special launch invitation - lean hybrid muscle - … launch invitation pre-launch sequence: monday...

Special Launch Invitation

Pre-Launch Sequence: Monday Nov 2nd-11th

Discounted 3-Day Launch Sale: Thursday Nov 12th-14th

LEAN HYBRID MUSCLE BUILDING LAUNCH PACKET http://www.LeanHybridMucle.com

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Creators of the Lean Hybrid Muscle Building Challenge with Weekly Coaching

We’d like to thank you for your participation in what is going to be a fun, effective and profitable launch experience! Each of the 108 fitness information marketers involved with this event will walk away a winner! Now, instead of the typical pushy, aggressive sales process that yields minuscule results… as a team, we will be providing your fans and readers with valuable content that they will thank you for. We’re looking forward to working with you and creating a Win-Win campaign. This event would not be possible without your personal support – So, we are going to show you our appreciation in the best way! Read on to see all the cool gifts, bonuses and commissions that we have waiting for you.

Lean Hybrid Muscle Building – WHAT’S THE HOOK? In one sentence our hook is: “The World’s Fastest Way To Build Muscle & Burn Fat At The Same Time”

THE SCIENCE – What Does “Hybrid” Mean Anyway? In this campaign we will use a unique selling proposition that is not only effective and entertaining BUT backed by science and documented results. We will be using several “secret language” terms that will intrigue and entertain our market. Amongst several terms you will hear us mention is “Hybrid Muscles”. You and I understand that it takes a combined effort of resistance training, high intensity cardio and diet, in order to build muscle and burn fat. There is nothing “new” about this.


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But, we have taken this concept one step further by producing scientific and experiential information to educate the market of the concept of building a “Type III Super Muscle” (cross between Type I and Type II, hence the term

‘Hybrid’ ) that has the capacity to grow larger and leaner while simultaneously burning fat! How Do We Do This? – we explain to our customers that when you include, what we often call “resistance cardio” exercises (kettlebells, sandbags, sled dragging, barbell complexes, etc.) with their training program, they will be forcing their Type II muscle fibers to adapt by increasing “Mitochondrial Density” (another “secret word”). This new “Mitochondrial Infused” Type II muscle fiber is termed “Type III” or “Hybrid Muscle”. We have discovered though feedback at out blog http://leanhybridmuscle.com/access/ that people have really attached to this concept and are excited about the prospect of training for fat loss without traditional cardio (be sure to read the hundreds of positive comments). This USP is interesting, intriguing, effective, unique, entertaining, and VERY marketable!

HOW IS THIS A MAGIC BULLET FOR YOUR READERS? People are pressed for time, want fast workouts, they want fast results, and they are bored to death with traditional non-challenging cardio workout machines. Instead of designing a program and then trying to sell it, we have surveyed and listened to our readership over the years. The results are in, people are frustrated with slow muscle building and fat loss protocols… they want to build bigger, leaner muscles without the addition of body fat – and they want it FAST.

With this system trainees will be able to build muscle, burn fat, increase strength and endurance -- AT THE SAME TIME!

AREN’T WE YOUR COMPETITION?

Why should you promote this if you have your own muscle building product?


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As I remember it, Dan Kennedy states that your customers will always be able to consume information at a much faster rate than you can produce it.

http://leanhybridmuscle.com/access/

Therefore you’d be doing a great disservice to your followers by not telling them about other products that may help them, even as a publisher. Hey Dan Kennedy, said it… not me! Everyone agrees, as an information marketer it is your RESPONSIBILITY to look for tools and information that your customers can benefit from. Even if the product is similar to yours. Besides, if you’ve got a good product and have built value and a trusting relationship with your readers… then they would not leave you simply because you introduced them to a new program. In fact, they will most likely appreciate you MORE… and this strengthens their loyalty to you!

WHY MOST PRODUCT LAUNCHES FAIL MISERABLY Let’s face it, launches are great, unless: You come across pushy and get too many unsubscribes.

You send cold visitors directly to a sales page to buy something

from someone they don’t know and the entire campaign coverts poorly.

You’ve done too many promotions lately and wonder if your list needs a break.

I could go on and on. I’ve been there. Luckily for us the “make money niche” has figured out a better way and a few people in the fitness industry have tested it out with great success. In fact the ones I personally promoted have converted at quadruple the regular rate. We’re going to be doing a Frank Kern/Jeff Walker 10-day pre-launch sequence. On November 2nd you’ll email your visitors offering them our exclusive Lean Hybrid Muscle Building Video series.


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They’ll be cookied by clickbank for you and we’ll walk them through the sales process. Just sit back, relax and let us do the work.

Having your readers go through this pre-launch should literally quadruple your commissions. When launch day finally arrives they will be given a half price opportunity to buy for 3 days with extra fast acting bonuses and prizes. Yes people actually try to order before it goes live. It’s really amazing! Why does it work? The pre-launch sequence allows us to bond with the future customers and overcome objections. You don’t have to worry about being salesy or pushy since all you’re doing is sharing valuable content. We’re not here to pressure or “trick” anyone. We just want to get the information out to the people that want the help.

OUR MARKETING MENTORS

As you can tell by now we’re huge fans of Frank Kern and his Mass Control system. Both of us are absolutely hooked on the teachings of Russell Brunson and are students of his micro-continuity coaching program. We believe this launch will be historic because it’s the first fitness launch to our knowledge that combines both a launch and a Micro-Continuity model. I’ve been involved with Internet marketing for ten plus years now and started off reading Gary Halbert and John Carlton before I achieved an Alexa ranking of 37K with CriticalBench.com. Elliott has been personally coached by Craig Ballantyne. In addition to making huge waves on the Internet, Elliott also owns a gym that is perfect environment for breeding top college and pro athletes. We’ve also hired on fitness copy writing pros Shawn LeBrun and Daniel Gallapoo to assist with our sales letter and sales funnel. We’d like to give a special thanks to Vince Delmonte and Joel Marion. It has been very motivational to seem them doing so well while still sharing their advice and help freely with those who ask.


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WHAT’S IN IT FOR YOU? We are offering a 75% commission on $47 product with a $97 upsell

option. Upsell conversion is estimated to be close to 50% giving you an average commission rate of a nice $54.

(Why are we doing this? Easy, without you there would be no launch so we’re delighted to make this a big payday for you.)

It does get better though. 10-months of 75% commission on recurring

billing. Members are given access to their workouts on a weekly basis and are billed $47 per month for the access.

You get 75% commission on the monthly rebills too!

People are going to stay on to the end because we have lots of un-announced bonuses and we’re holding a transformation challenge. As they advance in their training they will move up in the ranks and compete for the grand prize.

The whole promotion is “Done For You”. We have hired a

professional fitness copy writer to assist us. We will provide you with email templates, and review copies of the product on demand.

Anything you want, just name it. We can provide custom articles for your niche, do interviews, make you videos or provide any other custom content you might need.

Affiliate prizes…….(see next few pages)


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1st PLACE:

$500 Donation To Charity Of Your Choice Spartan Helmet & King Leonidas Dagger From 300 The Movie “Engraved With Your Name - Grand LHM Affiliate Champion”

Wear the helmet of Achilles, ancient Greece’s greatest warrior and leader of the fierce Myrmidons! This ready-to-wear helmet is crafted from an actual design used in the Greek city-state of Corinth. This excellent replica is hand made from carbon steel with a black finish. This item includes a removable black hair crest. This is a fantastic item for historical reenactors or serious collectors!


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2nd PLACE:

Wave Bat 600 Electric Skateboard $600 value

Plug & Carve! The PRO-LINE 600 is our number 1 selling board and it'll power you through anything and

everything. It features a concaved-kicktailed, classic longboard shape that's outstanding for cruising,

slashing and carving. Powered by our ALT MODULE 600 and designed in Orange County, California.

Patented 19 MPH Wireless remote control electric skateboard. 36 volt removable battery pack & charger.

The environmentally-friendly electric power engages a quiet belt driven motor. Electric Skateboarding is

both an exciting sport as well as it's perfect for transportation on short distance commutes. Runs like a

Ferrari, built like a tank. It's a formula car for your feet! This model is optimized for riders 160 to

225 lbs.


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http://www.alteredelectricskateboards.com/pro-line_600.htm�

3rd PLACE:

Oakley O-ROKR PRO – iPod & Bluetooth Enabled $275 value

From your iPod to your favorite Bluetooth® Stereo-enabled phone, rock out without wires. The technology works as your Bluetooth headset – but there's nothing else to clip on. Position the adjustable speakers at almost any angle. A permanent Hydrophobic® lens coating renders water obsolete. Ultimate comfort and performance for unrestricted training


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4th and 5th PLACE EACH RECEIVES:

Oakley Hardshell Backpack $175 value

Don’t just carry the world on your shoulders. Make your mark on it. Removable panels on the Oakley HARDSHELL PACK give you a place to put your decals, painted designs and whatever else screams originality. The pack is lightweight yet brutally tough, and we created a padded storage panel for your laptop, complete with a convenient side entry. You’ll also have a holster for your phone, plus a lid pocket to carry either your sunglasses or media player. The waist strap is padded for extra comfort with weighty loads, so this pack is ready for the long haul.

BONUS PRIZE:

Anyone who makes 300 sales gets a $1000 bonus!


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OUR PRE-LAUNCH SCHEDULE

November 2nd: Pre-launch Money Magnet World's Fastest Ways To Burn Fat & Build Muscle At Same Time Video Series. You mail out here. 10-Day Pre-Launch Period - Monday November 2nd - Wednesday 11th Monday Nov 2nd: Video 1: Problems associated with adding mass than dieting down, How to burn fat & pack on muscle simultaneously, Lean Muscle Building Tactics. Tuesday Nov 3rd: Video 2: Intro to the Type III muscle fiber and hybrid cardio. No more boring treadmill. Wednesday Nov 4th: Video 3: Success stories, real life case studies, before and after pictures. Thursday Nov 5th: Ugly Confession! Our creation story and how our embarrassing moment of Elliott getting pulled aside by a client and Mike getting called the fat guy at a 4th of July pool party ultimately led us to this program. Friday Nov 6th: Blog contest. Saturday Nov 7th: FAQ email, blog post and video. Sunday Nov 8th: Amazing content article. Why traditional cardio fails you every time.

Monday Nov 9th: Announce blog winners and accept test orders. Tuesday Nov 10th: Time to introduce the offer and start the death grip. Wednesday Nov 11th: Continue death grip. Scarcity, fast acting bonuses, and apply outside threats.


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LAUNCH SCHEDULE

Thursday November 12th 13, and 14th: Content Article and last chance emails. Sample emails will be provided on the launch blog. You Mail These Dates

TO A FRUITFUL LONGTERM FRIENDSHIP Thanks for this opportunity to work with you. So that we can properly designate our resources please confirm your participation no later than October 15th, 2009. You’ll be hearing more from us shortly. For now you can stay up to date at the:

LAUNCH BLOG http://www.LHMlaunch.blogspot.com This is where you’ll find graphics, email templates, articles the most recent launch schedule, as well as instructions on creating your clickbank affiliate link. If you have any questions or ideas feel free to reach us at the following email addresses and phone numbers. This will be a reciprocal relationship so if you have a promotion planned for the future, be sure to share those dates with us. To our success, Mike Westerdal [email protected] c) 727.324.3124 Elliott Hulse [email protected]


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c) 727.501.6811

http://www.lhmlaunch.blogspot.com/

mailto:[email protected]

mailto:[email protected]

special launch invitation - lean hybrid muscle - … launch invitation pre-launch sequence: monday...

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