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COMPANY PROFILE

Product TypeSafety razorsOwnerProcter & GambleCountryBoston, Massachusetts, U.S.Introduced1901MarketsWorldwidePrevious ownersThe Gillette CompanyWebsitehttp://gillette.comCompitorsEmami Ltd. Hindustan Unilever Ltd. Procter & Gamble Hygiene & Healthcare Ltd.

STRENGTH1. Triple blade razor new technology attracting users2. Uranium coating more life than other razors and is Safe and easy to use, causes very less cuts3. Aggressive advertising4. Provides quality and innovation both to the users

WEAKNESS1. Costlier than other razors, everyday use item is required to be cheaper2. Not easily available, Mostly available in big stores3. Expensive brand maintenance

OPPORTUNITIES1.Consumer brand preference2.Increased grooming of men has led to an increase in demand of sophisticated products3.Increasing demand for high quality products with different technology4.Providing offers for high quality products

THREATS1.Growth in substitutes2.Price sensitive market3.Price wars with competitors 4.Fear of usage

SWOT CONCLUSIONStrengths + Opportunities = 12Threats + Weaknesses = 10 A history of overcoming weaknesses makes it difficult for other firms to exploit their difficulties.

CONCLUSIONGilletteis abrandof men'ssafety razors, and previously the name of the company that bears its name that has now diversified to manufacture a large portfolio of products.Based in Boston,Massachusetts,United States, it was one of several brands originally owned bythe Gillette Company.

REFERENCEhttp://en.wikipedia.org/wiki/Gillette_%28brand%http://www.referenceforbusiness.com/history2/36/The-Gillette-Company.htmlhttp://economictimes.indiatimes.com/gillette-india-ltd/stocks/companyid-13567.cms