solve media
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Solve Media TYPE-IN™ Unit: Delivers Unprecedented Awareness and Engagement
• Average of 14 Seconds to solve
• Unprecedented brand lift • Meaningful engagement; not just a 3 second hover… • Preferred user experience; Puzzles solved in 7 seconds • Proven brand performance with predictable results
TYPE-IN™ (Mock example with Radisson branding and engagement text)
Standard Captcha (the environment we replace)
Proven Branding Strategy Measured by ComScore: Campaign Brand Lift
Solve Media Brand Lift
Comscore Norms
4.6%
52%
5.6%
65%
Association2.4%
38%
FavorabilityAwareness
15.8x
11.2x
10%
67%
Recall
6.7x
11.3x
3.1% 24%
7.7x
Purchase Intent
Solve Media Campaign Brand Lift
TYPE-IN™ Placement Opportunities Display TYPE-IN! Video TYPE-IN! Pre-Roll TYPE-IN!
We have Ticketmaster & Live Nation TYPE-INs
Facts:
• 120M Tickets sales per year • # 3 Internet Retailer • Be in the purchase funnel
Cost per TYPE-IN (CPE) pricing eliminates waste from your media plan 100% SOV Target ticket buyers by: Sporting event, Concert, Arts & Family, Region, NFL, NBA, NHL Game
100% SOV
Solve Media’s Pre-Roll TYPE-IN™ Effectiveness
*Research conducted June 2012, Solve Media & comScore
Normal Pre-Roll provided only between 2% - 13% lift, the Skippable Pre-Roll from Solve Media measured between 153% - 213% lift
Solve Media Skippable Pre-Roll with TYPE-INs averaged 9,900% better lift than normal Pre-Roll video
.
VS.
70% of online users are not watching 100% Guaranteed Engagement
2% - 13% lift in awareness 153% - 213% lift in awareness
Cannot Skip Video Offers users a choice to skip
Standard Innovative & Unique
Conventional Pre Roll spot Solve Media Pre Roll Type-In
Mobile & Tablet: True three screen reach
Solve Media is able to reach your audience via Mobile & Tablet devices
100% SOV on device
• The Objective: Raise Awareness for Campbell’s recipes, drive Consideration/Intent, Instill product attributes in the minds of the consumers
• Results: Utilizing Static and Video TYPE-Ins, Solve Media produced:
Case Study: Campbell’s Soup
60%
1.02%
81%
96%
35%
Engagement Rate
CTR on Ads Served
Video Completion Rate
Lift in Message Recall: “’It’s amazing what soup can do’ is associated with which brand?”
Lift in Purchase Intent: “Do you intend to buy Campbell’s soup in the next 60 days?”
Top Tier Advertisers
Video Features • Average 85% completion rate
• User Initiated and guaranteed user engagement
• Guaranteed audience targeting
• All video units are clickable
• :15 or :30 video accepted
Video Type-In Link (Must be in presentation mode for the link to work)
Solve Media Video TYPE-IN Placement
The Power of Solve Media: Guaranteed User Engagement
*Based on a Standard IAB Display Unit CTR of .15 ** Properly Typed-In brand messages (engagements)
Ad Spend Clicks/Engagements Rate
Standard IAB Display Units
$1,000,000 300,000* $5.00 CPM
Solve Media Units $1,000,000 5,000,000** $0.20 CPE
Contact
Ma$ Louisell [email protected] Chicago, IL