Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

Strategic Partner

THE

AUTHENTICBUSINESS CLASS EVENTFOR THE REGION’S FOOD & BEVERAGE SECTOR

24 – 26 November 2014Abu Dhabi National Exhibition Centre, UAE

Culinary Partners Official Publications

www.sialme.com

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Since its launch in 2010, SIAL Middle East has continued to grow at a staggering pace to become the fastest growing food, beverage and hospitality event in the MENA region. With another successful edition in 2013 attracting744 exhibitors, 21 country pavilions and 17,292 trade attendees, SIAL Middle East continues to be the platform for food & beverage companies to make their mark in this region.

Our strategic partner, Abu Dhabi Food Control Authority has been a key to the success of SIAL Middle East by providing support and ensuring that key buyers attend the event through our hosted buyer programme.

Part of SIAL Group, SIAL Middle East is backed by 50 years of experience, industry know-how and a broad international network.

SIAL MIDDLE EAST CONTINUES TO GROW YEAR AFTER YEAR

SIAL MIDDLE EAST 2013: SUCCESS STORY IN NUMBERS

Argentina, Australia, Belgium, Bulgaria, Canada, China, Czech Republic, France, India, Italy, Malaysia, Morocco, Pakistan, Philippines, Poland, Portugal, South Korea, Taiwan, Thailand, Turkey, USA

72%INTERNATIONAL

744EXHIBITORS

52COUNTRIES

21NATIONALPAVILIONS

28%DOMESTIC

17,292VISITORS FROM

77COUNTRIES

TOP 10 VISITOR COUNTRIESUAE, SAUDI ARABIA, KUWAIT, OMAN, INDIA, QATAR, PAKISTAN, BAHRAIN,

EGYPT, USA

HOSTED BUYERSFROM 39 COUNTRIES

508$204 BILLION$$$

WAS THE TURNOVER OF COMPANIES REPRESENTED

BY HOSTED BUYERS

37%INCREASE IN

VISITORS OVER 2012

2012

12,630

2013

17,292

96% OF EXHIBITORS PLAN TO EXHIBIT AT THE 2014 EDITION

“We have been coming to SIAL Middle East for past 3 years and it has been one of the best shows. This is the first show we did since our company opened and since then it has been great. The buyers coming here are very responsive and there is genuine interest in buying the products rather than just networking.”Asif Pochi, Pexim Inc

SIAL GROUP IS THE MEETING PLACE FOR ALMOST 12,000 EXHIBITORS FROM MORE THAN 100 COUNTRIES AND 280,000 VISITORS FROM 200 COUNTRIES, MAKING IT THE WORLD’S N°1 FOOD EXHIBITION NETWORK.

The quality of buyers coming to SIAL Middle East is of utmost importance to us. SIAL Middle East is strictly a trade-only event and members of the general public are not permitted entry.

Past exhibitors at SIAL Middle East have always praised the quality and seriousness of visitors. 89% of the exhibitors rated the quality of visitors as good or very good.

ABOUT OUR VISITORS

• 66% of the 2013 visitors have arranged to do business with a new supplier, highlighting opportunity for first-time exhibitors

• 76% of the visitors were either decision makers or specifiers

VISITORS BY PRODUCT INTEREST TOP 10 VISITOR COUNTRIES

Bakery

Bakery Equipment

Beverages/Non Alcoholic

Canned/Preserved Products

Confectionery

Cured Meats

Dairy Products/Eggs

Food Ingredients

Food Processing Equipment

Food Service/Hospitality/Equipment

Frozen Food

Fruits/Vegetables

Gourmet/Fine Food

Grocery Products

Health Products/Food Supplements

Organic Products

Meat/Poultry/Game

Prepared Meals/Convenience Products

Retail Equipment/Services

SeafoodMultiple choices selected

21.56%

12.24%

17.69%

14.47%

17.48%

8.67%

18.16%

18.68%

16.12%

13.23%

19.29%

19.23%

13.15%

18.60%

6.78%

15.51%

25.65%

10.96%

10.71%

18.45%

3.13%

2.23%

0.39%0.61%

0.93%1.77%

3.77%

76.33%

6.38%

4.41%

United Arab EmiratesSaudi ArabiaKuwaitOman

IndiaQatarPakistanBahrain

EgyptUSA

“This is our second time at SIAL Middle East and we can see that it has grown. The quality of the visitors is great, with a lot of interesting people to meet. We chose to participate in SIAL Middle East as we wanted to take part in one show per year, and having heard of the reputation of SIAL Paris, we decided to take part in SIAL Middle East as it is a great, well organised exhibition.” Martin Brugman, President, Culimer

With the support of our strategic partner, Abu Dhabi Food Control Authority, a dedicated VIP hosted buyer programme funds the visits of 500 top buyers from the Middle East, Indian subcontinent and Africa to attend SIAL Middle East. Each hosted buyer application goes through a stringent

process to qualify right buyers to come to the event. Aspects like items to source, company turnover and purchasing power are given due consideration before selecting hosted buyers. In 2013, 508 buyers from 39 countries were hosted in Abu Dhabi with a combined turnover of $204 billion.

ABOUT OUR HOSTED BUYERS

• 96% of the hosted buyers would like to come back in 2014

HOSTED BUYERS BY COUNTRY WHAT THEY SOURCED AT SIAL 2013

Meat/PoultryPrepared Meals

Dairy/EggsConfectionery

DatesBakery

SeafoodFruits & Vegetables

GroceryGourmet & Fine Food

BeveragesCanned & Preserved Products

Frozen FoodOrganic Products

Health Products & SupplementsFood Ingredients

Foodservice

250941821618015115011615512315417218211977149120

Algeria

Bahrain

Brazil

China

Cyprus

Egypt

Ethiopia

France

Germany

Greece

India

Indonesia

Iraq

Italy

Jordan

Kenya

Korea

Kuwait

Lebanon

Luxembourg

Malaysia

Morocco

Mozambique

Netherlands

Oman

Pakistan

Qatar

Saudi Arabia

Slovenia

South Africa

Spain

Sri Lanka

Sudan

Switzerland

Tunisia

Turkey

UAE

United Kingdom

Yemen

$204 BWAS THE TURNOVER

OF COMPANIES REPRESENTED BY HOSTED BUYERS

72%OF BUYERS

ATTENDED THE SHOW FOR A MINIMUM OF

2 DAYS

14WAS THE AVERAGE

NUMBER OF MEETINGS BY EACH HOSTED

BUYER

$400,000WAS THE AVERAGE

VALUE OF CONTRACTS SIGNED BY 20% OF THE

BUYERS

39WAS THE TOTAL

NUMBER OF COUNTRIES REPRESENTED BY

HOSTED BUYERS AS COMPARED TO 18 IN 2012

72%OF EXHIBITORS RATED

THE HOSTED BUYER PROGRAMME FROM

GOOD TO EXCELLENT

“This is our first participation. We think since SIAL Middle East is a focused event, buyers have more time to interact with exhibitors. The hosted buyer programme at SIAL Middle East gives an additional opportunity for exhibitors to interact with top buyers from the region.”Susan Powell, Canadian Food Exporters’ Association

Catering to a diverse food & beverage industry, we ensure that only professional and right buyers come through the doors. While we promote

the event in a number of ways, there are various features within the event that help ensure that relevant audiences visit the event.

ATTRACTING THE ‘RIGHT’ AUDIENCE

SIAL MIDDLE EAST CONFERENCESFor three days, SIAL Middle East Conferences becomea platform for interactive discussions and industry expertise. Innovative trends, industry updates, new products and solutions are featured in these food and beverage sector tailored gatherings, which attract Category Managers, F&B Managers and Executive Chefs.

LA CUISINE BY SIAL

Organized by the Emirates Culinary Guild in association with the World Association of Chefs Societies, La Cuisine by SIAL features more than 650 chefs from all over the region competing to win one of the four prizes. While the competition guarantees presence of celebrity judges, participating chefs meet exhibiting companies to learn about latest innovation and products on offer.

ETIHAD SOURCING ZONE

SIAL INNOVATION

Innovation is the DNA of SIAL events worldwide and Middle East is no exception. SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in food & beverage sector. SIAL Middle East 2013 had the largest number of entries (70) from all over the world. Only open to

exhibitors and judged by XTC World Innovation, SIAL Innovation is an excellent opportunity to showcase new innovative food products to thousands of attendees. Part of the global programme, the award is only for newly introduced products.The winning product is displayed at all the SIAL events worldwide.

ITCA ABU DHABI

The co-located ITCA Abu Dhabi event for the travel catering industry attracts some of the top buyers from airlines and cruise companies.

Culinary Partners

Co-located event

In association with

In order to highlight the vast supply opportunities on offer, Etihad Airways will host exclusive sessions for SIAL Exhibitors discussing airlines’ requirement of food products, beverages and equipment.

In 2013, Etihad Airways ran 4 sessions on day two of the event highlighting their requirements.

WHAT IS NEW FOR 2014?The 2014 edition of SIAL Middle East will co-locate yet another exciting event called Middle East Pack - a dedicated exhibition featuring Packaging, Processing, Printing and Handling companies for the Food & Beverage sectors. Running alongside a food exhibition is a natural synergy for Middle East Pack as food manufacturers visiting SIAL Middle East make up the second highest profile of visitors. The event will feature a dedicated visitor promotion campaign

and will add further depth to the overall profile of the event by attracting new buyers. Middle East Pack will offer you the opportunity to meet face-to-face with the right buyers, purchasing managers and decision makers from the food manufacturing industry. If your business relates to food packaging and processing, this event is one you don’t want to miss!

GETTING IN TOUCH WITH BUYERSBased on feedback from various stakeholders, we have identified direct marketing as the best medium to reach out to potential buyers and visitors.

SIAL Middle East has a qualified database of 70,000 food and beverage buyers across the MENA region. Campaign highlights include the following:

• 3.2 million emails delivered | 575 hours of telephone calling to potential visitors | 3000+ top buyers contacted by phone | SMS campaign to 10,000 contacts

• Direct mail of visitor guide to more than 24,000 contacts

• 36-page supplement distributed with 90,000 copies of Gulf News – highest circulating newspaper in the UAE

• A dedicated social media team to engage audience on Facebook, Twitter and LinkedIn

• 8 weeks PR campaign to highlight SIAL Middle East in local and regional media. In 2013, total value of press exposure was US$381,087

• Advertising and ticket inserts in 34 trade magazines across Europe, the Middle East and Asia

• Advertising in leading local & regional English and Arabic newspapers

• Outdoor advertising across the UAE• Close coordination with embassies to

arrange buyer delegations • A dedicated mobile application

available on iOS, Android, Blackberry and Windows phones.

• SIAL Middle East is promoted at all the SIAL events worldwide

SIAL Middle East 2013 hosted 744 exhibitors from 52 countries, making it the largest edition of the event so far. 66% of the visitors arranged to do business with a new supplier, highlighting opportunity for first time exhibitors. With statistics like 1,327 pre-arranged meetings by hosted buyers and 96% of the visitors returning to visit the event in 2014, SIAL Middle East is an ideal gateway to launch new products in the MENA region.

As the economies of this region show no sign of slowing down, this is the ideal time to make your presence felt by exhibiting at SIAL Middle East and be part of the Authentic Business Class Event for the food & beverage sector.

• 87% of the exhibitors were satisfied with their participation at SIAL Middle East 2013

• 96% of the exhibitors are planning to exhibit at the 2014 edition

Stand packages

Space only standYour company is free to design and construct its own standPrice: US$ 420 per sqm (minimum stand size 24 sqm)

Shell scheme standSpace, walls, fascia, carpet, sign board, spot lights & power socketPrice: US$ 485 per sqm (minimum stand size 9 sqm)

Upgraded shell scheme standShell scheme stand as above with additional furniture package: table, chairs, shelves & counterPrice: US$ 515 per sqm (minimum stand size 9 sqm)

Contact us to book your stand today

National Pavilions and International Stand SalesDominique Lasseur E : dominique.lasseur@comexposium.com T : +33 1 76 77 12 24

Middle East Stand Sales & SponsorshipDan MesfinE : d.mesfin@sialme.comT : +971 4 346 6673M : +971 55 111 2106

Omar HassanE : o.hassan@sialme.com T : +971 4 346 6673M : +971 50 452 1272

General EnquiriesE : info@sialme.comT : +971 2 401 2949

BEING AN EXHIBITOR AT SIAL MIDDLE EAST

BOOK YOURSTAND TODAY ATwww.sialme.com/reservemystand

Samer ChoukairE : s.choukair@sialme.com T : +971 2 401 2834M : +971 50 939 4829

SIAL MIDDLE EAST – PART OF SIAL GROUP: NO 1 FOOD EXHIBITION NETWORKAs the leading international food exhibition network,SIAL Group is a market intelligence that offers unique expertise for identifying the most dynamic and emerging food markets and that creates business opportunities in a B2B environment.

With its wide international representation (reaching out to all continents), SIAL Group has a unique “foodprint”: global knowledge with a local approach. Wherever you want to do business, there is a SIAL for you.

With 50 years of experience, industry know-how and a broad international network, SIAL is the meeting place for almost 12,000 exhibitors from more than 100 countries and 280,000 visitors from 200 countries, making it the world’s No 1 food exhibition network. Through its worldwide offices and teams, SIAL offers comprehensive local knowledge and access to a large database providing quality contacts and a guaranteed Return On Investment (ROI).

SIAL Group carries innovation in its DNA and offers an insight into the latest developments and trends through outstanding events such as SIAL Innovation and La Cuisine by SIAL. Participating in SIAL is your key to step into the food market and enhance your business!

SIAL GROUP IN NUMBERS

www.sial-group.com

100 countriesreaching

12,000 exhibitorsfrom

280,000 visitorsfrom

countries200

www.sial-group.comContact : exhibit@sialparis.com

SIAL CANADA / MONTREALThe North American Food Marketplace2-4 April 2014www.sialcanada.com

EXPOVINIS BRAZIL / SÃO PAULO22-24 April 2014www.expovinis.com.br

SIAL CHINA / SHANGHAIThe Asian Food Marketplace13-15 May 2014www.sialchina.com

SIAL ASEAN / MANILAThe South East Asian Food Marketplace11-13 June 2014www.sialasean.com

SIAL BRAZIL / SÃO PAULOThe Latin American Food Marketplace24-27 June 2014www.sialbrazil.com

SIAL / PARIS, FRANCEThe Global Food Marketplace19-23 October 2014www.sialparis.com

SIAL MIDDLE EAST / ABU DHABIThe Middle Eastern Food Exhibition24-26 November 2014www.sialme.com

SIAL CANADA / TORONTOThe North American Food Marketplace28-30 April 2015www.sialcanada.com

SIAL CHINA /SHANGHAIThe Asian Food Marketplace6-8 May 2015www.sialchina.com

WORLD N°1 FOOD EXHIBITION NETWORK

biennial annual

SIAL Group, the best world partner to support food business development and export!

• 8 leading B2B events

• 12,000 exhibitors from more than 100 countries

• 280,000 visitors from 200 countries

• 50 exclusive agents worldwide

Wherever you are, there is a SIAL for you!

Contact usT: +971 2 401 2949 | +971 4 346 6673 (Local offices in the UAE)T: +33 176 77 1224 (International office in France)E: info@sialme.com @SIALMiddleEast /SIALintheMiddleEast www.sialme.com