sp - mid rift 2009-2011 rev. 14-04-09

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((DDrraafftt))

SSTTRRAATTEEGGIICC PPLLAANN

2009-2011

The Mid Rift Tourism & Wildlife Forum

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Vision To be a leading tourism destination while upholding

the principles of sustainable development.

Mission To coordinate tourism stakeholders and promote

tourism development in the Mid- Rift region through

investments, community empowerment, product

development, marketing and conservation of

natural and cultural heritage.

Core Values Integrity: We are committed to acting in an honest

and professional manner in all our, undertakings;

Transparency: We are committed to be responsible

and continuously improve in service delivery to our

stakeholders and clients;

Accountability: We shall endeavor to be as open

as possible and ensure we are easily understood.

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TABLE OF CONTENTS

ABBREVIATIONS AND ACRONYMS USED

AGM - Annual General Meeting

ASAL - Arid and Semi-Arid Land

AWF - African Wildlife Foundation

a.s.l. - Above Sea Level

CBO - Community Based Organization

CDTF - Community Development Trust Fund

DDC - District Development Fund

EU - European Union

GoK - Government of Kenya

GDP - Gross Domestic Product

ICT - Information Communication Technology

IGA - Income Generating Activity

KATO - Kenya Association of Tour Operators

KTB - Kenya Tourist Board

KWS - Kenya Wildlife Services

MDG - Millennium Development Goal

MRTWF - Mid-Rift Tourism and Wildlife Forum

NGO - Non-Governmental Organization

SH - Stakeholder

SNV - Netherlands Development Organization

SWOT - Strengths, Weaknesses, Opportunities, Threats

TTF - Tourism Trust Fund

WWF - World Wide Fund for Nature

UNWHO - United Nations World Health Organization

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FOREWORD

he Mid-Rift Tourism and Wildlife Forum (MRTWF) is currently involved in asserting itself as a focal agency in tourism in this region and is already involved in developing tourism products concerned with marketing

the North Rift region and bringing to light its many investment opportunities. Among other activities, the Forum has held discussions with stakeholders on the subjects of tourism recovery strategies, destination circuits and potential community benefits from tourism development and has partnered with key organizations including SNV/Netherlands Development Organization and WWF. This comes in the wake of the 2007 post-election violence that has hitherto seriously affected the industry in the region. Supporting local organizations and natural resource utilization with the objective of enabling poor households enjoy the economic benefits accruing from tourism is at the core of these initiatives. Development of the 3-year Strategic Plan is expected to put in place effective strategies that will promote the industry in the region and provide sustainable livelihoods among the communities in the North Rift. The workshop sets a major milestone in providing the MRTWF with the capacity it requires to push the process of developing tourism forward. The strategic planning Forum comes against a background of other Forums that have previously been set up to deliberate on how the sector can be improved. It provides the CBOs involved with the impetus and courage to drive the process forward in an effort to attain set goals and objectives. It is a deliberate initiative aimed at consolidating a focused and concerted multi-stakeholder approach in addressing and promoting activities towards the recovery and regeneration of the tourism industry in the region from a much more business-oriented perspective. Other key players that have been involved in contributing towards the MRTWF initiative include The Government of Kenya through its respective Ministries, especially the Ministries of Tourism and Local Government; SNV/Netherlands Development Organization, WWF, Kenya Tourist Board (KTB), Tourist Trust Fund (TTF), Kenya Wildlife Services (KWS), African Wildlife Foundation (AWF), Kenya Tourist Development Corporation (KTDC), Moi University, regional and other tour operators, private investors and the business communities among others.

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ACKNOWLEDGEMENT

he Mid Rift Tourism and Wildlife Forum had for a long time operated without a theoretical and practical framework which could bring together and consolidate its thinking; planning, to enable easier realization of

the Forums’ goals and objectives. The Strategic Plan 2009-2011 is the first serious attempt by the Forum to develop a guiding document which will steer the organization into the next three years. The document will provide a clear roadmap to the Forum and its stakeholders to come together, join hands and make the dream of making the Mid Rift region a leading tourist destination come true. The reality of the changing external and internal environment of the Forum demanded that a review of its core issues and mandate was looked into afresh. The general situation in the tourism industry both locally and nationally was dynamic and changing rapidly. The reality dawned on the four member local Authorities of the Forum, namely the County Councils of Baringo, Keiyo, Marakwet and Koibatek. They saw the need for an all inclusive and participatory Forum for all stakeholders which would enable it to respond to new and emerging operating environment and challenges. The realization opened up the way for coming on board of the Private sector, the community as well as other partners in the industry. The turning point was during the Stakeholders workshop which was held at Lake Bogoria Spa Resort from 9

th -

11th June 2009. It was in this workshop that key issues of concern to the Forum were identified and grouped into thematic areas which were then assigned corresponding task forces. This Strategic Plan is one outcome of the recommendation of the task Force on Strengthening of the Forum. A lot of consultation took place in development of this plan among all stakeholders. This brought in a blending of different ideas from diverse categories of people. It was done through workshops, focus group discussions, committee deliberations and through the use of task forces. The workshops provided avenues in which a wider section of the stakeholders were able to contribute and thereby making significant contribution to the development of the plan. Participants were drawn from all over the four districts which make up the Forum and from neighboring areas and towns such as Eldoret and Nakuru. They comprised the private sector, the community, the local authorities and partners of the Forum such as Netherlands Development Organization (SNV), Wild wide Fund for Nature (WWF) and Kenya Wildlife Services (KWS). A validation workshop involving stakeholders was held to validate the plan and to enhance its ownership by the Forum and stakeholders. The contribution of the various partners and stakeholders cannot go unmentioned because the plan could not have been successful without their anticipation. The Netherlands Development Organization (SNV), North Rift Portfolio, not only provided funding for the process, but also, brought in its team of advisers, experts and a wide experience on development of strategic plans. The contribution of Ms. Christine Kiecha and Mr. Tito Arunga is appreciated. Members of the private sector, the community, the Extended Committee of the Forum, Worldwide Fund for Nature (WWF) Lake Bogoria and Kenya Wildlife Service (KWS) also created time within their busy schedules to contribute to the success of the plan. Much thanks goes to Mr. Were and Mr. Chesire of Peniel Development Consult for their technical input. The Forum also notes the general contribution made by Tourism Trust Fund (TTF), Prof Chemelil & Associates and other partners in the development and success of the Forum. This plan sets fort strategic goals of the Forum and stakeholders. The goals are designed in the context of our vision of the future, our purpose as a Forum as stated in our mission statement, and a set of core beliefs which will guide our actions as we proceed to that future. Cllr. S.K. Chepseba, The Chairman, Mid Rift Tourism and Wildlife Forum.

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BACKGROUND AND INTRODUCTION

he Mid-Rift region consists 4 administrative districts of Koibatek, Baringo, Keiyo and Marakwet. The four districts cover a total area of 14,356km

2 with an estimated population of 783,109.

District Size (Km2) Population (1999) Koibatek 2,536 217,480 Baringo 8,655 264,261 Keiyo 1,456 143,865 Marakwet 1,709 157,503

The experiences Variable rainfall patterns that ranges from 120mm to 430mm. Some of the areas have arid and semi-arid conditions, characterized by erratic and unreliable rainfall. In very dry zones of the region pastoralism is the mainstay of the economy. In contrast, some of the areas of the region experience more reliable rainfall. The region’s altitude ranges from 369m around Lakes Baringo and Koibatek to higher points above 3000m around the Keiyo and Marakwet escarpments. Major topographic features in the region include hills, mountains, low-lying plains, rugged escarpments, river valleys, highlands and plateaus. In most dry areas, the soil layer is very thin and poor that combined with low vegetation cover, leads to a rapid run-off. However, in the wetter areas, and in areas with fertile volcanic soils, there is luxuriant growth of vegetation. The per capita income ranges from very low (and far below the national average) in ASAL areas to average in some areas of the region, especially the highlands of Keiyo, Marakwet and Koibatek. The poverty incidence is alarming. In Baringo district, it was estimated that by 2001, about 57% of the population lived in absolute poverty. The relatively high fertility rate of 7.2% and high population growth rate of 2.65% are unlikely to diminish the poverty situation, especially around the mostly arid Baringo district. The Mid-Rift Tourism and Wildlife Forum is an initiative of four local authorities in the Mid Rift region of the Great Rift Valley in Kenya, that is, Koibatek, Baringo, Keiyo and Marakwet. The broad objective of the Forum is to make the Mid Rift Region and its environs a leading tourist destination that is regionally interlinked with best practices in ecotourism and strong community and private sector participation. The region is endowed with a rich variety and diversity of tourism resources and a great investment potential much of which has not been documented for sustainable development and utilization. It is this untapped potential that the Forum plans to exploit for the economic benefit of the local community with the express aim of reducing levels of poverty currently standing at an average of 56 %. Following a tour to some of the Councils in the Coastal region of Kenya, the desire to promote tourism in the North Rift region was mooted. Furthermore, the Councils realized they needed to cooperate with other neighboring Councils in order to broaden the scope of tourism in the region. The Councils have since come to a realization that they have a legal and binding mandate through which favorable by-laws identified under the Local Authorities Act Cap 265 can be enforced. This gives the Councils a degree of latitude in enhancing their revenue base through the responsible exploitation of the tourism potential in the region. The landscapes, water courses, agriculture, sporting and athletics colleges are just some of the areas of opportunity in this respect.. The joint SNV/WWF intervention to support the MRTWF therefore, provides a platform on which to achieve its set objectives, in partnership with other organizations and stakeholders. The MRTWF is very keen on extending its partnership to other institutions so as to actualize the public-private-partnership policy. This Forum provides an opportunity to welcome other players. Many challenges, such as poor infrastructure and the lack of good facilities, are yet to be addressed in ensuring the sustained expansion of tourism. The establishment of projects such as cultural centers for eco-tourism is currently on-going, with projects earmarked for many areas. As the Forum opens up to other stakeholders, the need to depart from dependency on the Councils and establish the Forum as a private entity is now realized by all concerned parties.. The post-election violence amongst other factors has posed still greater challenges to tourism in a region that would otherwise have been well placed to benefit from a growing national tourism industry. Task forces have been formed and a reconnaissance survey as well as an inventory of tourism products conducted.

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The Forum has since reconstituted and formed into an integrated organization that is now hopefully able to tackle issues head on. It has taken slightly longer than originally envisaged for the Forum to address the many underlying issues and challenges. However the time has now come for the Forum to come up with a strategic plan that is capable of accommodating and encouraging new ideas and innovations as its members focus on the future of the industry. The MRTWF’s objective is to open up the region to tourism. SNV/Netherlands Development Organization, WWF, KWS and other partners have been instrumental in supporting the Forum. SITUATIONAL ANALYSIS The destination’s tourism potential has remained untapped due to a variety of reasons: long-standing resource conflicts between communities (Pokot, Tugen and Marakwet) along the Kerio valley, a low level of marketing of the destination, few and poorly managed accommodation facilities and the lack of a coordinated approach in the management of tourist destinations between local leadership and communities. In a baseline study commissioned by SNV North Rift Portfolio in 2008 only 137,724 tourist arrivals were recorded in 2007 with an average expenditure of $185 per day. This post-election violence that rocked the country in January/February 2008 caused worldwide negative publicity of the larger North Rift region, resulting in a 98% reduction of revenue for such key destinations as Lakes Baringo and Bogoria. On the positive side, road infrastructure is relatively developed, with most tourist attraction areas being accessible. Most tourist attraction sites in the region are managed by county councils. Earnings from these destinations remained relatively low even as the tourism industry nationally was, prior to the upheavels of early 2008, on an upward trend. Even with record growth in earnings from tourism reaching $65.4 billion in 2007, only $307,692 was earned by the local authorities managing Lakes Bogoria and Baringo in the same fiscal year, accounting for a paltry 0.036% of the total national earnings. From the reconnaissance and geo-mapping survey of tourist resources and support facilities in the North Rift region, it was established that the opening up of the region is likely to generate increased household income and ultimately reduce poverty levels in the area. Preliminary findings of the survey indicate that Baringo District has six existing main natural physical tourist attractions, four potential tourist attractions sites mapped and several others that were not mapped. The road to Lake Bogoria is tarmacked too, as is the road from Marigat to Kabarnet. The district is covered by mobile and landline telephone services. Tourism activities in Baringo are concentrated around Lake Baringo and Lake Bogoria, which are visited by both international and domestic tourists. The Kabarnet Museum is run by the National Museums of Kenya while the Kipsaraman Community Museum is run by the community. Kabarnet museum has traditional Kalenjin artefacts and prehistoric fossils. The museum has fossils of an average of 4 million years old. Lake Kamnorok Reserve is inaccessible during rainy season due to the lack of bridges, rendering the streams impassable. Baringo has a great deal of potential that should be harnessed to take full advantage of tourism resources in order to bring economic benefits in the district. Eight existing natural tourist attraction sites were mapped in Keiyo district with view points and waterfalls scattered along the Elgeyo escarpment and several other potential sites. The viewpoints include Iten, Chepchonge, Tingwa and Keiyo Aerial Barak which need development to boost their economic potential. Torok waterfall in Tambach has a great potential for tourism though it is not accessible due to the lack of a road to the site. Rimoi Conservancy was recently established in the district. The road should be tarmacked and aggressive marketing undertaken to boost visitors to the reserve. Keiyo district is covered by mobile and landline telephone services. There are banks, hospitals, and administration services, friendly and welcoming people. Koibatek was found to have a relatively low number of tourism sites. Equator crossing is the main feature among others detailed in the Appendix of this report. The district has four potential attraction sites that need immediate development. Nyalilpuch viewpoint (where one can see Lake Bogoria like a pool of water) has great potential with visitors from the Laikipia circuit and others visiting the point, who may wish to camp and take nature walks. Aggressive marketing will greatly boost this district’s tourism potential. Marakwet district was found to have an immense tourist potential that remains largely unexploited with the exception of Kapsait Athletics Training Camp which is active. Eight potential natural tourist attraction sites mapped include viewpoints, waterfalls and natural forests. One tourist class hotel facility is located in Kapsowar within the Marakwet Teachers Sacco building. There are, however only sporadic visits by

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international and national tourists. Access roads pose a challenge to the development of the tourism sector in the district. The roads are not tarmarcked except for a 30km stretch of the Kapsowar-Chesoi road. The Council must market its tourism resources nationally and internationally by ensuring development of better road networks. However a tele-communication network is available in the district. Pokot East district tourist attraction resources were found to be inaccessible to tourists from outside the district due to poor roads and public insecurity. The tourist attraction sites are only accessible by the locals. However the Kollowa monument can be accessed through the road leading from Marakwet district. THE SOCIO-ECONOMIC TRENDS IN TOURISM IN THE REGION Due to the post-election violence that rocked the country in early 2008 the tourism industry nearly collapsed. This was obviously a point of concern and discussion with the key players both at the local and national levels seeking to develop a roadmap to recovery. SNV together with Mid-Rift carried out a quick scan to assess the extent of damage and solicit ideas from the stakeholders. From the analysis it was realized that the region’s earnings and visitor arrivals had dropped by about 98%. This is due to the fact that some of the worst violence took place in the North Rift region of which the Mid-Rift is part of. Through established partnerships with the UNWTO, the Forum will benefit from market access for Small-to-Medium Tourism enterprises. Various groups have been identified; e.g. curio dealers, cultural dancers, villages and tour guides, bird guides and five proposals have already been submitted to the project implementing committee for funding consideration. Through a similar partnership with Moi University a capacity assessment will be carried out for the groups and training and a mentoring process will follow. The existence of the Forum has already stimulated investments in the sector. Koibatek County Council with support from European Union, through the Forum has invested Kshs five million in the construction of a tourism information centre at Mogotio. Other local councils are allocating resources to develop their tourism attraction sites too. The private sector is making valuable contributions to the tourism strategic plan being developed by the Forum to enhance investments opportunities in the region. Local area Members of Parliaments with SNV are developing a concept note for submission to Kenya Tourism Board, while exploring options for sector financing as well. The inventory and mapping of tourism resources, coupled with conservation and marketing efforts initiated by the Forum, has brought to light the potential business sense in investigating in the destination. Local councils are already spending on strategic infrastructure to enhance their revenue base. Communities are setting up cultural villages and curio shops along the circuit. Tourism has now become a serious enterprise. Sales for curio operators are on the increase, from an average of Kshs 480 per day/operator. (Source: Equator Curio Operators) in August 2007 up to Kshs 1,000 now. The value of land next to tourism information centre in Mogotio has increased by more than 1000%, from an estimated Kshs 80,000 per acre before construction of the centre up to Kshs 1million. Rental costs for renovated business premises in the town are rising. OPPORTUNITIES FOR TOURISM CIRCUIT DEVELOPMENT As more and more land becomes scarce and degraded, the communities in the region continue to face challenges such as degraded lands, dwindling wildlife resources, hence poor quality of life. At the same time, it is evident that the region has potential to gain from community-based resource management programmes that apply ecological principles. The region is endowed with a variety of wildlife in protected sanctuaries, private and community conservancies. Other products include picturesque sceneries, rivers, lakes, hills, valleys, plateaus, mountains, semi-arid lands, rich and diverse cultures, archeological sites, etc. Each of the four districts has unique and special attractions to offer to potential visitors. The region is home to the little known communities in Kenya such as the Sengwer, Ilchamus, Dorobo and El Molo. Baringo district is endowed with rare wildlife such as the greater Kudu; hot springs and geysers; lakes (Baringo, Kamnarok, Kijirtit); forests; holy grounds/shrines; scenic sites (gorges, waterfalls, Tugen Hills, Valleys) and fossil sites (Kubarsero and Kipsaraman).

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Keiyo district has wildlife, exceptionally attractive scenic sites, sharp undulating escarpments, Kerio Valley, (hanging valleys and views, waterfalls, gorges), cultural centers, caves and hot springs. Koibatek district has unique wildlife (Bongo is believed to be existing here, greater Kudu, bird life and butterflies of Lembus forest), diverse natural land forms, Rift Valley escarpment, caves, hot springs for natural sauna, equator crosses the district and the highest railway station in the Commonwealth (Timboroa at 9,993 ft a.s.l.). Marakwet district has a variety of tourism resources including contrasting landscape sceneries, Kerio Valley, ancient 18

th Century irrigation furrows, legendary caves (Tumbo Serun and Kipleloch), legendary pots and

stones, waterfalls, forests, hills, rich culture and rare wildlife (Bongo antelope and the Lammergeyer bird). Other potential opportunities to boost tourism in the Mid-Rift region manifest in the existence of the following institutions and services:

Athletics / sports

Attractions: scenery, culture, adventure, wildlife, caves, waterfall,

Human resource/capital

Potential user/service facilities e.g. camp sites, hotels, lodges, restaurants

Research development: Kabarson, Kipsaraman, - fossils, birds, primates, reptiles Exploration – Koitebes, Fluorspar mines, natural vegetation,

Regional marketing and information centre

Political will

Hospitable communities – secure

Common culture/language

Learning institutions – Moi, Kabarak

Gazette Game Reserves Technology

Infrastructure – roads

Link between tourism and other industries The four districts of Koibatek, Baringo, Keiyo and Marakwet having realised the need to cooperate in tourism activities formed the Mid-Rift Tourism and Wildlife Forum whose main objective is to promote tourism through community participation. The four districts are part of the larger North Rift region which in itself has a wider untapped tourism resource potential. The North Rift in general and Mid-Rift in particular, continue to witness a phenomenal growth in community and private sector tourism and eco-tourism development initiatives. The 2009-2011 Strategic Plan is a key instrument in the on-going endeavours to develop and tap from the existing tourism products that are geared towards uplifting the standards of living of the communities in the region, as well as focus this circuit as an important and unique tourism destination. This strategic document with contributions from key players and stakeholders in the region will be useful in providing direction in formulating, implementing and up-scaling tourism activities with the involvement of all concerned stakeholders.

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NOTED CHALLENGES AND THREATS

Lack of capacity/trained personnel in tourism: Low capacity to leverage natural resource management and utilization has led to rampant poverty compounded in the inability by local communities to develop tourism socio-economically. Lack of knowledge, appreciation, interest and skills to undertake tourism enterprises impact negatively on the community. There is also lack of proper information and/or poor dissemination mechanisms about tourism. Lack of/inadequate facilities: The region is still closed out and lack basic supportive tourism amenities including hotels, lodges, camp sites, etc, Insecurity: perceived insecurity owing mostly to cattle rustling and competition for scarce natural resources, have enhanced a collapse in traditional and modern law enforcement structures apart from giving the region the bad publicity it does not require. Proliferation of small arms in the region has led to destruction of wildlife. The uncontrolled multiple use of rangelands has led to destruction of wildlife habitats as well as led to severe environmental degradation. Several important wildlife migration corridors have been closed owing to poor land use patterns. Human-wildlife conflict: Owing to growing pressure on land resources, competition between humans and wildlife has continued to exacerbate. Several wildlife migration corridors have been closed e.g. the elephant corridor between Malaso and Amaya and also the Arabel in Marakwet district. Wild animals frequently injure or kill people and livestock or destroy crops and other amenities. Many wild animals are also poached, causing their population to dwindle rapidly.

Poor infrastructure: The general inaccessibility to key areas of attraction owing to poor roads and telecommunication networks impacts negatively on the tourism sector in this region. Most of the roads are in a bad state of disrepair. Poor marketing strategies: The regions attractions and products have not been marketed aggressively owing to poor or lack of coordination by the players. The region is yet to acquire a proper identity as a unique tourism destination. Intangible wildlife benefits to communities: Existing reserves in the region do not necessarily yield any or immediate financial benefits to the community. There is less community involvement in wildlife management. In some areas, communities are exploited by players in the industry. Negative attitude towards the tourism sector: The tourism sector is inadvertently associated with immorality and erosion of traditional cultures. Communities tend to perceive any emerging trends that could be beneficial to them suspiciously. Other noted challenges include: lack of funds/resources; lack of commitment by key players e.g. respective County Councils, politicians, Mid-Rift office; slow implementation of programmes/activities; bad/negative politics; lack of transport; poor networking with other bodies, e.g. NGOs; lack of legal framework for the Mid-Rift e.g. membership, constitution; Climate change – environmental degradation/desertification; lack of team work/community social set-up and negative competition; Ignorance/competition.

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STRATEGIC OPTIONS

n order to consolidate its mandate as a leading tourism consortium and realize the stated vision, mission and strategic objectives, the Mid-Rift Wildlife and Tourism Forum will implement a set of priority activities

organized around one Main Goal supported by three critical Strategies in the 3-year plan for the period 2009-2011. These are as follows: Main Goal: To achieve a 4.4% share of the national total number of local and international visitors to the Mid-Rift by 2011. Strategies:

11.. Marketing: Objective: To increase to 200,000 the number of tourists visiting the Mid-Rift; Strategy: Develop marketing tools and strategy; Main Actions:

Conduct and participate in trade fares and exhibitions; Develop promotional materials;

Liaise with media houses and marketing agencies to promote the Mid-Rift;

Hire a marketing expert.

22.. Provide an enabling environment for investment and resource mobilization: Objective: To make the Mid-Rift an attractive tourism destination for visitors and investors; Strategy: Develop mechanisms for lobbying, advocacy and resource mobilization; Main Actions:

Organize investment symposiums;

Organize awareness creation and sensitization campaigns;

Develop business concept and proposal;

Develop and inventory of tourism attractions and facilities;

Identify and conduct research in areas of interest.

33.. Strengthening institutional governance to enhance stakeholder participation: Objective: To have functional institutions with clear mandates to participate in promotion of tourism development in the Mid-Rift; Strategy 1: Develop legal framework and institutional structure Main Action(s):

Registration of MRTWF as a company

Appointment of Board Members Strategy 2: Operationalise/strengthening of the MRTWF Main Action(s):

Hiring of staff;

Acquire and set-up office/plant and equipment;

Mobilize stakeholders. Strategy 3: Build the capacity of stakeholders Main Action:

Awareness creation and sensitization. Strategy 4: Community empowerment; Main Action:

Excursions and training.

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MEMBERS AGM

BOARD

SECRETARIAT (CEO, TECHNICAL

TEAM)

Products

Development and

Marketing

Committee

Investments

Stimulation and

Finance Committee

Strengthening the

MRTWF Committee

Enabling

Environment

(Advocacy)

Committee

ORGANISATION

he Forum is managed through a Board comprising members representing different entity and interest groups in the region, through an established secretariat currently being housed in Baringo. The creation of

four taskforces with clear action plans and budgets has further strengthened the organization’s ability to establish itself as an independent organization, capable of running its own affairs.

MONITORING AND EVALUATION The Mid-Rift Tour and Wildlife Forum is keen to achieve all the goals in the Strategic Plan by establishing a monitoring and evaluation system that will enable it keep track of the plans implementation. A monitoring and evaluation team comprising stakeholders from the private sector will work with the Forum in promoting effective implementation of the plan. The stakeholders will be drawn from the Board. The M&E team is expected to operate within specific terms of reference which among others will involve: Periodic review of indicators and time-frames as indicated in the plans and other activities; Establishment of links with stakeholders for enhanced information dissemination and reporting; Compliment efforts by the Forum to achieve results through implementation of transparent and

accountable strategies of conducting business; Undertaking site visits to verify M&E reports. In future, the Forum will appoint an officer with responsibilities to co-ordinate the M&E activities that shall involve: Collecting and analyzing data/information on project management and implementation; Conducting periodic reviews of projects in liaison with Departmental heads and stakeholder Forums on

projects and programmes implementation; Preparation of periodic M&E reports for tabling in monitoring and evaluation meetings.

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ACTIVITY ACTION PLANS 2009-2011 Strategic Issue: Marketing

OBJECTIVE To increase to 200,000 the number of tourists visiting the Mid-Rift region

STRATEGY ACTIVITIES OUTPUT/OUTCOME INDICATOR ACTOR TIME FRAME

INDICATIVE BUDGET (KSHS.)

2009 2010 2011

1. Develop marketing tools and strategy

Conduct and participate in trade fares and exhibitions

Trade fares No. of trade fares and exhibitions organized, held and attended

MRTWF

Community

Dev. partners

2009/11 240,000.00 420,000.00 800,000.00

Develop promotional materials

Promotional materials developed and disseminated

No. /kind of promotional materials e.g. newsletters, brochures, signage, billboards and related promotional material

No. /kind of documentaries

MRTWF

Community

Dev. partners

2009/11 50,000.00 337,000.00 200,000.00

Liaise with media houses and marketing agencies to promote the Mid-Rift

Publicity and marketing program developed and disseminated

Marketing agencies contacted/ established

Awareness created

No. of TV, radio and other programs produced

No. of visitors to the Mid-Rift

MRTWF

Community

Dev. partners 2009/11 91,000.00 744,000.00 543,200.00

Hire a marketing expert

Operationalization of Mogotio information centre

Marketing consultant/agency hired

Marketing strategy

330,000.00 660,000.00 780,000.00

TOTAL 711,000.00 1,501,000.00 1,543,200.00

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Strategic Issue: Enabling Environment for Investment and Resource Mobilization

OBJECTIVE To make the Mid-Rift region an attractive tourism destination for visitors and investors

STRATEGY ACTIVITIES OUTPUT/OUTCOME INDICATOR ACTOR TIME FRAME

INDICATIVE BUDGET (KSHS.)

2009 2010 2011

1. Develop mechanisms for lobbying, advocacy; and resource

mobilization

Organize investment symposium

Organize awareness creation and sensitization campaigns

Investment symposiums organized

Awareness creation and sensitization campaign organized

Funds raised

No. of investment symposiums held

No. and kind of investors attracted to the region

No. of new investors

No. of visitors to the Mid-Rift

No. of awareness and sensitization campaigns conducted

No. of people participating in campaigns

No. /type of investments established in Mid-Rift

MRTWF

PPP

LAs

455,000.00 - 591,000.00

2. Establish partnerships and linkages with organizations

Develop business concept and proposal

Develop an inventory of tourism attractions and facilities

Business proposal

Inventory and profiles developed

Tourist sites, circuits and attractions identified

Inventory databank/report

Business proposal(s)

Circuit map(s)

MRTWF

PPP

LAs

NGOs

Dev. Partners

- 310,000.00 169,000.00

3. Develop research programme

Identify and conduct research in areas of interest

Research conducted Research reports/documentation - 110,000.00 140,000.00

TOTAL 455,000.00 420,000.00 900,000.00

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Strategic Issue: Strengthening Institutional Governance to Enhance Stakeholder Participation

OBJECTIVE To have functional institutions with clear mandates to participate in promotion of tourism development in the Mid-Rift

STRATEGY ACTIVITIES OUTPUT/OUTCOME INDICATOR ACTOR TIME FRAME INDICATIVE BUDGET (KSHS.)

2009 2010 2011

1. Develop legal framework and institutional structure

Fresh registration of MRTWF

Appointment of Board members

Legally registered Board appointed and in place

Registration certificate

Constitution/Articles of Association

Functional Board

Forum

Community

Private sector

Partners

LAs

115,000.00 - -

2. Operationalize /strengthening of MRTWF

Hiring of staff

Acquire and set-up office (plant) and equipment

Mobilize

Established and working staff

Equipment acquired

Funds availed to run secretariat

Fully functional secretariat

Operational and well maintained plant and equipment

Forum

Community

Private sector

Partners

LAs

NGOs

MPs

Donors

1,938,000.00 3,522,000.00 3,522,000.00

3. Build the capacity of stakeholders

Awareness creation and sensitization

Awareness creation and sensitization done

No. of campaigns done

No. of trained community members

Level of participation

No. of community initiatives

Forum

Community

Private sector

Partners

LAs

NGOs

MPs

Donors

- 104,000.00 135,200.00

4. Community empowerment

Excursions and training Community members trained

No. of campaigns done

No. of trained community members

Level of participation

No. of community initiatives

180,000.00 234,000.00 304,000.00

TOTAL 2,233,000.00 2,860,000.00 3,961,200.00

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ANNEX 1: PARTICIPANTS TO THE STRATEGIC PLANNING FORUM

Name Organization Contact/Tel. No.

John B. Keter Netbon Eco-tourism Project 0725 408 906

Chris K. Rerimoi Trans Rift Trail Guide 0724 409 400

Charles K. Cheruiyot Mogotio Eco-Tourism/Comm. 0722 506 280

Lily C. Kigen Equator Curio - Mogotio 0721 552 351

Joseph Cheruiyot Magharibi TA Eldoret 0722 680 443

Jennifer Koipiri Ilchamus Community Cultural Centre 0720 874 021

Thomas K. Cherop Mosop Keiyo Cultural Group 0727 901 323

Samson K. Mwarey Keiyo Aerial Resort 0722 939 823

Luka C. Tallam County Council of Marakwet 0715 115 837

Cllr. Michael K. Tuitoek Keiyo County Council 0724 674 268

Moses Omurambi Kenya Wildlife Service 0721 617 473

Nicholas Kipchumba Netbon Eco-tourism Project 0724 012 298

Wilson K. Chebii Emsos Eco-Tourism 0724 006 606

Simon K. Marti Baringo Community Development Programme 0729 780 779

Benjamin C. Chirchir Baringo Community Development Programme 0710 379 530

Victor Kimutai Kurgat Rimoi National Reserve 0720 083 234

Julius K. Cheruiyot KWS Baringo/Koibatek 0722 134 706

Wilson K. Leboo Lake Baringo National Reserve 0725 816 809

Nyang’au Edna Travel, Tourism and Hospitality 0725 314 841

John E. B. Williams Kerio View Hotel 0728 102 991

Janet Jeruto Kiboiwo Community Development 0724 923 490

Lawrence Kiplagat Silver Springs CBO 0724 887 761

Peter K. Yator Kabarsero CBO 0727 393 787

Wilson C. Lokopwa Kinyach CBO 0725 248 921

Philemon Olenachuro Baringo County Council 0721 473 478

Joel Kurere Baringo County Council 0721 663 670

David Limo Komen County Council of Keiyo 0720 373 554

Amdany Titus Lake Baringo National Reserve 0721 343 808

Elijah L. Letangule Mid-Rift Tourism and Wildlife Forum 0722 875 068

Jackson Komen Lake Bogoria Education Centre 0726 458 637

Stephen Cheboi Chairman MCC 0721 843 924

Cllr. Amos Kipsat Keu 0713 127 207

Daniel Torokwo Rimoi/Keu 0712 742 919

William Kimosop Chief warden, Koibatek County Council 0720 317 760

Christine Kiecha SNV/Netherlands Development Organization

Joseph Langat SNV/Netherlands Development Organization

Tito Arunga SNV/Netherlands Development Organization

Daniel M. Were Peniel Development Consult 0722 804 824

sp - mid rift 2009-2011 rev. 14-04-09

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