SONY Corporation

By Ed, Jenny and Laura

Conglomerate• In media markets, the trend for large corporations

to acquire smaller companies, producing an oligopoly of large media conglomerates.

• Sony is an example of a conglomerate.

SONY Corporation

Sony Online Entertainme

nt

SCE Worldwide

Studios

SONY Computer

Entertainment

SONY Music Entertainme

nt

SONY Picture

Entertainment

Gaikai

Columbia TriStar Motion Picture Group

Sony Television Pictures

Epic Records

Columbia Records

RCA Records

SONY Music Entertainme

nt

Epic Records

Columbia Records

RCA Records

American Recording Company

(ARC)

Columbia Nashville

Aware Records

Columbia Label Group (UK)

Horizontal Integration• Is when an organisation owns different companies

of the same type, for instance, Rupert Murdoch (News Corp) owns several newspapers

• An example within Sony music industry would be Sony owning Epic records, RCA records and Columbia records.

Vertical Integration• Is a term used to describe how one company own

all stages of production and distribution. In print publication it could refer to a company that owns the paper mills that make the paper, through to chains of newsagents who sell the newspapers.

• An example within the Sony music industry would be Columbia pictures producing and releasing the film ‘The Smurfs’

Synergy• Is the establish of the relationship between areas

of the media for mutual benefit. • An example within the Sony industry would be

Columbia pictures producing the film ’The Pirates! In an adventure with scientists!’ Merchandise was produced alongside this film and so Sony would have done deals in alliance with the people making the merchandise.