sona koyo final

8/8/2019 Sona Koyo Final

1/14

ONAKOYO

PRESENTED BY:

SNEHA DUBEY (52)

PRIYA NAIR (38)

MAHIMA (23)


2/14

About the company

Sona Koyo Steering Systems Limited (SKSSL) Established in 1985, it is the flagship company of The

Sona Group

They are currently the largest manufacturer of steering

systems for the passenger car and utility vehiclemarket in India.

Its collaborator and partner, JTEKT Corporation, is themarket leader in Japan and in the recent pastannounced a merger with Toyota Machine Works.


3/14

Post this merger, JTEKT will become the world's largeststeering systems manufacturer.

The company also has a technical collaboration with MandoCorporation, Korea.

As part of Sona Koyo Steering Systems Ltd's (SKSSL)globalization strategy, the company has acquired a

position in Fuji Autotech France, SAS, the 4th largeststeering system supplier in Europe.

Via Fuji Autotech the Sona Group footprint extends toEastern Europe and South America


4/14

v

v Sona Koyo's customers include major vehiclemanufactures in India such as

Maruti Suzuki,Toyota,

Hyundai,

Tata Motors,

Mahindra & Mahindra, and

General Motors

v Independently, as well as through its network of overseasjoint-venture partners, it exports high quality precisionproducts to USA, Europe and Japan.


5/14

About case:

Sona koyo with the market share of 50% is the largestmanufacturer and leading supplier of-

vHydraulic power steering systemsvManual rack and pinion steering systems

vCollapsible ,tilt and rigid steering columns for passengervans and MUVs.

In 1999-2002 the net profit of the company came down to arecord low .

Marked change in quality process with implementation ofToyota Production System(TPS)

vCapable of supplying products just in time to thecustomers, quality system strengthened in line withISO 9002 in 1994


6/14

n learning through experiencing- focused on customers requirem

gement for objectives (MFO)- to focus on companys objective thus

to a Quality System Division comprising of four departments

tenance

ystemment System


7/14

in sona koyos quality journey helped in involving all members with

g award which helped the company collect customer / market infor


8/14

Q1.How has the application of JIT /TPS helped SonaKoyo reduced the number of defects?

JIT implicitly assumes that input parts quality remainsconstant over time

The main objectives of the TPS were to design out overburdenand inconsistency ,increased productivity and eliminatedwaste.

TPS organized manufacturing and logistics for the componentmanufacturer, including interaction with suppliers andcustomers

Increased emphasis was put on supplier relationships. A

company without inventory does not want a supply systemproblem that creates a part shortage.

For eg:Poka-yoke or "mistake-proofing - helps an equipmentoperator avoid mistakes. Its purpose is to eliminate productdefects by preventing, correcting, or drawing attention tohuman errors as they occur.


9/14

Upgradation of TQM

Total Productivity Maintenance

vContinuously improving all operational conditions, within a

production system; by stimulatingthe daily awareness ofall employees which helped in reducing rejects as well asthe breakdown of machines, thus helped in achievingzero defects in various areas.

Quality Management Systemv can be expressed as the organizational structure,

procedures, processes and resources needed toimplement quality management.

Environmental Management Systemv It included the organizational structure, planning and

resources for developing, implementing and maintainingpolicy for environmental protection.


10/14

Lessons learnt by company during its TQM journey were :

the weakness in organization thus worked on eliminating them.

ent techniques became simple to understand & persistent

all employees to get extraordinary results

competitiveness as it focused on developing its own product& prod

usly searched for new ways of keeping people energised.etc..


11/14

Q2. Number of warranty returns have increased drasticallycompared to just after implementing TQM. What reason can

you attribute to this deterioration?

vvComplacency after achieving good results brings the

performance down thus Company has to set even higher

goalsvOne has to continuously search new ways to keep people

energizedv Improvement technique are very simple to understand,

persistence in implementation is important.

AREA BEFORE 97 AFTER 03 NOW 04

WARRANTYRETRUNS

3800 ppm 1597 ppm 3209 ppm


12/14

Q3.The Deming Award has catapulted Sona Koyo into theradar screens of global auto majors looking for a low costbut world class suppliers. What lessons can Indian auto

component suppliers can take from this revelation?

vDeming award helped the company to enhance the brand

equity of sona koyovCustomer, perspective employees ,shareholders, industry

observers, and the general public started taking thecompany more seriously ,thus build confidence in theeyes of interested parties.

v It impacted its export plan i.e. it scaled up its exports


13/14

Lesson that can be drawn are:

s focused approachtation of quality function deployment (QFD) in order to capture & usupplier.ge of auto components.

ome special auto parts.proach-building Infrastructures to service overseas clients.product and production technology helps in improving competitive

human capitalness by diversifying to different markets in terms of geography, pro


14/14

THANK U

sona koyo final

Documents