Instant DigitalWord-of-Mouth

• A platform for in-the-moment RANTS and RAVES by students about campus life, local businesses, & their community

• Moments-based deals and ads• Localized Question & Answer

Quick Summary

1. Most valuable recommendations come from friends & family.

2. Many students go to college in cities where they don’t have friends or family, which makes finding accurate, up-to-date, current local information extremely difficult

3. 85% of all consumers use internet to find local information. Current options are inefficient.

Problem

Current Options

The Sooligan Solution1. RANTS & RAVES by students in any city, on any campus, at any time 2. Open-ended, not just about local businesses or dining 3. Know what other students in ANY city are thinking instantly

The Sooligan Solution4. Real-time feedback of any location or business5. Moments-based local deals and ads integrated into user experience based on keyword-matching technology

The Sooligan Solution6. Localized Question & Answer

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FREE ✔ ✔ ✔ ✔ ✔ ✔ ✔ANDROID ✗ ✔ ✔ ✗ ✗ ✔ ✗IOS ✔ ✔ ✔ ✔ ✔ ✔ ✔WEB PLATFORM ✗ ✗ ✔ ✔ ✗ ✗ ✔NATIONAL USER BASE

✓ ✓ ✓ ✓ ✓ ✓ ✓

NEWSFEED ✔ ✔ ✗ ✔ ✗ ✗ ✔

LOCAL Q&A ✔ ✗ ✗ ✔ ✔ ✗ ✔

RATINGS/REVIEWS ✔ ✗ ✔ ✗ ✔ ✗ ✔

SOCIAL ✔ ✗ ✗ ✗ ✗ ✗ ✗

OPEN-ENDED ✔ ✗ ✗ ✗ ✔ ✗ ✗

Revenue Model AMoments-based advertisement integrated into user experience as a stream of photos, generated based on keywords.

Revenue Model BFee-based service for businesses to use Sooligan technology and system to obtain real-time customer analytics & insight for businesses.

Management• Natasia Malaihollo , Founder – Patent Specialist to IBM &

Samsung, corporate Intellectual Property specialist

• Nikka Umil, Founder – Student Liaison to UC Berkeley Chancellor’s Office; founded & chaired $300 million fundraiser, one of the biggest endowments in school history

• Stephanus Malaihollo, CTO – Lead Tech Analyst at Lennar Corporations

• Lucian Paun, Mobile App Developer – Early developer of bluetooth technology in automobiles

• Basit Nizami, Server Support Engineer – Senior Software Engineer at Hashe Computer Solutions

Advisors and AngelsAdvisors

• Jeff Amerine - founded Gravity Ventures, consultant at Innovate Arkansas

• Mike Smith, Jr. – Senior Vice President of Stephens Inc.

• Ankit Jain - Head of Search & Discovery of Google Play

• Jason Lucash – Founder and CEO of OrigAudio

Angel Investors

• Jeff Amerine

• Ramsay Ball – Colliers International Arkansas, Alpha Fund I

• Clete Brewer – Owner of Sports Clips, CEO of Blue IN Green

• Heather and Avin Rekhi –Physician, Diagnostic Clinic

Investors

• The Ark Fund, Fund for Arkansas’ Future

Current Update1. Sooligan Mobile 1.0 launched on iOs Feb. 3, 2013

2. Approx. 3,500+ users with no marketing.

3. Scalable product. Test launch in Fayetteville, AR & New Orleans produced identical results:- Quick User Adoption & Retention- Active users log-in once a day - Growth in active users amongst 18-45 professionals

You’re not a hooligan, you’re a Sooligan, and we make local search cool again!

Contact:

Natasia Malaihollo, Co-founderNatasia@Sooligan.com

Appendix1. Customer development at UC Berkeley, LSU, and University of

Arkansas produced identical results: students are our target market/early adopters.

2. Initial market: 21.6 million college students every year; 46 million people move across the country every year.; 85% of ALL consumers use internet to search for local information

3. Current strategic partnership discussions with IMG and TrepLabs. 4. Exit Strategy: acquisition by social search platform (Google, Bing,

Yahoo)5. Sooligan is initially based in Berkeley, California. Currently, the team is

focused on product development in Southern California.6. Sooligan is a graduate of The Ark Challenge, a 14-week intensive

business accelerator in Fayetteville, Arkansas.