARE ELECTIVE - II
SUB CODE: 112E60E22D
HEALTH RELATED LAWS AND ETHICS
UNIT – I:
Laws relating to Hospital formation: Promotion-Forming society-The Companies Act-
Law of Partnership-A Sample Constitution for the Hospital-The Tamil Nadu Clinics
Act.
UNIT – II:
Laws relating Purchases and funding: Law of contracts-Law of Insurance-Export
Import Policy-FEMA-Exemption of Income Tax for Donations-Tax Obligations: Filing
Returns and Deductionsat Source.
UNIT – III:
Laws pertaining to Health: Central Births and Deaths Registration Act, 1969- Recent
amendments – Medical Termination of Pregnancy Act, 1971 – Infant Milk Substitutes,
Feeding Bottles and Infant Food Act, 1992.
UNIT – IV:
Laws pertaining to Hospitals: Transplantation of Human Organs Act, 1994 – Pre-natal
Diagnostic Techniques (Regulation and Prevention of Misuse) Act, 1994 – Medical
Negligence – Medico Legal Case – Dying Declaration-MCI act on medical education.
The Biomedical Waste (Management and Handling) Rules-Radiation Safety System.
UNIT – V:
Laws pertaining to Manufacture and sale of Drugs: Drugs and Cosmetics Acts, 1940 –
Pharmacy Act, 1948 – Drugs and Magic Remedies (Objectionable Advertisement) Act,
1954 – Poison Act, 1919 – Legislation for Tobacco control.
REFERENCE BOOKS:
1. The Law of Health Care Administrations – Stuart Showalter
2. Dynamics of Industrial Relations – C.B.Memoria
3. Industrial laws – N.D.Kapoor
HEALTH CARE ELECTIVE - III
SUB CODE: 112E60E23D
MARKETING OF HEALTH CARE SERVICES
UNIT – I:
Service marketing concepts: Marketing mix -4Ps in marketing.-Market segmentation-
Distinctive nature of services marketing--Characteristics of services- Services
marketing mix -3Ps of service marketing-People- Physical evidence: -Process-Service
quality –Service quality dimensions.
UNIT – II:
Market Promotion: Importance of market Research - Definition and need for internal
marketing-Word of mouth communication (w.o.m)-Customer Relationship
Management (CRM)-Definition-Factors affecting the customer Relations-Different
relationship markets-CRM strategy-customer loyalty ladder-Customer life cycle-
Barriers for effective CRM
UNIT – III:
Pricing of Health services: Definition of price-cost-value-Factors to be considered for
pricing of services - Pricing Objectives- profit oriented -Market skimming -.Market
penetration –Operations and Patronage oriented objectives -Pricing Strategies - Cost
based pricing-Competition based pricing -Demand based pricing--Price discounting-
Odd pricing-Place differentiates-Quantity differentiates-Penetration pricing- Value
pricing-Complementary pricing-Price bundling-Market Segmentation and pricing.
UNIT – IV:
Health Insurance: Illness and Accident insurance – New insurance products-concept of
Social Security -Role of TPAs - Managed Health care –Co pay system- Referral
System-Accreditation –NABH –JCI - Accreditation- Quality council of India - Medical
Tourism- Business opportunities - Challenges – Quality Assurance in Health care.
UNIT – V:
Positioning the market offering: Developing a positioning strategy – promotional
method in service sector – medical camp, conferences, internet medicine, public
interest programmes, referral doctor system, advertising media – press, radio,
television, films, hoardings, etc – media relations.-Branding
REFERENCE BOOKS
1. Text Book of Marketing services -The Individual Experience – Mr. Nimit
Chowdhary and Mrs. Monika Chowdhary
2. Branding Concepts and Process - Mr. Debashis Pati
3. Marketing Management, Philip Kotler – Prentice Hall
4. Services Marketing – S.M.Jha – Himalaya Publishing House
HEALTH CARE ELECTIVE – IV
SUB CODE: 112E60E24D
HOSPITAL OPERATIONS
UNIT – I:
Nursing Care and Ward Management – Meaning – Importance – Duties and
Responsibilities – Documentation and records – Universal Precautions for infection
Control
UNIT – II:
Emergency Services: Role and Functions – Ambulance Service – Golden Hour – Triage
Meaning – Importance – Code Blue.
UNIT – III:
Intensive care services – Types of ICU – Equipment and Facilities – Infection
Prevention.
Operation Theatre – Types of Manpower and Equipment required – Zoning of OT –
Scheduling of Operations and OT Utilization – Managing Bio Medical Waste in OT.
UNIT – IV:
Diagnostic services – Types of Laboratories and Tests – Laboratory equipment –
Quality Assurance – Safety in the Laboratory – Blood Bank Management
UNIT – V:
Radio Imaging and Therapy Service – Planning of the facility – over view of various
modern imaging Equipment and technologies – Radiation Hazards – Protection – Rules
and Regulation – Concept of Digital Imaging.
REFERENCE BOOKS:
1. Hospital Facilities Planning - S.D.Kunders
2. Management Process in Health Care - S.Srinivasan
SYSTEMS ELECTIVE - I
SUB CODE: 112E60E21E
INFORMATION TECHNOLOGY FOR MANAGEMENT
UNIT – I: IT in the Organization
Organizations, Environment and Information Technology – The New World of
Business – IT Developments and Trends – Information Technologies – Classification
of Information System – Transactional and Functional Processing – Operational,
Managerial and Strategic Systems –Information Infrastructure and Architecture –
Managing Information Sources – Strategic Information System – Business Process
Reengineering and IT.
UNIT – II: Networks and IT
Network Computing: Discovery, Communication and Collaboration – Groupware
Technology and Infrastructure – Electronic Commerce – B2C, B2B Applications –
Impacts of IT on Organizations, Individuals and Society.
UNIT – III: IT Applications
Transaction Processing – Innovative Functional Systems – Supply Chain Integrations –
Supporting Management and Decision Makings.
UNIT – IV: Data Knowledge Management
Data Knowledge Management – Data Ware Housing, Mining and Data Visualization
Technologies only – Intelligent Support System – AI, Expert System Voice to Neural
Computing – Fuzzy Logic – Intelligent Agents – Virtual Reality.
UNIT – V: Managing IT
Planning for Information Technology and System – Information Technology
Economics (Economic and Financial Trends – Benefits, Cost and Performance –
Intangible Benefits) – System Development – Managing Information Resources,
Control and Security
TEXT BOOK:
1. Turban ,McLean and Wetherbe “ Information Technology For Management”,
Second Edition, John Wiley & Sons, (Asia) Pvt. Ltd. Singapore, 2001.
REFERENCE BOOK:
1. Garroll W. Frenzel Johne. Frenzel, Management of Information Technology,
Thomson Course Technology, Boston, 2004.
2. Effy Oz, Management Information Systems, 1st Edition, Cengage Learning,
2008.
3. Henry C. Lucas. Jr, Information Technology – Strategic Decision Making for
Managers, John Wiley & Sons (Asia) Pvt. Ltd., Singapore, 2005.
4. Efraim Turban, R. Kelly Rainer Jr, Richard E. Potter, Introduction to
Information Technology, John Wiley & Sons, (Asia) Pvt. Ltd. Singapore, 2004.
SYSTEMS ELECTIVE - II
SUB CODE: 112E60E22E
ENTERPRISE RESOURCE PLANNING
UNIT – I: Introduction
Overview of Enterprise Systems – Evolution – Risks and Benefits – Fundamental
Technology – Issues to be consider in Planning Design and Implementation of Cross
Functional Integrated ERP Systems – Case Studies.
UNIT – II: ERP Solutions and Functional Modules
Overview of ERP Software Solutions – Small Medium and Large Enterprise Vendor
Solutions, BPR, Business Engineering and Best Business Practices – Business Process
Management. Overview of ERP Modules – Sales and Marketing, Accounting and
Finance, Materials and Production Management etc. – Case Studies
UNIT – III: ERP Implementation
Planning Evaluation and selection of ERP Systems – Implementation Life Cycle – ERP
implementation, Methodology and Frame Work – Training – Data Migration. People
Organization in Implementation – Consultants, Vendors and Employees – Case Studies.
UNIT – IV: Post Implementation
Maintenance of ERP – Organizational and Industrial Impact; Success and Failure
factors of and ERP Implementation – Case Studies.
UNIT – V: Emerging Trends on ERP
Extended ERP Systems and ERP bolt on – CRM, SCM, Business Analytics etc –
Future Trends in ERP Systems – Web Enabled, Wireless Technologies so on – Case
Studies.
TEXT BOOK:
1. Alexis Leon, ERP demystified, second Edition Tata McGraw–Hill, 2006.
REFERENCES:
1. Jagan Nathan Vaman, ERP in Practice, Tata McGraw–Hill, 2008
2. Mahadeo Jaiswal and Ganesh Vanapalli, ERP Macmillan India, 2006.
3. Vinod Kumar Grag and N.K. Venkitakrishnan, ERP – Concepts and Practice,
Prentice Hall of India, 2006.
4. Mary Sumner, Enterprise Resource Planning, 4th Edition, Pearson Education,
2008.
SYSTEMS ELECTIVE - III
SUB CODE: 112E60E23E
E-COMMERCE AND TECHNOLOGY MANAGEMENT
UNIT – I: Introduction to E-COMMERCE
Electronic Commerce and Physical Commerce – Economic Forces – Advantages –
Myths – Business Models
UNIT – II: Technology Infrastructure
Internet and World Wide Web, Internet Protocols – FTP, Intranet and Extranet –
Cryptography, Information Publishing Technology – Basics of Web Server Hardware
and Software
UNIT – III: Business Applications
Consumer Oriented Ecommerce – Retailing and Models – Marketing on Web –
Advertising, e-mail Marketing, e-CRM; Business Oriented e-commerce – e-
Government, EDI on the Internet, SCM; Web Auctions, Virtual Communities and Web
Portals
UNIT – IV: E-COMMERCE Payments and Security
E payments – Characteristics of payment of systems, protocols, E-cash, E-cheque and
Micro payment systems – Trust issues and security assurance – verisign
UNIT – V: Legal and Privacy Issues in E– COMMERCE
Legal, Ethics and Privacy Issues – Protection Needs and Methodology – Consumer
Protection, Cyber Laws, Contracts and Warranties - Taxation and Encryption Policies
TEXT BOOKS:
1. Hentry Chan & el, E–Commerce, fundamentals and Applications, Wiley India
Pvt. Ltd, 2007.
2. Gary P. Schneider, Electronic commerce, 4th Edition Thomson course
technology, 2007
REFERENCES:
1. Bharat Bhasker, Electronic Commerce – Frame Work Technologies and
Applications, 3rd Edition. Tata McGraw Hill Publications, 2008.
2. Kamlesh K.Bajaj and Debjani Nag, Ecommerce– the cutting edge of Business,
Tata McGraw Hill Publications, 2008
3. Efraim Turban et al, Electronic Commerce – A managerial perspective, Pearson
Education Asia, 2006.
4. Kalakota et al, Frontiers of Electronic Commerce, Addison Wesley, 2004
SYSTEMS ELECTIVE – IV
SUB CODE: 112E60E24E
DECISION SUPPORT SYSTEM
UNIT – I: Decision Support Systems
Decision Concept – steps – Decision Support System – Components – Characteristics –
Classification & Application.
UNIT – II: Model Management
Models – Modeling Process – Types of Models – Optimization – Simulation –
Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model
Directory – Model Base Management System – Model Execution, Integration and
Command Processing – Model Packages.
UNIT – III: Data Management Systems
Database – Sources of Data – Data Directory – Data Structure and Database Languages
– Query Facility – Data Management System – DBMS as DSS Development Tool
UNIT – IV: Dialog Management
User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural
Language Processing – Speech Recognition and understanding – Issues in User
Interface.
UNIT – V: Development of Decision Support System
Development Process – Software and Hardware and Data Acquisition – Model
Acquisition – Dialog Development – Integration – Testing and Validation – Training
and Implementation – Implementation of DSS through a mini Project.
TEXT BOOK:
1. Marakas, ‘Decision Support System’, Prentice Hall International Paper back
Edition, Delhi, 1998.
REFERENCES:
1. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent
Systems’, Prentice Hall International, 1998.
2. Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall
of India, 1999.
3. Lofti, ‘Decision Support System and Management’, McGraw Hill Inc.,
International Edition, New Delhi, 1996
INTERNATIONAL BUSINESS ELECTIVE - I
SUB CODE: 112E60E21F
GLOBAL BUSINESS ETHICS
UNIT1
Introduction to Business Ethics: The nature, purpose of ethics and morals for
organizational interests; Ethics and Conflicts of Interests; Ethical and Social
Implications of business policies and decisions; Corporate Social Responsibility;
Ethical issues in Corporate Governance.
UNIT 2
Ethics in Marketing and Consumer Protection – Healthy competition and protecting
consumer’s interest, cultural impact on cultural diversification.
UNIT 3
Ethics in Workplace – Individual in the organization, discrimination, harassment,
gender equality, RACE preferences in recruitment process.
UNIT 4
Environment Issues: Protecting the Natural Environment - Prevention of Pollution and
Depletion of Natural Resources; Conservation of Natural Resources.
UNIT 5
Ethics in Accounting and Finance – Importance, taxation issues and common
problems.
References:
1. Ethics, Law, and Business by William A. Wines
2. Abratt, D Sacks - Journal of Business Ethics, 1988 – Springer.
3. W. Michael Hoffman, Judith Brown Kamm, Robert E. Frederick, Edward S. Petry
From the Tenth National Conference on Business EthicsSponsored by the Center for
Business Ethics at Bentley College.
4. Environmental economics-M.Karpagam.
INTERNATIONAL BUSINESS ELECTIVE - II
SUB CODE: 112E60E22F
CROSS CULTURAL AND GLOBAL MANAGEMENT
UNIT 1 International Organization
Approaches to the study of comparative employment policy, Convergence theory, The
cultural approach, The institutionalist perspective.
UNIT 2 International HRM Models
Poole’s adaptation of the Harvard model, The Brewster and Bournois model of
International HRM, International HRM, Problems of International Research
Internationalization of HR Activities
Types of International Business, inter country Differences affecting HRM, causes for
International assignments failure, International Staffing Policy, Selecting International
Managers, Adaptability & Screening, Managing Knowledge Workers
UNIT 3 Understanding Culture
Organisation culture & National culture, Cross – culture Theories, Cross – Culture
Business Communication & Behaviour, Culture & Organisational Performance
UNIT 4
Training &Maintaining International Compensation
Training for Expatriate Managers, National Differences in Compensation, Factors
Influencing International Compensation, Components of Remuneration Package.
Performance appraisal of International Manager
Expatriate Performance Management, Repatriation, International Labour relations,
Problems and solutions.
UNIT 5
Human Resource Management in Europe & USA
The European community and origin &development, Controversy-Euroscelerosis or
social dumping, Recent History and contemporary development in post Communist,
Eastern European Management & Labour relations, Human resource Management and
USA, Roots of American HRM & its wider impact of HRM
Human Resource Management and Japan
Some innovative Japanese Management techniques such as just in time theory, quality
circles and Kaizen, Influence of Japanese Management Practices on Western
Employment practices
References
1. “S.Shajahan”, International Business, Macmillan,2007
2. “Charles.W.L.Hill and Arun Kumar Jain”, International Business, 5th edition, TMH,
2006.
3. “Gary.P.Ferraro”, The Cultural Dimension of International Business, Pearson
Education, 5th edition, 2007.
4. “K.Aswathappa”, International Business, TMH, 2007
INTERNATIONAL BUSINESS ELECTIVE - III
SUB CODE: 112E60E23F
FOREIGN TRADE POLICY
UNIT I
International Trade: Theories of foreign trade – absolute and comparative
advantage theories; Modern theory of trade – Hecksher Ohlin theory; Terms of trade;
Theory of International trade in services; Balance of payments and adjustment
mechanism.
UNIT II
Commercial Policy Instruments: Tariffs, quotas, anti dumping/countervailing
duties; Technical standards; Exchange controls and other non-tariff measures.
UNIT III
India’s Foreign Trade and Policy: Direction and composition of India’s foreign
trade; Export – Import policy; Export promotion and institutional set-up; Deemed
exports; Rupee convertibility; Indian Joint ventures abroad; Project and consultancy
exports.
UNIT IV
Instruments of Export Promotion: Export assistance and promotion measures;
EPCG scheme; Import facilities; Duty exemption schemes; Duty drawback; Tax
concessions; Marketing assistance; Role of export houses, trading houses and state
trading organizations; EPZs and SEZs.
UNIT V
Foreign Investment Policy: Policy and frame work for FDI in India; Policy on
foreign collaboration and counter trade arrangements; Indian joint ventures abroad;
Project and consultancy exports.
REFERENCES
1. Gupta, R.K.: Anti-dumping and Countervailing Measures, Sage Publications,
New Delhi.
2. Nabhi’s Exporter’s Manual and Documentation, Nabhi Publication, New Delhi.
3. Soderstenm B.O: International Economics, McMillan, London.
4. Varsheny R.L. and B. Bhattacharya: International Marketing Management,
Sultan Chand & Sons, New Delhi
5. Verma, M.L: International Trade, Commonwealth Publishers, Delhi.
INTERNATIONAL BUSINESS ELECTIVE - IV
SUB CODE: 112E60E24F
GLOBAL LEADERSHIP AND SKILLS DEVELOPMENT
UNIT – I
Contextual base for Globalization of World Business Organization – Integration of
World Economy – Development orientation of World Countries – Business Leaders
and their domestic operations- Changing dynamics of business and emergence of global
leadership
UNIT – II Global Business Strategies and Competition – Knowledge of World Economy and
Business trends - Development of Global Operations – Leadership implication in
strategic approach of businesses
UNIT – III
Leadership studies and current trends in the development of global leader – Michigan
University Contribution for Leadership Development
UNIT – IV
Demand and Supply of Global leaders in South Asian Countries – On going trends in
development of global leader in business schools – Organizational Efforts in creating
global awareness for development of their managerial personnel as global leaders
UNIT – V
Training and Development Agencies and Institution for Global Leadership
Development – Traits and Attributes required to be a global leader
Current and Back Issues of:
1. Academy of Human Resource Development
2. Academy of Management Journal
3. Leadership Studies of Michigan University
OPERATIONS ELECTIVE - I
SUB CODE: 112E60E21G
COMPUTER AIDED MANUFACTURING (CAM)
UNIT - I: Introduction
Computer Integrated Manufacturing (CIM) – Definition, Concept, Evolution and
Benefits.
Types of Manufacturing Systems and Sub–systems. Automated Systems – Elements,
Functions and Levels.
UNIT - II: Computers And Communication In CIM
Hardware, Software and Security Requirements for Implementing CIM Systems.
Communication Systems for CIMS – Communications Matrix, Network Architectures
and Techniques. Overview of Creating and Maintaining a Manufacturing Systems
Database.
UNIT - III: Design and Production
Fundamentals of Design for Manufacturing (DFM), Computer Aided Design (CAD),
3D Modeling Packages, Finite Element Analysis Packages and Transportability. NC,
CNC and DNC Machines. Introduction to Part – Programming - Tool Management -
Data Logging and Acquisition - Automated Data Collection.
UNIT - IV: Manufacturing Systems
Manufacturing Systems – Components, Classifications and Functions. Flexible
Manufacturing Systems (FMS) – Components, Applications and Benefits, Planning and
Implementation issues in FMS. Group Technology – Part-Families, Classification and
Coding.
UNIT - V: Current Trends
Concurrent Engineering. Role of Expert Systems in CIMS. Robotics – Overview,
Types in CIMS. Automated Guided Vehicles – Types and Technology, Control.
Overview of Automated Assembly Systems – Lean Production – Agile Manufacturing.
TEXT BOOK:
1. Vajpayee Kant. S, Principles of Computer Integrated Manufacturing, Prentice
Hall
India, Second Indian Reprint, 2005.
REFERENCES:
1. Mikell P.Groover, Automation, “Production Systems and Computer
Integrated Manufacturing” PHI, 2001.
2. Ronald G.Askin, “Modeling and Analysis of manufacturing” John Wiley &
Sons, 1993.
OPERATIONS ELECTIVE - II
SUB CODE: 112E60E22G
LOGISTICS MANAGEMENT
UNIT - I: Introduction to Logistics and Competitive Strategy
Definition and Scope of Logistics – Functions and Objectives – Customer Value Chain
– Service Phases and Attributes – Value Added Logistics Services – Role of Logistics
in Competitive Strategy.
UNIT - II: Warehousing and Materials Handling
Warehousing Functions – Types – Site Selection – Decision Model – Layout Design –
Costing – Virtual Warehouse.
Material Handling equipment and Systems – Role of Material Handling in Logistics.
Material Storage Systems – Principles – Benefits – Methods. Automated Material
Handling.
UNIT - III: Performance Measurement and Costs
Performance Measurement – Need, System, Levels and Dimensions. Internal and
External Performance Measurement. Logistics Audit.
Total Logistics Cost – Concept, Accounting Methods. Cost – Identification, Time
Frame and Formatting.
UNIT - IV: Transportation and Packaging
Transportation System – Evolution, Infrastructure and Networks. Freight Management
– Route Planning – Containerization. Modal Characteristics, Inter–Modal Operators
and Transport Economies.
Packaging– Design considerations, Material and Cost. Packaging as Unitization –
Consumer and Industrial Packaging.
UNIT - V: Current Trends
Logistics Information Systems – Need, Characteristics and Design. E-Logistics –
Structure and Operation. Logistics Resource Management. Automatic Identification
Technologies.
Warehouse Simulation. Reverse Logistics – Scope, Design and as a Competitive Tool.
Global Logistics – Operational and Strategic Issues. Strategic Logistics Planning.
TEXT BOOK:
1. Douglas M Lambert et al, Fundamentals of Logistic Management, McGraw
Hill, 1997.
REFERENCES:
1. Sople Vinod V, Logistics Management – The Supply Chain Imperative,
Pearson Education, Indian Reprint 2004.
2. Ronald H Ballou, Business Logistic Management, PHI, 2005.
3. Benjamin S Blanchand, Logistic Engineering and Management, Pearson
Education, 2009.
4. Bloomberg David J et al., Logistics, Prentice Hall India, 2005.
OPERATIONS ELECTIVE - III
SUB CODE: 112E60E23G
DECISION SUPPORT SYSTEMS
UNIT – I: Decision Support Systems
Decision Concept – steps – Decision Support System – Components – Characteristics –
Classification & Application.
UNIT – II: Model Management
Models – Modeling Process – Types of Models – Optimization – Simulation –
Heuristic – Descriptive – Predictive – Model base – Modeling Languages – Model
Directory – Model Base Management System – Model Execution, Integration and
Command Processing – Model Packages.
UNIT – III: Data Management Systems
Database – Sources of Data – Data Directory – Data Structure and Database Languages
– Query Facility – Data Management System – DBMS as DSS Development Tool
UNIT – IV: Dialog Management
User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural
Language Processing – Speech Recognition and understanding – Issues in User
Interface.
UNIT – V: Development of Decision Support Systems
Development Process – Software and Hardware and Data Acquisition – Model
Acquisition – Dialog Development – Integration – Testing and Validation – Training
and Implementation – Implementation of DSS through a mini Project.
TEXT BOOK:
2. Marakas, ‘Decision Support System’, Prentice Hall International Paper back
Edition, Delhi, 1998.
REFERENCES:
4. Efraim turban and Jay E Aronson, ‘Decision Support Systems and Intelligent
Systems’, Prentice Hall International, 1998.
5. Janakiraman V.S. and Sarukesi. K. ‘Decision Support Systems’, Prentice Hall
of India, 1999.
6. Lofti, ‘Decision Support System and Management’, McGraw Hill Inc.,
International Edition, New Delhi, 1996
OPERATIONS ELECTIVE - IV
SUB CODE: 112E60E24G
SUPPLY CHAIN MANAGEMENT
UNIT - I: Introduction
Supply Chain – Fundamentals, Importance, Decision Phases, Process View. Supplier –
Manufacturer – Customer Chain. Drivers of Supply Chain Performance. Structuring
Supply Chain Drivers. Overview of Supply Chain Models and Modeling Systems.
UNIT - II: Strategic Sourcing
In-sourcing and Out-sourcing – Types of Purchasing Strategies. Supplier Evaluation,
Selection and Measurement. Supplier Quality Management. Creating a world class
Supply Base. World Wide Sourcing.
UNIT - III: Supply Chain Network
Distribution Network Design – Role, Factors Influencing, Options, Value Addition.
Models for Facility Location and Capacity Location. Impact of uncertainty on Network
Design.
Network Design Decisions Using Decision Trees. Distribution Center Location
Models. Supply Chain Network Optimization Models.
UNIT - IV: Planning Demand, Inventory And Supply
Overview of Demand Forecasting in the Supply Chain. Aggregate Planning in the
Supply
Chain. Managing Predictable Variability.
Managing Supply Chain Cycle Inventory. Uncertainty in the Supply Chain – Safety
Inventory. Determination of Optimal Level of Product Availability. Coordination in the
Supply Chain.
UNIT - V: Current Trends
E–Business – Framework and Role of Supply Chain in e-Business and B2B Practices.
Supply Chain IT Framework. Internal Supply chain management. Fundamentals of
Transaction Management. Supply Chain in IT Practice. Supplier Relationship
Management. Information Systems Development. Packages in Supply Chain –eSRM,
eLRM, eSCM. Supply Base Management.
TEXT BOOK:
1. Sunil Chopra and Peter Meindi, Supply Chain Management–Strategy
Planning and
Operation, Pearson Education, Third Indian Reprint, 2004.
REFERENCES:
1. Monczka et al., Purchasing and Supply Chain Management, Thomson
Learning,
Second edition, Second Reprint, 2002.
2. Shapiro Jeremy F, Modeling the Supply Chain, 2nd Edition, Thomson
Learning,
2002.
3. Janat Shah, Supply Chain Management Text and Cases, Pearson 2009
4. R P Mohanty and S G Deshmukh, Supply Chain Management Theory and
Practices, Biztantra, 2009.
BANKING TECHNOLOGY ELECTIVE - I
SUB CODE: 112E60E21H
MUTUAL FUND MANAGEMENT
UNIT – I: Mutual Fund:
Concept - Genesis - Classification of mutual fund schemes - Portfolio
classification - Operational classification - Advantages of investing in mutual funds -
Role of mutual funds in the development of capital market and the economy
UNIT – II: Constitution and Organization of Mutual Funds:
Sponsors - Trustees - Duties and responsibilities of trustees - Trust Deed -
Custodians - Asset Management Company - Functions of an AMC
UNIT – III: Operational Activities of Mutual Fund:
Designing, Launching and marketing and scheme - portfolio management -
Investment - Investment strategies
UNIT – IV: Regulation of Mutual Funds:
Securities Exchange Board of India SEBI (MF) Regulations - Accounting
norms - Revenue account - Balance sheet - Disclosure norms - Net Asset Value (NAV)
- Valuation system for NAV - Pricing of units and NAV
UNIT – V: Mutual Funds in India:
Public sector mutual funds - Private sector mutual funds - Performance of such
funds
The UTI:
Origin - Objectives - Schemes of the UTI - US 64 Imbroglio - Present status of
UTI - Challenges for mutual funds in India in the liberalized environment
REFERENCE BOOKS:
1. Lalit K Bansal, Mutual Funds: Management and Working
2. Machiraju HR, Merchant banking: Principles and Practice
3. Websites: www.sebigov.in, www.moneycontrol.com, www.indiainfoline.com,
www.uti.com
BANKING TECHNOLOGY ELECTIVE - II
SUB CODE: 112E60E22H
MERGERS AND ACQUISITIONS
UNIT – I: Introduction
Mergers and Amalgamations: Concepts, need and reasons, legal aspects, procedural
aspects relating to commencing of meetings and presentation of petition including
documentation, economic aspects including effect on the interest of small investors;
accounting aspects, financial aspects including valuation of shares, taxation aspects,
stamp duty and allied matters, filing of various forms. Revival and Restructuring of
Sick Companies.
UNIT – II: Takeovers
Takeovers: Meaning and concept, types of takeovers, legal aspects – SEBI takeover
regulations, procedural aspects, economic aspects, financial aspects, accounting
aspects, taxation aspects, stamp duty and allied matters, payment of consideration, bail
out takeovers, takeover of sick units.
UNIT – III: Funding Of Mergers and Takeovers
Funding of Mergers and Takeovers: Financial alternatives, merits and demerits, funding
through various types of financial instruments including preference shares, non-voting
shares, buy-back of shares, hybrids, options and securities with differential rights,
employer stock options and securities with different rights, takeover finance, ECBs,
funding through financial institutions and banks, rehabilitation finance, management
buyouts. Valuation of Shares and Business: Introduction, need and purpose; factors
influencing valuation; methods of valuation.
UNIT – IV: Corporate Demergers / Splits and Divisions
Corporate Demergers / Splits and Divisions: Difference between demerger and
reconstruction; modes of demerger – by agreement, under scheme ofarrangement, by
voluntary winding up; tax aspects, tax reliefs, Indian scenario, reverse mergers. Post
Merger Re-organization – Accomplishment of objectives – criteria of success,
profitability, gains to shareholders; post merger valuation; measuring post merger
efficiency; factors in post merger reorganization.
UNIT – V: Financial Restructuring: Buy-Back of Shares
Financial Restructuring: Buy-back of shares – concept and necessity; SEBI guidelines;
Government’s guidelines, procedure and practice for buy-back of shares. Alliances
Integrating alliances into corporate strategy; preparing for alliance, cross cultural
alliances; implementing and managing the alliances.
REFERENCE BOOKS:
1. Reed and Reed Lajorex, The art of Mergers & Acquisitions, McGraw Hill,
1999.
2. S.Ramanujam, Mergers et al., Tata McGraw Hill, 2000.
3. Sridharan and Pandian, Guides to Takeover and Mergers, Wadhava
Publications, 2002.
4. Machiraju, Mergers, Acquisitions and Takeover, New Age International, 2003.
5. Weston, Sen and Johnson, Takeovers, Restructure and Corporate Governance,
Prentice Hall, 2003.
6. Peirick A. Gaughan, Mergers, Acquisitions and Corporate Restructuring, John
Wiley & Sons, 2003.
BANKING TECHNOLOGY ELECTIVE - III
SUB CODE: 112E60E23H
BANKING THEORY, LAW AND PRACTICE
UNIT – I:
General Relation between Banker and Customer, Banker's obligation and
Rights, Rights of Lien and Set-off, Different types of Customers - (Deposit and
borrowal a/cs,) - Minors, illiterates, Joint a/cs, Partnerships, Joint Stock Companies,
Societies, Clubs, Trusts, Limited Liability Partnership, HUF
UNIT – II:
N.I.Act, 1881 - Parties to Negotiable Instruments, Essential Features of
Cheques, Bill of Exchange, Promissory Notes, Holder - in - due Course, Payment in
Due Course, Endorsements, Crossing of Cheques, Payment of Cheques, Bouncing of
Cheques, Nomination
UNIT – III:
Types of Advances - Secured and unsecured Advances - Loans, CC, OD, BP,
BD, BN. Modes of creating Charges - Lien, Pledge, Hypothecation, Mortgage (legal
and Equitable
Mortgage), assignment, Registration / Cancellation of Charges with ROC. Regn with
RTO, Documents of Title to Goods
UNIT – IV:
On-line banking Frauds, Cyber Laws - IT Act 2000 and IT Act 2008
(Amendments) Anti Money - Laundering Act, know your customer, Cybercrimes,
Information Security
UNIT – V:
Limitation Act, Recovery Proceedings, Filing of Suits, SARFAESI Act, DRT,
Lok Adalat
REFERENCE BOOKS:
1. Banking Theory, Law and Practice - Sundharam & Varshney (Sultan Chand & Sons)
BANKING TECHNOLOGY ELECTIVE - IV
SUB CODE: 112E60E24H
BANK MARKETING
UNIT – I:
Marketing – Relevance of marketing to banking – Marketing Mix –
Components – Customer as a King – Marketing Plan: Bank’s Business Objectives –
Marketing Audit – SWOT Analysis – Marketing Objectives – Marketing Strategy –
Marketing Research – Need and Administration – Market Information System
UNIT – II:
Product Development in Bank Marketing – Need for New Products – Process of
Product Development – Constraints on Product Development – Product Management –
Non Fund Based Business – Sectorial Banking
UNIT – III:
Suitable Location for Bank Branch – Branch Layout – Branch Expansion Policy
in India
Role of Price in Bank Marketing – What does Price mean for a bank? How can
price be fixed? – Costing and Pricing Practices – Deregulation of interest Rates –
Service Changes
UNIT – IV:
Promotional Mix for Bank Marketing – Personal Promotional Efforts – Direct
Marketing – Public Relations – Social Banking – Customers Meets – Customer Service
– Norms for Customer Service – Advertising – Media Support – Good Promotional
Mix
UNIT – V:
Marketing Department of a Bank – Marketing Officer at the Branch Level –
Selection of Personnel Motivation – Development – Training Programme for Bankers –
Strategies for Bank Marketing in Rural Areas – Future of Bank Marketing
REFERENCE BOOKS:
1. Kenneth Andrew – The Bank Marketing Handbook
2. R.K.Madhukar – Dynamics of Bank Marketing
3. K.K.Saxena – Bank Marketing, Concepts and Applications
TOURISM ELECTIVE - I
SUB CODE: 112E60E21I
TOURISM CONCEPTS & PRINCIPLES
Unit – I Introduction: What is Tourism? Definitions and Concepts, tourist
destination, services and industry, definition and historical development,
Past to 2nd
world war, recent and current 1945–2002, Future from 2002
onwards. General Tourism Trends. Types of Tourists, Visitor, Traveller, and
Excursionist–Definition and differentiation. Tourism, recreation and leisure,
their inter–relationships.
Unit – II Tourism Products & Attraction: Nature, Characteristics and Components
of Tourism Industry. Why it is different from other types of consumer
product? Elements and characteristics of tourism products. Tourism product
production system, Tourism Product Life Cycle, typology of tourism
products.
Unit –III Types and Forms of Tourism: Inter–regional and intra–regional tourism,
inbound and outbound tourism, domestic, international tourism. Forms of
Tourism: religious, historical, social, adventure, health, business,
conferences, conventions, incentives, sports and adventure, senior tourism,
special interest tourism like culture or nature oriented, ethnic or ‘roots’
tourism and VFR.
Unit – IV Tourist Transportation: Air transportation: The airline industry present
policies, practices. Functioning of Indian carriers. Air Corporation Act, Air
charters.
Surface Transport: Rent-a-car Scheme and Coach-Bus Tour, Fare
Calculation. Transport & Insurance documents, All-India Permits
Rail Transport: Major Railway Systems of World, (Euro Rail and Amtrak)
General information about Indian Railways, Types of rail tours in India:,
Place-on-Wheels and Royal Orient, Deccan Odessy, Toy Trains. Indrail
Pass.
Water Transport: Historical past, cruise ships, ferries, hovercrafts, river
and canal boats, Fly-cruise.
Unit – V A study of International Tourism Organisations: Origin, location and
functions of WTO, IATA, PATA, ASTA, UFTAA, and ICAO.
Suggested Readings:
Mill and Morrison, (1992), The Tourism System: An Introductory Text , Prentice
Hall.
Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.
Burkart and Medlik, (1981), Tourism: Past, Present and Future ,Heinemann, ELBS.
Mill, R.C., (1990), Tourism: The International Business, Pretience Hall, New
Jersey.
Bhatia, A.K., - International Tourism
Seth, P.N., (1999) Successful Tourism Management (Vol 1 &2)
TOURISM ELECTIVE - II
SUB CODE: 112E60E22I
TRAVEL AGENCY MANAGEMENT
Unit – I Travel formalities: Travel Formalities: Passport, Visa, Health
requirements, taxes, customs, currency, travel insurance, baggage and
airport information. Travel Agency and Tour Operation Business:
History, Growth, and present status of Travel Agency. Definition of Travel
Agency and differentiation between Travel Agency and Tour Operation
business. Travel Agency and Tour Operators: Linkages and arrangements
with hotels, airlines and transport agencies and other segments of tourism
sector.
Unit – II Approval of Travel Agents and Tour Operators: Approval by
Department of Tourism, Government of India. IATA rules and regulations
for approval of a travel agency, Approval by Airlines and Railways.
Study of various Fiscal and Non – Fiscal incentives available to Travel
agencies and Tour Operations business.
Unit–III Functions of a Travel Agent: Understanding the functions of a travel
agency - travel information and counselling to the tourists, Itinerary
preparation, reservation, ticketing, preparation and marketing of Tour
packages, handling business/corporate clients including conference and
conventions. Sources of income: Commission, Service Charges. Travel
Terminology: Current and popular travel trade abbreviations and other
terms used in preparing itineraries.
Unit–IV Functions of a Tour Operator: Market research and tour package
formulation, assembling, processing and disseminating information on
destinations, Liasioning with principles, preparation of Itineraries, tour
operation and post tour Management. Sources of income for tour operation.
Unit–V Public and Private sector in Travel Agency Business and Tour
Operation Business: Organisational Structure and various Departments of a
Travel Agency. Case study of ITDC. Case study of SITA, Cox & Kings,
TCI and Thomas Cook.
The Indian Travel Agents and Tour Operators – an overview. National
Trade Associations: IATO and TAAI.
Suggested Reading:
Holloway, J.C., (1983), The Business of Tourism, McDonald and Evans,
Plymounth.
Syratt Gwenda, (1995). Manual of Travel Agency Practice, Butterworth Heinmann,
London
Stevens Laurence, (1990). Guide to Starting and Operating Successful Travel
Agency, Delmar Publishers Inc., New York.
Chand, Mohinder, Travel Agency Management, Anmol Publication
Seth, P. N., (1992), Successful Tourism Management Vol. 1 & 2, Sterling
Publications, Delhi
Foster, Douglas (1983), Travel and Tourism Management, McMillan, London
TOURISM ELECTIVE - III
SUB CODE: 112E60E23I
TOURIST RESOURCES OF INDIA
Unit – I Natural Resources: Wildlife Sanctuaries, National Parks and Natural
Reserves in India (Jim Corbett Tiger Reserve, Bharatpur Bird Sanctuary,
Valley of Flowers, Kanha, Kaziranga, Sasan Gir, Dachigam, Ranthambhore
and Keoladeo Ghana)
Hill Stations: Study of Hill Station attractions and their environs with case
studies of Mussoorie, Nainital,Munnar and Ooty.
Beaches and Islands: Beaches in Goa, Kerala, Orissa. Andman Nicobar &
Lakshdvip islands.
Unit –II Popular Tourist Resources- Delhi, Agra, Jaipur, Khajuraho, Varanasi,
Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Mahabalipuram,
Madurai, Tanjore, Hampi, Ellora, Elephanta, Konark and Fatehpur Sikri
Monuments- Qutub Minar, Atala Mosque (Jaunpur), Kirtistambha (Chittor),
Sher Shah Suri’s Tomb, Sikandara, Red Fort (Delhi), Taj Mahal, Golden
Temple (Amritsar), Hawa Mahal (Jaipur), Bara Imambara (Lucknow).
Unit-III Pilgrimage Destinations: Hindu- Charo Dham Yatra, Jyotirlinga Yatra,
Devi Yatra Vindhyachal (U.P.) Kamakhya (Assam), Vaishnavadevi, Kashi,
Prayag, Gaya, Ayodhya, Mathura–Vrindavana, Allahabad, Ujjain, Hardwar,
Nasik, Gangasagar.
Buddhist:Lumbini, Bodhgaya, Sarnath, Kushinagar, Sharavasti, Sankisa,
Vaishali, Rajgriha, Kapilvastu, Nalanda, Sanchi, Ajanta.
Jain: Kashi, Pavapuri, Shatrunjaya, Girnar, Mt. Abu, Sharavanbelgola,
Palitana
Muslim: Ajmer Sharif, Nizamuddin (Delhi), Fatehpur Sikri, and some
important Mazars.
Sikh: Patna, Nanded, Guru-ka-Tal (Agra), Amritsar.
Saint: Kabir, Tulasi, Raidas, Sankaracharya.
Unit – IV Fairs and Festivals: Kumbha, Pushkar, Sonepur, Dadari, Tarnetar,
Chhatha, Pongal/Makar-Sankranti, Baishakhi, Meenakshi Kalyanam,
Holi,Gangaur, Onam, Durga Puja, Ramalila, Diwali, Kartik Purnima (Dev
Deepawali, Guru Parb), Dashahara (Kullu),Rathyatra, Nag Nathaiya
(Varanasi), Bhrawafat, Id-ul-Fitr, Easter, Christmas, Carnival (Goa),
Burhawa Mangal (Varanasi), Ganga Mahotsava, Taj Mahotsava, Khajuraho
Mahotsava and Desert Festival.
Unit – V Handicrafts and Handlooms. History of Dance Styles and main Gharanas of
North Indian Music. History of Drama in India and its present scenario.
Suggested Readings:
Gupta, SP, Lal, K, Bhattacharya, M. Cultural Tourism in India (DK Print 2002)
Dixit, M and Sheela, C. Tourism Products (New Royal Book, 2001)
Oki Morihiro, Fairs and Festivals, World Friendship Association, Tokyo, 1988.
Mitra, Devla, Buddhist Architecture, Calcutta.
Michell, George, Monuments of India, Vol. 1. London.
Davies, Philip, Monuments of India, Vol. II.,London.
Brown Percy, Indian Architecture ( Buddhist and Hindu),Bombay.
Brown Percy, Indian Architecture (Islamic period), Bombay.
Hawkins. R.E., Encyclopaedia of Indian Natural History.
Vatsayana, Kapila, Indian Classical Dance, New Delhi.
.
TOURISM ELECTIVE - IV
SUB CODE: 112E60E24I
EVENT MANAGEMENT & MICE
Unit – I Event Management: Role of events for promotion of tourism, Types of Events-Cultural, festivals, religious, business etc. Need of event management, key factors for best event management. Case study of some cultural events (Ganga Mahotsava, Lucknow mahotsava and Taj Mahotsava)
Unit – II Concept of MICE. Introduction of meetings, incentives, conference/conventions, and exhibitions. Definition of conference and the components of the conference market. The nature of conference markets and demand for conference facilities. The impact of conventions on local and national communities.
Unit – III Management of Conference at Site, Trade shows and exhibitions, principal purpose, types of shows, benefits, major participants, organisation and membership, evaluation of attendees. Convention/exhibition facilities; Benefits of conventions facilities, Inter-related venues, Project planning and development.
Unit – IV Budgeting a Conference Exhibition: Use of Budget preparation, Estimating, fixed and variable costs, cash flow, sponsorship and subsidies. Registration, Seating Arrangements, Documentation, interpreting press relation, Computer Graphics, Teleconferencing, Recording and Publishing Proceedings; Interpretation and language.
Unit – V Role of travel Agency in the management of conferences. Hotel
Convention Service Management: Human Resources Management
Transportation, Group Fares, Airline Negotiation, Extra Services, Cargo
Transportation. History and function of ICCA, Role of ICCA, Roles and
function of ICIB.
Suggested Readings :
Coleman, Lee & Frankle (1991), Powerhouse Conferences. Educational Institute of
AH & MA.
Hoyle, Dorf & Jones (1995), Meaning conventions & Group business. Educational
institute of AH & MA.