Cinema Lobby Place-Based Media Options Integrating and Activating

Special Media

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Special MEDIA

Sampling • Engagedirectlywithmoviegoersbyplacingyourproductorpromotionalitem intheirhandsastheyexitthecinema.•ClientmayusetheirownsamplingteamorCineplexMediawillarrangeproduct samplingtomeetclientobjectives.CineplexMediawillarrangealltheatreaccess forallsamplingincludingclient-suppliedsamplingteams.•Samplestobesuppliedforapprovalaminimumoffivebusinessdayspriortostart date.Advertisingflyersthatprovidenoconsumervaluewillnotbeaccepted.

• Createyourown“redcarpet”experiencebyplacingyourcampaigndirectlyunder moviegoers’feet,orsurroundthemwithyourmessaginginwashroomstallsand onwashroomwalls.In-washroomopportunitiesextendtostaticmirrorclings, auniquelyimpactfulsolutionforgendertargeting.

SpecialMediacampaignsmustbeplacedinconjunctionwithon-screen/othercinemamediaactivity.

activation

KioSKS • Integratedirectlyintothemoviegoingexperiencewithanin-lobbydisplaythat encouragesimmediateinteractionbetweenaudiencemembersandyourbrand. ContactyourCineplexMediasalesrepfordetails.AllKiosks/displays/activation executionsmustbeapprovedinadvance.

**Pre-Approvalrequiredforallexecutiondetails.Promotionalcontestswillrequireclienttoprovidefulldisclosureofcontestdetails,prizing,aswellascompleterulesandregulationsnotlessthansevenbusinessdayspriortostartdate.ClientswithKiosksrequiringaccesstoelectricalpowermustreviewneedswellinadvancewiththeirrep.Storageisnotavailableatthetheatre.Clientwillbenotifiedifadditionalinsurancedocumentsarerequired.

**CustomClingSizefor:WashroomStallClings,OversizedFloorClings,SpecialtyWallClingsandStairRiserClings.***Fabrication/professionalinstallation/removalofpre-approvedcreativeforFloor/WallClingsand/orStairRiserClingsisrequiredbyaCineplexMediapreferred,insuredsupplier.ContactyourCineplexMediasalesrepforaquotation.AllcreativeintheprovinceofQuebecmustbeinFrench.

activation unit

cling

media access feeunit/day/location

$ gross

cost per unit/ week/location

$ gross

execution

size(wide x tall)

productionrequirements

productionrequirements***

sampling

standard cling

standard mirror cling

non-standard

kiosk

$750 Gross per day/location - 4-hour sampling window - EXIT ONLY

$365 Gross per week

$185 Gross

Contact your Cineplex Media Rep

professional field sampling teams are available for an additional charge

3’ x 3’

11” x 11”

**

**

Trim/Live Area: 36” x 36” Bleed Area: 37” x 37”

Materials must be static cling material vs. adhesive based

**$1,200 Gross per day/location

clingS

Cinema media is uniqueinitsabilitytoenabletheintegrationofcommunicationelements,withreal-time,interactiveCinemaLobbyplace-basedmediaoptionsintegratingandactivatingcinemamediacampaigns.

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• Fromthemomentmoviegoersarrive,makeyourbrandthestarwithhigh-impact Box-OfficeWraps,In-LobbyBannersorLobbyStandees.OrmaketheCineplexteam partofyourcampaignwithcustomizedT-shirtswornbyboxofficeandotherstaff.

• Placeyouraddirectlyintoticket-buyers’handswithticket-backmessaging.

loBBY Domination

* Selectlocations.Confirmavailablelocationswithyourrep.Advertiserisresponsiblefor productionandshippingcosts.Fabrication/professionalinstallation/removalofBoxOffice Wraps/GiantBannersandSuperBannersisrequiredbyaCineplexMediapreferred, insuredsupplier.ContactyourCineplexMediarepforaquotation.** TwoT-shirts/castmember.Allowoneweekfortheatresurveytoinventorysizingneeds.Client T-ShirtsmustbeshippedtoBrightonpre-packedbysizeallotmentrequiredateachtheatre, ninebusinessdayspriortostartdate.***Minimumflightlengthandmarketcoveragerequired.Allcreativeintheprovinceof QuebecmustbeinFrench.

Box office wrap* $2,000 Gross variable Based on location

standees* $360 Gross variable Based on location

standard Banner* $560 Gross 4’ wide x 8’ tall Trim: 48” x 96” Live: 48” x 96” Bleed: 50” x 98”

giant Banner* $700 Gross 10’ x 12’ tall Trim: 120” x 144” Live: 120” x 144” Bleed: 128” x 152”

super Banner* $900 Gross 14’ x 19’ tall Trim: 168” x 228”(available at select Live: 168” x 228”locations only) Bleed: 172” x 232”

t-shirts $650 Gross Based on 80% ** coverage of all staff

ticket Backs*** $265 Gross 1 & 3/8” x 1 & 1/8”

unit cost per unit/ week/location

$ gross

size production requirements

•Allcreativetobepre-approvedaminimumoffivebusinessdayspriortoflightdatebyCineplex.(WerecommendCineplexpre-approvalbeconfirmedpriortogoingtoprintcreative.)Pleaseconfirmproduction/supplierdetailswithMarinaAraujoatmarina.araujo@cineplex.com.

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Special MEDIA

• Keepyourmessageatcustomers’fingertipsthroughouttheirentirecinemaexperience withcustomizedpopcornbags,anddoubletheimpactwithmatchingdrinkcups.

• Lead-timeforCineplex-approvedcreativeis13weekspriortocampaign,including clientapprovalofproofs.Additionalchargeswillapplyifcreativeisdeliveredwithin the13-weekperiod.ConfirmConcessionMediaproductiondetailswithyourrep.

• Bannerandclingcreativemustbeproducedandinstalled/removedbyoneof ourpreferred,insuredsuppliers.

• cineplex media will manage all installation and take-down of Special media campaigns with suppliers and theatre staff on behalf of our clients.

preferreD cineplex meDia SupplierS:• Blake Jarrett & company inc.416-385-1660(KurtBudnick)kurt@blakejarrett.ca• icon Digital productions905-889-2800ex222(PeterEvans)peter@iconprint.com• prismaflex international 905-279-9793ex223(LaurentMaurize) lmaurize@prismaflex.com• go2 media print905-235-4440(MikeRiddell)mike@ljngroup.com

conceSSion meDia

Special meDia proDuction

January Dec 30 - Jan 26 nov 25, 2011 4

february Jan 27 - Feb 23 dec 30, 2011 4

march Feb 24 - Mar 29 Jan 27, 2012 5

april Mar 30 - Apr 26 mar 2, 2012 4

may Apr 27 - May 31 mar 30, 2012 5

June Jun 1 - Jun 28 may 4, 2012 4

July Jun 29 - Jul 28 Jun 1, 2012 4

august Jul 27 - Aug 30 Jun 29, 2012 5

september Aug 31 - Sep 27 aug 3, 2012 4

october Sep 28 - Oct 25 aug 30, 2012 4

november Oct 26 - Nov 29 sep 28, 2012 5

december Nov 30 - Dec 27 nov 2, 2012 4

January Dec 28 - Jan 31 nov 23, 2012 5

2012 production schedule: special Media

montH start/end date material due cycle weeks

* all start dates are Fridays. Material due dates subject to change depending on special Media booked.