special commemorative issue 50th kona coffeeoffee …

50th Konaona Coffeeoffee Culturalultural Festivalestival

2021 November 4–7

S P E C I A L C O M M E M O R A T I V E I S S U E

UESHIMA COFFEE (UCC HAWAII) CORP.

CERTIFIED 100% KONA COFFEEUCC Hawaii is a proud sponsor of

the Miss Kona Coffee Scholarship Competition.Good luck to all of the

2022 Miss Kona Coffee candidates!- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Kona Coffee Picking & Farm ExperienceNov. 6th (Sat) @ UCC Hawaii Estate

1st tour starts at 10:00am2nd tour starts at 1:00pm

75-5568 Mamalahoa Hwy, Holualoa, HI 96725

TEL:1-808-322-3789 TOLL FREE:1-888-UCC-KONA EMAIL: [email protected] www.ucc-hawaii.com

EST. 1989in KonaHawaii

M AY O R ’ S M E S S A G ENovember 4 – 7, 2021

On behalf of the people of the County of Hawai‘i, we are so honored to join the community in congratulating the annual Kona Coffee Cultural Festival on its 50th anniversary milestone.

This award-winning festival honors Kona’s cultural heritage and recognizes the accomplishments of Kona coffee pioneers, farmers and artisans. We invite residents and visitors to share what makes the Kona Coffee Cultural Festival so special. It’s the elements of this iconic Festival that celebrate the diverse and many cultures that make our island home special.

The Kona Coffee Cultural Festival offers a unique opportunity to enjoy the beautiful coffee-growing region in West Hawai‘i, and experience Kona’s rich coffee growers and producers for a great Golden Anniversary during a time when all of us are adjusting and finding new ways to safely celebrate.

With Aloha,

Mitchell D. RothMAYORCounty of Hawaii

Aloha, On behalf of the Board of Directors, committee chairpersons and volunteers of the Kona Coffee Cultural Festival, we are honored to welcome everyone to the 50th anniversary. What a milestone! As we look to seasons ahead, we are so proud to showcase Kona’s famous coffee harvest and the many hands that have worked so hard to make the Kona Coffee Cultural Festival timeless.

The Festival, of course, will look different this year, as the health and safety of everyone is our top concern. The Festival will bring innovative, entertaining and family fun to both virtual and in-person experiences. We hope you find joy in every Festival moment.

The Festival’s cornerstone is built on pioneers who toiled and farmed this rocky landscape helping to firmly establish Kona’s coffee industry. We salute the many cultures that have built Kona’s coffee industry and the story of coffee traditions still talked about and celebrated today. The mission of the Kona Coffee Cultural Festival to preserve, perpetuate and promote Kona’s unique nearly 200-year coffee history is firmly rooted in this cultural celebration.

The success of the Kona Coffee Cultural Festival for fifty years has been made possible through the dedication of our volunteers, committee chairs, Board of Directors, participants and spectators. Mahalo to each of you. To our Festival partners and valuable sponsors, mahalo for supporting our Festival and for helping to share Kona’s coffee heritage with the world. Please be safe this Festival season as we all find new ways to connect.

Mahalo nui loa,

Valerie Corcoran Festival President

The Thirty-First Legislature of the State of Hawaii presented a Recognition Certificate extending warmest aloha and best wishes to the Kona Coffee Cultural Festival for its 50th Anniversary. Representative Nicole Lowen and Senator Dru Kanuha presented the certificate to Festival Board Members Rick Robinson, Tsukasa Kobayashi and Valerie Corcoran.

2021 SIGNATURE ARTThe Kona Coffee Cultural Festival signature 2021 artwork was created by critically acclaimed New York Times bestselling picture book illustrator and artist Jing Jing Tsong. The artist’s unforgettable style uniquely captures the many elements of the coffee festival events and sews them together in a colorful, cheerful quilt-inspired piece that wraps itself in the celebration of the 50th anniversary of the Kona Coffee Cultural Festival.

In Jing Jing Tsong’s newest illustrations in the book, If I Were a Tree by Andrea Zimmerman, Kirkus Reviews writes, “Readers will delight in the breathtaking illustrations. Double-page spreads are rich and vibrant, Tsong using the colors of nature to evoke a warm and inviting environment.” Locally, Jing Jing’s work can be found in the Hawaiian Legends for Little Ones boardbook series by Gabrielle Ahuli‘i and published by Beachhouse Publishing, LLC.

Tsong’s signature art piece is featured on all official 2021 Kona Coffee Cultural Festival merchandise including the Festival button, print collateral, magazine and retail merchandise. Find official merchandise on the Festival’s online store (www.konacoffeefest.com) as well as at events throughout this year’s Festival.

50th

Kona Coffee

Cultural Festival

2021 November 4–7

KONA COFFEE COOKBOOK— Recipes From Our Coffee Country KitchensThis exciting new full-color cookbook is a collection of over 300 delicious recipes, featuring appetizers, salads, breads, entrees, and desserts. The extraordinary collection is a culmination of decades of recipes taken from prize-winning Festival recipe contest winners and a wealth of sources including local homegrown recipes. Some of the delicious recipes are even inspired with a dash of, you guessed it, Kona Coffee!

Available for purchase in hardcover at the Festival Pop Up store located at 75-6000 Ali‘i Drive in Kailua-Kona, at select retail locations or buy online at www.konacoffeefest.com

KAILUA-KONA BMW Hawaii Big Island ToyotaKTA Super Stores and Kona Coffee & Tea Company at the Kona Coast Shopping CenterAce HardwareKona Mountain Coffee Pictures PlusDairy Queen, HIC and Ultimate Burger at Kona Commons

SHOP FESTIVAL RETAIL Be sure to purchase official Festival logo items including t-shirts, hats, coffee and beverage cups. Take home great gift ideas ahead of the holiday season or as souvenirs to remember the 50th Kona Coffee Cultural Festival.

Shop the Festival Pop Up store located at 75-6000 Ali‘i Drive in Kailua-Kona or buy online at www.konacoffeefest.com

50th Kona Coffee

Cultural Festival

2021 November 4–7

BUY A BUTTONBuy a button and celebrate the 50th Annual Kona Coffee Cultural Festival! Your button is the admission ticket to Festival family friendly events and get special rates for ticketed events too! Children ages 5 and under are free. Start or add to your souvenir Kona Coffee Cultural Festival button collection with the purchase of the 2021 button.

Purchase $5 Festival admission buttons online at www.konacoffeefest or at many retail locations throughout Kona including:

KEAUHOU KTA Super Stores and Peaberry and Galette at the Keauhou Shopping Center

HOLUALOAHolualoa Ukulele GalleryM. Field GalleryPaul’s Place UCC Hawaii

KEALAKEKUA Greenwell Farms Visitors CenterKona Grill House

CAPTAIN COOKAce Hardware and ChoiceMart at Kealakekua Ranch CenterKona Chips

SCAN MEFor Festival

Details

Visit our stores or website (use coupon code Festival) and get 20% o� any one item of your choice.

Mountain Thunder Coffee Plantationwww.MountainThunder.com Farm Store: 73-1942 Ha’o Street, Kailua-Kona

celebrating

50 Years

For the first time in fifty years, the Kona Coffee Cultural Festival is celebrating Kona’s famous roast in a whole new way. This year, the Festival brings the community together with in-person events that have their own charm but also in keeping with the times, a brand new online experience. Festival organizers have worked tirelessly to create a new virtual format that’s full of streaming live events as well as on-demand viewing of events throughout the Festival’s four days. Organizers were realistic about the hurdles needed to overcome obstacles and have reimagined the possibilities of bringing the 50th Festival to new fans around the world using their own individual laptops, tablets and mobile phones.

The Festival offers exciting live events as well as ones that can be viewed on-demand from the comfort of everyone’s personal electronic devices and leisure. With each click of the mouse, new Kona Coffee Cultural Festival memorable moments will be made for attendees that showcase the many cultures behind Kona’s famous coffee harvest. Cheer on your favorite Miss Kona Coffee candidate, learn more about how coffee is grown in Kona, be inspired with creative works of art and enjoy musical entertainment including an intercultural concert from Japan.

Festival fans are invited to log onto konacoffeefest.com where they will find a cupful of treasures brewing with performances, demonstrations and video journeys that will continue to tell the story of Kona’s famous brew. So sit back, plug in and enjoy!

Festival Blends Together In-Person and Virtual Events

SCAN MEFor Festival

Details

Monday - Friday 10am -4pmbuddhascup.com

Make Reservations Today!

808-322-671278-1377 Bishop Road, Holualoa, Hawaii

COFFEE TOURS & TASTINGSESTATE GROWN 100% KONA COFFEE

RUM CAKES ~ CHOCOLATE & TEA

KOA’S KONACOFFEE

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Ali'i Gardens Marketplace, 75-6129 Ali'i Dr., Kona HI

FerrariCoffee.com

FREE GIFT WITH ALOHA SPECIALS!VISIT! TASTE! FARM FRESH!

VISIT FAMOUS FERRARI100% KONA COFFEE

KONA COFFEE FARMS SCORED Since the very first Festival cupping competition in 1987, Kona Coffee farmers have entered the prestigious Kona Coffee Cupping Competition knowing a win could earn them serious bragging rights. But you might be asking yourself, what is cupping and how does this competition work?

Here’s how the Kona Coffee Cupping Competition works.

The cupping competition has 100 submission slots open to Kona coffee farms. Farmers enter their coffee in two competitive divisions, Kona Classic division for single estate farms and the Kona Crown division reserved for larger farms.

Pacific Coffee Research, a Specialty Coffee Association Premier Training Campus, Coffee Quality Institute certified cupping lab produces the Kona Coffee Cupping Competition. With their state-of-the-art cupping lab and equipment, the lab meets all requirements and standards required to conduct this prestigious cupping competition.

Five Hawaii-based licensed Q-graders, who are industry pro-fessionals, often referred to as licensed Q-Graders, will have the enormous task of cupping each round of the expected 100 Kona coffee farm entries. These Q-Grade judges will use the globally accepted and recognized Specialty Coffee Association cupping format for scoring each entry. The multi-day cupping competition includes a pre-screening round to determine top scoring coffees that move onto the semi-final round. From there, the semi-final round of the top 25 coffees will be re-cupped to determine which coffees move on to the final round.

The top 10 scoring coffees will be cupped for the final round.

Whew! That’s a lot of caffeinated information.

Keep in mind, there are no shortcuts in each step taken to cultivate Kona’s coffee from farm to cup. The farmer, specific growing areas in Kona, weather, microclimates and varietal all influence each cupping entry cup.

Winners will be announced in these divisions:

KONA CLASSIC — single estate farms. Three top scoring coffees will be awarded based on the highest average SCA Cupping Scores from the Semi-Final and Final rounds.

KONA HERITAGE — A subcategory within the Classic Di-vision. One coffee will receive an award for this category meeting the Classic Kona Coffee Profile in combination with the highest average SCA score from the Semi-Final and Final rounds. The awarded coffee shall be solely the Kona Typica variety and washed (parchment dried) processing method.

KONA CROWN — reserved for larger farms, Coffees within this category must enter a representative sample of a 1000 lb lot minimum. This sample (and the represented lot) must be certified by the Hawaii Department of Agriculture prior to entering the competition. Three top scoring coffees within this division will be awarded based on the highest average SCA Cupping Scores from the Semi-Final and Final rounds.

KONA COFFEE & TEAAD

V I S I T 7 4 - 5 5 8 8 PA L A N I R D, KO N A S H O P KO N A C O F F E E A N D T E A . C O M

2019 HulaDaddyKonaCoffee

2018 MonarchCoffee


2015 AikaneKonaCoffee


2013 MountainThunder

2012 KonaRainForestFarm

2011 KainaliuKonaCoffee Company

2010 Buddha’sCup

2009 WolfFarms

2008 HoshideFarms

2007 KonaOldStyle/ KuaiwiFarm

2006 PearlEstateOrganics

2005 RanchoAloha

2004 LafayetteCoffee

2003 KonaCoffee&Tea Company

K O N A C O F F E E C U P P I N G H A L L O F F A M E

2019 HawaiianQueenCoffee


2016 KonaGoldCoffeeCo.

2015 AriannaFarms ‘OnoKonaCoffee



2002 KoaCoffeePlantation

2001 WoodCaptainCook Estate

2000 TheOtherFarm

1999 DragonRoastCoffee

1998 BrockstonGateEstate

1997 TerryFitzgeraldEstate

1996 KeokeaKonaFarm

1995 KonaKulanaFarms

1994 PerryEstateFarms

1993 KeopuMaukaLani Plantation

1992 KonaKulanaFarms

1991 WailapaFarms

1990 IslandGirlCoffee

1989 WailapaFarms

1988 FayeTakashiba

1987 TojiroMotoki

K O N A C R O W N D I V I S I O N W I N N E R SLarger farms and professional processing mills




2008 KowaliFarms


K O N A C L A S S I C D I V I S I O N W I N N E R SS i n g l e e s t a t e f a r m s

KONA HERITAGE AWARD – QUINTESSENTIAL KONA COFFEE2019HolualoaKonaCoffeeCompany

ARTISANAL DIVISION — MODERN PROFILE2017OnilaFarms

ARTISANAL DIVISION — HERITAGE PROFILE2017CastawayBayKonaCoffee

COMMERCIAL DIVISION – HERITAGE PROFILE2017AriannaFarms‘OnoKonaCoffeeLLC

UCC HAWAII – CELEBRATING 40 YEARS OF SPONSORSHIP The heartfelt dedication of sponsors reminds us of the great commitment needed to produce fifty years of the Kona Coffee Cultural Festival.

In 1981, UCC Coffee Company began its longstanding relationship with the Festival and has been a dedicated sponsor of the Kona Coffee Cultural Festival ever since.

A look back paints a beautiful picture. The year was 1933, Tadao Ueshima tasted his first cup of coffee in Japan. After tasting this modern beverage, he knew it would sell well with the local community. Coffee shops began to gain popularity however, with the start of World War II, coffee imports were halted. When the import of coffee finally reopened in 1950, Mr. Ueshima was ready and the Ueshima Coffee Co., Ltd. started brewing. In 1980, the second generation took over with the appointment of Tatsushi Ueshima as president of Ueshima Coffee Co., Ltd. and in 2009, the third generation of the Ueshima family stepped in at UCC in Japan. Family ties and generational legacies are a reflection of the values at Ueshima Coffee Co., Ltd.

It’s been a wonderful sponsor relationship.

Through its sponsorship of the Kona Coffee Cultural Festival, UCC Hawaii has helped build the foundation of the Festival with its dedication to the Miss Kona Coffee Scholarship competition. For the past 40 years, every year Ueshima Coffee Co. has awarded the reigning Miss Kona Coffee a week-long promotional trip to Japan. Over the years many former titleholders remember the trip fondly and recall how meeting corporate dignitaries helped to shape their confidence and careers. In 1988, UCC Hawaii became the title sponsor of the scholarship competition where it remains today.

Throughout the decades, UCC Hawaii has expanded its support of the Festival. In 2012, UCC Hawaii began its sponsorship of the prestigious Kona Coffee Cupping Competition. UCC Hawaii has brought hundreds of coffee industry people to the Festival to learn more about Kona and its coffee. UCC sponsored a Festival Golf Tournament, and more recently, they added estate farm tours, giving festival goers an authentic experience and what it takes to grow coffee in Kona.

Mr. Tatsushi Ueshima’s words of welcome to Festival attendees in 1982 hold a deeper meaning especially this year, “Coffee is the tie for better understanding among people all over the world and it is more so when the coffee is of fine quality. It is exactly the case for Kona coffee.”

UCC Hawaii is a generous and valued member of our community and the Kona Coffee Cultural Festival is grateful. Mahalo for your generosity and decades of support.

KONA TRANSAD

Photo by Ray JeRome bakeR, bishoP museum aRchives

Shipping Kona Coffee Since 1939

konatrans.com

PROUD TO BE PART

OF THE COMMUNITY.

Official Airline of the Kona Coffee Cultural Festival.

We fly where you want to go. We live where you live. And

we’re committed to taking care of those communities, because

we’re all in this together.

N O V E M B E R

OPENING BLESSING CEREMONYPerformances and welcome messages. Free! On-demand.

KONA HISTORICAL SOCIETY’S KONA COFFEE LIVING HISTORY FARM TOURThis farm tour tells the story of Kona’s coffee pioneers during the early 20th century. Free! On-demand.

UCC HAWAII ESTATE FARM TOURThis hands-on estate tour provides an excellent opportunity to learn more about how coffee is grown in Kona. Free! On-demand.

GREENWELL FARMS: SEED TO CUP FARM TOURA fascinating journey into the history, the farming, the processing of 100% pure Kona Coffee! Free! On-demand.

KONA COFFEE CUPPING SEMINAR Hosted by Pacific Coffee Research Learn about the technical process.$10 On-demand.

“KONA PEOPLE” FESTIVAL ART EXHIBITION Free! On-demand.

HATSUKAICHI CHAMBER OF COMMERCE VIDEO PERFORMANCE2:00pm-HST/ 9:00am next day Japan7:00pm-HST/ 2:00pm next day JapanPrerecorded from Japan. $10

View Throughout the Festival

2 0 2 1 K O N A C O F F E E C U L T U R A L F E S T I V A L S C H E D U L E O F E V E N T S

11 /5 FRI DAYFESTIVAL CULTURAL ACTIVITIES AND LOCAL ARTIST DEMONSTRATIONS (DAY 1) Local artisans from Hawaii’s multi-ethnic groups share their know how with hands-on crafts. $10 On-demand.

SUGAI KONA COFFEE TALENT NIGHTKona’s talented folks take the stage with spirited multi-cultural musical and dance performances. $10 On-demand.

UCC HAWAII MISS KONA COFFEE SCHOLARSHIP PAGEANT6 pm HST LIVE-STREAMINGAn official preliminary competition for the Miss Hawaii & Miss America Organizations, Candidates compete in private interview, on-stage question & social impact pitch, red carpet & talent. $20 Live Streaming.

11 /6 SATU RDAY

FESTIVAL CULTURAL ACTIVITIES AND LOCAL ARTIST DEMONSTRATIONS (DAY 1 & DAY 2) Local artisans from Hawaii’s multi-ethnic groups share their know-how with hands-on crafts. $10 On-demand. KONA COFFEE LATTE ART THROWDOWN Winner takes all as local baristas work magic in their cup of 100% Kona Coffee. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL LANTERN PARADE, MEMORIAL LANTERNS & BON DANCE With glowing procession of light, music and color, the parade lights up. Memorial Lantern display and Taiko drumming music with Bon Dance. $10 On-demand.

KONA COFFEE CUPPING AWARDSPresented by UCC Hawaii and Kamehameha Schools Certified cupping judges have spent three days scoring Kona’s top farms in the prestigious Kona Coffee Cupping Competition. Excitement is brewing as winners are announced. Free! On-demand.

LITTLE MISS KONA COFFEE SCHOLARSHIP PROGRAM2 pm HST LIVE-STREAMINGPresented by Hawaii ExperiencesKona’s premier youth program featuring the youngest of our Hawai’i Island young ladies ages 4-16 who will vie for crowns. $20 Live Streaming.

11 /7 SU N DAY100% PURE KONA COFFEE HALF MARATHONRunners race along the scenic coast of Kailua-Kona down Ali’i Drive. $10 On-demand.

HOLUALOA VILLAGE COFFEE & ART STROLL Galleries open their doors and Kona coffee vendors line the roadway in this historic village event. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL HO‘OLAULE‘A Presented by Hawaii Community Federal Credit UnionA Kona coffee celebration with entertainment, arts and crafts, an amazing lei contest and educational historic exhibits. $10 On-demand.

FESTIVAL CULTURAL ACTIVITIES AND DEMONSTRATIONS AT DONKEY MILL ART CENTERExplore some of the cultural activities that celebrate culture such as lei making, natural dye and lauhala weaving. Free! On-demand.

UCC HAWAII KONA COFFEE PICKING & FARM EXPERIENCEWitness how the harvest transforms to coffee in your cup. Free! On-demand.

KONA COFFEE CULTURAL FESTIVAL GRAND FINALE An evening of culinary delights featuring local Island Chefs, music and dancing under the stars. $20 On-demand.

KTA SUPER STORES KONA COFFEE RECIPE CONTESTA tasty showcase of prized original Kona Coffee recipes in two categories: sweet and savory and KTA Chef demonstrations. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL AWARD RECOGNITION BRUNCH View the culmination of awards and recognition of winners throughout this year’s Festival. $10 On-demand.

KONA COFFEE CULTURAL FESTIVAL CLOSING CEREMONYPerformances and mahalo messages. Free! On-demand.

celebrating

50 Years

VIRTUAL ONLINE EVENTSP U R C H A S E T I C K E T S A T K O N A C O F F E E F E S T . C O M

The Festival is committed to delivering safe and memorable experiences for everyone. Please check the Festival website for the most up to date information as events may change or cancel due to the ongoing COVID-19 pandemic. No Refunds.

SCAN MEFor Festival

Details


celebrating

50 Years

IN PERSON EVENTSA D M I S S I O N : $ 5 F E S T I V A L B U T T O N

HATSUKAICHI CHAMBER OF COMMERCE VIDEO PERFORMANCE10 am and 1 pm King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaPrerecorded from Japan, welcome messages from Hatsukaichi Chamber of Commerce and Industry, performance by Hiromitsu Kagawa, Takashi Teramoto ukulele concert with Okonomiyaki and Manju food demonstrations. Limited seating. Admission: $5 Festival button.

“KONA PEOPLE” FESTIVAL ART EXHIBITION10 am – 6 pm Donkey Mill Art Center78-6670 Mamalahoa Hwy., Holualoa This curated exhibition pairs artists with Kona farmers to create works that convey the spirit of “Kona People” through explorations in portraiture.

THE 1992 HOME MOVIE RECORDING OF JERRY MARTIN’S COFFEE GAMBLE: 60 YEARS — A 3-ACT PLAY 11 am and 2 pm King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaA fun trip down memory lane. The Coffee Gamble: 60 Years rerecorded from a home movie, makes tribute to the struggles and triumphs of a family between 1924 and 1984, making a life of coffee farming in Kona. Limited seating.

UCC HAWAII MISS KONA COFFEE SCHOLARSHIP COMPETITION6 pmDoors open at 5:30 pmKing Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaAn official preliminary competition for the Miss Hawaii & Miss America Organizations, Candidates compete in private interview, on-stage question & social impact pitch, red carpet & talent. $50 Purchase at www.konacoffeefest.com

KONA COFFEE LATTE ART THROWDOWN6 pmKona Coffee & Tea Company 74-5588 Palani Rd, Kailua-KonaWinner takes all as local baristas work magic in their cup of 100% Kona Coffee.

11 /4 TH U RSDAYUCC HAWAII ESTATE FARM TOUR9 am – 4 pm75-5568 Mamalahoa Hwy., HolualoaThis hands-on estate tour provides an excellent opportunity to learn more about how coffee is grown in Kona. Meet at the farm’s roadside kiosk.

GREENWELL FARMS: SEED TO CUP FARM TOUR9:30 am and 1:30 pm81-6581 Mamalahoa Hwy, Kealakekua A fascinating journey into the history, the farming, the processing and tasting of 100% pure Kona Coffee! Tour starts at Greenwell Farms Gift Shop.

KONA HISTORICAL SOCIETY’S KONA COFFEE LIVING HISTORY FARM TOUR10 am – 2 pm82-6199 Mamalahoa Hwy, Captain Cook Self-guided farm tour tells the story of Kona’s coffee pioneers during the early 20th century. Tickets are $15 with a Festival button.

HATSUKAICHI CHAMBER OF COMMERCE VIDEO PERFORMANCE10 am and 1 pm King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaPrerecorded from Japan, welcome messages from Hatsukaichi Chamber of Commerce and Industry, performance by Hiromitsu Kagawa, Takashi Teramoto ukulele concert with Okonomiyaki and Manju food demonstrations. Limited seating. Admission: $5 Festival button.

FESTIVAL CULTURAL ACTIVITIES AND LOCAL ARTIST DEMONSTRATIONS (DAY 1)10 am – 3 pmKing Kamehameha’s Kona Beach Hotel Herb Kane Foyer 75-5660 Palani Rd, Kailua-Kona

• Quilt Show• Kona Coffee 101 Seminar• Cultural displays & demonstrations• Kona coffee farm booths with tastings

Local artisans from Hawaii’s multi-ethnic groups share their know-how with hands-on crafts.

THE 1992 HOME MOVIE RECORDING OF JERRY MARTIN’S COFFEE GAMBLE: 60 YEARS — A 3-ACT PLAY 11 am and 2 pm King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaA fun trip down memory lane. The Coffee Gamble: 60 Years rerecorded from a home movie, makes tribute to the struggles and triumphs of a family between 1924 and 1984, making a life of coffee farming in Kona. Limited seating.

“KONA PEOPLE” FESTIVAL ART EXHIBITION 10 am – 6 pmDonkey Mill Art Center78-6670 Mamalahoa Hwy., Holualoa This curated exhibition pairs artists with Kona farmers to create works that convey the spirit of “Kona People” through explorations in portraiture.

SUGAI KONA COFFEE TALENT NIGHT5:30 pmKing Kamehameha’s Kona Beach Hotel Ballroom 75-5660 Palani Rd, Kailua-KonaKona’s talented folks take the stage with spirited multi-cultural musical and dance performances. Lucky number drawings and food for purchase. Doors open at 5 pm. Limited seating.

11 /5 FRI DAYUCC HAWAII ESTATE FARM TOUR9 am – 4 pm75-5568 Mamalahoa Hwy., HolualoaThis hands-on estate tour provides an excellent opportunity to learn more about how coffee is grown in Kona. Meet at the farm’s roadside kiosk.


KONA HISTORICAL SOCIETY’S KONA COFFEE LIVING HISTORY FARM TOUR10 am – 2 pm82-6199 Mamalahoa Hwy, Captain Cook Self-guided farm tour tells the story of Kona’s coffee pioneers during the early 20th century. Tickets are $15 with a Festival button.

FESTIVAL CULTURAL ACTIVITIES AND LOCAL ARTIST DEMONSTRATIONS (DAY 2) 10 am – 3 pmKing Kamehameha’s Kona Beach Hotel Herb Kane Foyer 75-5660 Palani Rd, Kailua-Kona

• Kona Historical Society Hoshidana display• Quilt Show• Kona Coffee 101 Seminar• Cultural displays & demonstrations• Kona coffee farm booths

Local artisans from Hawaii’s multi-ethnic groups share their know-how with hands-on crafts.

konacoffeefest.com


celebrating

50 Years

IN PERSON EVENTSA D M I S S I O N : $ 5 F E S T I V A L B U T T O N

KONA COFFEE CULTURAL FESTIVAL GRAND FINALE5:30 pm – 8:30 pmKing Kamehameha’s Kona Beach Hotel Luau Grounds 75-5660 Palani Rd, Kailua-KonaDoors open at 5:00 pmAn evening of culinary delights featuring local Island Chefs and a fabulous silent auction. Music and dancing under the stars. No host cocktails. VIP seating only. $100 Purchase at konacoffeefest.com

“KONA PEOPLE” ART EXHIBITION ARTISTS’ RECEPTION & AWARDS PRESENTATION6:00 pm – 8:00 pmDonkey Mill Art Center78-6670 Mamalahoa Hwy., HolualoaThe “People’s Choice Award” will be presented to the artist garnering the most votes from the community.

11 /7 SU N DAY KONA COFFEE CULTURAL FESTIVAL AWARD RECOGNITION BRUNCH8:30 am – 12 noonKing Kamehameha’s Kona Beach Hotel Honu’s Restaurant75-5660 Palani Rd, Kailua-KonaEnjoy a delicious brunch in an open-air restaurant overlooking Historic Kailua Village followed by a culmination of awards and recognition of Festival winners.Purchase tickets at www.konacoffeefest.com


11 /6 SATU RDAY 100% PURE KONA COFFEE HALF MARATHON6 am Coconut Grove Marketplace75-5809 Alii Dr., Kailua-Kona Run the scenic coast of Kailua-Kona down Ali’i Drive to the infamous “Pit” at the “End of the World”. Register at purekonahalf.com

HOLUALOA VILLAGE COFFEE & ART STROLL9 am – 3 pmHolualoa VillageTaste the fresh brewed flavor of Kona’s finest coffees from 20 local farms, hosted by the galleries and shops of Holualoa Village.

KONA COFFEE CULTURAL FESTIVAL HO‘OLAULE‘A9 am – 2 pmKing Kamehameha’s Kona Beach Hotel 75-5660 Palani Rd, Kailua-KonaPresented by Hawaii Community Federal Credit Union

• Ethnic Food Market• Quilt Display• Festival of Arts & Crafts• All Day Entertainment• Lei Contest 10 am – 1 pm

A day of Kona coffee celebration with live entertainment, arts and crafts, an amazing lei contest, and educational historic exhibits.


HATSUKAICHI CHAMBER OF COMMERCE VIDEO PERFORMANCE10 am King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaPrerecorded from Japan, welcome messages from Hatsukaichi Chamber of Commerce and Industry, performance by Hiromitsu Kagawa, Takashi Teramoto ukulele concert with Okonomiyaki and Manju food demonstrations. Limited seating. Admission: $5 Festival button.

UCC HAWAII KONA COFFEE PICKING & FARM EXPERIENCEUCC Hawaii Kona Coffee Estate10 am and 1 pm75-5568 Mamalahoa Hwy., Holualoa10 am to Noon and 1 pm to 3 pmTry your hand at picking ripe coffee cherry and witness how the harvest transforms to coffee in your cup. Two farm tours to choose from. Meet at the farm’s roadside kiosk.

“KONA PEOPLE” FESTIVAL ART EXHIBITION10 am – 6 pm Donkey Mill Art Center78-6670 Mamalahoa Hwy., Holualoa This curated exhibition pairs artists with Kona farmers to create works that convey the spirit of “Kona People” through explorations in portraiture.

FESTIVAL CULTURAL ACTIVITIES AND DEMONSTRATIONS10 am – 1 pmDonkey Mill Art Center78-6670 Mamalahoa Hwy., Holualoa Join Donkey Mill Art Center in celebrating the 50th Kona Coffee Cultural Festival by exploring some of the cultural activities that celebrate culture such as lei making, natural dye and lauhala weaving.

THE 1992 HOME MOVIE RECORDING OF JERRY MARTIN’S COFFEE GAMBLE: 60 YEARS — A 3-ACT PLAY11 am King Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaA fun trip down memory lane. The Coffee Gamble: 60 Years rerecorded from a home movie, makes tribute to the struggles and triumphs of a family between 1924 and 1984, making a life of coffee farming in Kona. Limited seating.

LITTLE MISS KONA COFFEE SCHOLARSHIP PROGRAM2 pm – 4 pmKing Kamehameha’s Kona Beach Hotel Ballroom75-5660 Palani Rd, Kailua-KonaDoors open at 1:30 pmPresented by Hawaii ExperiencesKona’s premier youth program featuring the youngest of our Hawai’i Island young ladies ages 4-16 who will vie for the crowns. Food and beverage available for purchase. $50 Purchase at www.konacoffeefest.com

The Festival is committed to delivering safe and memorable experiences for everyone. Please check the Festival website for the most up to date

information as events may change or cancel due to the ongoing COVID-19 pandemic. All In Person events are subject to limited seating. No Refunds.

SCAN MEFor Festival

Details

Airport

Kaloko Drive

Hao St.

HOLUALOAVILLAGE

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OUR LIVING TREASURE When you hear the term Living Treasure, it comes with a certain feeling knowing special

recognition has been given to an individual who has contributed to the betterment of his community. Norman Sakata is our Kona Coffee Cultural Festival’s Living Treasure.

His story begins just a blink of time ago.

One of the Festival’s longest serving volunteers, his dedication as a former President and volunteer for over 45 years has shaped Hawaii’s oldest food festival into what it is today.

He led the Festival for eighteen years, cultivating remarkable growth.

When the Festival first launched in 1970, the idea was to create a celebration of Kona’s famous coffee. It was also when Norman first attended and two years later, he joined the

group of Festival organizing volunteers. His passion has always been with the pioneer farmers who toiled Kona’s rocky, volcanic soil helping to ensure Kona’s coffee story lives on.

A few years later, Norman pressed to have the Festival recognize these farmers, and requested that the oldest coffee farmer, a man of 99 years, be recognized as the Festival’s

Grand Marshall. This coffee pioneer recognition continued throughout the decades.

Under his leadership, Norman was also instrumental in amending the name from Kona Coffee Festival to Kona Coffee Cultural Festival, giving many diverse peoples that

have painted the story of Kona coffee’s cultural heritage with many colors of life. With a commitment to Kona’s unique cultural heritage that lives on fifty years later, the Kona

Coffee Cultural Festival celebrates the lifestyle of the many multi-generational families who dedicated their lives to cultivating Kona’s world famous coffee and grew up on

the coffee farms of Kona.

If you are fortunate enough to have a moment to talk with Norman, he will be the first to give much credit to other long-term volunteers

who have given endlessly of their time as the Festival celebrates its golden anniversary this year.

GROWNHEREGROWNHEREHo‘omaika‘i ‘ana Kona Coffee Cultural Festival on your 50th Anniversary!What started as a small way to keep Kona’s rich and unique agricultural history alive has become a treasured and vibrant annual global tradition. Mahalo for keeping our traditions alive, honoring our past and instilling pride and inspiration for future generations. Founded by Kona Coffee Farmers, we are also GROWNHERE.

(808) 930-7700HICommFCU.com INSURED BY NCUA

Our Kona Coffee Cultural Festival Living Treasure has helped transform the Festival into the 0ne of the most successful festivals in Hawaii. Mahalo nui loa, our community thanks you Norman.

Kona coffee is the root of Norman’s family. His grand-father left Japan and came to Hawaii in 1890. He was assigned to a Wailuku, Maui plantation and later moved to Kona and started growing coffee. Norman was born to a family of ten and has remained in Kona, growing coffee. Today, his coffee legacy remains strong although he leads a quiet life as his children work the family farm. You can also find his daughter, Michelle on the Board of the Kona Coffee Cultural Festival, continuing the commitment to seeing the Festival through another fifty years! She also organizes a Festival favorite event, Little Miss Kona Coffee Scholarship Program.

PAGEANT MEMORIES The Miss Kona Coffee Scholarship competition has been a signature event since the Festival launched in 1970.

Julie Honda, Caroline Nakashima, Alan Pratt, Midori Fujimoto, Grace Basque and Kumu Hula George Naope were among the early pageant organizers who paved the way. More recently Tracy Apoliona held the position. Today, fifty years later, Ally Brown leads the competition as its Executive Director. She has navigated the competition through challenging times including changes from the Miss America Organization and the ongoing pandemic.

In its fifty year history, the pageant has had a long list of firsts. Colleen Stegehuis was the first Miss Kona Coffee. In 1988, the pageant crowned Carolyn Sapp as Miss Kona Coffee. She went on to be Kona’s first Miss Hawaii and took home the crown of Miss America in 1992. Miss Kona

Coffee 2011 Lacy Deniz is much loved as a Hawaii News Now Sunrise Traffic reporter. Jeanné Kapela was Miss Kona Coffee in 2014, the Miss Hawaii crown in 2015, becoming the first person from Kona to win the title in 18 years.

Through the scholarship opportunities provided to bright young women throughout its fifty years, Miss Kona Coffee candidates have gone on to make Hawaii and the world a better place.

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2022 Little Miss Kona Coffee Participants:

L-R- V’dara Shopay, Lilia Zablan, Zeilah-Teal Paogofie, Harley Kelii, Paige Kaleohano, 2020-2021 Young Miss Kona Coffee Diamond Kawaauhau, Arahi HewLen, Riley Costales, Ariani Aguilar, Anuhea Aguilar, Zendra-Ivory Paogofie. Photo courtesy of Malle Zablan.

L-R: Norman Sakata, Michelle Sakata-Johnson and the late Marilyn Sakata

Manami Alspach

Kyndra Nakamoto

Katiana Amafala-Marquard Brooke Ballesteros

Caylin ZiemelisAlec ia Uganiza

Angelina Jones Ruth Mersburgh

2022 Cand ida t e s2022 Cand ida t e sM I S S K O N A C O F F E E & M I S S A L O H A H A W A I I

Katie FrederickMISSALOHAHAWAII

2020–2021

Carly YoshidaMISSKONACOFFEE

2020–2021

Mahalo for Your Years of ServiceMahalo for Your Years of ServiceF E S T I V A L D AY S

1 9 7 1 – 1 9 8 0Julie Honda

Leading the WayF E S T I VA L

P R E S I D E N T S 5 0 Y E A R

T I M E L I N E

1 9 8 1Ken Michael

1 9 8 2 – 1 9 8 3Fred Fujimoto

1 9 8 4 – 1 9 8 6Alan Pratt

1 9 8 7Fred Fujimoto

1 9 7 0Art Draeger

2 0 1 6 to presentValerie Corcoran

TOAST THE ROAST! Kona Coffee Cultural Festival Celebrates 50 Years of FunThe year was 1970, where the average price of a gallon of gas was $.36 and an average house in the US cost just over $23,000. Here in Kona, the local Chamber of Commerce joined a small group of Kona business people, to develop a community event that would attract visitors to the Kona coast during the Fall shoulder season. Some suggested a day-long Kona Moon Festival, but the group settled on making the festival about Kona’s iconic agricultural product, coffee.

With hard work and dedication, the Kona Coffee Festival was born. Kona has been brewing with excitement every November since that celebrated start.

In the early years, the Festival was a weekend event. By 1978, the coffee celebration had grown to five days and in 1989, Festival organizers wanted to honor the many cultures that make up Kona’s heritage, and hence,

expanded the name to Kona Coffee Cultural Festival. It was in the early 1990s that the Kona Coffee Cultural Festival secured its place as a 10-day celebration of all things Kona and its coffee.

Many of those early events remain the cornerstone of the Kona Coffee Cultural Festival, including the UCC Hawaii Miss Kona Coffee Scholarship Competition, the lei contest, lantern parade, KTA Super Stores Recipe Contest, the prestigious Kona Coffee Cupping Competition, and of course Kona Coffee Farms opening their gates for residents and visitors to visit and learn about how coffee is grown.

Hawaii’s oldest food festival continues today to tell the story of Kona’s rich coffee history and celebrates the fall harvest season. Here’s to the next 50 years!

1 9 8 9 – 1 9 9 1Fred Fujimoto

1 9 8 8Janet Coburn

1 9 9 2Rick Robinson

1 9 9 3 – 2 0 1 1Norman Sakata

2 0 1 2 – 2 0 1 5Mel Morimoto

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MARK TWAIN’S

Letters from HawaiiLetters from HawaiiAt the young age of twenty-seven, Twain came to Hawaii under contract with the Sacramento Union to pen twenty five stories about the Sandwich Isles. It’s said that his lifetime love affair with Hawaii did not dim, instead, more than one hundred and fifty years after his visit to Hawaii, what he wrote is still being quoted, discussed and much loved.

Twain had just set foot in Kona, Hawaii after sailing on the schooner Boomerang from Honolulu in July 1866. It’s here we begin America’s famous writer’s recount of his visit to Kona.

“We landed at Kailua, a little collection of native grass houses reposing under tall coconut trees — the sleepiest, quietest, Sundayest looking place you can imagine. Ye weary ones that are sick of the labor and care, and the bewildering turmoil of the great world, and sigh for a land where ye may fold your tired hands and slumber your lives peacefully away, pack up your carpet sacks and go to Kailua! A week there ought to cure the saddest of you all.”

Twain writes of his journey on horseback from Kailua to Kealakekua Bay, where his ride took him through the famous coffee and orange sections of the Kona District. He wrote that the coffee plantations they came across looked well and were expecting the crop to do unusually well. According to Twain, the orange crops that grew in Kona during 1866 were impressive. He noted that Kona exported about 500,000 oranges in 1865 to California, its principle market. We can speculate that these oranges, rich in vitamin C, were well sought after by ships and

sailing crews as a food source to prevent scurvy. In his Letters from Hawaii writings, Twain notes, “We passed one orchard that contained ten thousand orange trees.” Today, we know this land as Greenwell Farms.

In 1850, Henry Nicholas Greenwell settled into Kealakekua where he and his wife Elizabeth spent the next 40 years farming and producing Kona coffee. It was his land of orange trees that Twain spoke of. In 1873, Kona coffee caught the attention of coffee lovers everywhere, when Greenwell traveled to the World’s Fair in Austria. The coffee he carried with him from Kona was awarded a “Recognition Diploma” by the President of the Kaiser’s Exposition. This was Kona coffee’s first award. Today, the flavor characteristics of Kona coffee is what makes it famously known around the world.

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BUILT FOR AGRICULTURE

KONA COFFEE FARMER LINGO Kona coffee has been growing here for nearly 200 years. Many farms offer wonderful, interesting tours, giving in-depth looks into growing Kona’s famous coffee. Here are just a few things you might want to know.

GrowingKona coffee farms fill the landscape, sometimes as far as the eye can see. Each tree branch will produce blooms from late winter to early spring. These sweet-smelling fragile white blossoms only last for a few days. Imagine a Kona coffee farm covered in white blossoms, we call it “Kona Snow.”

HarvestingHarvesting begins in the early fall through late winter. Kona coffee is picked by hand and a picker needs a sharp eye and nimble fingers to only pluck ripe cherry from the branch. An experienced picker can pick 200 to 400 pounds each day.

Each day the coffee harvest begins its processing, including removing the red outer skin from the beans, fermenting, and finally drying.

Traditional drying of Kona coffee is done on a Hoshidana, a covered roof platform. The beans are evenly laid out on the Hoshidana. Each morning, the roof is pushed back letting the coffee dry in the hot Kona sun. A unique wooden rake is used many times during the day to stir the drying coffee beans. Before the expected afternoon rain, the platform roof is pushed back. This is repeated for several days until the coffee beans are dry.

RoastingIt has taken some time to get here but this is the final stage before Kona’s famous coffee is poured into your cup. Roasting is part science part skill, leaving enough room for each roaster’s preferred signature roast.

EnjoyingKona coffee is roasted to

either Light, Medium, or Dark, the choice is yours. When visiting the many Kona coffee farms, be sure to taste their signature roasts. Cheers!

Norman SakataChairman of the Board

47 YEARS OF SERVICE

Rick Robinsonfirst ViCe President35 YEARS OF SERVICE

Linda Nagaithird ViCe President14 YEARS OF SERVICE

Jean KadookaseCretary

42 YEARS OF SERVICE

Valerie CorcoranfestiVal President

32 YEARS OF SERVICE

John W. Rochatreasurer

6 YEARS OF SERVICE

Ceri Copeland3 YEARS OF SERVICE

Michelle Sakata-Johnson2 YEARS OF SERVICE

Janne Fujimoto3 YEARS OF SERVICE

Kuni Goto10 YEARS OF SERVICE

Nathan Kurashige13 YEARS OF SERVICE

Hideki Miki7 YEARS OF SERVICE

Helen Nagata5 YEARS OF SERVICE

Malia Bolton Hind15 YEARS OF SERVICE

Ally Brown2 YEARS OF SERVICE

Matt Carter2 YEARS OF SERVICE

Claudia Chang6 YEARS OF SERVICE

Tsukasa KobayashiseCond ViCe PresidentFIRST YEAR OF SERVICE

Yukio Muramatsufourth ViCe President

8 YEARS OF SERVICE

The Festival Board, committees and community volunteers work diligently throughout the year

planning the events that attract thousands of

Festival fans annually.

konacoffeefest.com

B O A R D O F D I R E C T O R S B O A R D O F D I R E C T O R S

“Kona PeoPle” festiVal art exhiBitionCultural aCtiVities &

demonstrations Miho Morinoue

Mina Elison

Greenwell farms: seed to CuP farm tour

Matt Carter

Kona Coffee festiVal Quilt show

Karen Barry

lantern Parade & Bon danCe sPotliGht

Claudia Chang

holualoa VillaGe Coffee & art stroll

Anita Kelleher

Kona historiCal soCiety’s Kona Coffee

liVinG history farm tourAudrey Blair

Ku’ulani Auld

uCC hawaii miss Kona Coffee

sCholarshiP ComPetitionAlly Brown

little miss Kona Coffee sCholarshiP ProGram

Michelle Sakata Johnson

Kta suPer stores Kona Coffee reCiPe Contest

Claire Robinson

uCC hawaii Kona Coffee PiCKinG &

farm exPerienCe

estate farm tours Tsukasa Kobayashi

Hideki Miki

Kona Coffee Cultural festiVal

CuPPinG ComPetition Brittany Horn

Madeleine Longoria Garcia

interCultural ConCert

Claudia Chang

Kona Coffee latte art throwdown

Malia Bolton Hind

suGai Kona Coffee talent niGht

Tiffany Kutsunai Randal Smith

100% Pure Kona Coffee

half marathonKeely McGhee

Kona Coffee Cultural festiVal ho‘olaule‘a

Patty Okahara Nathan Kurashige

lei ContestKeoni Jenny

Coffee GamBle – 60 yearsArlene Araki

festiVal Cultural aCtiVities & loCal artist

demonstrationsTammy Lynn Coker

Michelle Sakata Johnson

festiVal award reCoGnition BrunCh

Ceri CopelandAlly Brown

Michelle Sakata Johnson Amber Ah Chin

the Grand finale…a taste of Kona!

Ceri Copeland

festiVal retail salesYukio Muramatsu

Linda Nagai Helen Nagata

festiVal Button salesShari Ogi

Virtual festiVal Committee

Ceri CopelandAlly Brown

Michelle Sakata Johnson Amber Ah Chin

C O M M I T T E E C H A I R SC O M M I T T E E C H A I R S

Congratulations Kona Coffee Festival on

celebrating 50 years!

If you are interested in Landscape

Maintenance Services or joining our work

ohana, call us today!

5 0 Y E A R S O F F E S T I V A L M E M O R I E S

M A J O R S P O N S O R SM A J O R S P O N S O R S OF THE 50TH ANNUAL KONA COFFEE CULTURAL FESTIVAL

の大きさは判読できる程度に調整する

FESTIVAL PARTNERSAlaska Airlines

offiCial airline of the Kona Coffee Cultural festival

Hawaii Community Federal Credit Union

Kamehameha Schools

KTA Super Stores

Alice K. Shingle

OFFICIAL EVENT SPONSORS100% Pure Kona Coffee

Half Marathon

Donkey Mill Art Center

Greenwell Farms

Hawaii Community Federal Credit Union

Hawaii Experiences

Holualoa Village Association

KTA Super Stores

Kamehameha Schools

Kona Coffee & Tea Company

Kona Historical Society

Kona Hawaiian Quilt Museum and Gallery

Pacific Coffee Research

Robinson Ohana

Sugai Kona Coffee

UCC Ueshima Coffee Co., Ltd.

PRIVATE RESERVEKTA Super Stores Kona Trans

Rick & Claire Robinson

KONA CORPORATEAli‘i Builders Big Island Toyota

Farm & Garden, Inc. Hillary & Sue BrownIsemoto Contracting Co., Ltd

100% KONADe Luz Chevrolet R.M. Towill Corporation

Sakamoto Electric Vincent R. Shigekuni William L. Wong, CPA

KONA PEABERRYWatson-Kabei Coffee Estate, LLC

KONA EXTRA FANCY Holualoa Inn Kent & Judith-Ann Nakamaru

Kimura Lauhala Shop Sidney Fuke

KONA PRIME Big Island Candies Carol Zakahi Kenneth & Elaine Sugiyama

Mary Katayama Trust Ronald & Sandra Hirata Michael & Susan Crisafi

VISIT US FARM TOURSgreenwellfarms.com or call 888-592-5662

SHOP81-6581 Mamalahoa Highway, Kealakekua, HI 96750

Complimentary Farm Tours: 9am-3pm, Every Day.

Celebrating 50 Years of the Kona Coffee Cultural FestivalCongratulations on serving the Kona Coffee community for the past 50 years! The family

values and dedication to quality that shaped Greenwell Farm’s legacy are perpetuated

every year in the festival’s commitment to showcasing the best of 100% Kona Coffee and

the farmers that bring it to you!

HUALALAI RESORT

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